Read NZ Te Pou Muramura
Read NZ Te Pou Muramura is a Wellington-based New Zealand charity that runs national reading advocacy programmes — Writers in Schools, Writers in Communities, P\u014dkai Tuhi, and the National Reading Survey — serving schools, young readers, and M\u0101ori/Pasifika communities across 13 regions.
- Company typePrivate
- Founded1970
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Read NZ Te Pou Muramura does
Read NZ Te Pou Muramura is a New Zealand registered charity (CC10844, incorporated 217498) headquartered in Wellington that operates as the country's primary reading advocacy organisation, delivering engagement programmes in schools and communities to grow generations of readers in Aotearoa New Zealand. Founded circa 1970 (originally as the New Zealand Book Council) and rebranded to its current te reo M\u0101ori name in the 2020s, the organisation runs a portfolio of programmes including Writers in Schools (in-person and virtual author visits), Writers in Communities (marginalised-voice storytelling), Writers in Youth Justice (creative writing in Oranga Tamariki residences), P\u014dkai Tuhi (M\u0101ori and Pasifika writer mentoring), the National Reading Survey (since 2016), the Summer Reading Challenge, and the inaugural NZ Children's Book Week in August 2026. Its underlying technology is a web-based platform comprising a Writers Files database of 700+ NZ author profiles, the Reading Resource Kete for member schools, School Library Reviews, and Hooked on NZ Books He Ao Ano (teen-led reviews).
The organisation serves schools and kura (500+ member institutions), children and young adults, M\u0101ori and Pasifika communities, youth justice residents, individual supporters and donors, and corporate members including Booksellers Aotearoa NZ, Hachette Aotearoa NZ, Penguin Random House NZ, and T&D Print. Its business model is a hybrid non-profit model combining individual memberships (NZD $75/year), school and library memberships, corporate memberships, Writers in Schools visit fees (subsidised first visit for members, then from NZD $330), and a substantial reliance on charitable donations and grants from Creative New Zealand as primary supporter alongside major funders Foundation North, M\u0101t\u0101tuhi Foundation, The Lion Foundation, Pub Charity, and Stout Trust, plus regional community trusts. With only 8 employees, the model is highly leveraged on a national volunteer and writer network, reaching 55,000+ students annually across 13 regions.
Read NZ Te Pou Muramura firmographics
Firmographics- Name
- Read NZ Te Pou Muramura
- Legal name
- Read NZ Te Pou Muramura
- Website
- https://read-nz.org
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Read NZ Te Pou Muramura is a Wellington-based New Zealand charity that runs national reading advocacy programmes — Writers in Schools, Writers in Communities, P\u014dkai Tuhi, and the National Reading Survey — serving schools, young readers, and M\u0101ori/Pasifika communities across 13 regions.
- Ownership category
- akta.pro rank
Read NZ Te Pou Muramura industry classification
Industry- Product category
- Literacy and Reading Advocacy Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Library, Reading Motivation & Independent Reading Programs (EDAMAJAO)
Keywords
Where Read NZ Te Pou Muramura is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Read NZ Te Pou Muramura business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Memberships: Annual membership for individuals at $75 per year, providing access to exclusive benefits, publications, and supporting the organization's programs
- School and Library Memberships: Membership programs for schools and libraries with benefits including subsidized Writers in Schools visits
- Corporate Memberships: Business memberships for publishers and booksellers including Booksellers NZ, Hachette, Penguin Random House NZ, and T&D
- Donations and Charitable Support: Funding from primary supporter Creative New Zealand, major supporters including Foundation North, Mātātuhi Foundation, The Lion Foundation, Pub Charity, and Stout Trust, plus individual donors
- Writers in Schools Visit Fees: Schools can book author visits; Read NZ contacts authors on behalf of schools and pays them for their time. Subsidized first visit for members; subsequent visits start at $330
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership at $75 per year |
| Subscription | Annual | School membership with subsidized first author visit |
| Subscription | Annual | Corporate and library membership available |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Read NZ Te Pou Muramura product offering
Product offeringCore offering
Read NZ Te Pou Muramura is a charitable organization that delivers reading advocacy and literacy engagement programmes in schools and communities across Aotearoa New Zealand. Its core offerings include author and illustrator visits to schools (Writers in Schools), community creative writing programmes, the National Reading Survey, and curated book reviews. The organization also maintains a comprehensive online database of New Zealand writers (Writer's Files) and operates a membership programme for individuals, schools, libraries, and corporate partners.
Product overview
Read NZ Te Pou Muramura is a charitable organization dedicated to growing generations of readers in Aotearoa New Zealand through engagement programmes in communities and schools. The organization operates as a unified platform offering multiple literacy and reading promotion programmes, including Writers in Schools, Writers in Communities, and Writers in Youth Justice, alongside research initiatives like the National Reading Survey and the annual Summer Reading Challenge. Key offerings include the Writer's Files database of over 600 New Zealand writers, book review programmes (Hooked on NZ Books for teens and School Library Reviews for younger readers), and the newly launched NZ Children's Book Week. The Pōkai Tuhi programme specifically supports Māori and Pasifika writers. All these programmes are delivered through partnerships with schools, libraries, and community organizations across 13 regions in New Zealand, reaching over 55,000 students annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Writers in Schools
- Writers in Communities
- Writers in Youth Justice
- National Reading Survey
- Summer Reading Challenge
- NZ Children's Book Week
- NZ Children's Book Week: National Read Along
- Hooked on NZ Books He Ao Ano
- School Library Reviews
- Writer's Files
- Reading Resource Kete
- Pōkai Tuhi
- Annual Pānui
Quantifiable outcome
- 55,000+ students reached annually through programs
- +3 more outcomes
Companies that use Read NZ Te Pou Muramura
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Read NZ Te Pou Muramura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Read NZ Te Pou Muramura partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered corporate and community.
- Booksellers Aotearoa NZcorporateCorporate member representing New Zealand booksellers, supporting the reading ecosystem.
- Hachette Aotearoa NZcorporateCorporate member publisher supporting Read NZ programs.
- Penguin Random House New ZealandcorporateCorporate member publisher supporting Read NZ initiatives.
- T&D PrintcorporateBusiness supporter providing printing services to Read NZ.
- PlaymarketcommunityNew Zealand playwrights' organization supporting Writers in Schools and community writing programs.
- Te Wānanga o RaukawacommunityMāori tertiary institution providing venue (Ngā Purapura facility) for Pōkai Tuhi wānanga in Ōtaki.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Read NZ Te Pou Muramura competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Read NZ Te Pou Muramura social profiles
Digital presenceRead NZ Te Pou Muramura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Read NZ Te Pou Muramura leadership team
Management profileNumber of profiles
Profiles1 record
Read NZ Te Pou Muramura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Read NZ Te Pou Muramura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Read NZ Te Pou Muramura
What does Read NZ Te Pou Muramura do?
Read NZ Te Pou Muramura is a charitable organization that delivers reading advocacy and literacy engagement programmes in schools and communities across Aotearoa New Zealand. Its core offerings include author and illustrator visits to schools (Writers in Schools), community creative writing programmes, the National Reading Survey, and curated book reviews. The organization also maintains a comprehensive online database of New Zealand writers (Writer's Files) and operates a membership programme for individuals, schools, libraries, and corporate partners.
Is Read NZ Te Pou Muramura a public or private company?
Read NZ Te Pou Muramura is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Read NZ Te Pou Muramura founded?
Read NZ Te Pou Muramura was founded in 1970. It employs 1 to 10 people.
Where is Read NZ Te Pou Muramura based?
Read NZ Te Pou Muramura is headquartered in Wellington, New Zealand, in the Oceania region.
How does Read NZ Te Pou Muramura make money?
Five revenue lines are on record. Individual Memberships are the primary driver. The others are school and Library Memberships, corporate Memberships, donations and Charitable Support and writers in Schools Visit Fees.
Does Read NZ Te Pou Muramura have an API?
No public API is recorded for Read NZ Te Pou Muramura.
What industry is Read NZ Te Pou Muramura in?
Read NZ Te Pou Muramura's product category is Literacy and Reading Advocacy Services. Its primary akta.pro industry code is EDAMAJAO, Library, Reading Motivation & Independent Reading Programs. Its NAICS code is 611710 and its SIC code is 8600.