Reading Rebels
Reading Rebels is a privately held, Reading, Pennsylvania-based professional basketball organization operating in a minor league (transitioning from TBL to USBL in 2026), serving local basketball fans, youth athletes and families, and corporate sponsors through ticketing, merchandise, youth programs, and community partnerships.
- Company typePrivate
- Founded2022
- HeadquartersReading, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reading Rebels does
Reading Rebels is a privately held professional basketball organization headquartered at 920 Adams St, Reading, Pennsylvania, founded in 2022. The team competes at Alvernia University and participates in a minor professional basketball league, transitioning from The Basketball League (TBL) — where it has played since its March 2023 inaugural season — to the relaunching United States Basketball League (USBL) beginning the 2026 season. Operationally, the team fields a competitive roster (recorded season records include 17-8 in 2023 and a seven-game win streak en route to a 2024 playoff appearance) and runs community programming under the 'For The City' brand, which encompasses youth clinics, AAU basketball, the Jr. Rebels Club membership, and skills camps.
The revenue model is diversified across five streams: ticketing (single-game $9-$28, season tickets $50-$200, Kids Courtside Crew $79), merchandise (t-shirts $25, shorts $35, AAU uniforms $60), donation tiers ($250-$1,000 across Gametime, All-Star, Hall-Of-Fame, Platinum), corporate partnerships (starting at $500), and youth program fees. Distribution is digital-first, leveraging a WooCommerce storefront, Hometown Ticketing, Eventbrite, and direct sales. The customer base is three-segmented: local basketball fans and sports enthusiasts (primary), youth athletes and their families (primary), and local businesses and corporate sponsors in Berks County (secondary).
The organization operates with only 10 total employees and relies heavily on strategic venue (Alvernia University) and sponsor relationships (Chick-fil-A, Red Roof Inn, Nexthome, Muhlenberg High School) rather than proprietary technology. Brand emphasis centers on community uplift and city pride rather than performance-only positioning. Active operational signals include 2026 season ticketing already on sale, ongoing gameday operations hiring, and continued youth program expansion through AAU and clinic offerings.
Reading Rebels firmographics
Firmographics- Name
- Reading Rebels
- Legal name
- Reading Rebels
- Website
- https://readingrebels.net
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reading Rebels is a privately held, Reading, Pennsylvania-based professional basketball organization operating in a minor league (transitioning from TBL to USBL in 2026), serving local basketball fans, youth athletes and families, and corporate sponsors through ticketing, merchandise, youth programs, and community partnerships.
- Ownership category
- akta.pro rank
Reading Rebels industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
Keywords
Where Reading Rebels is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Reading Rebels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others
Revenue model
- Ticket Sales: Revenue from single game tickets (Kids GA, Adult GA, Courtside seating), season tickets, and group experiences like Kids Courtside Crew
- Merchandise Sales: Sales of apparel including t-shirts, shorts, AAU uniforms, and branded merchandise through the online store
- Donations and Sponsorships: Donation opportunities at various tiers (Gametime, All-Star, Hall-Of-Fame, Platinum) and partnership packages for businesses
- Partnership Opportunities: Business partnerships and sponsorships offered at $500 and above, including logo placement and promotional consideration
- Youth Program Fees: Revenue from AAU tournament payments, uniform purchases, Jr. Rebels Club membership, and youth clinic registrations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single game tickets ranging from $9-$28 |
| Subscription | Annual | Season tickets from $50-$200 |
| Unit Pricing | Pay-as-you-go | Kids Courtside Crew experience at $79 |
| Subscription | Annual | Jr. Rebels Club Membership at $44 |
| Unit Pricing | Pay-as-you-go | Donation tiers from $250-$1,000 |
| Subscription | Annual | Partnership Opportunities starting at $500 |
| Unit Pricing | Pay-as-you-go | T-shirts at $25 |
| Unit Pricing | Pay-as-you-go | Shorts at $35 |
| Unit Pricing | Pay-as-you-go | AAU Uniform at $60 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Reading Rebels product offering
Product offeringCore offering
Reading Rebels is a professional basketball organization that fields a team competing in The Basketball League (TBL) and the upcoming United States Basketball League (USBL), playing home games at Alvernia University in Reading, Pennsylvania. The organization sells live game tickets (single game and season), branded apparel and merchandise, youth basketball development programs (AAU teams, skills clinics, Jr. Rebels Club membership), and offers premium gameday experiences such as Kids Courtside Crew. They also generate revenue through community donation tiers and corporate sponsorship/partnership packages, all anchored by their "For The City" community brand.
Product overview
Reading Rebels is a professional basketball organization based in Reading, Pennsylvania, competing in The Basketball League (TBL) and joining the United States Basketball League (USBL) in 2026. Their product portfolio consists of live game experiences and merchandise. The core offerings include single game tickets and season ticket packages (2026 Season Tickets) that provide access to home games at Alvernia University, with various seating tiers. They supplement their game offerings with membership programs like the Jr. Rebels Club for young fans and premium experiences like Kids Courtside Crew. Their merchandise line features branded apparel including t-shirts, shorts, and the Reggie The Rebel kids' shirt. Additionally, they operate youth development through AAU basketball programs (with uniform and tournament payments) and community initiatives via donation opportunities. The organization also offers partnership/sponsorship opportunities for businesses. Together, these products create a comprehensive basketball entertainment and youth development ecosystem centered on the 'For The City' community brand.
Differentiator
Problem solved
Functional benefit
Brands
- For The City: Community initiative and brand focused on community programs, youth development, and revitalization efforts in Reading and other cities.
- Jr. Rebels Club
Products and services
- 2026 Season Tickets Season ticket packages granting access to all Reading Rebels home games during the 2026 season, available in General Admission, Courtside, and Kids General Admission tiers, priced from $50 to $200 annually.
- Single Game Tickets Individual game tickets for specific Reading Rebels home matchups (such as the March 13th game vs Jersey Shore Breaks), available in Kids GA ($9), Adult GA, and Courtside (up to $28) seating options at Alvernia University.
- Jr. Rebels Club Membership An annual club membership program priced at $44 for young basketball fans ages 6-12, providing exclusive experiences and access to Reading Rebels games and events.
- Kids Courtside Crew Premium gameday experience priced at $79 for children ages 6-12 that provides up-close courtside access during Reading Rebels home games, limited to one group per game.
- Donation Opportunities Charitable giving program allowing supporters to contribute at various levels (Gametime, All-Star, Hall-Of-Fame, Platinum, ranging $250-$1,000) to send children to games and support the Reading Rebels community initiatives.
- Reading Basketball T-Shirt Branded basketball t-shirt featuring Reading Rebels team branding, available in sizes from Youth Small to Adult 3XL, priced at $25.
- Shorts 'For The City' Edition Branded basketball shorts in the 'For The City' edition priced at $35, available in Adult and Youth sizes.
- Rebels AAU Uniform AAU basketball uniform for youth participants in the Reading Rebels AAU program, priced at $60 and available in Youth and Adult sizes.
- Rebels AAU Tournament Registration Tournament registration and payment for the Rebels AAU basketball tournament held on February 28th.
- Reggie The Rebel Kids T-Shirt Kids-sized t-shirt featuring the Reggie The Rebel mascot character of the Reading Rebels.
- Partnership Opportunities Business partnership and sponsorship packages starting at $500 allowing companies to align with the Reading Rebels organization, including logo placement and promotional consideration.
Companies that use Reading Rebels
Customer profileSegments3 records
Ideal customer profiles3 records
Reading Rebels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reading Rebels partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Red Roof InnminorHotel sponsor providing accommodation partnerships for visiting teams and traveling players
- Chick-fil-AminorFood sponsor visible in partnerships section of website
- Alvernia UniversitycoreHome venue for Reading Rebels games. Provides facilities for games and tryouts. Location for professional basketball operations.
- The Basketball League (TBL)coreThe Basketball League is the primary league competition. Reading Rebels compete in TBL's Northeast Division against teams like Albany Patroons, Virginia Valley Vipers, and others. Team has participated since Season 1.
- United States Basketball League (USBL)coreAnnounced November 2025: Reading Rebels officially joining USBL for 2026 season. USBL is relaunching nationwide in March 2026.
- Muhlenberg High SchoolminorCommunity partner for youth clinics and basketball programs. Hosted holiday youth clinic in December 2024.
- Dan Pizzi (Nexthome)minorReal estate partner with logo displayed in partners section
- Lafayette CollegeminorHost venue for TBL All-Star Weekend 2023 at Kirby Sports Center in Easton, PA
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Reading Rebels competitors and assessment
Company assessmentBroad incumbents
- NBA G League: The NBA G League is the NBA's official minor league system and represents the broader incumbent option for minor professional basketball. While G League teams are attached to NBA franchises with much larger budgets, they compete for similar fan attention and sponsorship dollars at a higher price tier.
- BIG3 Basketball League: BIG3 is a broader-scale professional basketball league featuring former NBA players. It competes for the same discretionary sports-entertainment consumer budget as Reading Rebels and similar minor pro basketball teams, though at a higher price tier.
- Harlem Globetrotters: The Harlem Globetrotters are an established, broader-scale basketball entertainment brand that competes with minor-league basketball teams for live family entertainment dollars, although their model is tour-based exhibition rather than league-based play.
Regional players
- Reading Fightin Phils: The Reading Fightin Phils are a minor league baseball team in Reading, PA. They are a regional peer competing for the same local discretionary entertainment dollar and family audience in the Reading market, though in a different sport.
- Lehigh Valley Phantoms: The Lehigh Valley Phantoms are a minor league hockey team in the broader Eastern Pennsylvania region. They compete for the same regional family entertainment and sponsorship dollars as Reading Rebels, though in a different sport.
Direct peers
- Baltimore Rhythm: The Baltimore Rhythm appear on Reading Rebels' 2026 home schedule and operate within TBL. They share the same minor professional basketball product and live-event ticketing infrastructure as Reading Rebels.
- Virginia Valley Vipers: The Virginia Valley Vipers are a TBL opponent of Reading Rebels and an explicitly named peer competitor. They compete in the same league and similar minor professional basketball product offering.
- Frederick Flying Cows: The Frederick Flying Cows are a TBL opponent and 2026 season-opponent for Reading Rebels. They are a comparable minor professional basketball team operating a similar live-game + community model in a smaller Mid-Atlantic market.
- York Mighty Ants: The York Mighty Ants were Reading Rebels' opponent in their inaugural TBL season opener (March 2023) and are a Pennsylvania-based TBL competitor with a similar community-team model.
- Albany Patroons: The Albany Patroons are a TBL Northeast Division rival of Reading Rebels, mentioned as the team that eliminated Reading in the 2024 playoffs. They are a direct peer in the same minor professional basketball league and geographic region.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reading Rebels social profiles
Digital presenceReading Rebels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reading Rebels leadership team
Management profileNumber of profiles
Profiles1 record
Reading Rebels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reading Rebels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reading Rebels
What does Reading Rebels do?
Reading Rebels is a professional basketball organization that fields a team competing in The Basketball League (TBL) and the upcoming United States Basketball League (USBL), playing home games at Alvernia University in Reading, Pennsylvania. The organization sells live game tickets (single game and season), branded apparel and merchandise, youth basketball development programs (AAU teams, skills clinics, Jr. Rebels Club membership), and offers premium gameday experiences such as Kids Courtside Crew. They also generate revenue through community donation tiers and corporate sponsorship/partnership packages, all anchored by their "For The City" community brand.
Is Reading Rebels a public or private company?
Reading Rebels is a private company. It is classified as unknown and is currently operating.
When was Reading Rebels founded?
Reading Rebels was founded in 2022. It employs 1 to 10 people.
Where is Reading Rebels based?
Reading Rebels is headquartered in Reading, United States, in the North America region.
How does Reading Rebels make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, donations and Sponsorships, partnership Opportunities and youth Program Fees.
Who are Reading Rebels's main competitors?
Broad incumbents on record are NBA G League, BIG3 Basketball League and Harlem Globetrotters. Regional players are Reading Fightin Phils and Lehigh Valley Phantoms. Direct peers are Baltimore Rhythm, Virginia Valley Vipers, Frederick Flying Cows, York Mighty Ants and Albany Patroons.
Does Reading Rebels have an API?
No public API is recorded for Reading Rebels.
What industry is Reading Rebels in?
Reading Rebels's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 711211 and its SIC code is 7990.