Recriando Raízes

What Recriando Raízes does

Recriando Raízes is a Brazilian non-governmental organization (CNPJ 20.502.074/0001-33) founded in 2006 by Ilma Rocha in the Costa Barros community of Rio de Janeiro's Zona Norte, in response to the death of a teenager seeking help to escape drug-related violence. The organization delivers free after-school programs and psychosocial support to children (ages 6–11) and adolescents (ages 12–16), alongside transversal programs serving families and women in situations of socioeconomic vulnerability, across three physical poles: Sede Quitanda, Polo Lagartixa, and Polo Bom Pastor (the last in Belford Roxo's Baixada Fluminense).

The core offering is a portfolio of five interconnected programs: Defensores da Infância (literacy, pedagogy, cultural workshops), Raízes Fortes do Amanhã (sports, technology, vocational exploration including braiding and barbering), Acolher e Fortalecer (social work and protection referrals), Cuidar e Desenvolver Raízes (psychology and child development), and Programa Ilma Rocha — Mulheres que Cuidam e Transformam (women's autonomy and leadership). Service delivery is direct, in-person, and labor-intensive, with no technology platform layer; program content is delivered by in-house staff supplemented by partner-supported training modules.

The revenue model is a hybrid non-profit mix: individual donations (PIX, Doare, "Semeadores de Raízes" monthly program), corporate sponsorship routed through Brazilian tax-incentive frameworks (Lei Rouanet, ISS, ICMS, Fundo da Criança e do Adolescente, Lei de Incentivo ao Esporte), in-kind contributions (food, supplies, equipment), institutional grants (notably the 2023 R$200,000 Ministry of Culture grant via parliamentary amendment), and strategic partnerships with funders such as Instituto Boticário. The organization publishes annual balance sheets and reports a spending mix of 62% on direct beneficiary activities, 20% on food security, 11% on facility maintenance, and 7% on administration and fundraising.

Name

Recriando Raízes

Legal name

PROJETO RECRIANDO RAÍZES

Website

https://recriandoraizes.org.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Recriando Raízes is a Brazilian non-profit founded in 2006 that delivers free after-school education, sports, cultural, and psychosocial support programs to vulnerable children, adolescents, families, and women across two low-income communities in Rio de Janeiro and Belford Roxo.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Educational Services (611), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Reentry & Justice-Involved Support Services (BPAGAEAN)

akta.pro secondary industries

Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management) (BPAKANAH), Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF)

Keywords

• Social assistance programs
• After-school programs
• Youth education services
• Community social work
• Family support services

Headquarters

HQ city

Rio de Janeiro, Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Parliamentary Amendments: Government funding through legislative amendments (emendas parlamentares) such as R$200,000 from the Ministry of Culture for cultural programs.
2. Individual Donations: Monthly recurring donations through 'Semeadores de Raízes' program, one-time donations via PIX, credit card through Doare platform, and birthday gift campaigns.
3. Corporate Sponsorship: Support from companies through tax incentive laws including ISS, ICMS, Fundo da Criança e do Adolescente, Lei Rouanet, and Lei de Incentivo ao Esporte.
4. In-Kind Donations: Receipt of food, clothing, school materials, uniforms, computers and printers from partners and donors.
5. Institutional Partnerships: Strategic partnerships with organizations like Instituto Boticário for professional training programs and other institutional partners for program delivery.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Recriando Raízes is a Brazilian nonprofit organization (ONG) that delivers free social programs targeting children aged 6-11, adolescents aged 12-16, and families living in socioeconomic vulnerability in Costa Barros (Rio de Janeiro) and Bom Pastor (Belford Roxo). Services are delivered directly through three physical community centers (poles) and span literacy tutoring, sports, cultural workshops, vocational training, psychological support, social assistance case management, and women's empowerment programs.

Product overview

Recriando Raízes operates as a social organization offering a portfolio of interconnected social programs targeting children, adolescents, and families in vulnerable communities across Costa Barros (Rio de Janeiro) and Bom Pastor (Belford Roxo). The core offerings include the Defensores da Infância program (ages 6-11) focused on literacy and cultural development, the Raízes Fortes do Amanhã program (ages 12-16) emphasizing technology, sports, and vocational training, alongside transversal support programs in social services, psychology, and women's empowerment. These programs collectively aim to prevent youth from falling into crime and drug violence by providing free education, sports, culture, and psychosocial support.

Differentiator

Problem solved

Functional benefit

Brands

• Programa Defensores da Infância: Program for children aged 6-11 years, operating counter to school hours for up to 6 years, focusing on reading/writing, pedagogical complementation, critical thinking, cultural experiences, and psychosocial support.
• Programa Raízes Fortes do Amanhã
• Programa Acolher e Fortalecer
• Programa Cuidar e Desenvolver Raízes
• Programa Ilma Rocha – Mulheres que Cuidam e Transformam
• Semeadores de Raízes

Products and services

• Programa Defensores da Infância (Defenders of Childhood Program) After-school program for children aged 6-11 providing literacy support, pedagogical supplementation, critical and creative thinking development, cultural experiences, artistic workshops, and continuous psychosocial support for up to 6 years of continuous accompaniment.
• Programa Raízes Fortes do Amanhã (Strong Roots of Tomorrow Program) After-school program for adolescents aged 12-16 enrolled in public schools, providing sports, technology education, life planning, vocational exploration, introductory courses in braiding and barbering, and continuous psychosocial support for adolescents and their families.
• Programa Acolher e Fortalecer (Welcome and Strengthen Program) Social service and integral protection program accompanying all participants and their families in socioeconomic vulnerability situations through individualized social assistance, qualified listening, guidance, referrals to public policies, and continuous case monitoring.
• Programa Cuidar e Desenvolver Raízes (Care and Develop Roots Program) Psychology and child development program integrated with pedagogical and social actions for children aged 6-16 and their families, including individual psychological care, emotional support, socio-emotional skill development, and family guidance.
• Programa Ilma Rocha – Mulheres que Cuidam e Transformam (Women Who Care and Transform Program) Program focused on female autonomy and social development for women in social vulnerability situations, providing qualified listening, psychosocial support, conversation circles, rights orientation, and referrals to the protection network to strengthen emotional well-being and female leadership.

Quantifiable outcome

• Sustainability economic and financial goal
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Instituto QuadracoreStrategic or Co-development PartnerPartner organization supporting social programs. Listed as institutional partner on the organization's website partners page.
• Instituto PhicoreStrategic or Co-development PartnerPartner organization listed on the official partners page, providing institutional support to programs.
• APPAIminorStrategic or Co-development PartnerInstitutional partner supporting the organization through resources or program delivery.
• Sesc Mesa BrasilcoreStrategic or Co-development PartnerSesc Mesa Brasil program partners for food security initiatives, mentioned in media coverage featuring the Vice-President.
• M. Dias BrancominorStrategic or Co-development PartnerFood company partner providing food donations or support for nutrition programs.
• CEASAminorStrategic or Co-development PartnerAgricultural market partner providing food donations for community programs.
• Trench RossiminorStrategic or Co-development PartnerLaw firm providing legal support or corporate social responsibility partnership.
• SBBminorStrategic or Co-development PartnerPartner organization providing support to social programs, identity not fully confirmed.
• PrimáriominorStrategic or Co-development PartnerInstitutional partner supporting programs.
• TV BayerminorStrategic or Co-development PartnerMedia partner featuring Tia Ilma and the organization's sports programs in TV coverage about transforming lives through sport.
• Sesc RJminorStrategic or Co-development PartnerSesc RJ collaboration on 'Se Liga na Gente' Season 8 program featuring Vice-President interview, and 'Sesc RJ Voe' initiative.
• Gastromotiva / Gávea ArquiteturaminorStrategic or Co-development PartnerCompanies that hosted visits for Defenders of Childhood Life Project students, providing professional exposure and learning opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Instituto Ayrton Senna: Major Brazilian education-focused foundation serving vulnerable youth through educational programs. Comparable target demographic (vulnerable Brazilian youth) and education-vocational outcomes, but operates at national scale through partnerships with public schools rather than direct community service delivery.
• Instituto Alana: Brazilian child welfare organization working on child development, education, and protection. Comparable mission focus on child welfare in Brazil, but operates primarily through advocacy, research, and grantmaking rather than direct favela-based service delivery.
• Fundação Abrinq pelos Direitos da Criança e do Adolescente: Large Brazilian foundation focused on children's rights and adolescent protection. Broader peer: both organizations work to protect vulnerable children and adolescents in Brazil, but Fundação Abrinq operates nationally through advocacy, public policy, and grantmaking rather than direct service delivery.
• Visão Mundial Brasil (World Vision Brazil): International NGO operating in Brazil focused on child welfare, protection, and community development. Comparable in serving vulnerable children and families with sponsorship-based funding model, but operates at national/international scale rather than localized favela delivery.
• Fundação Itaú Social: Major Brazilian corporate foundation focused on education and social development for vulnerable populations. Comparable in targeting vulnerable Brazilian youth through education, but functions as a funder/intermediary rather than direct service provider in favelas.

Direct peers

• Gerando Falcões: Brazilian NGO focused on social transformation in favelas through sports, education, and citizenship programs. Direct comparable: both organizations deliver community-based interventions for vulnerable youth in Brazilian favelas, using similar multi-program models and working with corporate sponsors.
• Projeto Uerê: Brazilian NGO based in a Rio favela providing holistic education and psychosocial support to at-risk children. Highly comparable: similar favela-based operating model, similar target demographic (vulnerable children in Rio), similar holistic approach combining education and psychological support.
• CUFA (Central Única das Favelas): Major favela-based social organization in Brazil delivering education, culture, sports, and citizenship programs. Direct comparable: operates in similar communities, targets similar vulnerable youth populations, and uses comparable cultural and sports-based intervention strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/recriandoraizesoficial
• LinkedInlinkedin.com/company/projeto-recriando-ra%C3%ADzes
• Instagraminstagram.com/recriandoraizesoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Recriando Raízes