Latent
Latent is an Israeli AI engineering services firm that designs, builds, and runs production AI agents for enterprises across cybersecurity, defense, fintech, and e-commerce verticals, combining LLMs, generative AI, and proprietary tooling (Knowledge Base, Agent Studio, Guardrails) to deliver custom AI solutions via direct enterprise engagements.
- Company typePrivate
- Founded-
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Latent does
Latent is an Israeli AI engineering services firm headquartered in Tel Aviv that designs, builds, and operates production AI agents for enterprises that require mission-critical reliability. The company serves organizations across cybersecurity, defense, fintech, consumer, e-commerce, and medical technology verticals, with named clients including Yad2, RoundForest, Bliss, GameStory, Israel's Ministry of Defense, Lightico, PlainID, Cal, Grow Payments, Smartech, and Mastery.
Its technology stack is built around large language models, generative AI search, multi-armed bandit optimization, stable diffusion image generation, and Hebrew-language NLP, deployed via custom architectures tailored to each engagement. The firm operates three internal enterprise tools — Knowledge Base, Agent Studio, and Guardrails — that support production deployments with built-in controls for HIPAA, SOC 2, and GDPR compliance. Demonstrated systems include free-text search interfaces, Q&A assistants, AI ad-generation, an LLM-plus-bandit hybrid recommender ("LLMab"), AI surgical previews, and multilingual GPT-based search deployed across 10+ markets for RoundForest.
The business model is professional services: quote-based, custom enterprise engagements sold directly to technical and product leaders. Founder Jonathan Yarkoni (CEO, formerly Google Cloud AI/ML and IronSource) and Guy Maliar (CTO, formerly Tailor Brands and Investing.com, and co-founder of StreamElements which raised $215M) lead the firm, with Omri Ajchenbaum (VP of Services, formerly PAteam) heading delivery. No external funding rounds have been disclosed.
Latent firmographics
Firmographics- Name
- Latent
- Legal name
- Latent AI Ltd.
- Website
- https://reachlatent.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Latent is an Israeli AI engineering services firm that designs, builds, and runs production AI agents for enterprises across cybersecurity, defense, fintech, and e-commerce verticals, combining LLMs, generative AI, and proprietary tooling (Knowledge Base, Agent Studio, Guardrails) to deliver custom AI solutions via direct enterprise engagements.
- Ownership category
- akta.pro rank
Latent industry classification
Industry- Product category
- AI Engineering Services
- NAICS
- Computer Systems Design Services (541512), Management Consulting Services (54161), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where Latent is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Latent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Engineering Services: Professional services model where Latent designs, builds, and runs AI agents for enterprise clients. The company works alongside client teams from initial scope through to achieving KPIs, providing end-to-end AI/ML services including discovery, deployment, monitoring, and ongoing optimization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Latent product offering
Product offeringCore offering
Latent is an AI engineering firm that designs, builds, and runs AI agents for enterprise clients. Services span discovery and strategy, deployment, optimization, monitoring, security, and governance, supported by three internal tools: Knowledge Base, Agent Studio, and Guardrails. Engagements are customized professional services that put senior engineers alongside client teams from first scope through KPI achievement.
Product overview
Latent is an AI engineering firm that designs, builds, and runs AI agents for enterprises. Their offering includes three internal enterprise AI tools (Knowledge Base, Agent Studio, and Guardrails) as part of a broader AI engineering services portfolio spanning discovery & strategy, deployment & optimization, monitoring & observability, security & guardrails, and governance & compliance. The company has developed multiple production AI solutions demonstrated through case studies including free-text search, Q&A assistants, ad-generation tools, and specialized ML systems (LLMab for gaming monetization, AI surgical previews for medical technology). They serve clients across cybersecurity, defense, fintech, e-commerce, consumer, and enterprise verticals.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2.5%+ revenue lift within one month for gaming client
- +4 more outcomes
Companies that use Latent
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Latent technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature9 records
Latent partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Latent competitors and assessment
Company assessmentDirect peers
- Slalom: Large US-based consulting firm with a dedicated AI engineering and data practice serving enterprise clients across functions. Closely comparable to Latent in targeting enterprise AI delivery with measurable business outcomes, though at much larger scale and broader geographic reach.
- Grid Dynamics: AI/ML and data engineering services firm that designs, builds, and operates production AI systems for enterprises. Comparable to Latent on the end-to-end AI engineering services model, generative AI expertise, and enterprise customer base, though publicly traded and US-headquartered.
- Itransition: Global software engineering and AI consulting firm delivering custom AI/ML solutions, including generative AI and agent-based systems, to enterprise clients. Comparable to Latent on engineering-led, production-AI delivery for regulated and enterprise verticals.
- Exadel: Global digital engineering services firm with deep AI/ML practice serving enterprise clients across financial services, healthcare, and other regulated industries. Comparable to Latent on boutique engineering depth, custom AI delivery, and emphasis on enterprise-grade production systems.
- Hatchworks AI: AI-first engineering services firm that partners with enterprises to build and deploy production AI solutions, including generative AI and agent-based systems. Comparable to Latent on the engineering-led AI services model and emphasis on measurable enterprise outcomes.
- Scale AI: AI engineering company combining proprietary tooling with services to help enterprises build and evaluate AI applications, including for government and defense. Comparable to Latent on the hybrid platform-plus-services model and focus on mission-critical AI deployments.
Broad incumbents
- Accenture (AI practice): Global professional services giant with substantial AI engineering, data, and agent deployment capabilities across industries. Comparable to Latent on the enterprise AI engineering services category but at vastly greater scale, with bundled platform relationships and broader geographic coverage.
- Cognizant (AI practice): Global enterprise IT services firm with a dedicated AI/ML engineering practice serving regulated verticals including financial services and healthcare. Comparable to Latent on enterprise AI engineering services, though operating at global scale with a much larger bench.
- Palantir Technologies: Enterprise AI and data platform company that deploys production AI systems for defense, healthcare, and commercial clients. Comparable to Latent on the mission-critical, regulated-vertical AI delivery posture, though operating at much larger scale with platform-plus-services offerings.
- Booz Allen Hamilton: Major US consulting and engineering firm with deep defense and federal AI deployment expertise. Comparable to Latent on the regulated-vertical AI engineering focus (particularly defense) and on production-grade, mission-critical delivery posture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Latent social profiles
Digital presenceLatent compliance and trust
Trust signalCompliance3 records
Latent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latent leadership team
Management profileNumber of profiles
Latent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latent
What does Latent do?
Latent is an AI engineering firm that designs, builds, and runs AI agents for enterprise clients. Services span discovery and strategy, deployment, optimization, monitoring, security, and governance, supported by three internal tools: Knowledge Base, Agent Studio, and Guardrails. Engagements are customized professional services that put senior engineers alongside client teams from first scope through KPI achievement.
Is Latent a public or private company?
Latent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Latent founded?
Latent was founded in -1. It employs 11 to 50 people.
Where is Latent based?
Latent is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Latent make money?
One revenue line is on record: AI Engineering Services.
Who are Latent's main competitors?
Direct peers on record are Slalom, Grid Dynamics, Itransition, Exadel, Hatchworks AI and Scale AI. Broad incumbents are Accenture (AI practice), Cognizant (AI practice), Palantir Technologies and Booz Allen Hamilton.
Does Latent have an API?
No public API is recorded for Latent.
What industry is Latent in?
Latent's product category is AI Engineering Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541512 and its SIC code is 7370.