Rebuild SoCal Partnership

What Rebuild SoCal Partnership does

Rebuild SoCal Partnership (RSCP) is a 501(c)(6) nonprofit infrastructure advocacy organization headquartered in Anaheim, California. The coalition represents 2,750 construction contractors across all twelve Southern California counties, who in turn collectively represent more than 60,000 union workers. RSCP's stated mission is to work with elected officials and educate the public on the continued need for essential infrastructure funding, with focus areas spanning airports, bridges, ports, rail, roads, and water projects. Its primary customer segments are its contractor members, union partners, and indirectly the policymakers and Southern California residents it seeks to influence.

RSCP operates a membership-based advocacy model, funded principally through recurring membership dues paid by construction contractors and union organizations. The organization does not sell products or services in a commercial sense. Instead, it delivers value through coordinated political advocacy, public education campaigns, and original research. Core offerings include 'The Rebuild SoCal Zone' monthly podcast hosted by Executive Director Jon Switalski, the 'Let's Build California' 5,000-person voter survey research program, the 2024 Infrastructure Report Card, and the 'On the Ground in LA: Rebuilding After the Fires' video miniseries distributed through a 2025 presenting sponsorship of the LA Times Studios podcast 'Rebuilding Los Angeles.' Distribution relies on owned channels (newsletter, Facebook, LinkedIn, YouTube, TikTok) and direct engagement with state and local officials and agencies such as LAWA, SANDAG, and the Metropolitan Water District.

The organization is structurally a coalition rather than a technology or product business. It does not develop proprietary technology and has no patents, no API surface, and no AI/ML capabilities. Its core competencies are tripartite relationship management across labor unions (LIUNA, IUOE Local 12), industry associations (Associated General Contractors of California and San Diego, Building Industry Association of Southern California, Southern California Contractors Association, United Contractors), and public agencies. Core staff comprises approximately 4 people, led by Executive Director Jon Switalski (appointed May 25, 2021), Political Director Benjamin Lopez, Communications Manager Madison Rossetti, and Operations Manager Roslynn Hernandez.

Name

Rebuild SoCal Partnership

Legal name

Rebuild SoCal Partnership

Website

https://rebuildsocal.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Rebuild SoCal Partnership is a 501(c)(6) nonprofit coalition of 2,750 Southern California contractors representing 60,000+ union workers, advocating with policymakers and the public for infrastructure funding across airports, bridges, ports, rail, roads, and water projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: As a 501(c)(6) nonprofit organization, Rebuild SoCal Partnership derives its primary funding from membership dues paid by construction contractors and union organizations across Southern California. The organization represents 2,750 contractors and union workers as a collective advocacy body.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rebuild SoCal Partnership is a 501(c)(6) nonprofit coalition representing 2,750 construction contractors and more than 60,000 union workers across the twelve counties of Southern California. The organization's fundamental offering is coordinated infrastructure advocacy—engaging elected officials, policymakers, and public agencies to advance funding and project approval for airports, bridges, ports, rail, roads, and water projects. It also delivers public education, voter research, and member resources to support its advocacy mission.

Product overview

Rebuild SoCal Partnership is a coalition of 2,750 contractors representing over 60,000 union workers across Southern California, dedicated to advocating for essential infrastructure funding. Rather than a traditional tech product company, the organization offers informational and educational resources including 'The Rebuild SoCal Zone Podcast' for public education on infrastructure needs, research reports such as the '2024 Infrastructure Report Card' and 'Let's Build California: A Voter Mandate' survey, and video content including the 'On the Ground in LA: Rebuilding After the Fires' miniseries. These offerings support the organization's mission of educating policymakers and the public on infrastructure priorities including airports, bridges, ports, rail, roads, and water projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Coalition Membership and Infrastructure Advocacy Representation A paid membership offering for construction contractors and affiliated labor unions across Southern California, providing coordinated infrastructure funding advocacy, policy updates, workforce development resources, and collective representation with elected officials and public agencies.
• The Rebuild SoCal Zone Podcast A monthly podcast hosted by Executive Director Jon Switalski featuring conversations with policymakers, industry leaders, and experts on infrastructure topics, including airports, bridges, ports, rail, roads, and water projects. Distributed on Spotify, Apple Podcasts, Amazon Music, and YouTube.
• 2024 Infrastructure Report Card A research report highlighting pressing infrastructure challenges, aging systems, and the need for immediate investment to ensure community well-being and economic growth in Southern California.
• Let's Build California: A Voter Mandate Survey A comprehensive 5,000-person survey across six Southern California counties examining public opinion on infrastructure investment, housing, traffic, energy reliability, and wildfire resilience.
• On the Ground in LA: Rebuilding After the Fires A video miniseries highlighting the work of union labor, public officials, and local communities in rebuilding LA County after devastating wildfires.

Quantifiable outcome

• Creates 15,000 jobs per billion dollars invested in infrastructure projects
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Southern California District Council of LaborerscoreStrategic or Co-development PartnerChartered district council of the Laborers' International Union of North America (LIUNA) with 14 affiliated locals. Objectives include uniting local unions to advance economic and other interests of membership and seeking continued improvements in Collective Bargaining Agreements. Represents laborers across Southern California.
• International Union of Operating Engineers Local 12coreStrategic or Co-development PartnerEstablished March 1, 1939, Local 12 leads training for the next generation of skilled construction professionals with training sites in six locations throughout Southern California and Southern Nevada. Trains apprentices and retrains journeypersons with updated equipment and qualified instructors.
• Associated General Contractors of CaliforniacoreStrategic or Co-development PartnerRepresents over 900 Contractor and Specialty Contractor members with annual construction volumes ranging from less than $500,000 to over $100,000,000. Supported by more than 500 Associate members including material suppliers, attorneys, bankers, accountants, insurers, and consultants.
• Associated General Contractors of America - San Diego ChaptercoreStrategic or Co-development PartnerAGC San Diego Chapter has been in existence since 1927. Dedicated to improving the construction industry by educating the industry to employ the finest skills, promoting use of the latest technology, and advocating building the best quality projects for public and private owners.
• Building Industry Association of Southern CaliforniacoreStrategic or Co-development PartnerEstablished in 1923 as the Building Contractors Association of Southern California. BIASC has over 1,050 primary members representing all professions associated with the building industry including builders, subcontractors, remodelers, designers, architects, engineers, sales and marketing professionals, law firms, and manufacturers.
• Southern California Contractors AssociationcoreStrategic or Co-development PartnerIndustry association partner representing construction contractors in Southern California. Members include builders, subcontractors, remodelers, designers, architects, engineers, and other industry professionals working together to create new and enhance existing communities.
• United Contractors (UCON)coreStrategic or Co-development PartnerLeading union-affiliated contractors trade association in California, representing heavy civil engineering companies of all sizes. Companies perform critical infrastructure work including grading, paving, utility, bridge, pipeline, power, water, transit rail, airport and more.
• Los Angeles Times StudiosflagshipGTM or Marketing PartnerRebuild SoCal Partnership is presenting sponsor for the LA Times' newest podcast 'Rebuilding Los Angeles.' The organization's 'On the Ground in LA' mini-series videos are included at the end of every episode, featuring stories of post-wildfire rebuilding efforts.
• SANDAGcoreStrategic or Co-development PartnerSan Diego Association of Governments, working on major infrastructure projects including LOSSAN corridor improvements, airport transit connector, and Otay Mesa East Border Project. RSCP advocates for these projects and educates policymakers on their regional economic benefits.
• Metropolitan Water DistrictcoreStrategic or Co-development PartnerMWD is the nation's largest wholesaler of water, serving 19 million people over 5,200 square miles. RSCP supports MWD's Regional Recycled Water Program in Carson that will create 50,000 construction jobs and 1,000 permanent facility jobs.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Associated Builders and Contractors: National construction industry trade association representing contractors and related firms. Comparable contractor advocacy and workforce development mission, though open-shop (non-union) orientation differentiates it from RSCP's labor-aligned model.
• Building Industry Association of Southern California: Regional building industry association with 1,050+ primary members across all building professions. Comparable geographic focus and contractor representation model; existing RSCP partner.
• Associated General Contractors of California: California statewide construction industry association representing 900+ contractor and specialty contractor members. Direct peer to RSCP's contractor-membership base, though focused statewide rather than SoCal-specific and not explicitly labor-aligned.
• United Contractors (UCON): Leading union-affiliated contractors trade association in California representing heavy civil engineering companies. Directly comparable as a union-affiliated construction contractor advocacy body, and an existing RSCP partner organization.
• Southern California Contractors Association: Regional industry association for construction contractors in Southern California. Direct peer serving the same geographic territory and overlapping membership base as RSCP.

Broad incumbents

• California Chamber of Commerce: Broad business advocacy organization representing California employers across all sectors on policy matters including infrastructure. Overlaps with RSCP on infrastructure funding advocacy but lacks RSCP's specialized labor-management coalition model.
• National Association of Manufacturers: Largest US manufacturing trade association advocating on infrastructure, supply chain, and workforce policy. Comparable broad advocacy on infrastructure investment, though manufacturing-focused rather than construction-focused.

Emerging players

• American Society of Civil Engineers: Produces the national Infrastructure Report Card that RSCP cites and amplifies. Comparable infrastructure advocacy mission but framed from an engineering expertise perspective rather than labor-contractor delivery capacity.

Others

• California State Building and Construction Trades Council: Statewide umbrella body for building trades unions in California, representing the labor constituency that RSCP engages through its contractor network. Indirect peer that shares advocacy goals but represents workers rather than contractors.
• Transportation Trades Department, AFL-CIO: AFL-CIO department coordinating transportation labor unions on federal infrastructure policy. Comparable labor-aligned infrastructure advocacy at the national level; potential upstream partner or competitor for federal IIJA advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RebuildSoCal
• YouTubeyoutube.com/channel/UCIFpX2loqU-4TEzsea6JCwQ
• Facebookfacebook.com/RebuildSoCal
• LinkedInlinkedin.com/company/rebuild-socal-partnership
• Instagraminstagram.com/rebuildsocalpartnership
• TikToktiktok.com/@rebuildsocal

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebuild SoCal Partnership