Rural Doctors Association of Victoria
Rural Doctors Association of Victoria (RDAV) is a nonprofit state-chapter membership association representing rural doctors in Victoria, Australia, delivering advocacy, contract negotiation support, working groups, conferences, and counselling through its RDAA federation.
- Company typePrivate
- Founded-
- HeadquartersBarton, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rural Doctors Association of Victoria does
Rural Doctors Association of Victoria (RDAV) is a nonprofit professional membership association representing rural doctors practising across Victoria, Australia. It is the Victorian state chapter within the national federated network of the Rural Doctors Association of Australia (RDAA), through which members also receive national-level representation on Commonwealth policy matters including Medicare legislation and rural workforce distribution. Membership is offered across multiple tiers — full-time doctor, part-time doctor, student, intern, RMO, registrar, joint, and associate — and grants access to contract negotiation support for GP Visiting Medical Officers, three working groups (Maternity Services, Mental Health, and GP VMO), a free confidential counselling service through the RDAA Member Assistance Program (Access EAP), and discounts to flagship conferences.
RDAV's core products revolve around its membership offering and two principal events: the annual Victorian Rural Health Conference (VRHC), the state's principal rural medical gathering, and Rural Medicine Australia (RMA), co-hosted nationally with ACRRM and drawing over 900 attendees with 100+ education sessions and 80+ sponsors in 2025. Supporting products include the GP VMO contract negotiation guideline, policy papers and formal submissions on rural health issues, a job board for rural medical careers, and doctor well-being resources curated from partner programs (VDHP, Drs4Drs, Access EAP). The underlying platform is a conventional membership website with self-service signup, account management, and content distribution rather than a proprietary technology stack.
The business model is subscription-recurring annual membership dues supplemented by conference registration and sponsorship revenue. A portion of each member's fee is remitted to RDAA to fund national representation. GTM is sales-led and event-driven: direct membership acquisition through the website, advocacy-driven engagement with rural doctors, and the annual conference functioning as the primary member acquisition and retention channel. Marketing uses organic social media (Facebook, Twitter, Instagram, YouTube, LinkedIn), email/newsletters, policy papers, and conferences. The organization employs approximately 5 staff and operates from a Melbourne office while sharing the national RDAA office infrastructure in Barton, ACT.
Rural Doctors Association of Victoria firmographics
Firmographics- Name
- Rural Doctors Association of Victoria
- Legal name
- Rural Doctors Association of Victoria
- Website
- https://rdav.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rural Doctors Association of Victoria (RDAV) is a nonprofit state-chapter membership association representing rural doctors in Victoria, Australia, delivering advocacy, contract negotiation support, working groups, conferences, and counselling through its RDAA federation.
- Ownership category
- akta.pro rank
Rural Doctors Association of Victoria industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Professional Organizations (813920), Business Associations (813910), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Rural Health Clinics (RHCs) (HLAFAGAL)
- akta.pro secondary industry
- Health Systems Strengthening & Universal Health Coverage (UHC) Partnerships (HLAJAOAL)
Keywords
Where Rural Doctors Association of Victoria is headquartered
LocationHeadquarters
- HQ city
- Barton
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Rural Doctors Association of Victoria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Membership Fees: Annual membership fees from rural doctors in Victoria. Membership provides access to benefits including contract negotiation support, training assistance, conference discounts, and professional counselling services. A portion of membership fees goes to RDAA (national body).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Victorian Full-time Doctor membership |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Rural Doctors Association of Victoria product offering
Product offeringCore offering
RDAV is a professional membership association representing rural doctors in Victoria, Australia. It provides individual membership that bundles advocacy, contract negotiation support for GP VMOs, professional development, access to conferences (Victorian Rural Health Conference and Rural Medicine Australia), a confidential Member Assistance Program, policy and submission work, a job board, and doctor well-being resources. A portion of membership fees is passed to the national RDAA for federal-level representation.
Product overview
RDAV is a membership organization representing rural doctors in Victoria. The organization operates a single unified membership offering that includes advocacy services, contract negotiation support, professional development through conferences (Victorian Rural Health Conference and Rural Medicine Australia), three working groups (Maternity Services, Mental Health, GP VMO), a Member Assistance Program with confidential counselling, policy papers and submissions, a job board, and doctor well-being resources. The portfolio is structured around membership tiers (full-time doctor, part-time doctor, student, intern, RMO, registrar, joint, associate) rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- RDAV Membership
- Victorian Rural Health Conference (VRHC)
- Rural Medicine Australia (RMA)
- RDAA Member Assistance Program
- Job Board
- GP VMO Contract Negotiation Support
Quantifiable outcome
- Over 50% of membership fee returned through conference discounts alone
Companies that use Rural Doctors Association of Victoria
Customer profileSegments2 records
Ideal customer profiles2 records
Rural Doctors Association of Victoria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rural Doctors Association of Victoria partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ACRRM (Australian College of Rural and Remote Medicine)coreACRRM is Gold Partner for NT Rural & Remote Doctor Conference. Co-hosts Rural Medicine Australia (RMA) conference with RDAA. Both organizations collaborate on rural medicine professional development and advocacy for rural doctors.
- RACGP Faculty RuralminorSilver Sponsor of RDASA Masterclass 2023. RACGP Faculty Rural supports rural GP education and professional development events.
- RDAA (Rural Doctors Association of Australia)coreRDAV is the Victorian state branch of RDAA. When doctors join RDAV, a portion of membership fees goes to RDAA for national representation. RDAA works with Commonwealth and State governments on rural health policy, promotes rural medical careers, and provides professional support. All Medicare legislation and workforce distribution policies are governed by Commonwealth, making national representation essential.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rural Doctors Association of Victoria competitors and assessment
Company assessmentDirect peers
- Rural Doctors Association of Tasmania (RDAT): Tasmanian state chapter of RDAA; runs the same federation-aligned advocacy and member services for rural doctors in Tasmania.
- Rural Doctors Association of NSW (RDANSW): Sister state chapter under the RDAA federation; offers the same membership/advocacy model to rural doctors in New South Wales, with shared events and policy positioning.
- Rural Doctors Association of Australia (RDAA): National federation parent of RDAV; the federal counterpart representing rural doctors at the Commonwealth level with parallel membership, advocacy, and conference (RMA) functions.
- Rural Doctors Association of South Australia (RDASA): SA state chapter within the RDAA federation; similar membership, working groups, and advocacy on rural doctor contracts and rural health in South Australia.
- Rural Doctors Association of Queensland (RDAQ): State-level rural doctor association in Queensland; comparable membership tiers, advocacy on Queensland rural health policy, and conference programming.
Emerging players
- National Rural Health Alliance: Coalition of rural health bodies advocating on rural health policy nationally; complementary to RDAV's mission and engages overlapping policy stakeholders in rural health outcomes.
- Rural Health Workforce Australia: National body focused on rural health workforce recruitment and retention; addresses overlapping rural-doctor pipeline concerns and partners with state rural doctor associations.
Broad incumbents
- Australian College of Rural and Remote Medicine (ACRRM): National college for rural medicine that co-hosts RMA with RDAA and provides training pathways; overlaps in advocacy and professional development for the same rural doctor audience.
- Royal Australian College of General Practitioners (RACGP) - Rural Faculty: Major GP college with a dedicated Rural Faculty supporting rural GPs; collaborates with RDAV through sponsorships and serves overlapping rural GP membership with credentialing and training.
- Australian Medical Association Victoria (AMA Victoria): State branch of the broader AMA providing representation, industrial advice, and member services to Victorian doctors; overlaps with RDAV on contract negotiation support and advocacy for the Victorian doctor workforce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Rural Doctors Association of Victoria social profiles
Digital presenceRural Doctors Association of Victoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rural Doctors Association of Victoria leadership team
Management profileNumber of profiles
Rural Doctors Association of Victoria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rural Doctors Association of Victoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rural Doctors Association of Victoria
What does Rural Doctors Association of Victoria do?
RDAV is a professional membership association representing rural doctors in Victoria, Australia. It provides individual membership that bundles advocacy, contract negotiation support for GP VMOs, professional development, access to conferences (Victorian Rural Health Conference and Rural Medicine Australia), a confidential Member Assistance Program, policy and submission work, a job board, and doctor well-being resources. A portion of membership fees is passed to the national RDAA for federal-level representation.
Is Rural Doctors Association of Victoria a public or private company?
Rural Doctors Association of Victoria is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rural Doctors Association of Victoria founded?
Rural Doctors Association of Victoria was founded in -1. It employs 1 to 10 people.
Where is Rural Doctors Association of Victoria based?
Rural Doctors Association of Victoria is headquartered in Barton, Australia, in the Oceania region.
How does Rural Doctors Association of Victoria make money?
One revenue line is on record: membership Fees.
Who are Rural Doctors Association of Victoria's main competitors?
Direct peers on record are Rural Doctors Association of Tasmania (RDAT), Rural Doctors Association of NSW (RDANSW), Rural Doctors Association of Australia (RDAA), Rural Doctors Association of South Australia (RDASA) and Rural Doctors Association of Queensland (RDAQ). Emerging players are National Rural Health Alliance and Rural Health Workforce Australia. Broad incumbents are Australian College of Rural and Remote Medicine (ACRRM), Royal Australian College of General Practitioners (RACGP) - Rural Faculty and Australian Medical Association Victoria (AMA Victoria).
Does Rural Doctors Association of Victoria have an API?
No public API is recorded for Rural Doctors Association of Victoria.
What industry is Rural Doctors Association of Victoria in?
Rural Doctors Association of Victoria's product category is Professional Association Services. Its primary akta.pro industry code is HLAFAGAL, Rural Health Clinics (RHCs), with a secondary code of HLAJAOAL, Health Systems Strengthening & Universal Health Coverage (UHC) Partnerships. Its NAICS code is 813920 and its SIC code is 8600.