Recreational Power Sports

What Recreational Power Sports does

Recreational Power Sports is a privately held, locally owned power sports and marine dealership founded in 2008 in Edmonton, Alberta by three mechanics. The company operates from a single retail showroom at 11204 154 Street NW with both indoor and outdoor display areas, supplemented by an e-commerce storefront at RecPower.ca for parts and accessories. It sells and services new and pre-owned boats (Avalon and Bennington pontoons, MirroCraft aluminum fishing boats), outboard motors (Mercury, Yamaha), all-terrain vehicles and snowmobiles (Arctic Cat, Argo), and docks/lifts (ShoreStation), and also accepts boat trade-ins and consignment.

The business generates revenue across six streams: new vehicle sales (unit pricing from approximately $1,999 for small outboards up to $249,900 for premium pontoons), pre-owned vehicle sales (30 units in inventory), parts and accessories (149+ SKUs spanning OEM and aftermarket brands such as Kimpex, ITP, MSA, Maxxis), certified service and repair (marine labor at $170/hr, ATV/UTV labor at $150/hr), financing facilitation through multiple external lenders, and boat buy/trade/consignment. Pricing across the catalog is primarily per-unit with pay-as-you-go billing, complemented by a subscription-style financing arrangement.

The go-to-market motion is sales-led through a traditional dealership model: physical showroom, in-house service department, online parts catalog, and supplemental marketing via Facebook, Instagram, YouTube, email newsletter, and a blog. The customer base is entirely individual recreational consumers in Alberta, segmented across boat owners, ATV/UTV owners, and snowmobile owners, with primary emphasis on serving the Edmonton and greater Alberta market. Pick-up and drop-off service for the greater Edmonton area, seasonal winterization, and a bundled $99 Spring Run-Up service are positioned as retention and repeat-visit drivers. There is no disclosed proprietary technology, no public API, and no digital platform beyond the RecPower.ca e-commerce site.

Name

Recreational Power Sports

Legal name

Recreational Power Sports

Website

https://recreationalpowersports.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Recreational Power Sports is an Edmonton-based, privately owned power sports and marine dealership selling and servicing new and pre-owned boats, ATVs, UTVs, snowmobiles, and outboard motors from brands such as Arctic Cat, Avalon, Bennington, Mercury, and Yamaha, serving individual recreational consumers across Alberta with parts, certified service, and financing.

Ownership category

akta.pro rank

Product category

Power Sports and Marine Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Recreational Vehicle Dealers (44121)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industries

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Recreational Vehicle (RV) & Powersports Leasing (FSAKANAG)

Keywords

• Power sports dealership
• Marine sales service
• Boat parts accessories
• Outboard motor dealer
• Recreational vehicle service

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new boats, pontoons, ATVs, UTVs, snowmobiles, outboard motors from branded manufacturers (Arctic Cat, Avalon, Bennington, MirroCraft, Yamaha, Mercury, Argo, ShoreStation). Revenue from direct product sales at varying price points.
2. Pre-Owned Vehicle Sales: Sales of inspected, quality used recreational vehicles including boats, ATVs, outboard motors, side-by-sides, sleds, and motorcycles.
3. Parts & Accessories Sales: Sales of OEM, aftermarket, and brand name parts and accessories for boats, ATVs, UTVs, snowmobiles. Extensive selection from manufacturers like Kimpex, ITP, MSA, Maxxis, and others.
4. Service & Maintenance: Certified journeyman mechanics providing marine, ATV/UTV, and snowmobile service including repairs, maintenance, winterization, and spring run-ups.
5. Financing Services: Collaborates with multiple lenders to secure financing for customers purchasing boats, PWCs, ATVs, snowmobiles, motorcycles, RVs, and travel trailers.
6. Unit Purchase (We Buy Boats): Purchases boats at wholesale pricing for resale, trade-ins accepted, and consignment services available for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Recreational Power Sports operates a physical dealership in Edmonton selling new and pre-owned boats, pontoons, personal watercraft, ATVs, UTVs, snowmobiles, outboard motors, and motorcycles from brands such as Avalon, Bennington, MirroCraft, Mercury, Yamaha, Arctic Cat, and Argo. The company also provides certified journeyman mechanic service, an extensive OEM and aftermarket parts and accessories offering, financing coordination through multiple lenders, and boat buy/trade/consignment programs.

Product overview

Recreational Power Sports is Edmonton's premier power sports and marine dealership offering a comprehensive portfolio of new and pre-owned recreational vehicles. The core product portfolio centers on boat brands (Avalon luxury pontoons, Bennington pontoons, MirroCraft fishing boats) complemented by outboard motor brands (Mercury Marine, Yamaha). Land-based power sports include Arctic Cat ATVs/UTVs/snowmobiles and Argo ATVs, while ShoreStation provides dock and lift solutions. The business operates as both a physical dealership with indoor/outdoor showrooms and an e-commerce platform (RecPower.ca) for parts and accessories. Supporting services include certified mechanical service, financing, and boat buy/trade/consignment programs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sales of new boats, pontoons, personal watercraft, ATVs, UTVs, snowmobiles, outboard motors, and related equipment from brands such as Arctic Cat, Avalon, Bennington, MirroCraft, Yamaha, Mercury, Argo, and ShoreStation, with pricing from approximately $1,999 to $249,900.
• Pre-Owned Vehicle Sales Sales of inspected, quality used recreational vehicles including boats, ATVs, outboard motors, side-by-sides, sleds, and motorcycles, with 30 units listed in pre-owned inventory.
• Parts and Accessories OEM, aftermarket, and brand name parts and accessories for boats, ATVs, UTVs, and snowmobiles from brands such as Kimpex, ITP, MSA, Maxxis, with 149+ items available through both in-store and RecPower.ca online channels.
• Service and Repair Certified journeyman mechanic service for marine, ATV/UTV, and snowmobile units including regular maintenance, diagnostics, repairs, winterization, spring run-up, outboard repower, engine replacement, pre-purchase inspection, dyno runs, and compression tests. Marine labor rate $170/hr and ATV/UTV labor rate $150/hr plus GST.
• Consumer Financing Coordination Coordination with multiple lenders to secure tailored financing rates and terms for boats, PWCs, ATVs, snowmobiles, motorcycles, RVs, travel trailers, parts, accessories, and repair bills, with most makes, models, and older years accepted.
• Boat Buy, Trade, and Consignment Wholesale purchase of boats for resale, trade-in acceptance toward new purchases, and consignment services for a fee, accepting 2000 and newer units.
• Pick-Up and Drop-Off Service Vehicle pick-up and drop-off service for ATVs, UTVs, snowmobiles, and boats in the greater Edmonton area, including trailer hitching assistance.

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Arctic CatcoreChannel Partner/ Reseller/ DistributorArctic Cat dealer in Edmonton, carrying the latest snowmobiles, ATVs, and side-by-sides. Recreational Power Sports is a trusted Arctic Cat dealer providing sales and service for Arctic Cat products including sleds, ATVs, and side-by-sides known for power, durability, and confident control.
• Avalon Pontoon BoatscoreChannel Partner/ Reseller/ DistributorAvalon pontoon dealer offering luxury pontoon boats. Avalon is a world leader in award-winning pontoon design for over 50 years, known for innovative craftsmanship with lifetime structural warranty and 10-year bow-to-stern warranty.
• BenningtoncoreChannel Partner/ Reseller/ DistributorPremier Bennington pontoon dealer in Edmonton. Bennington is the industry leader in high-performance pontoon boats, blending comfort, craftsmanship, and cutting-edge design.
• MirroCraftcoreChannel Partner/ Reseller/ DistributorFull lineup dealer for MirroCraft aluminum fishing boats. Known for boat innovation, safety, and quality with price unmatched by competitors. Perfect for families new to boat ownership and experienced fishermen.
• Mercury MarinecoreChannel Partner/ Reseller/ DistributorFull lineup dealer of Mercury outboards and kickers. All new motors backed by a Mercury 3-year Limited Warranty. Mercury is a leader in the industry and staple among boaters and boat manufacturers.
• Yamaha OutboardscoreChannel Partner/ Reseller/ DistributorLicensed and authorized Yamaha Outboard dealer with wide selection of outboard motors. Offers cutting edge technology and unrivaled performance from Yamaha.
• ArgocoreChannel Partner/ Reseller/ Distributor#1 Argo ATV dealer in Canada. Offering Xplorer and Magnum series ATVs for Canadian wilderness exploration with unrivaled comfort and power.
• ShoreStationcoreChannel Partner/ Reseller/ DistributorMost trusted brand of boat lifts and docks. ShoreStation has been designing and redesigning docks for nearly 60 years to create the best available product, helping customers maximize time on the water.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MarineMax: Largest U.S. recreational boat and marine retailer. Comparable business model (multi-brand dealership, parts, service, financing) at far greater scale; relevant for industry economics even if not a direct Canadian competitor.
• Bass Pro Shops: Vertically integrated outdoor recreation retailer (including Tracker Marine boat sales) with a broad boating, marine accessory, and outboard offering overlapping Recreational Power Sports' customer base.
• Camping World Holdings: Largest U.S. RV and powersports dealer network with a comparable dealership-plus-service-plus-financing-plus-aftermarket model. Useful benchmark for multi-rooftop scale economics Rec Power has not pursued.
• Canadian Tire Corporation: Canadian mass-market retailer with a marine and powersports assortment and national financing capability. Represents the largest incumbent competition in Recreational Power Sports' home market.

Others

• BRP Inc. (Bombardier Recreational Products): OEM of Ski-Doo, Sea-Doo, and Can-Am. Comparable because BRP's dealer program structure, incentive terms, and franchise standards shape the operating environment for any Canadian powersports dealer.
• Yamaha Motor Canada: OEM/distributor for Yamaha outboards and other powersports products. A direct supplier and franchisor whose wholesale terms, allocation, and warranty policies are key to Rec Power's economics.
• Tracker Marine (Bass Pro subsidiary): Mass-market aluminum boat OEM distributed primarily through Bass Pro/Cabela's. Competes for budget-conscious boat buyers that Rec Power serves with its MirroCraft lineup.
• Polaris Inc. OEM of ATVs, snowmobiles, and Indian Motorcycle. Counterparty as a non-represented manufacturer whose dealer network decisions affect Recreational Power Sports' competitive landscape.
• Mercury Marine: Outboard and sterndrive OEM whose 3-year limited warranty program is a key customer pull for Rec Power's marine service business. Supplier-side dependency relevant to comparable business risk.

Direct peers

• Wild Rose Marine & Powersports: Edmonton-area marine and powersports dealer carrying overlapping product categories (boats, ATVs, snowmobiles, outboards). Closest direct local competitor on geography, customer base, and brand mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@recreationalpowersports
• Facebookfacebook.com/recpowersports
• Instagraminstagram.com/recreationalpowersports
• LinkedInlinkedin.com/company/recreational-power-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recreational Power Sports