Rebelle
Rebelle is an Italian DTC fashion brand selling women's leather bags and accessories — including handbags, crossbody bags, backpacks, and wallets — through its own Magento e-commerce storefront at mid-range price points (€29–€279), targeting career women, trend-setters, and young women consumers across Europe.
- Company typePrivate
- Founded-
- HeadquartersSanta Maria di Sala, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rebelle does
Rebelle is an Italian women's fashion bag brand operated by Pelletterie Abl SRL, headquartered in Santa Maria di Sala, Venice, Italy. The company designs, produces, and sells a comprehensive portfolio of women's leather goods — including handbags, shoulder bags, crossbody bags, shopping bags, mini bags, backpacks, and wallets — organized around signature sub-brand lines such as ELECTRA, CLIO, CHLOE, POPPY, DIANA, and ATHENA. Products are offered in diverse materials including genuine leather, nylon, suede, dollaro, mesh, and jacquard, with a price range spanning €29 (keychains and small accessories) to €279 (premium bags). Seasonal collections are released on a Spring/Summer and Fall/Winter cadence, with the SS26 collection launched in 2026.
The company operates exclusively through a direct-to-consumer e-commerce model on its Magento-based Magento storefront at rebelleftc.com, supporting Italian and English languages with no physical retail or wholesale distribution. Marketing relies on organic social media presence (Instagram, Facebook, LinkedIn, Spotify), an email newsletter with a 10% first-order discount incentive, and project-based brand storytelling campaigns. Standard e-commerce integrations include PayPal for payments, Mailchimp for email marketing, and Google Analytics/Google Ads for traffic and conversion tracking. Strategic partnerships include collaborations with POLI.design (Politecnico di Milano) and Grazia magazine for women's empowerment initiatives, the WeAreHomies cooperative supporting survivors of gender-based violence, and an artist capsule collection with Italian stylist Georgette Polizzi. The company employs 37 people and is founder/owner-operated with no institutional investors, parent company, or external funding disclosed.
Rebelle firmographics
Firmographics- Name
- Rebelle
- Legal name
- Pelletterie Abl SRL
- Website
- https://rebelleftc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rebelle is an Italian DTC fashion brand selling women's leather bags and accessories — including handbags, crossbody bags, backpacks, and wallets — through its own Magento e-commerce storefront at mid-range price points (€29–€279), targeting career women, trend-setters, and young women consumers across Europe.
- Ownership category
- akta.pro rank
Rebelle industry classification
Industry- Product category
- Women's Fashion Bags & Leather Goods
- NAICS
- Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Handbags & Fashion Bags Manufacturing (IMAOAHAA)
- akta.pro secondary industry
- Luxury Handbags & Leather Goods (CRAAAFAD)
Keywords
Where Rebelle is headquartered
LocationHeadquarters
- HQ city
- Santa Maria di Sala
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Rebelle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time product sales through direct-to-consumer e-commerce. Customers purchase fashion bags including handbags, shoulder bags, crossbody bags, shopping bags, mini bags, backpacks, and wallets. Revenue generated from individual transactions with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hand bags - €109-279 |
| Unit Pricing | Pay-as-you-go | Shoulder bags - €159-229 |
| Unit Pricing | Pay-as-you-go | Mini bags - €79-179 |
| Unit Pricing | Pay-as-you-go | Backpacks - €199-229 |
| Unit Pricing | Pay-as-you-go | Wallets and accessories - €29-69 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Rebelle product offering
Product offeringCore offering
Rebelle is an Italian fashion bag brand that designs, produces, and sells women's handbags, leather goods, and fashion accessories directly to consumers through its own e-commerce storefront. The company, operating under Pelletterie Abl SRL, offers a curated catalog of bags priced in the €29–€279 range and serves style-conscious women primarily across European markets. The entire brand experience — from product browsing to checkout and fulfillment — is delivered through the company's online store built on the Magento platform.
Product overview
Rebelle is an Italian fashion bag company offering a comprehensive portfolio of women's leather goods and accessories. The core product line includes six main bag categories: hand bags (Borse a Mano), shoulder bags (Borse a Spalla), crossbody bags (Borse a Tracolla), shopping bags (Borse Shopping), mini bags (Minibag), backpacks (Zaini), and wallets (Portafogli). The products are distinguished by signature sub-brands such as ELECTRA, CLIO, CHLOE, POPPY, DIANA, and ATHENA, each available in multiple material variants including NYLON, suede (CAMOSCIO), DOLLARO, DENIM, CANVAS, and specialty textures like PSYCHO IKAT, JUNGLE, SPACE, WILD, and SAFARI. Rebelle also engages in co-branding partnerships including Rebelle by Georgette Polizzi (artist-designed capsule collection) and social impact collaborations with POLI.design and Grazia magazine for women's empowerment initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Rebelle Women's Fashion Bags & Handbags
- Rebelle Fashion Accessories & Leather Goods
Companies that use Rebelle
Customer profileSegments3 records
Ideal customer profiles1 record
Rebelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Rebelle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- POLI.designflagshipCollaboration between Rebelle, POLI.design (Politecnico di Milano), and Grazia magazine for women's empowerment. The partnership includes a creative workshop to develop an eco capsule collection focused on sustainable fashion, student interviews, and job placement initiatives. The co-branding is promoted through Grazia's online and offline channels with dedicated events during FW23 and SS24 seasons.
- GraziaflagshipItalian women's magazine Grazia serves as the media partner for the POLI.design project, providing promotional space on all online and offline channels. The magazine covers events and features discussions between national and international figures on women's empowerment topics.
- WeAreHomiescoreRebelle supports WeAreHomies, a cooperative of women helping women. The initiative focuses on recovery and support for women, mothers, and victims of gender-based violence. The partnership exemplifies Rebelle's commitment to women's empowerment through concrete assistance programs.
- Georgette PolizzicoreItalian artist and stylist Georgette Polizzi (born 1982, Vicenza) collaborated with Rebelle to create a capsule collection. The 'Rebelle by Georgette Polizzi' line features hand-crafted leather bags customized by the artist using unconventional tools. The collaboration began in FW2021 and represents the brand's commitment to artistic partnerships.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Rebelle competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rebelle social profiles
Digital presenceRebelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebelle leadership team
Management profileNumber of profiles
Rebelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebelle
What does Rebelle do?
Rebelle is an Italian fashion bag brand that designs, produces, and sells women's handbags, leather goods, and fashion accessories directly to consumers through its own e-commerce storefront. The company, operating under Pelletterie Abl SRL, offers a curated catalog of bags priced in the €29–€279 range and serves style-conscious women primarily across European markets. The entire brand experience — from product browsing to checkout and fulfillment — is delivered through the company's online store built on the Magento platform.
Is Rebelle a public or private company?
Rebelle is a private company. It is classified as family owned and is currently operating.
When was Rebelle founded?
Rebelle was founded in -1. It employs 11 to 50 people.
Where is Rebelle based?
Rebelle is headquartered in Santa Maria di Sala, Italy, in the Europe region.
How does Rebelle make money?
One revenue line is on record: product Sales.
Does Rebelle have an API?
No public API is recorded for Rebelle.
What industry is Rebelle in?
Rebelle's product category is Women's Fashion Bags & Leather Goods. Its primary akta.pro industry code is IMAOAHAA, Handbags & Fashion Bags Manufacturing, with a secondary code of CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 458320 and its SIC code is 5600.