REACH OUTDOORS LTD

What REACH OUTDOORS LTD does

Reach Outdoors Ltd is a privately held outdoor adventure activity provider headquartered at The Seashore Centre, Goodrington Sands, Paignton, in South Devon, England. Operating within the English Riviera UNESCO Global Geopark and with access to Dartmoor National Park and the River Dart estuary, the company delivers guided kayaking, coasteering, stand-up paddleboarding (SUP), indoor climbing, wild expeditions, and coastal foraging experiences, alongside kayak and SUP hire between May and September. It also runs a dedicated training division delivering nationally accredited British Canoeing and Paddle UK qualifications (Paddlesport Leader, Sea Kayak Award, SUP Sheltered Water Leader, SUP Tidal Leader, NCC Coasteer Guide Award) and ITC Level 3 first aid certifications.

The business is structured around three revenue pillars: (1) per-person activity sessions priced from £35–£45; (2) group, school, and corporate bookings (Duke of Edinburgh expeditions, school residentials at the Warren Barn bunkhouse, corporate team building, stag/hen parties, adaptive and home education programmes, kids' adventure holiday clubs) delivered direct-to-consumer via the company's website, phone, and email; and (3) instructor training courses priced £110–£300 per person, delivered on a seasonal schedule. Speciality community programmes such as SheSupz (women's SUP) and Live for Adventure (over-50s 12-week programme), plus a charity partnership with The Wave Project for youth mental health surf-therapy courses, extend the addressable segments.

The company holds an Adventure Activities Licensing Authority (AALA) licence (R2058), Ofsted registration for tax-free childcare, and memberships with the National Coasteering Charter, Institute for Outdoor Learning, and the English Riviera UNESCO Global Geopark. Founded circa 2012 by three co-founder directors (Rich, Rachel, Ash), the company has grown to approximately 13–16 staff plus freelancers and seasonal apprentices sourced through partnerships with South Devon College and Exeter College. Marketing is predominantly organic — TripAdvisor (ranked #1 of 20 outdoor activities in Paignton with 770+ five-star reviews), Facebook, Instagram, Mailchimp newsletters, and a content blog — with no institutional investment, parent company, or external funding disclosed.

Name

REACH OUTDOORS LTD

Legal name

Reach Outdoors Ltd

Website

https://reach-outdoors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Reach Outdoors Ltd is a privately held outdoor adventure provider based at Goodrington Sands, Paignton, South Devon, offering guided kayaking, coasteering, paddleboarding, climbing, and wild expeditions to families, schools, corporates, and stag/hen groups, alongside British Canoeing and Paddle UK accredited instructor training courses.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Activities and Training

NAICS

Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

akta.pro secondary industries

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI), Hiking, Trekking & Mountain Guiding (THAJABAA)

Keywords

• Outdoor adventure activities
• Water sports instruction
• Paddle sports training
• Activity holiday programs
• Outdoor instructor courses

Headquarters

HQ city

Paignton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Activity Sessions: Guided outdoor adventure sessions including kayaking, coasteering, paddleboarding, climbing, and wild expeditions. Revenue generated through per-person pricing for individual and group bookings.
2. Equipment Hire: Kayak and paddleboard rental services at Goodrington Sands Beach from May to September. Customers pay hourly rates to rent equipment.
3. Training Courses: National Governing Body qualifications and training courses including British Canoeing awards (Paddlesport Leader, Sea Kayak Award, SUP awards), First Aid courses (ITC Level 3), and outdoor instructor training. Offered as multi-day courses with certification.
4. Gift Vouchers: Gift vouchers sold for individuals or groups for birthdays, Christmas, anniversaries, or raffle prizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

REACH OUTDOORS LTD provides guided outdoor adventure activities (kayaking, coasteering, stand-up paddleboarding, indoor climbing and wild expeditions), seasonal equipment hire, and structured group programmes for schools, youth groups, corporate teams, stag/hen parties, and children's holiday clubs. It also delivers accredited instructor training courses and first aid certifications through its status as a British Canoeing Delivery Partner, a Paddle UK provider, and a National Coasteering Charter member, operating from its beachfront centre on Goodrington Sands, Paignton, Devon.

Product overview

REACH OUTDOORS LTD is an outdoor adventure activity provider based in Paignton, South Devon, operating within the English Riviera UNESCO Global Geopark. The company offers a unified service model combining three interconnected pillars: (1) Core Adventure Activities including kayaking, coasteering, stand-up paddleboarding, indoor climbing, wild expeditions, equipment hire, and specialty programmes like SheSupz and Live for Adventure for over 50s; (2) Group & School Services encompassing Duke of Edinburgh's Award expeditions, school residentials, corporate team building, stag/hen parties, adaptive education, and kids holiday clubs; and (3) Professional Training & Qualifications through British Canoeing, Paddle UK, and National Governing Body courses covering paddlesport leadership, sea kayak awards, SUP qualifications, coasteering guide training, and first aid certifications. The company also sells gift vouchers and operates from Goodrington Sands beachfront.

Differentiator

Problem solved

Functional benefit

Brands

• SheSupz: Women-focused SUP community and sessions run through Reach Outdoors, creating a relaxed, supportive environment for women to build confidence on the water.
• Live for Adventure
• Warren Barn

Products and services

• Coasteering Sessions Guided coasteering sessions for individuals, families, friends and groups along the South Devon coastline from Goodrington Sands; suitable for all ages, priced from £45 per person.
• Kayaking Tours and Sessions Guided kayak tours and sessions in Torbay covering beginner introductions through to instructor qualification courses, priced from £35 per person.
• Stand-Up Paddleboarding (SUP) SUP instruction from beginner lessons through to open water coaching and leadership awards, priced from £35 per person.
• Indoor Climbing Indoor climbing sessions at Parkfield, Paignton, for youth clubs, families, school groups, and weekly girls (13+) and boys sessions during winter.
• Wild Kayak Expedition 2-day, 1-night kayak and wild camp expedition along the South Devon coastline.
• Wild SUP Expedition 2-day, 1-night stand-up paddleboard and wild camp expedition experience.
• Kayak and Paddleboard Hire Hourly kayak and paddleboard rental at Goodrington Sands beach, May to September, weather dependent, from £15 per hour.
• Coastal Foraging Walk Guided coastal foraging walk reconnecting participants with wild foods from the South Devon coast.
• RibQuest Coasteering Boat-assisted coasteering experience that combines a rib ride with coasteering along the South Devon coast.
• Duke of Edinburgh's Award Programmes Approved DofE activity provider delivering training, expeditions, Gold Activity Residentials and Gold Kayaking or Hiking Expeditions at Bronze, Silver and Gold levels for schools and youth groups.
• School Residentials Bell tent and bunkhouse multi-activity school residential trips in rural South Devon at Warren Barn.
• Corporate Team Building Outdoor team building and leadership development programmes for corporate groups.
• Stag and Hen Activities Customised stag and hen party adventure sessions with activities suited to mixed-ability groups.
• Kids Adventure Holiday Club 3-day programme of land and water-based adventure activities for children aged 8 to 12.
• SheSupz (Women-only SUP community) Women-focused SUP community sessions creating a relaxed, supportive environment for building water confidence.
• Live for Adventure (Over 50s CAN programme) 12-week programme for local over 50s to connect actively with nature.
• Adaptive Education Programme Bespoke, learner-centred outdoor education provision for alternative education cohorts.
• Outdoor Instructor Training (British Canoeing and Paddle UK awards) Multi-course pathway covering British Canoeing Paddlesport Leader, Sea Kayak Leader, Coastal Sea Kayak Award, Sea Kayak Award, SUP Sheltered Water Leader, SUP Coastal Leader, the Paddle UK SUP Tidal Leader Award, Foundation Safety & Rescue Training, Intro to Closed Cockpit Kayaking, and the NCC Coasteer Guide Award, available as standalone courses or a pick-and-mix instructor development programme during September–November and February–May blocks.
• First Aid Courses (ITC Level 3) ITC Level 3 first aid certification including Outdoor First Aid (2 days, £145), First Aid at Work (3 days, £300), Emergency First Aid at Work (1 day, £120), Emergency First Aid for Schools and Colleges (1 day, £96), Paediatric First Aid (2 days), Emergency Paediatric First Aid (1 day), and Forest School First Aid (2 days with optional paediatric bolt-on).
• Gift Vouchers Experience gift vouchers for individuals or groups, sold via the online store for birthdays, Christmas, anniversaries, or raffle prizes.

Quantifiable outcome

• Over 10,000 activity sessions provided in one year (2019)
• +2 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• The Wave ProjectcoreStrategic or Co-development Partner · 1 April 2018Reach Outdoors has been working with the Wave Project since April 2018 on their 6-week surf therapy courses. The partnership involves delivering paddleboard and giant SUP sessions at Goodrington Sands to support young people struggling with mental health. The Wave Project is a surf therapy project that enables young people to build confidence and prove to themselves 'I can do it!'. Reach provides qualified instructors and equipment for these sessions, working towards the project's mission of improving mental health and social wellbeing in young people.
• British CanoeingcoreTechnology or IntegrationOfficial British Canoeing Delivery Partner offering a variety of British Canoeing qualifications and awards including Paddlesport Leader, Sea Kayak Leader, SUP awards, and Personal Performance Awards. As a delivery partner, Reach Outdoors delivers training and assessment for nationally recognized paddlesports qualifications.
• Paddle UKcoreTechnology or IntegrationPaddle UK SUP Tidal Leader Award provider. The SUP Tidal Leader Award was introduced by Paddle UK in 2025 as part of its leadership pathway. Reach Outdoors is a highly experienced Paddle UK Provider delivering this nationally recognised qualification.
• South Devon CollegeminorStrategic or Co-development PartnerPartnership with South Devon College for apprenticeship programmes. Apprentices join the team for 12 months to learn skills, gain qualifications, and assist the instructing team while working towards qualifications.
• Exeter CollegeminorStrategic or Co-development PartnerPartnership with Exeter College for outdoor education apprenticeships. Students complete Level 3 extended diploma and apprenticeship in outdoor adventure, gaining industry experience.
• National Coasteering CharterminorStrategic or Co-development PartnerMember of the National Coasteering Charter, following the NCC guide competencies framework for coasteering leadership and training courses.
• Adventure Activities Licensing AuthoritycoreOthersLicensed by the Adventure Activities Licensing Authority (AALA) (License Reference: R2058) for the provision of adventure activities to young people under 18. Required licensing for legally operating certain adventure activities.
• Institute for Outdoor LearningminorStrategic or Co-development PartnerMember of the Institute for Outdoor Learning, aligning with their Statement of Good Practice for Outdoor First Aid Training.
• Living CoastsminorOthersLiving Coasts hosts beach cleans throughout the year and Reach Outdoors promotes this environmental initiative to clients and school groups.
• 2 Minute Beach CleanminorOthersPartnership with 2 Minute Beach Clean initiative. Reach Outdoors staff and apprentices participate in beach cleaning during sessions and promote the initiative to young clients and school groups.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mountains and Moorland Outdoor Activities: Independent outdoor activity provider delivering coasteering, kayaking, climbing and team-building in the South West UK. Closely aligned activity mix, target segments (schools, corporate, families) and pricing tier to Reach Outdoors.
• Calvert Trust Exmoor: Outdoor adventure centre delivering adaptive and mainstream outdoor activities (climbing, kayaking, coasteering) for schools, families and groups. Comparable activities, qualifications framework, and group-booking focus.
• New Forest Activities: Multi-activity outdoor centre offering kayaking, SUP, coasteering and bushcraft to families, schools and corporate clients in southern England. Directly comparable activities, audience, and direct-to-consumer booking model.
• Cornish Rock Tors: Outdoor activity centre in Cornwall offering coasteering, kayaking, SUP, climbing and school group programmes from a coastal base. Closely comparable business model, geography, and customer mix to Reach Outdoors.

Regional players

• River Dart Country Park: Devon-based outdoor activity and accommodation centre offering watersports, climbing, and school residentials in the same South Devon catchment as Reach Outdoors, sharing a regional customer pool.
• South West Lakes Trust Outdoor Centres: Trust-operated outdoor activity centres across Devon and Cornwall delivering watersports and land-based sessions to schools and visitors. Comparable regional provision and audience, overlapping with Reach Outdoors' Torbay/Devon catchment.

Broad incumbents

• GO Ape: National outdoor adventure brand operating high ropes and adventure courses across the UK. Broader incumbent in the same outdoor activities consumer category, though specialising in treetop/adventure courses rather than water sports.
• Bear Grylls Adventure: National branded adventure attraction (Birmingham) offering climbing, diving, archery and survival experiences. Overlapping audience (families, groups, stag/hen) but at much larger scale and as part of a wider leisure portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ReachOutdoorsLtd
• Instagraminstagram.com/reachoutdoors
• LinkedInlinkedin.com/company/reach-outdoors-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REACH OUTDOORS LTD