Hotel Recanto Das Hortensias

What Hotel Recanto Das Hortensias does

Hotel Recanto das Hortênsias is an independent, privately held family resort founded in 1985 in Passa Quatro, Minas Gerais, Brazil, set in the Serra da Mantiqueira mountain range. The property offers full-board (pensão completa) accommodation across four room categories — Honeymoon Suite, Suite, Deluxe, and Superior — alongside an 850-person convention center, full-service gastronomy, a water park with heated and cold pools, an extensive leisure area (zip line, paddle boats, tennis, ecological trails), a fully equipped gym, saunas, and jacuzzis. It serves primarily Brazilian families and couples seeking an all-in-one leisure retreat, with a secondary segment of corporate and group-event organizers hosting conventions, weddings, and themed celebrations.

The business model is direct-to-consumer: revenue is generated almost entirely through accommodation and on-property food and beverage, with pricing available in six interest-free installments to align with Brazilian consumer credit norms, and children under eight accommodated free in qualifying rooms. The company operates with a lean staff of approximately 20 employees, a small dedicated team supported by a recreation staff and outsourced services. Distribution is predominantly direct via the hotel's own website, a Desbravador-hosted reservation engine, WhatsApp business contact, and organic social media (Instagram, Facebook), supplemented by Tripadvisor and Google reviews for discovery. No proprietary technology, AI capability, or third-party OTA reliance is disclosed. No ownership, investor, or management-team details are publicly available, and the firm has no disclosed funding history, partnerships, awards, or regulatory actions on record.

Operationally the hotel has run continuously for roughly 40 years, with recent activity in 2025 including a refreshed digital brand identity (new logo dated August 2025), continued promotion of its events vertical, and sustained guest review activity across Google. The asset base is a single physical property with no disclosed expansion, M&A, or new geographic initiatives.

Name

Hotel Recanto Das Hortensias

Legal name

Hotel Recanto das Hortênsias

Website

https://recantodashortensias.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Recanto das Hortênsias is an independent, family-run full-service resort in Passa Quatro, Minas Gerais, Brazil, founded in 1985. It serves Brazilian families, couples, and event groups with full-board accommodation, leisure amenities, and an 850-person convention center.

Ownership category

akta.pro rank

Product category

Resort and Leisure Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Resort Convention Hotels (THAGALAC)

Keywords

• Family resort hospitality
• Full board accommodation
• Convention event venue
• Leisure recreation facilities
• Mountain resort hotel

Headquarters

HQ city

Passa Quatro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hotel Accommodation Services: The hotel generates revenue primarily through guest accommodation fees. The property offers full board (pensão completa) with multiple meals included in the stay. Room categories include honeymoon suite, suites, deluxe, and superior rooms. Pricing is offered in 6 installments without interest. Children up to 8 years stay free (up to 2 children in apartments that can accommodate them).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hotel Recanto Das Hortensias operates a family-oriented resort hotel providing full-board accommodation across four room categories (Honeymoon Suite, Suite, Deluxe, Superior), complemented by an 850-person convention center, full-service gastronomy with live entertainment, a water park, sports and recreation facilities, and wellness amenities. The integrated experience is targeted at families, couples, and event organizers seeking an all-in-one leisure and events destination in the Serra da Mantiqueira region of Minas Gerais, Brazil.

Product overview

Hotel Recanto Das Hortensias is a family-oriented hotel resort offering a unified hospitality experience. The property provides accommodation across four room categories (Honeymoon Suite, Suite, Deluxe, and Superior), all furnished in classic cozy style with views of Serra da Mantiqueira. The full-service offering includes a convention center for up to 850 guests, full-board gastronomy with live entertainment, a water park with heated and cold pools, diverse leisure activities (zip line, paddle boats, tennis, mini golf, ecological trails), and wellness facilities (gym, saunas, jacuzzis). The integrated experience is designed for families seeking relaxation amid nature, with recreation programs for all ages.

Differentiator

Problem solved

Functional benefit

Products and services

• Honeymoon Suite Premium suite category designed for couples, featuring romantic ambiance and enhanced amenities for honeymoons and romantic getaways.
• Suite Spacious suite accommodation with classic furniture, soft tones, and views of Serra da Mantiqueira.
• Deluxe Room Deluxe room category offering comfort and quality with classic cozy furnishings and mountain views of Serra da Mantiqueira.
• Superior Room Superior room category featuring comfortable accommodations with scenic mountain views of Serra da Mantiqueira.
• Centro de Convenções (Convention Center) Convention center facility accommodating up to 850 people, offering catering, audiovisual options, security, parking, and on-site lodging for corporate events, conventions, weddings, and themed celebrations.
• Gastronomia (Restaurant and Bar) Full board dining service including breakfast, lunch, afternoon snack, and dinner with live music, bingo entertainment, and thematic parties, bundled with accommodation stays.
• Parque Aquático e Piscinas (Water Park and Pools) Water park featuring heated pools, cold pools, and recreational aquatic facilities for guests of all ages, included as part of the resort stay.
• Área de Lazer e Recreação (Leisure and Recreation Area) Comprehensive leisure area including zip line, paddle boats, tennis court, society field, ecological trails, walking paths, game room, and recreational team activities for all ages.
• Academia e Wellness (Gym and Wellness) Fully equipped gym and wellness facilities including saunas and jacuzzis for guest relaxation and fitness, included as part of the resort stay.

Quantifiable outcome

• 40 years of continuous operation since 1985

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hotel Gloria São Lourenço: Long-established resort in São Lourenço, Minas Gerais, also in the southern Minas circuit. Comparable as a traditional regional family resort with multiple generations of guests and full board service.
• Hotel Toriba: Full-service resort hotel in Campos do Jordão, São Paulo, in the Serra da Mantiqueira mountain region. Comparable as a family/leisure resort targeting Brazilian domestic travelers with full amenities, dining, and event facilities in the same geographic corridor.
• Hotel Solar das Andorinhas: Family-oriented resort hotel in Itatiaia, Rio de Janeiro, also in the Serra da Mantiqueira region. Comparable as a mid-sized leisure hotel with full board, recreation, pools, and event hosting in a similar mountain micro-market.
• Hotel Aldeia da Serra: Small resort hotel in Itatiaia, Rio de Janeiro, in the Serra da Mantiqueira. Comparable as a regional family-oriented resort with full board and on-site leisure amenities in the same micro-region.
• Hotel do Ypê: Established family resort hotel in Itatiaia, Rio de Janeiro, in the same Serra da Mantiqueira region. Similar mid-scale family positioning with leisure facilities, dining, and group/event capabilities.
• Hotel Le Canton: Resort hotel in Teresópolis, Rio de Janeiro, in a comparable mountain setting. Targets families and couples with full board, leisure facilities, and event hosting similar to Hotel Recanto Das Hortensias.

Broad incumbents

• Bourbon Hotéis & Resorts: Larger Brazilian hotel chain operating multiple full-service resorts and convention-oriented hotels across Brazil. Represents the broader incumbent competitor for leisure and event business across the country.
• Nacional Inn Hotéis: Brazilian hotel chain with multiple resort and leisure properties across the country. Comparable as a multi-property operator competing for the same family leisure traveler segment.

Regional players

• Hotel Serra d'Água: Small resort in the Serra da Mantiqueira corridor focused on family leisure and nature experiences. Comparable as a regional Brazilian mountain resort with similar amenities and target customer profile.

Emerging players

• Paradise Golf & Lake Resort: Resort property in Mogi Guaçu, São Paulo, offering full-service family leisure with sports and lake activities. Comparable target segment (Brazilian families seeking all-in-one leisure) though with a more sports-oriented positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelRecantodasHortensias
• Instagraminstagram.com/hotelrecantodashortensias
• LinkedInlinkedin.com/company/hotel-recanto-das-hortensias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Recanto Das Hortensias