Record Tv Litoral E/Ou Record Tv Vale

What Record Tv Litoral E/Ou Record Tv Vale does

Record Tv Litoral E/Ou Record Tv Vale is the regional news operation of Grupo Record serving the Vale do Paraíba and Litoral (coastal/Baixada Santista) regions of São Paulo state in Brazil. It operates as a multi-platform content hub anchored on the R7.com digital portal at noticias.r7.com/sao-paulo/litoral-vale/, supplemented by linear TV broadcast through the Record TV affiliate network and on-demand streaming via the RecordPlus platform. The product portfolio consists of dedicated regional programs including Balanço Geral Litoral, Balanço Geral Vale, SP Record, Conexão Porto & Indústria, Visita na Record, Vale do Ribeira em Foco, and Esporte Record, segmented by sub-region (coastal vs. valley) and topic (general news, port/industrial, sports, behind-the-scenes).

The underlying infrastructure is wholly shared with the parent Grupo Record (legally Radio e Televisao Record S.A., founded 1953 by Bishop Edir Macedo of the Universal Church of the Kingdom of God), including the R7 publishing platform, RecordPlus streaming infrastructure, and national broadcast distribution. Content is also syndicated across nine social platforms (Facebook, Instagram, X/Twitter, YouTube, TikTok, WhatsApp Channel, Threads, Bluesky, Kwai), giving the regional outlet a presence that extends beyond its broadcast geography. End-consumer access is free; there is no subscription or paywall.

The business model is advertising-driven on both sides of the operation. Linear TV generates revenue through broadcast commercials and sponsorships during news programming and local shows, while the R7 digital portal monetizes through display advertising, video advertising, and sponsored content on regional news pages. There is no B2C pricing component. Customer-facing segments are a single regional audience (residents of the Vale do Paraíba and Litoral seeking local news, regional events, traffic, weather, and community information), with advertisers as the paying counterparties on the B2B side. No independent revenue, headcount, or advertiser concentration figures are disclosed for the regional entity itself.

Name

Record Tv Litoral E/Ou Record Tv Vale

Legal name

Radio e Televisao Record S.A.

Website

https://recordtvlitoral.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Regional news portal and broadcast operation serving the Vale do Paraíba and Litoral regions of São Paulo state, distributed via linear TV, the R7 digital portal, and RecordPlus streaming within the Grupo Record network, monetized through TV and digital advertising.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Regional television news
• Local news broadcasting
• Regional journalism
• Tv advertising sales
• Streaming news content

Headquarters

HQ city

São Paulo (Vale do Paraíba/Litoral region)

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Television Advertising: Advertising revenue generated through TV broadcast commercials and sponsorships during news programming and local shows.
2. Digital Advertising: Online advertising through the R7 portal including display ads, video ads, and sponsored content on regional news pages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Record TV Litoral e Vale is a regional television station and digital news portal producing local news content for the Vale do Paraíba and Litoral (coastal) regions of São Paulo state, Brazil. It produces regional news programs including Balanço Geral Litoral, Balanço Geral Vale, SP Record, Conexão Porto & Indústria, Visita na Record, Vale do Ribeira em Foco, and Esporte Record. Content is distributed via linear TV broadcast, the R7 digital portal, and the RecordPlus streaming platform. The station operates within the Grupo Record media network.

Product overview

Record Tv Litoral E/Ou Record Tv Vale is a regional news portal and content hub under the R7/Record TV network, covering the Vale do Paraíba and Litoral de SP regions in São Paulo state, Brazil. The platform operates as a unified portal with multiple regional sub-products including news programs (Balanço Geral Litoral, Balanço Geral Vale), specialized programming (SP Record, Conexão Porto & Indústria, Visita na Record, Vale do Ribeira em Foco), sports coverage (Esporte Record), and streaming access via RecordPlus. The offering combines local journalism with the broader Record TV network infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• R7 Litoral e Vale Regional news portal covering the Vale do Paraíba and Litoral de SP regions in São Paulo state, Brazil, part of the Record TV/R7 network. Provides local news, regional events coverage, traffic updates, weather forecasts, sports coverage, and community information.
• Balanço Geral Litoral Regional news program covering the coastal/litoral region with local news coverage for residents of São Paulo's coastal areas.
• Balanço Geral Vale Regional news program covering the Vale do Paraíba region with local news coverage for residents of São Paulo's inland valley area.
• SP Record Regional Record TV program covering São Paulo state news and events.
• Conexão Porto & Indústria Regional program focused on port and industrial news in the coastal region of São Paulo.
• Visita na Record Program showcasing behind-the-scenes content from Record TV productions.
• Vale do Ribeira em Foco Regional program focused on news and events in the Ribeira Valley region.
• Esporte Record Sports news coverage for the Litoral e Vale region.
• RecordPlus Streaming platform offering Record TV programming, including Record Litoral e Vale content, available via mobile and web applications.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RecordPluscoreTechnology or IntegrationRecordPlus is the streaming platform that provides free access to Record TV Litoral e Vale programming. The partnership enables viewers to watch regional content live and on-demand through mobile and web applications.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TV Cultura São Paulo: São Paulo-based public broadcaster operating regional programming with similar coverage of São Paulo state, representing an adjacent peer in the regional broadcasting space with nonprofit funding model.
• Record News: Sister channel within Grupo Record providing 24-hour national news coverage, offering broader portfolio of news content that complements the regional focus of Record Litoral e Vale.
• Rede Globo São Paulo: Brazil's largest broadcast network whose regional affiliates dominate São Paulo state advertising market, representing the largest incumbent competitive threat to Record's regional share.

Regional players

• TV Record Brasília: Another Record TV regional affiliate operating in a different Brazilian geography, with comparable regional programming model and parent network infrastructure, useful for benchmarking regional station economics within Grupo Record.

Direct peers

• TV Vanguarda: Globo network affiliate serving the Vale do Paraíba region in São Paulo state, directly competing with Record Litoral e Vale for the same regional advertisers and audience in the inland valley geography.
• TV Tribuna: Globo network affiliate covering the Baixada Santista and Litoral region of São Paulo state, competing head-to-head with Record Litoral e Vale in the coastal market with similar local news programming.
• Portal G1 São Paulo: Globo's digital news portal covering São Paulo state, competing with R7 Litoral e Vale for digital ad revenue and online regional news audience in overlapping geographic coverage.
• SBT São Paulo Interior: SBT network affiliate serving São Paulo state interior regions including Vale do Paraíba and Litoral, competing for similar regional advertising budgets with comparable mass-market programming approach.
• Band Vale: Band network's regional affiliate serving the Vale do Paraíba and surrounding São Paulo state areas, operating with comparable regional TV station business model and audience targets.

Emerging players

• UOL Notícias São Paulo: Major Brazilian digital news portal covering São Paulo state, competing for the digital ad revenue and online audience that Record Litoral e Vale targets through its R7 portal presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/portalr7
• YouTubeyoutube.com/@PortalR7
• Facebookfacebook.com/portalr7
• Instagraminstagram.com/portalr7
• TikToktiktok.com/@portalr7
• LinkedInlinkedin.com/company/record-tv-litoral-e-ou-record-tv-vale

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Record Tv Litoral E/Ou Record Tv Vale