Rdecor
Rdecor is a Bengaluru-based interior design and modular furniture company serving residential and small commercial customers in Karnataka with end-to-end design, manufacturing, and installation services across kitchens, wardrobes, storage, and living spaces.
- Company typePrivate
- Founded-
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rdecor does
Rdecor is a Bengaluru-based interior design and modular furniture company that delivers end-to-end home and small-commercial interior solutions to residential customers and SMBs in Karnataka, India. The company operates a single showroom in Bengaluru, employs approximately 20 staff, and offers design, manufacturing, and installation across living rooms, bedrooms, modular kitchens, wardrobes, storage units, and work desks. A proprietary sub-brand, LIVITZ, handles shutters as a distinct product line, and the firm uses 3D design visualization during the consultation phase.
The business model is project-based and direct-to-consumer: customers are acquired through the physical showroom, the company website, in-person consultations, and social media channels (Facebook, Instagram, LinkedIn). Pricing is determined per engagement and not publicly disclosed, with stated execution timelines of 4-6 weeks for modular kitchens and 8-12 weeks for full home renovations. Leadership comprises Sanjay Jain (Managing Director), Jayesh Jain (Business Head), Manisha Bhansali (Principal Architect), and Manisha Jain (Interior Architect). The company self-describes as "Award Winning," though no specific awards, patents, or institutional investors are documented in the available data, indicating a bootstrapped, founder-funded operating model with no disclosed external capital.
Rdecor firmographics
Firmographics- Name
- Rdecor
- Legal name
- Rdecor
- Website
- https://rdecorinterior.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rdecor is a Bengaluru-based interior design and modular furniture company serving residential and small commercial customers in Karnataka with end-to-end design, manufacturing, and installation services across kitchens, wardrobes, storage, and living spaces.
- Ownership category
- akta.pro rank
Rdecor industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
Keywords
Where Rdecor is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Rdecor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interior Design Services: Rdecor provides end-to-end interior design and renovation services for homes and offices. Revenue is generated through project-based fees for modular kitchens, wardrobes, living rooms, bedrooms, storage solutions, and complete home renovations. Pricing varies based on space size, materials selected, and design complexity. The company offers a free consultation to assess project requirements before providing quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based project pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rdecor product offering
Product offeringCore offering
Rdecor is a Bengaluru-based interior design studio and modular furniture manufacturer that provides end-to-end home and office interior solutions. Its core offerings include customized living rooms, bedrooms, modular kitchens, wardrobes, storage solutions, work desks, and the LIVITZ shutter product line, delivered through design consultation, 3D visualizations, custom manufacturing, and on-site project execution. The company also handles complete home renovations including flooring, electrical, plumbing, and wall treatments.
Product overview
Rdecor is a modular furniture manufacturer and interior design studio offering end-to-end home and office interior solutions. The company provides a comprehensive portfolio of products and services including Living Rooms, Bedrooms, Kitchens, Wardrobes, Storage Solutions, Work Desks, and LIVITZ Shutters as a sub-brand. Services encompass 3D design visualizations, custom furniture, exterior designs, contracting & engineering, and home renovations. The product architecture is organized around room-specific offerings (kitchens, bedrooms, living rooms) combined with specialized product lines (LIVITZ shutters) and add-on services (storage solutions, work desks). The company also provides design consultation, project execution, and installation services.
Differentiator
Problem solved
Functional benefit
Brands
- LIVITZ: LIVITZ is a brand of premium shutters manufactured by Rdecor, featuring artisan-crafted window and door shutters including RACCAN, POLIMERO, CRYSTLINE, LOUVENT, HUEGOR MESH, HUEGOR, MARTIN, VEENER, and MARCON product lines.
Products and services
- Living Rooms Customized living room interior design service offering bespoke layouts, premium furniture, and decor solutions for modern, classic, or luxury aesthetics, targeted at homeowners.
- Bedrooms Customized bedroom design service creating functional, stylish, and comfortable spaces with premium furniture, smart storage, and elegant decor across Classical, Chic, Contemporary, Retro, Modern, and Unique styles for homeowners.
- Kitchens Modular kitchen design solutions featuring customized layouts (Straight, L-Shaped, Gallery, Island, U-Shaped, G-Shaped), premium materials, and smart storage solutions for modern, traditional, or luxury kitchens, targeted at homeowners.
- Wardrobes Custom wardrobe solutions including Swing, Sliding, and Walk-in wardrobes designed for maximum space utilization with premium materials, smart storage, and elegant finishes, targeted at homeowners.
- Storage Solutions Innovative storage solutions including DIY furniture, easy assembly fixtures, chesters, side storages, and consoles designed for functionality, style, and space efficiency in residential settings.
- LIVITZ Shutters Premium shutter products under Rdecor's LIVITZ sub-brand, including RACCAN, POLIMERO, CRYSTLINE, LOUVENT, HUEGOR MESH, HUEGOR, MARTIN, VEENER, and MARCON product lines — artisan-crafted interior shutters designed to blend sophistication with functionality.
- Work Desks Bespoke work desk designs for home offices, corporate spaces, and creative workstations, including Executive Desk, Minimalist Work Desk, Ergonomic Workstation, Floating Wall Desk, Collaborative Work Desk, and Custom-Built Work Desk variants.
Quantifiable outcome
- 5-star customer rating on Google
- +2 more outcomes
Companies that use Rdecor
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Rdecor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rdecor partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Rdecor competitors and assessment
Company assessmentBroad incumbents
- Pepperfry: Large online furniture and home solutions marketplace that has expanded into modular furniture and interior services. Broader and more diversified than Rdecor, but overlaps on furniture, modular kitchens, and home interior offerings for similar Indian consumers.
- Urban Ladder: India's leading online furniture and decor brand with a modular interiors vertical. Comparable customer base and overlapping product range (wardrobes, storage, work desks), but operates at much larger scale and via an e-commerce-first model rather than Rdecor's showroom-led approach.
- Durian: Established Indian furniture and interior solutions brand with showrooms across the country, offering furniture, modular kitchens, and turnkey interior solutions. Comparable to Rdecor on product breadth and showroom-led go-to-market, but at a significantly larger and more established scale.
Direct peers
- WoodenStreet: India-based custom furniture and modular interiors company with showrooms in multiple cities. Comparable to Rdecor on the custom furniture and modular interiors offering, although WoodenStreet leans more heavily into furniture retail while Rdecor bundles full interior design services.
- HomeLane: Bengaluru-headquartered modular interiors company providing customized home interiors including kitchens, wardrobes, and storage with a technology-enabled design process. Directly competes with Rdecor in the same Bengaluru market with the same core modular-furniture-plus-design service bundle.
- Bonito Designs: Bengaluru-based modular interiors brand offering customized end-to-end home interior solutions with in-house manufacturing. Directly comparable to Rdecor on geography, target segment, modular kitchens/wardrobes offering, and project-based execution model.
- Design Cafe: End-to-end home interiors provider offering modular kitchens, wardrobes, and full home design services across major Indian cities. Comparable to Rdecor in customer segment, product scope, and project-based pricing model.
- CustomFurnish: India-based custom modular furniture provider focused on wardrobes, kitchens, and storage solutions. Closely matches Rdecor's modular furniture manufacturing capability and target customer, though operates more as an online-first brand without the full interior design studio offering.
- Livspace: India's largest funded online home interiors platform offering end-to-end design, modular kitchens, wardrobes, and full home renovation across multiple cities. Directly comparable to Rdecor in product offering, target customer, and business model, but operates at significantly greater scale with venture capital backing.
Emerging players
- Wakefit: D2C sleep and home solutions brand that has expanded into furniture and modular interiors. Overlaps with Rdecor on storage, wardrobes, and home furniture categories for the same value-conscious Indian consumer segment, but with a stronger e-commerce and technology orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Rdecor social profiles
Digital presenceRdecor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rdecor leadership team
Management profileNumber of profiles
Profiles4 records
Rdecor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rdecor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rdecor
What does Rdecor do?
Rdecor is a Bengaluru-based interior design studio and modular furniture manufacturer that provides end-to-end home and office interior solutions. Its core offerings include customized living rooms, bedrooms, modular kitchens, wardrobes, storage solutions, work desks, and the LIVITZ shutter product line, delivered through design consultation, 3D visualizations, custom manufacturing, and on-site project execution. The company also handles complete home renovations including flooring, electrical, plumbing, and wall treatments.
Is Rdecor a public or private company?
Rdecor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rdecor founded?
Rdecor was founded in -1. It employs 11 to 50 people.
Where is Rdecor based?
Rdecor is headquartered in Bengaluru, India, in the Asia region.
How does Rdecor make money?
One revenue line is on record: interior Design Services.
Who are Rdecor's main competitors?
Broad incumbents on record are Pepperfry, Urban Ladder and Durian. Direct peers are WoodenStreet, HomeLane, Bonito Designs, Design Cafe, CustomFurnish and Livspace. Wakefit is listed as an emerging player.
Does Rdecor have an API?
No public API is recorded for Rdecor.
What industry is Rdecor in?
Rdecor's product category is Interior Design Services. Its primary akta.pro industry code is IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End). Its NAICS code is 54141 and its SIC code is 2510.