Recorp NZ
Recorp NZ manufactures aluminium beverage cans at New Zealand's first dedicated can facility in South Auckland, selling low-minimum-order-quantity cans to beverage brands across New Zealand and Australia, including differentiated ReCan85 and retort formats.
- Company typePrivate
- Founded-
- HeadquartersManukau, Auckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Recorp NZ does
Recorp NZ is a New Zealand-based manufacturer of aluminium beverage cans, operating the country's first dedicated can-making facility from a $100M+ factory in South Auckland. The company produces five can sizes — Classic 330ml, 440ml, and 500ml, plus Sleek 330ml and Slim 250ml formats — and operates 8 bodymakers with dual decorators capable of running at 1,850 cans per minute, yielding nameplate annual capacity of approximately 550 million cans. Its technical differentiation includes the Asia-Pacific first dual-ends capability (supporting both 200 and 202 end specifications), the world-first ReCan85 product containing 85% recycled aluminium, and retort cans, the first such offering manufactured in New Zealand.
The company was founded in 2024 by Rob Fyfe (former Air New Zealand CEO), Brendan Lindsay, and Anna Mowbray, with Rob Fyfe committing $50M of personal capital to the venture. The senior operating bench is led by CEO Bruce Parton (ex-Coca-Cola, Air New Zealand, Tegel, House of Travel) and CFO Andrew Vete (ex-Proximo Spirits, Coca-Cola Amatil, Goodman Fielder). The company employs 18 people and is targeting break-even in its second year of operation.
Recorp NZ's business model is contract manufacturing of cans sold to beverage brands in New Zealand and Australia, with an explicit low minimum order quantity proposition aimed at health, wellness, and craft beverage producers — a long-tail segment historically underserved by global can makers that require high-volume commitments. Revenue is generated per can sold, with monetisation driven by volume throughput against the installed capacity base rather than software, services, or licensing. The value proposition to customers centres on replacing imported supply with shorter lead times, lower freight cost per unit, and differentiated sustainable formats, in particular the ReCan85 line.
Recorp NZ firmographics
Firmographics- Name
- Recorp NZ
- Legal name
- Recorp Limited
- Website
- https://recorp.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Recorp NZ manufactures aluminium beverage cans at New Zealand's first dedicated can facility in South Auckland, selling low-minimum-order-quantity cans to beverage brands across New Zealand and Australia, including differentiated ReCan85 and retort formats.
- Ownership category
- akta.pro rank
Recorp NZ industry classification
Industry- Product category
- Aluminium Beverage Can Manufacturing
- NAICS
- Metal Can, Box, and Other Metal Container (Light Gauge) Manufacturing (33243)
- SIC
- Metal Cans (3411)
- akta.pro primary industry
- Beverage Cans (Aluminum & Steel) (IMALADAA)
- akta.pro secondary industries
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD), Aluminum Can Filling & Seaming Operations (AFAFAJAC)
Keywords
Where Recorp NZ is headquartered
LocationHeadquarters
- HQ city
- Manukau, Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Recorp NZ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Aluminium Beverage Can Manufacturing: Manufacturing and sale of aluminium beverage cans in various sizes (330ml, 440ml, 500ml, 250ml) and formats (Classic, Sleek, Slim, Retort). B2B revenue from selling cans to beverage brands, with customisation options for decoration, colours, and finishes.
- Custom Can Decoration Services: High quality can decoration including custom colours, matte and gloss finishes, white basecoat options. Over 1,000 colour options and premium finishes as value-added service to beverage brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Quote-based pricing for aluminium beverage cans |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Recorp NZ product offering
Product offeringCore offering
Recorp NZ manufactures aluminium beverage cans across multiple sizes (330ml, 440ml, 500ml, 250ml) and formats (Classic, Sleek, Slim) for beverage brands, with custom can decoration services. The company also produces ReCan85 (world-first 85% recycled-content can) and Retort cans for pasteurised beverages, selling B2B to beverage manufacturers across New Zealand and Australia.
Product overview
Recorp NZ is an aluminium beverage can manufacturer offering a diversified product portfolio across three can formats: Classic (330ml, 440ml, 500ml), Sleek (330ml), and Slim (250ml). The company also produces ReCan85, a world-first can with 85% recycled content, and Retort Cans for heat-treated beverages. Supporting offerings include decoration services (matte, gloss, white basecoat finishes with over 1,000 colour options) and universal ends (200/202 options). Production capabilities include 8 bodymakers, dual decorators, and neckers for rapid changeouts, with capacity to produce 550 million cans annually at 1,850 cans per minute.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic 330ml The iconic classic-shaped aluminium beverage can in 330ml size, fully customisable with Asia-Pacific first dual 200 and 202 end options. Designed for beverage manufacturers across New Zealand and Australia.
- Classic 440ml Familiar classic can shape with increased volume through height in 440ml size, offering both 200 and 202 end options with full customisation. Designed for beverage brands seeking larger serving sizes.
- Classic 500ml The largest can in the Classic line-up at 500ml, retaining the familiar Classic experience with full customisation and flexible 200 and 202 end options. Designed for beverage brands seeking the largest serving size in the classic format.
- Sleek 330ml Sophisticated, premium-looking 330ml can with a trim physique that accommodates contemporary portion sizes and radiates a premium presence on shelf. The Sleek format is the fastest growing can form globally.
- Slim 250ml Elegant 250ml can ideal for wines and hard beverages, designed to elevate brands with a bold and chic statement. Also available in Retort format for pasteurised beverages.
- ReCan85 World-first aluminium can made with 85% recycled content, containing more recycled aluminium than any other can globally, with all material sourced from cans collected in New Zealand. Designed for sustainability-focused beverage brands.
- Retort Cans New Zealand's first commercial retort cans engineered to withstand heat and pressure up to 121°C for 30 minutes, enabling safe shelf-stable beverages without compromising quality. Specially developed inks survive the heat without compromising finish.
- Can Decoration Services High quality decoration services including matte finish, gloss finish, and white basecoat, with over 1,000 colour options and multiple premium finish options for can customisation. Designed for beverage brands seeking distinctive shelf presence.
Quantifiable outcome
- 85% recycled aluminium content in ReCan85 - highest in the world
- +4 more outcomes
Companies that use Recorp NZ
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Recorp NZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Recorp NZ partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Recorp NZ competitors and assessment
Company assessmentEmerging players
- Envases Group: Envases Group is a Spanish-headquartered global packaging manufacturer with aluminium beverage can operations. As a regional player expanding into multiple continents, it is comparable to Recorp in product scope and mid-scale ambition.
- CPMC Holdings: CPMC Holdings is a Chinese metal packaging manufacturer supplying beverage cans to leading beverage brands. It is comparable to Recorp as a regional can manufacturer serving a large domestic market with ambitions for product and format expansion.
- Nampak: Nampak is Africa's largest packaging manufacturer with metal can operations. While geographically distant, it is a comparable regional can manufacturer with multi-format capabilities serving beverage customers in its home market.
Broad incumbents
- Crown Holdings: Crown Holdings is a global metal packaging leader with significant aluminium beverage can capacity across the Americas, Europe, and Asia-Pacific. Its scale, established relationships with major beverage brands, and broad product portfolio make it a primary competitive threat to Recorp's market entry.
- Ball Corporation: Ball Corporation is the world's largest aluminium beverage can manufacturer with operations across the Americas, Europe, and Asia. As a global incumbent, it competes directly with Recorp in serving multinational beverage brands and represents the dominant competitive force Recorp must displace in NZ/AU.
- Ardagh Metal Packaging: Ardagh Metal Packaging is a major global aluminium and steel can producer serving leading beverage brands. Its broad geographic footprint and customer base put it in direct competition with Recorp for large multinational and regional beverage customers in the Asia-Pacific region.
- Can-Pack (now part of Campbells): Can-Pack is a global aluminium and steel can manufacturer with operations across Europe, the Americas, Africa, and Asia. As a global player with comparable product portfolio to Recorp, it serves as a relevant scale competitor and peer for benchmarking.
- Toyo Seikan (Toyo Can / Packaging Innovation): Toyo Seikan is a major Japanese metal can and packaging manufacturer with aluminium beverage can operations across Asia-Pacific. Its APAC presence and technology investments make it a relevant incumbent peer for Recorp's regional ambitions.
Regional players
- Orora Limited: Orora is an Australia-based packaging company with aluminium can manufacturing serving the ANZ region. It is the closest geographic competitor to Recorp, already serving Australian beverage brands and competing for the same customer base Recorp is targeting.
- Visy: Visy is a major Australian privately-held packaging and recycling company with metal can capabilities. Its regional presence and vertical integration into recycling (relevant to Recorp's ReCan85 strategy) make it a logical peer and potential competitor in the ANZ beverage can market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Recorp NZ social profiles
Digital presenceRecorp NZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recorp NZ leadership team
Management profileNumber of profiles
Profiles6 records
Recorp NZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recorp NZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recorp NZ
What does Recorp NZ do?
Recorp NZ manufactures aluminium beverage cans across multiple sizes (330ml, 440ml, 500ml, 250ml) and formats (Classic, Sleek, Slim) for beverage brands, with custom can decoration services. The company also produces ReCan85 (world-first 85% recycled-content can) and Retort cans for pasteurised beverages, selling B2B to beverage manufacturers across New Zealand and Australia.
Is Recorp NZ a public or private company?
Recorp NZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Recorp NZ founded?
Recorp NZ was founded in -1. It employs 11 to 50 people.
Where is Recorp NZ based?
Recorp NZ is headquartered in Manukau, Auckland, New Zealand, in the Oceania region.
How does Recorp NZ make money?
Two revenue lines are on record. Aluminium Beverage Can Manufacturing is the primary driver. The others are custom Can Decoration Services.
Who are Recorp NZ's main competitors?
Emerging players on record are Envases Group, CPMC Holdings and Nampak. Broad incumbents are Crown Holdings, Ball Corporation, Ardagh Metal Packaging, Can-Pack (now part of Campbells) and Toyo Seikan (Toyo Can / Packaging Innovation). Regional players are Orora Limited and Visy.
Does Recorp NZ have an API?
No public API is recorded for Recorp NZ.
What industry is Recorp NZ in?
Recorp NZ's product category is Aluminium Beverage Can Manufacturing. Its primary akta.pro industry code is IMALADAA, Beverage Cans (Aluminum & Steel), with a secondary code of IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs). Its NAICS code is 33243 and its SIC code is 3411.