Re.Climate

What Re.Climate does

Founded in 2022, Re.Climate is an Ottawa-based nonprofit research, training, and strategy organization focused on climate-change communication and public engagement. Housed at Carleton University's Sustainable Energy Research Centre, it serves climate communicators, municipal and government staff, journalists, nonprofits, campaign organizations, and other organizations that need evidence-based audience engagement. The organization is led by a small team of academic researchers and communication practitioners and maintains a network spanning thousands of communicators and hundreds of organizations.

Re.Climate's core offering comprises a free resource library, expert insights, webinars, and tailored strategic services. Its research practice uses social-science methods, including the Five Canadas audience-segmentation framework developed with EcoAnalytics and an annual public-opinion rollup drawing on more than 100 public and private surveys. It does not build proprietary software or AI products. Funding comes from foundations, individual or organizational donations, and fee-based consulting contracts; consulting prices are quote-based and not publicly disclosed, while the organization also reaches practitioners through digital content, community networks, and events.

Name

Re.Climate

Legal name

Re.Climate

Website

https://reclimate.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Re.Climate is an Ottawa-based nonprofit that provides climate-communication research, training, resources, and strategy to government staff, nonprofits, media, campaign organizations, and practitioners across Canada through a network spanning thousands of communicators and hundreds of organizations.

Ownership category

akta.pro rank

Product category

Climate Communication Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Environmental Consulting Services (54162), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600), Services-Commercial Physical & Biological Research (8731)

akta.pro industry

PRIMARYBPAGAGAF

Climate Change Mitigation & Adaptation

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

SECONDARYBPAHACAK

Sustainability & ESG Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPADALAD

Climate Adaptation & Resilience Programs

Business & Public Services/International Organizations & Development/Climate, Environment & Sustainable Development Programs

Keywords

• Climate communication research
• Climate engagement training
• Public opinion research
• Audience segmentation research
• Strategic consulting services

Headquarters

HQ city

Ottawa, Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Foundation and Funder Support: Re.Climate operates as a nonprofit and receives support from foundations including Ivey Foundation, McConnell Foundation, Donner Canadian Foundation, and Clean Economy Fund. This provides core operational funding for research, training, and network development.
2. Strategic Services Contracts: Re.Climate provides strategic consulting services to municipalities and organizations, helping strengthen their climate communications. These are fee-for-service engagements involving co-developing strategies, narratives, and engagement plans. During 2025-2026, they completed seven contracts with various organizations.
3. Donations: Re.Climate accepts donations from individuals and organizations who wish to support their work in climate communications research, training, and strategy.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Re.Climate is Canada's centre for training, research, and strategy on climate change communications and public engagement. The organization provides evidence-based research, practical tools (tip sheets, guides, reports), training programs (webinars and tailored trainings), and strategic consulting services to municipalities, nonprofits, journalists, and campaign organizations to help them effectively communicate about climate change with diverse Canadian audiences.

Product overview

Re.Climate is Canada's centre for training, research, and strategy on climate change communications and public engagement, housed at Carleton University's Sustainable Energy Research Centre. The organization offers a portfolio of three core service pillars: Resource Library (providing reports, tip sheets, webinars, and practical resources), Strategic Services (expert-led hands-on strategic advice and tailored messaging), and Expert Insights (discussions and research). These are supplemented by specialized research products including the annual 'What Do Canadians Really Think About Climate Change?' report, the 'Four Steps to Break the Spiral of Silence' guidebook, the 'Flame Wars' wildfire misinformation report, and tip sheets on wildfires and heat waves. Re.Climate also runs targeted programs such as Climate Ready Prairies, a Climate Journalism Program with the Canadian Association of Journalists, and the Energy Ambassadors pilot project. The organization supports a network of over 5,700 climate communicators and delivers training, webinars, and strategic consultations to help practitioners engage audiences and inspire climate action.

Differentiator

Problem solved

Functional benefit

Products and services

• Resource Library An online repository offering reports, tip sheets, webinars, and practical resources to help climate communicators craft messages that resonate and drive action.
• Strategic Services Hands-on strategic advice provided by experts to help organizations navigate climate conversations, engage audiences, and inspire change through tailored strategy, messaging, and analysis.
• Getting to Yes Research Suite Research publications helping leaders and communities talk more effectively about the need for electrification, including technical reports and playbooks.
• What Do Canadians Really Think About Climate Change? Annual Report Annual summary of over 100 public and private surveys on Canadian views about climate change and energy, providing analysis of enduring and emerging trends in climate opinion.
• Four Steps to Break the Spiral of Silence Guidebook A user's guide for communicating climate change and solutions, providing tips on how to make talking about climate change a normal conversation.
• Flame Wars: Misinformation and Wildfire in Canada's Climate Conversation A report diving deep into the social media networks that spread misinformation during Canada's 2023 wildfire season, offering insight into how misinformation spreads.
• Wildfires and Un-Natural Disasters Tip Sheet A tip sheet providing framing, narrative, image, and strategic recommendations for talking to Canadians about the increasing frequency and intensity of extreme events like wildfires due to climate change.
• Heat Waves and Un-Natural Disasters Tip Sheet A tip sheet providing guidelines for climate communicators to engage Canadians about the increasing frequency and intensity of extreme weather events such as heat waves due to climate change.
• Five Canadas Audience Segmentation Research Audience segmentation research identifying different Canadian populations and their attitudes toward climate change, helping communicators target specific audience groups.

Quantifiable outcome

• Network grew from 5,155 to 5,729 climate communicators
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Carleton UniversitycoreStrategic or Co-development PartnerRe.Climate is housed at Carleton University's Sustainable Energy Research Centre. They are connected to the Faculty of Arts and Social Sciences, Faculty of Public Affairs, Carleton Climate Commons, and researchers across the university. The Academic Director is an Associate Professor in the School of Journalism and Communication at Carleton.
• Climate AccesscoreStrategic or Co-development PartnerU.S.-based nonprofit organization focused on building political and public support for climate and clean energy solutions. Re.Climate partners with Climate Access to develop and promote effective communication and engagement approaches.
• Communauté de pratique en communication climatiquecoreStrategic or Co-development PartnerBrings together over 300 Quebecers from various sectors and organizations including environmental groups, youth activists, citizen groups, unions, and healthcare sector members to communicate about climate-related issues. Re.Climate partners to offer programming for Quebec-based audiences.
• Climate WestmajorStrategic or Co-development PartnerTwo-year collaboration called 'Climate Ready Prairies' focused on climate adaptation communications in the prairie provinces. Completed in 2025-2026.
• Canadian Association of JournalistsmajorStrategic or Co-development PartnerPartnership for a climate journalism program, based on lessons learned during successful pilot phase with journalists across Canada. Part of Re.Climate's journalism initiative to improve climate coverage.
• EcoAnalyticscoreStrategic or Co-development PartnerConducted the Five Canada's audience segmentation research with Re.Climate that segments Canadians into different audience groups based on climate attitudes, enabling targeted communication strategies.
• My Climate PlanmajorGTM or Marketing PartnerPartnered with Re.Climate for the 'Don't Let Canada Burn' campaign, using segmentation research to reach key supporters and wildfire survivors. Jamie Biggar, co-founder, was interviewed about the campaign's success.
• Environmental Defence CanadaminorGTM or Marketing PartnerPartner organization working toward galvanizing public support for climate action as part of Re.Climate's broader network.
• Protect Our WintersminorGTM or Marketing PartnerPartner organization working toward galvanizing public support for climate action as part of Re.Climate's broader network.
• Canadian Association of Physicians for the EnvironmentminorGTM or Marketing PartnerPartner organization working toward galvanizing public support for climate action as part of Re.Climate's broader network.
• Windfall Ecology CentreminorGTM or Marketing PartnerPartner organization working toward galvanizing public support for climate action as part of Re.Climate's broader network.
• Regional Municipality of DurhammajorStrategic or Co-development PartnerPartnered with Re.Climate for an Energy Ambassadors pilot project to learn how homeowners and contractors can be effective messengers about energy-saving home upgrade programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pembina Institute: Canadian clean energy think tank that engages in policy research and public communications about climate solutions. Larger and more policy-oriented than Re.Climate but shares the Canadian climate communications territory.
• David Suzuki Foundation: Major Canadian environmental nonprofit combining science, policy, and public engagement on climate and sustainability. A broad incumbent in the Canadian climate communications and advocacy space relative to Re.Climate's focused practitioner-network model.
• Climate Central: Larger, established U.S. nonprofit that researches and communicates climate science and impacts, including attribution of extreme weather. Operates a much broader portfolio but overlaps with Re.Climate's communications research and public-engagement mission.
• Climate Nexus: U.S. nonprofit focused on climate communications and media relations for journalists and advocates. Larger and broader in scope than Re.Climate but operates in a closely adjacent climate communications niche.

Direct peers

• Climate Access: U.S.-based nonprofit focused on building political and public support for climate and clean energy solutions through communications training and strategy. Directly comparable to Re.Climate in mission and model; Re.Climate's founder Cara Pike is now a Senior Advisor to Re.Climate.
• ecoAmerica: U.S. nonprofit building public engagement and political will for climate solutions through research, programs, and partnerships. Highly comparable to Re.Climate in combining research, training, and strategic communications support for climate advocates.
• Climate Outreach: UK-based charity specializing in climate change communication research, public engagement, and training for practitioners. The most internationally established direct peer in the climate communications space, with similar audience segmentation research and practitioner network.

Regional players

• Canadian Climate Institute: Canadian climate-focused research and communications organization producing analysis and engaging the public on climate solutions. Comparable in being Canada-based and combining research with public communications, though more analytical and less practitioner-driven than Re.Climate.
• Climate Action Network Canada: Canadian coalition of environmental NGOs coordinating climate advocacy and communications across the country. Operates a network model similar in spirit to Re.Climate's practitioner network, though focused on NGO coalition-building rather than practitioner capacity-building.

Others

• The Nib: Independent journalism and media organization that frequently covers climate and social issues through narrative storytelling. Adjacent rather than directly competitive, but representative of the broader media/communications ecosystem where Re.Climate's research outputs are deployed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@re.climate
• LinkedInlinkedin.com/company/reclimatecanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re.Climate