Ready Pine

What Ready Pine does

Ready Pine is a product brand of Horizon Coatings Inc., a privately held Canadian corporation headquartered at 627 Colby Drive in Waterloo, Ontario. The company manufactures and sells pre-finished tongue and groove pine paneling intended primarily for residential ceilings and walls in cottages, cabins, and primary homes. Its core technical differentiation is a proprietary end-matching system that puts matching bevels and T&G on the panel ends, allowing installers to reuse off-cuts and reduce waste to roughly 5%. Panels are made from PEFC-certified Premium Select Tight Knot Engelmann Spruce Lodgepole Pine harvested in the Kootenay region of British Columbia, then factory-finished with water-based translucent stains (12 colour options) and a UV-cured low-sheen topcoat, with backs sealed against cupping and tongues pre-stained to hide raw wood during seasonal movement.

Ready Pine's product line spans two profiles, V-Match and Shiplap (Nickel Gap), in 6-inch and 8-inch widths, plus an MDF-based Cloud White Opaque variant for solid painted finishes. Manufacturing is concentrated at the single Waterloo facility, with finishing done via state-of-the-art UV-cured coating lines operated by a small team of approximately five employees. The company does not publish pricing; the product is positioned as a custom, project-quantity order placed at retailer lumber desks rather than a stocked SKU.

Ready Pine sells exclusively through third-party channels with no direct e-commerce. In Canada, it is stocked by at least ten building supply chains including Rona, Home Building Centre, Timber Mart, Castle, BMR, Windsor Plywood, Nelson Lumber, McMunn & Yates, Kent and Lake Country Co-op. Five regional wholesalers, Nicholson & Cates (Ontario), Alexandria Mouldings (BC, AB, SK, QC, Atlantic), Richelieu Neos Gordonply (Manitoba, Northern Ontario), Sprenger Midwest Wholesale Lumber (US Midwest: SD, ND, NE, IA), and Weekes Forest Products (US Midwest: MI, WI, IL), handle regional logistics and sales. End customers are individual homeowners and DIY renovators, with marketing focused on project galleries, a sample request form, and a bilingual (English/French) website. The firm has no disclosed institutional funding, no M&A activity, and no management team information in the public record.

Name

Ready Pine

Legal name

Horizon Coatings Inc.

Website

https://readypine.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Ready Pine, a brand of Horizon Coatings Inc. in Waterloo, Ontario, manufactures pre-finished tongue and groove pine paneling with proprietary end-matching and sells it through building supply retailers and regional wholesalers across Canada and the US Midwest to residential homeowners and DIY renovators.

Ownership category

akta.pro rank

Product category

Wood Paneling

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Wood Product Manufacturing (321)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)

akta.pro secondary industries

Engineered Wood Product Finishing, Coating & Overlay (Film-faced, HPL/LPL) (IMAMACAN), Wood Coatings & Finishes (IMADAKAD)

Keywords

• Pre-finished paneling
• Tongue and groove panels
• Pine wall cladding
• Wood ceiling finishes
• Interior wood paneling

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pre-finished Tongue and Groove Panels: Custom orders of pre-finished tongue and groove pine paneling sold through building supply retailers. Customers order exact quantities needed for their projects. Product is typically a custom job lot order placed at the lumber desk.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Ready Pine manufactures pre-finished tongue and groove pine paneling for residential ceilings and walls. The product is factory-stained with water-based coatings and a UV-cured topcoat, end-matched for reduced waste, and offered in V-match and Shiplap profiles across multiple translucent stain colors and an MDF opaque white option.

Product overview

Ready Pine is a single product line manufactured by Horizon Coatings Inc. — pre-finished tongue and groove pine paneling for ceilings and walls. The core product is offered in two profile types: V-Match (traditional V-shaped slot) and Shiplap/Nickel Gap (contemporary channel). Both profiles come in 6" and 8" widths with 5/8" thickness. The product portfolio includes 13 color/variant options: 12 translucent stain colors (Natural through Westcott Navy) plus MDF Cloud White Opaque (solid white on engineered MDF for a cleaner finish). Key differentiating features include factory-applied water-based stains with UV-cured topcoat, sealed backs and stained tongues to prevent warping, and a proprietary end-matching system that reduces installation time and waste. The panels are made from Premium Select Tight Knot Engelmann Spruce Lodgepole Pine harvested in British Columbia's Kootenay region.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready Pine Tongue and Groove Paneling Pre-finished tongue and groove pine paneling for ceilings and walls, manufactured by Horizon Coatings Inc. Features end-matching technology, factory-applied water-based stains, UV-cured topcoat, and sealed backs to prevent warping. Made from Premium Select Tight Knot ESLP harvested in British Columbia's Kootenay region.
• Ready Pine V-Match Profile Traditional V-match profile tongue and groove pine paneling featuring a V-shaped slot between each panel. Exposed face width of 5 inches (1x6) with 5/8 inch thickness.
• Ready Pine Shiplap (Nickel Gap) Profile Contemporary shiplap profile tongue and groove pine paneling featuring a channel between each panel. Exposed face width of 6-3/4 inches (1x8) with 1/8 inch channel for 6 inch panels and 1/4 inch channel for 8 inch panels.
• Ready Pine MDF Cloud White Opaque Solid white opaque finish applied to MDF (Medium Density Fiberboard) instead of pine substrate, offering a cleaner, less rustic look for applications where solid paint finishes are desired. MDF provides higher quality appearance than pine for solid color applications.

Quantifiable outcome

• Waste reduced to near zero with end-matching technology
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core.

• Home Building CentrecoreChannel Partner/ Reseller/ DistributorMajor Canadian building supply retailer chain featuring Ready Pine products. Customers can request Ready Pine at the lumber desk of their local Home Building Centre store.
• Timber MartcoreChannel Partner/ Reseller/ DistributorMajor Canadian building supply retailer chain featuring Ready Pine products.
• Castle Building CentrescoreChannel Partner/ Reseller/ DistributorMajor Canadian building supply retailer chain featuring Ready Pine products.
• RonacoreChannel Partner/ Reseller/ DistributorMajor Canadian building supply retailer featuring Ready Pine products.
• Nelson LumbercoreChannel Partner/ Reseller/ DistributorCanadian building supply retailer featuring Ready Pine products.
• BMRcoreChannel Partner/ Reseller/ DistributorCanadian building supply retailer featuring Ready Pine products.
• Windsor PlywoodcoreChannel Partner/ Reseller/ DistributorCanadian building supply retailer featuring Ready Pine products.
• McMunn & YatescoreChannel Partner/ Reseller/ DistributorCanadian building supply retailer featuring Ready Pine products.
• Kent Building SuppliescoreChannel Partner/ Reseller/ DistributorCanadian building supply retailer featuring Ready Pine products.
• Lake Country Co-opcoreChannel Partner/ Reseller/ DistributorCanadian co-operative retailer featuring Ready Pine products.
• Nicholson & CatescoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Ontario. Located in Burlington, ON. Phone: (905) 335-3366.
• Alexandria MouldingscoreChannel Partner/ Reseller/ DistributorRegional distribution partner for BC, AB, SK, QC, NB, NS, PE, and NF. Phone: (613) 525-2784 x9678.
• Richelieu Neos GordonplycoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Manitoba and Northern Ontario. Located in Thunder Bay, ON. Phone: (800) 465-3924.
• Sprenger Midwest Wholesale LumbercoreChannel Partner/ Reseller/ DistributorRegional distribution partner for US Midwest (South Dakota, North Dakota, Nebraska, Iowa). Located in Sioux Falls, SD. Phone: (800) 843-3797.
• Weekes Forest ProductscoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Michigan (Comstock Park), Wisconsin (Green Bay and Jackson), and Illinois (Riverdale). Multiple locations with dedicated sales contacts.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/readypine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ready Pine