Reading With Your Kids Podcast

What Reading With Your Kids Podcast does

Reading With Your Kids Podcast is a privately held, family-focused podcast media company founded in February 2017 and operating from Readville, Massachusetts, under the legal entity Jedlie Circus Productions Inc. The company's flagship product is an ongoing podcast dedicated to children's literature, featuring author interviews, book reviews, family game reviews, and recurring segments such as STEM Tuesday. Content is produced and hosted using the Libsyn platform and syndicated across all major podcast directories including iHeartRadio, Apple Podcasts, Spotify, Amazon Music, and Goodpods, with the company maintaining active profiles on Facebook, Twitter, Instagram, and YouTube, plus an email newsletter. The brand has earned third-party recognition including an iHeartRadio Best Kids & Family Award nomination, a Goodpods Top 100 Kids & Family Indie ranking, and a placement in the top 1.5% of 1,877,756 podcasts globally. Expansion efforts include a companion podcast called Real Magic PawedCast, a related live entertainment venture (Jedlie's Magic Circus), and a bilingual children's book titled The Great Maritini.

The company operates a hybrid media business model with three revenue streams: (1) podcast sponsorships and advertising from brands such as Little Passports and Wonder Crate that target the family audience; (2) direct-to-consumer sales of physical merchandise, primarily The Great Maritini bilingual book priced at $15 plus $2 shipping with a bundled magic kit, sold through a Square online storefront; and (3) the RWYK Certified Great Read program and adjacent Author Services, which monetize children's book authors seeking promotional exposure through paid book reviews, endorsement certification, and guest appearances. The company serves two distinct customer segments: end consumers (families with children, plus educators and librarians seeking curated reading recommendations) and business customers (children's book authors and small publishers seeking audience access and credibility endorsement).

The operating footprint is small at six employees, led by host Jed Doherty (Jedlie) with an Associate Producer (Fatima Khan) and a lean supporting team. The technology stack is conventional and non-proprietary: standard podcast production tools, Libsyn hosting, WordPress web infrastructure, and marketplace-listed podcast directories. There is no disclosed AI/ML capability, no patents, no external institutional funding, and no parent company. The company functions as an independently operated, lifestyle-leaning media brand rather than a venture-backed growth business.

Name

Reading With Your Kids Podcast

Legal name

Jedlie Circus Productions Inc.

Website

https://readingwithyourkids.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Reading With Your Kids Podcast is a privately held family-focused podcast media company founded in 2017, producing children's literature content including author interviews, book reviews, and STEM segments, while monetizing via sponsorships, a bilingual book product, and a paid author certification program serving families, educators, and children's book authors.

Ownership category

akta.pro rank

Product category

Children's Family Podcast

NAICS

Educational Support Services (611710), Web Search Portals, Libraries, Archives, and Other Information Services (5192), Book Retailers and News Dealers (45921)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Children’s Audio Publishing (Audiobooks & Podcasts) (MPAJAFAI)

akta.pro secondary industries

Early Readers & Chapter Books Publishing (MPAJAFAB), Foundational Literacy & Early Reading Apps (EDACANAA), Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)

Keywords

• Children's book podcast
• Family literacy content
• Author interview podcast
• Kids reading promotion
• Educational family podcast

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Podcast Sponsorships and Advertising: The podcast features sponsored episodes and segments, with companies like Little Passports, Wonder Crate, and various children's book authors purchasing sponsorships to reach the family-oriented audience.
2. Book Sales: Sale of The Great Maritini, a bilingual English/Spanish edition children's book written by host Jed Doherty, priced at $15.00 plus $2 shipping in the US. The book includes a free magic kit.
3. RWYK Certified Great Read Program: Authors pay for book review services and the RWYK Certified Great Read status package, which includes honest book reviews and promotional benefits on the podcast platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Reading With Your Kids Podcast is a family-focused podcast helping families grow closer through reading, featuring author interviews, book reviews, and children's literature discussions distributed across major podcast directories. The company also produces a companion magic-themed podcast, publishes a bilingual English/Spanish children's book (The Great Maritini), and offers paid author services including the RWYK Certified Great Read certification program for children's books.

Product overview

Reading With Your Kids Podcast is a family-focused media company centered around its flagship podcast, helping families grow closer through reading. The company operates multiple podcast shows including the main Reading With Your Kids Podcast, Jedlie's Magic Circus, and Real Magic PawedCast. The company also publishes The Great Maritini, a bilingual children's book written by host Jed Doherty, and operates the RWYK Certified Great Read program that certifies quality children's literature. Content offerings include author interviews, book reviews, family game reviews, and the STEM Tuesday recurring segment. The company provides author services including podcast guest appearances and book certification programs.

Differentiator

Problem solved

Functional benefit

Brands

• Jedlie's Magic Circus!: A magic show product associated with the podcast host Jed Doherty
• Real Magic PawedCast
• RWYK Certified Great Read
• STEM Tuesday

Products and services

• Reading With Your Kids Podcast A family-focused podcast helping families grow closer through reading, featuring author interviews, book reviews, and children's literature discussions. Available on iHeartRadio, Apple Podcasts, Spotify, Amazon Music, and Goodpods.
• Jedlie's Magic Circus!

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Wonder CrateminorGTM or Marketing PartnerWonder Crate partners with Reading With Your Kids Podcast for co-branded giveaways, particularly featuring crates inspired by real-life heroes like Sally Ride. The partnership provides product giveaways to podcast listeners as a marketing channel for both brands.
• Little PassportsminorGTM or Marketing PartnerLittle Passports, an award-winning subscription service for curious kids, sponsors the Reading With Your Kids Podcast. The partnership promotes creative and fun ways for kids to explore the world through educational products.
• Jedlie's Magic CircuscoreOthersJedlie's Magic Circus is the live entertainment venture of podcast host Jed Doherty. It frequently cross-promotes with the podcast and features book mentions during performances. The show is described as fun for the whole family.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• What If World: A kids & family storytelling podcast with creative prompts from young listeners — same audience demographic, same podcast-only distribution, and a similar author/illustrator partnership pattern.
• Bookish: A children's and YA book discovery platform featuring reviews, recommendations, and author interviews; directly comparable on the book-discovery and author-promotion axis that RWYK's Certified Great Read program occupies.
• The Yarn: A podcast from KidLit TV featuring interviews with children's book authors and illustrators — directly overlapping with RWYK's author-interview format and the same author/publisher customer base.
• Stories Podcast: A weekly children's story podcast that reads and adapts stories for kids — same target audience (families with young children), same audio-first content model, and similar indie production footprint.
• But Why?: A long-running Vermont Public podcast answering questions from kids; directly comparable as a kids & family educational podcast with a similar interview/curiosity-driven format and a similarly sized independent production operation.

Broad incumbents

• Sesame Workshop: The large incumbent children's educational media company behind Sesame Street; competes in the same family-and-literacy media space with much greater resources and reach.
• Common Sense Media: A large-scale children's media review and rating platform; competes with the RWYK Certified Great Read program for the role of trusted curator/validator of children's content for parents.
• Gimlet Media: A podcast network (now owned by Spotify) producing premium narrative and kids-adjacent podcasts; comparable as a podcast-first media business that monetizes through advertising and branded partnerships.

Emerging players

• Little Passports: A subscription box for kids; an existing RWYK sponsor and a comparable children's education-and-entertainment DTC brand with overlapping parent audience and recurring-revenue model.
• Wonder Crate: A kids' subscription box inspired by real-life heroes; an existing RWYK giveaway partner and a directly comparable children's DTC brand targeting parents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jedliemagic
• YouTubeyoutube.com/channel/UCMaoZhsoYh38RkJr0c7lzGw
• Facebookfacebook.com/readingwithyourkids
• Instagraminstagram.com/readingwithyourkids/?hl=en
• LinkedInlinkedin.com/company/reading-with-your-kids-podcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reading With Your Kids Podcast