NSU RecPlex
NSU RecPlex is Nova Southeastern University's 110,000+ sq ft campus recreation and wellness facility in Davie/Fort Lauderdale, FL, offering fitness equipment, aquatics, 20+ club sports, intramural leagues, and ~35 weekly group fitness classes to NSU students, faculty, staff, alumni, and affiliates.
- Company typePrivate
- Founded-
- HeadquartersDavie/Fort Lauderdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What NSU RecPlex does
NSU RecPlex is the recreational and wellness facility of Nova Southeastern University (NSU), a private non-profit institution in Davie/Fort Lauderdale, Florida. Operated as the Office of Campus Recreation and Wellness (RecWell), RecPlex is a 110,000+ square foot complex housed in the Don Taft University Center that includes the largest pool in South Florida, Life Fitness equipment, a two-story indoor rock climbing wall, basketball/racquetball/pickleball courts, multipurpose studios, saunas, and six outdoor pickleball courts. Its core offering is structured access — primarily bundled into NSU student tuition and via tiered paid memberships (Classic, Plus, Flex, Premier) for faculty/staff, alumni, and affiliates — supported by 20+ club sports teams, intramural leagues (volleyball, flag football, soccer, basketball, bowling, softball), and approximately 35 weekly group fitness classes (Spinning, Yoga, Zumba, HIIT, Body Sculpt, Cardio Dance).
The business model is a hybrid of (a) subsidized access for the primary student segment, where RecPlex is funded as part of university tuition and student-life fees, and (b) subscription and transactional revenue from non-student populations. Paid memberships for faculty/staff (collected via biweekly payroll deduction) and alumni/affiliates (monthly billing) generate recurring revenue; ancillary streams include guest day passes ($5–$40), intramural participation fees ($12/yr), club sports dues ($75–$150), equipment rental ($25/event), and locker/towel service ($10–$15/month). Distribution is direct-to-consumer and on-campus only — enrollment occurs at the RecPlex service desk or via online forms, with no external resellers. Operational technology is a combination of standard third-party platforms (IMLeagues for intramurals, SharkHub/Campus Labs for club sports, Canvas LMS, Zoom for remote wellness) rather than proprietary systems.
The facility is not an independent commercial entity: it has no venture funding, no subsidiaries, and its financials are consolidated within NSU's non-profit reporting. Its competitive position derives almost entirely from its embedded status on the NSU campus, where it serves a captive community with no intramural recreation competition. Strategic emphasis is on programmatic depth (expanding club sports and group fitness) and employee engagement (Flex 30 Program) rather than geographic or commercial expansion.
NSU RecPlex firmographics
Firmographics- Name
- NSU RecPlex
- Legal name
- Nova Southeastern University
- Website
- https://rec.nova.edu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NSU RecPlex is Nova Southeastern University's 110,000+ sq ft campus recreation and wellness facility in Davie/Fort Lauderdale, FL, offering fitness equipment, aquatics, 20+ club sports, intramural leagues, and ~35 weekly group fitness classes to NSU students, faculty, staff, alumni, and affiliates.
- Ownership category
- akta.pro rank
NSU RecPlex industry classification
Industry- Product category
- Campus Recreation Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)
- akta.pro secondary industries
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)
Keywords
Where NSU RecPlex is headquartered
LocationHeadquarters
- HQ city
- Davie/Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NSU RecPlex business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Subscriptions: RecPlex generates revenue primarily through tiered membership plans sold to NSU faculty, staff, alumni, and affiliates. Plans include Classic, Plus, Flex (faculty/staff only), and Premier tiers with varying levels of access to group fitness classes, lockers, and towel service. Family membership options are available for spouses, children, and immediate family members living in the same household.
- Guest Day Passes: The facility charges guest fees for non-members visiting the RecPlex. Day passes are $5 for guests of NSU employees and $10 for RecPlex members. Multi-day passes are also available at $25 for 3-day passes and $40 for weekly passes.
- Intramural Sports Fees: A one-time $12 fee per person each academic year for participation in intramural sports leagues including volleyball, flag football, soccer, basketball, bowling, and softball. Tournament events are offered free of charge.
- Club Sports Dues: Club sports teams charge dues for participation. Club Swimming charges $75 for fitness/recreational swimming and $150 for competitive swimming membership.
- Equipment Rental and Staff Services: Rental revenue from equipment checkout (softball, football, flag belts, soccer balls, basketballs, volleyballs, etc.) at $25 per rental event. Rec Well staff can be requested at $15/hour for event support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | RecPlex Classic Plan - Daily facility access to all physical amenities including fitness center, basketball courts, racquetball courts, volleyball/badminton courts, outdoor pool, outdoor basketball and tennis courts, locker rooms with sauna, and multipurpose rooms. |
| Subscription | Monthly | RecPlex Plus Plan - All Classic Plan privileges plus access to all in-person Group Exercise classes (approximately 35 classes per week including Spinning, Body Sculpt, Yoga, Zumba, HIIT, Battle ropes, Core, Cardio Dance, Circuit Blast). |
| Subscription | Monthly | RecPlex Flex Plan - Exclusive to NSU faculty and staff. Allows selection of two RecPlex offerings from: Group Exercise Classes, Personal Locker, or Towel Service, in addition to RecPlex access. |
| Subscription | Monthly | RecPlex Premier Plan - All offerings from Classic, Plus, and Flex plans including unlimited monthly towel service and a personal locker. Most comprehensive membership tier. |
| Subscription | Pay-as-you-go | Guest Day Passes - Access to RecPlex facilities for non-members accompanied by a RecPlex member. |
| Subscription | Monthly | Locker and Towel Rental - Daily lockers free, monthly lockers $10, towel service $1 sweat/$2 shower or $15/month unlimited. |
| Unit Pricing | Annual | Intramural Sports - Leagues and tournaments for NSU students including volleyball, flag football, soccer, basketball, bowling, and softball. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
NSU RecPlex product offering
Product offeringCore offering
NSU RecPlex operates the Office of Recreation and Wellness (RecWell) for Nova Southeastern University, providing access to a 110,000+ square-foot recreation facility featuring fitness equipment, basketball/racquetball/pickleball courts, a two-story indoor rock climbing wall, saunas, and an aquatic center with three pools. The facility delivers 35+ weekly group fitness classes (Spinning, Yoga, Zumba, HIIT, Body Sculpt, Cardio Dance), 20+ club sports teams, intramural leagues in six sports, personal fitness training, facility reservations, equipment rental, and wellness programming (including the NSU Healthy Sharks Approved nutrition initiative and the Flex 30 employee scheduling program) to NSU students, faculty, staff, alumni, and affiliates via a tiered membership structure (Classic, Plus, Flex, Premier).
Product overview
NSU RecPlex is a comprehensive campus recreation and wellness division of Nova Southeastern University offering a unified portfolio of facilities, programs, and services. The core offering is the 110,000-square-foot RecPlex Recreational Complex, which houses fitness centers, courts, and aquatic facilities. This is supported by structured program verticals: Group Fitness Classes (35+ weekly classes across formats like Spinning, Yoga, Zumba, and HIIT), Club Sports (20+ competitive teams), Intramural Sports (leagues in volleyball, soccer, basketball, bowling, and softball), NSU Aquatics Center (three pools including a competition pool with diving facilities), and Wellness Programs (including the NSU Healthy Sharks Approved healthy eating initiative). Additional services include Personal Fitness Training, Equipment Rental, Facility Reservations, and a tiered Membership structure (Classic, Plus, Flex, and Premier plans). The Flex 30 Program extends wellness access to faculty and staff through flexible scheduling. Together, these offerings create an integrated campus wellness ecosystem serving students, faculty, staff, alumni, and community members.
Differentiator
Problem solved
Functional benefit
Products and services
- RecPlex Recreational Complex A 110,000+ square-foot state-of-the-art recreational facility located in the Don Taft University Center at NSU, featuring the Aquatic Center (home to the largest pool in South Florida), fitness center with Life Fitness equipment, basketball courts, racquetball courts, pickleball courts, multipurpose studios, a two-story indoor rock climbing wall, saunas, outdoor courts, and locker rooms. Open to NSU students, faculty, staff, alumni, and affiliates via membership.
- Group Fitness Classes A diverse offering of approximately 35 in-person group exercise classes per week including Spinning, Body Sculpt, Yoga, Zumba, HIIT, Battle Ropes, Core, Cardio Dance, Circuit Blast, Muscle Sculpt, Abs and Glutes, and meditation/yoga sessions (some conducted via Zoom). Available to members on the Plus tier or higher.
- Club Sports Over 20 competitive club sports teams including Men's/Women's Basketball, Bhangra, Cheerleading, ESports, Equestrian, Flag Football, Golf, Ice Hockey, Kokoro Dojo, Maasti Dance, Rocket League, Running, Men's/Women's Soccer, Softball, Spikeball, Swimming, Tennis, Table Tennis, Ultimate Frisbee, Veera Dance, and Men's/Women's Volleyball. Offers options for both recreational and competitive participation.
- Intramural Sports Leagues and tournaments for NSU students including Volleyball, Flag Football, Soccer, Basketball, Bowling, and Softball, with 4-week seasons throughout the school year. Special events and tournaments (basketball, racquetball, badminton, flag football, dodgeball, 4v4 soccer) are offered free of charge. A $12 one-time fee per person applies each academic year.
- NSU Aquatics Center Three-pool aquatic facility including a Competition Pool (one of Florida's largest outdoor pools, 5' to 16.5' depth, convertible between Olympic 50m and NCAA 25y standards with diving well), a Main Leisure Pool (half-Olympic sized, up to 5ft deep), and the Rolling Hills Pool (resort-style for residents). Includes American Red Cross lifeguarding certification training.
- NSU Wellness Programs Wellness events and educational programs including Financial Wellness Seminars, Breathwork and Meditation, Marma and Self-Care Yoga, and wellness jar workshops, designed to support holistic well-being.
- NSU Healthy Sharks Approved Program Healthy recipe program for students featuring nutritionist-approved recipes including Avocado and Hard Boiled Egg Toast, Peanut Butter and Blueberry Rice Cake, Strawberry Oatmeal, and Fresh Berry and Granola Parfait.
- Flex 30 Program Flexible scheduling program allowing NSU employees to modify their workday to participate in fitness, wellness, and recreational activities while maintaining a 37.5-hour work week.
- Personal Fitness Training Complimentary fitness assessment evaluation for new members including written exercise plan and personalized trainer assistance with follow-up progress tracking.
- RecPlex Facility Reservations Reservation system for facility spaces including Indoor Basketball Courts, Racquetball Courts, Leisure Pool, Multipurpose Rooms, Bill Gessner Sports Complex Field, and Outdoor Tennis/Basketball Courts.
- Equipment Rental Equipment checkout service for RecPlex members including sports equipment (basketballs, volleyballs, racquetball racquets, softball, football, flag belts, soccer balls), fitness accessories (resistance bands, jump ropes, weight belts), and game supplies, at $25 per rental event.
- RecPlex Membership Plans Four-tier membership structure for facility access: Classic (facility access), Plus (adds group fitness classes), Flex (faculty/staff exclusive with choice of two add-ons from group exercise classes, personal locker, or towel service), and Premier (all-inclusive with unlimited monthly towel service and personal locker). Pricing varies for NSU Faculty/Staff (biweekly payroll deduction), Alumni (monthly), and Affiliates (monthly).
- Exercise Library Online resource with video demonstrations for strength and training equipment including calf extension, leg extension, chest press, lat pulldown, bicep curl, and other gym equipment, available to NSU RecWell users.
Companies that use NSU RecPlex
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
NSU RecPlex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
NSU RecPlex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USMS College Club SwimmingminorNSU Club Swimming is affiliated with USMS (U.S. Masters Swimming) College Club Swimming as its national governing body, allowing competitive swimmers to participate in College Club Swimming Nationals and travel competitions within the USMS framework.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NSU RecPlex competitors and assessment
Company assessmentDirect peers
- Florida State University - Leach Center: FSU's primary campus recreation facility offering fitness, aquatics, group exercise, intramurals, and club sports to the FSU community. Directly comparable as a flagship university recreation center with membership model and broad programming.
- University of Florida Department of Recreational Sports: Operates the Southwest Recreation Center and multiple campus recreation facilities serving University of Florida students, faculty, and staff. Directly comparable as a large public-university recreation department with tiered memberships, group fitness, aquatics, club sports, and intramurals.
- University of Miami Patti and Allan Herbert Wellness Center: Campus recreation and wellness facility serving University of Miami students, faculty, staff, and alumni in South Florida. Directly comparable in geography, mission, programming (group fitness, aquatics, club sports), and membership tiers.
- UCF Recreation and Wellness Center: University of Central Florida's recreation and wellness complex, one of the largest in the country, with extensive aquatics, fitness, group exercise, intramurals, and club sports. Comparable as a Florida-based large-scale campus recreation operation.
- Florida Atlantic University Recreation Center: FAU's campus recreation center serving students, faculty, staff, and alumni in South Florida. Comparable in geography, scale, and membership/programming structure as a state-university recreation department.
Others
- Life Time Fitness: Large commercial premium fitness chain offering memberships, group fitness, aquatics, and wellness programming. Comparable as a competitive benchmark for member pricing, programming breadth, and amenity expectations for faculty/staff and alumni segments.
Broad incumbents
- Penn State Fitness Centers: Multiple campus recreation facilities (including White Building, HUB-Robeson Center) operated by Penn State Campus Recreation, offering fitness, aquatics, group exercise, intramurals, and club sports. Comparable in structure and programming breadth at a large public university.
- USC Recreation (Lyon Center): USC's campus recreation program anchored by the Lyon Center, offering fitness, aquatics, group fitness, intramurals, and club sports to the Trojan community. Comparable as a private-university recreation department with tiered membership.
- UCLA Recreation (John Wooden Center): UCLA's network of campus recreation facilities led by the John Wooden Center, serving students, faculty, staff, and alumni with fitness, aquatics, group exercise, intramurals, and club sports. Comparable as a large multi-site university recreation department.
Regional players
- Barry University Recreation and Wellness: Campus recreation services for Barry University, a private Miami-area institution. Comparable as a private South Florida university recreation facility serving students, faculty, staff, and alumni with overlapping programming.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NSU RecPlex social profiles
Digital presenceNSU RecPlex compliance and trust
Trust signalCompliance3 records
NSU RecPlex financial estimates
Financial estimateRevenue estimate
Valuation estimate
NSU RecPlex leadership team
Management profileNumber of profiles
Profiles12 records
NSU RecPlex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NSU RecPlex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NSU RecPlex
What does NSU RecPlex do?
NSU RecPlex operates the Office of Recreation and Wellness (RecWell) for Nova Southeastern University, providing access to a 110,000+ square-foot recreation facility featuring fitness equipment, basketball/racquetball/pickleball courts, a two-story indoor rock climbing wall, saunas, and an aquatic center with three pools. The facility delivers 35+ weekly group fitness classes (Spinning, Yoga, Zumba, HIIT, Body Sculpt, Cardio Dance), 20+ club sports teams, intramural leagues in six sports, personal fitness training, facility reservations, equipment rental, and wellness programming (including the NSU Healthy Sharks Approved nutrition initiative and the Flex 30 employee scheduling program) to NSU students, faculty, staff, alumni, and affiliates via a tiered membership structure (Classic, Plus, Flex, Premier).
Is NSU RecPlex a public or private company?
NSU RecPlex is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NSU RecPlex founded?
NSU RecPlex was founded in -1. It employs 1 to 10 people.
Where is NSU RecPlex based?
NSU RecPlex is headquartered in Davie/Fort Lauderdale, United States, in the North America region.
How does NSU RecPlex make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are guest Day Passes, intramural Sports Fees, club Sports Dues and equipment Rental and Staff Services.
Who are NSU RecPlex's main competitors?
Direct peers on record are Florida State University - Leach Center, University of Florida Department of Recreational Sports, University of Miami Patti and Allan Herbert Wellness Center, UCF Recreation and Wellness Center and Florida Atlantic University Recreation Center. Life Time Fitness is listed as an others. Broad incumbents are Penn State Fitness Centers, USC Recreation (Lyon Center) and UCLA Recreation (John Wooden Center). Barry University Recreation and Wellness is listed as a regional player.
Does NSU RecPlex have an API?
No public API is recorded for NSU RecPlex.
What industry is NSU RecPlex in?
NSU RecPlex's product category is Campus Recreation Services. Its primary akta.pro industry code is EDALAIAD, Campus Recreation Centers & Fitness Facilities Operations, with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 713940 and its SIC code is 7997.