Name

上海芙儿优婴童睡眠科技股份有限公司

Website

https://recaro.tmall.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

上海芙儿优婴童睡眠科技股份有限公司 is a small, Shanghai-based Chinese company focused on the infant and child sleep product category, operating a flagship storefront on Tmall.com (recaro.tmall.com) to sell to Chinese consumer buyers of baby sleep products.

Ownership category

akta.pro rank

Product category

Infant and Child Sleep Products

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)

akta.pro secondary industry

Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Infant sleep products
• Baby nursery products
• Child safety equipment
• Baby care merchandise
• Maternal infant goods

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations

Distribution channels1 record

Core offering

Shanghai Furu Infant & Child Sleep Technology Co., Ltd. operates an e-commerce flagship store on Tmall.com selling infant and child-related merchandise under the RECARO brand (recaro.tmall.com). The company is positioned in the infant and child sleep technology category and serves consumers online through a single Tmall storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• RECARO Brand Infant and Child Products (sold via Tmall Flagship Store)

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Mia (蜜芽): Mia is a Chinese maternal-and-infant vertical e-commerce platform. It is comparable because it sells infant sleep and care products to the same Chinese parent demographic, overlapping in product category even though it is a marketplace rather than a single brand.
• Beibei (贝贝网): Beibei is a Chinese maternal-and-infant e-commerce platform serving the same Chinese parent demographic. Comparable as an alternative channel/competitor for infant-products GMV, including sleep and bedding SKUs.

Direct peers

• Kub (可优比): Kub is a Chinese DTC infant-products brand with strong Tmall and Douyin presence across cribs, bedding, and sleep accessories. It is comparable as a domestically scaled infant-sleep brand competing for the same Tmall buyer.
• Sleemon (喜临门): Sleemon is a leading Chinese mattress and sleep-products manufacturer with dedicated children's/infant mattress lines sold on Tmall. It is comparable because it addresses the same infant-sleep consumer on the same channel with locally manufactured mattress and bedding SKUs.
• Combi (China): Combi is a Japanese infant-products brand with deep China distribution including Tmall flagship stores, spanning car seats, cribs, and sleep accessories. It is directly comparable as a premium imported infant-sleep brand sold via Tmall to Chinese parents.

Broad incumbents

• Goodbaby International: Goodbaby is one of China's largest infant and juvenile products groups (strollers, car seats, cribs, sleep gear). It is comparable because it competes in the same infant-sleep and child-safety categories, both domestically and cross-border, often on Tmall.
• Chicco (Artsana China): Chicco is an Italian infant-products brand with official Tmall channels covering strollers, car seats, and sleep items. It is comparable as another imported premium infant brand competing in the same Tmall category set.
• Graco (China / Newell): Graco is a U.S. infant and juvenile brand with strong China Tmall distribution across car seats, strollers, and sleep gear. It is comparable as a competing imported infant brand sold to Chinese consumers through flagship stores.
• Pigeon (China): Pigeon is a long-established Japanese maternal-and-infant brand with broad Tmall presence across feeding, sleep, and bath categories. It is comparable because it serves the same Chinese parent buyer via Tmall flagship stores in overlapping infant-care categories.

Others

• RECARO (Germany): RECARO is the German child-safety and seating brand whose Tmall storefront the subject company operates. It is comparable as the principal brand owner whose authorization underpins the company's commercial activity.

Market position

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%8A%E6%B5%B7%E8%8A%99%E5%84%BF%E4%BC%98%E5%A9%B4%E7%AB%A5%E7%9D%A1%E7%9C%A0%E7%A7%91%E6%8A%80%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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