What REACH Singapore does

REACH (Reaching Everyone for Active Citizenry @ Home) is the Government of Singapore's Feedback Unit, a statutory government agency established in 1985 to gather and gauge ground sentiments, engage citizens, and promote active citizenry. It operates as a free public service to all Singapore citizens and residents, providing official channels for citizens to share feedback on national policies spanning housing, transport, manpower, education, mental health, and cost of living. REACH facilitates direct dialogue between citizens and political office holders, conducts structured Listening Point surveys across physical booths, in-store QR codes, and digital formats, and hosts flagship programmes such as the Singapore Model Parliament youth initiative and the Conversations on Singapore Women's Development.

The platform architecture comprises a central government website (reach.gov.sg) with Facebook SSO for the Discussion Forum, a Public Consultation Portal hosting 308 consultations from 2011-2024, Telegram and WhatsApp chat groups for real-time policy discussion, and a multi-channel social media presence (Facebook, TikTok, Instagram, LinkedIn). Supporting products include the REACH Bytes weekly e-newsletter, Listening Points for structured survey data collection, and innovative engagement formats such as interactive theatre and content creator collaborations. REACH does not generate commercial revenue; it is funded by the Singapore Government and operates under the direction of the Whole-of-Government.

REACH's go-to-market is community-led, relying on strategic partnerships with ethnic community organizations (SINDA), ethnic-language media (Berita Harian, Shin Min Daily News, SPH Mandarin Radio, KISS 92FM, UFM100.3), government ministries (MSF, NCSS), and content creators (HEPMIL and individual influencers) to reach six distinct citizen segments including youth, working adults and families, Malay-Muslim community, ethnic minorities, and senior Mandarin-speakers. Leadership comprises Chairman Tan Kiat How (Senior Minister of State) and Deputy Chairs Rahayu Mahzam and Eric Chua, with the agency operating with a lean staff of 17 employees.

Name

REACH Singapore

Legal name

REACH (Reaching Everyone for Active Citizenry @ Home)

Website

https://reach.gov.sg

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

REACH Singapore is the Government of Singapore's Feedback Unit, a government agency that gathers citizen feedback on national policies through its website, public consultations, Listening Points, dialogues, and multi-channel social media engagement with all Singapore citizens and residents.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Public Service: REACH is a Singapore Government agency (Feedback Unit) that does not generate commercial revenue. It operates as a public service entity funded by the Government to gather and gauge ground sentiments, engage citizens, and promote active citizenry through feedback platforms.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

REACH is the Government of Singapore's Feedback Unit that gathers and gauges ground sentiments, engages citizens, and promotes active citizenry. It provides a multi-channel citizen engagement platform comprising the REACH Website, Public Consultation Portal, Listening Points (physical booths, in-store QR codes, and e-Listening Points), community chat groups, dialogues with political office holders, and the Singapore Model Parliament youth programme. All services are free to Singapore citizens and residents.

Product overview

REACH (Reaching Everyone for Active Citizenry @ Home) is Singapore's Government's Feedback Unit operating as a citizen engagement platform. The core offering is the REACH Website, which serves as the main digital channel for gathering and gauging ground sentiments, engaging citizens, and promoting active citizenry. The platform operates on a multi-channel architecture comprising the main website, social media presence (REACH Facebook Page), Discussion Forum, Online Survey tools, and the Public Consultation Portal. Supporting products include the REACH Bytes E-Newsletter for communications, Listening Points for structured surveys (physical, in-store, and e-formats), Telegram Chat Group for real-time community engagement, and innovative engagement initiatives including theatre productions and content creator collaborations. The Singapore Model Parliament serves as a flagship youth programme. All engagement activities are governed by the Terms of Participation and Terms of Use documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• REACH Website The main digital platform for the Government's Feedback Unit, providing channels for citizens to share feedback on national policies including housing, transport, manpower, education, and mental health.
• Public Consultation Portal Centralized portal listing public consultations from various Ministries and Government agencies, allowing citizens to participate and submit feedback directly to concerned agencies.

Quantifiable outcome

• Nearly 6,000 participants engaged in national conversations on women's development
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• ForwardSGcoreStrategic or Co-development PartnerWhole-of-Government collaboration supporting the Forward Singapore citizen engagement exercise. REACH partners with ForwardSG to drive national conversations on Singapore's future direction.
• Varsity VoicescoreStrategic or Co-development PartnerYouth engagement partner working with REACH to organize dialogues on topics of top concern to younger Singaporeans including youth aspirations, mental health, and career pathways.
• REACH Youth Advisory PanelcoreStrategic or Co-development PartnerAdvisory panel of youth members who provide guidance on youth engagement strategies and help shape youth-focused initiatives.
• HEPMIL (via social media company)majorGTM or Marketing PartnerSocial media company partnered with REACH for the REACH Parliament Project to present parliamentary content in short videos on Instagram and TikTok through content creators.
• Shin Min Daily NewsmajorGTM or Marketing PartnerMandarin newspaper partnership for multi-platform engagement with the senior Mandarin-speaking community on topics including housing, digitalisation, sustainability, women's development, and support for lower-wage workers.
• KISS 92FM and UFM100.3 Radio StationsmajorGTM or Marketing PartnerRadio partnerships for Budget Conversations to help Singaporeans better understand how Budget measures impact them, enhancing citizen engagement on economic policies.
• SPH Mandarin Radio StationsmajorGTM or Marketing PartnerPartnership with SPH Mandarin radio for multi-platform approach engaging the senior Mandarin-speaking community on key social issues.
• SINDA (Singapore Indian Development Association)coreStrategic or Co-development PartnerCommunity partnership for Listening Points at Project Give events to engage the Indian community on issues of concerns.
• Berita HariancoreGTM or Marketing PartnerMalay-language newspaper partner for the Orang Muda Gitew (OMG) series to engage Malay-Muslim youths through fireside chats and focus group discussions.
• mm2 and AsiaOneminorGTM or Marketing PartnerMedia company partners for the SUS Ads Video Challenge in conjunction with Forward Singapore citizen engagements, including workshops and award ceremony.
• National Council of Social Service (NCSS)coreStrategic or Co-development PartnerWOG collaboration for the Youth Mental Well-Being Network, supporting collaborative projects and resources for youth mental health across Singapore.
• Ministry of Social and Family Development (MSF)coreStrategic or Co-development PartnerGovernment ministry collaboration for the Singapore Women's Development White Paper and Celebrating SG Women movement, including 25 collective action plans.
• Content Creators (Yi Ting, Leon Lee, Runner Kao, Rishitha)minorGTM or Marketing PartnerIndividual content creators collaborating with REACH to amplify policy discussions on social media platforms like Instagram and TikTok.
• Multiple Community Organizations (50+ listed)majorStrategic or Co-development PartnerOrganizations including Association of Women for Action and Research, Singapore Chinese Chamber of Commerce, NTUC Women and Family, and many others that organized Conversations sessions and submitted feedback for the Singapore Women's Development White Paper.
• Corporate Partners (40+ listed)minorGTM or Marketing PartnerCompanies including Shopee, OCBC Bank, Singtel, UOB, and others that supported the Celebrating SG Women movement through various initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• vTaiwan: Taiwan's national digital democracy platform that facilitates citizen consultation on regulatory issues through structured online deliberation. Highly comparable in scope (national, not city-level) and function (government-led citizen consultation on policy), making it REACH's closest international peer in mandate.
• Consul (Madrid): Open-source civic participation platform originally developed by Madrid City Council, enabling citizen proposals, debates, and voting. Comparable to REACH's Listening Points and public consultation features in enabling structured public deliberation on government policies and proposals.
• CitizenLab: Civic participation SaaS platform used by hundreds of cities and governments to run online consultations, idea collection, and participatory budgeting. Comparable because it provides the digital feedback and consultation infrastructure that REACH operates in-house, serving the same core function of structured citizen input into government decision-making.
• Decidim: Open-source participatory democracy platform used by cities and governments (Barcelona, Helsinki, Mexico City) to host citizen consultations, proposals, and assemblies. Directly comparable to REACH's Public Consultation Portal and Discussion Forum in function — converting citizen input into structured government feedback.

Emerging players

• Pol.is: Open-source deliberation platform used by governments (e.g., Taiwan, Vancouver) to surface consensus and dissent among large groups of participants. Comparable as a citizen engagement tool that could augment or substitute REACH's traditional consultation methods with algorithmic opinion mapping at scale.

Others

• GovTech Singapore: Singapore Government's technology agency that builds and maintains digital infrastructure for public-sector entities including REACH's website. Comparable as a Whole-of-Government digital enabler that REACH depends on, but operating as a broader technology and infrastructure provider rather than a citizen engagement specialist.
• Open Government Products (OGP): Singapore Government division that built the Isomer platform on which REACH's website is hosted. Comparable as a direct technology partner within the Singapore Government ecosystem, providing the infrastructure that REACH uses to publish public consultations and gather feedback.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/REACHSingapore
• LinkedInlinkedin.com/company/reachsingapore
• Instagraminstagram.com/reachsg
• TikToktiktok.com/@reachsingapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REACH Singapore