Minnesota Army National Guard

Military Recruiting and Enlistment Servicesrecruiting.minnesotaarmynationalguard.com

The Minnesota Army National Guard is a state-level military organization operating 63+ recruiting offices across Minnesota, recruiting high school and college students (ages 14–26) into the Army National Guard through enlistment services, ROTC programs, officer recruiting, and educator partnership programs.

Company typePrivate
Founded1858
HeadquartersWillmar, United States
Headcount101–250
GTM typeB2C
OfferingServices

Minnesota Army National Guard firmographics

Firmographics

Name: Minnesota Army National Guard
Legal name: Minnesota Army National Guard
Website: https://recruiting.minnesotaarmynationalguard.com
Company type: Private
Founded year: 1858
Operating status: Operating
Headcount range: 101–250 employees
Short description: The Minnesota Army National Guard is a state-level military organization operating 63+ recruiting offices across Minnesota, recruiting high school and college students (ages 14–26) into the Army National Guard through enlistment services, ROTC programs, officer recruiting, and educator partnership programs.
Ownership category
akta.pro rank

Minnesota Army National Guard industry classification

Industry

Product category: Military Recruiting and Enlistment Services
NAICS: Educational Support Services (611710), Professional and Management Development Training (611430), Other Technical and Trade Schools (611519)
SIC: Services-Educational Services (8200), Services-Employment Agencies (7361)
akta.pro primary industry: Reserve Officer Training Corps (ROTC) & Officer Candidate Schools (OCS/OTS) (EDAHAOAJ)
akta.pro secondary industries: Non-Commissioned Officer (NCO) Academies & Leadership Schools (EDAHAOAF), Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)

Keywords

Military recruitment services
Military enlistment programs
Officer commissioning programs
Army reserve training
Educator partnership programs

Where Minnesota Army National Guard is headquartered

Location

Headquarters

HQ city: Willmar
HQ country: United States
HQ region: North America

Offices53 records

Markets served

Minnesota Army National Guard business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Others

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Minnesota Army National Guard product offering

Product offering

Core offering

The Minnesota Army National Guard recruits individuals into the Minnesota Army National Guard through a statewide network of 63+ local recruiter offices, offering enlistment services, officer career pathways, ROTC programs, and direct service enlistment. It supplements recruiting with free educational resources for schools and communities, including classroom presentations, fitness equipment rentals, life skills workshops, and health and well-being programs.

Product overview

The Minnesota Army National Guard operates a statewide network of over 55 local recruiting offices across Minnesota, offering military enlistment services and educator/community partnership programs. The organization provides free resources for schools including fitness equipment rentals (obstacle courses, rock walls, fitness trailers), interactive activities (drunk driving goggles, self-defense demonstrations), event support (inflatable games, portable movie theaters, PA systems), and educational programs (ASVAB interpretation, resume building, career direction workshops). Core offerings include direct enlistment services, ROTC programs through the Fighting Saints Battalion, Officer Strength Force recruiting, and the Direct Service Enlistment program.

Differentiator

Problem solved

Functional benefit

Products and services

Local Recruiter Network A network of over 55 local recruiting offices across Minnesota staffed by Army National Guard recruiters who assist individuals with military enlistment, career guidance, and Guard benefits information.
Officer Strength Force Specialized recruiting division focused on officer and warrant officer career opportunities, including specialty brand recruiting and basic branch officer placement.
Direct Service Enlistment Direct enlistment program allowing individuals to join the Minnesota Army National Guard without going through traditional recruiter channels.
ROTC Fighting Saints Battalion Reserve Officer Training Corps program partnered with colleges and universities to develop future Army officers through campus-based military education and leadership training.
Educator Resources Program Free educational programs for teachers, coaches, and community leaders including classroom presentations, team-building activities, fitness equipment rentals, and interactive event experiences for high school and college students.
School and Community Event Assets Loanable equipment and resources for school and community events including obstacle courses, rock walls, fitness trailers, inflatable games, portable movie theaters, PA systems, and safety demonstration equipment.
Life Skills Programs Free educational workshops covering resume building, budgeting, FAFSA, goal setting, interviewing skills, leadership development, and test taking strategies for students.
Health and Well-Being Resources Educational presentations on social networking safety, communication, conflict resolution, drugs and alcohol awareness, physical fitness, health and nutrition, and school violence prevention.

Companies that use Minnesota Army National Guard

Customer profile

Segments3 records

Ideal customer profiles3 records

Minnesota Army National Guard technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Minnesota Army National Guard partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Minnesota Army National Guard competitors and assessment

Company assessment

Direct peers

U.S. Marine Corps Recruiting Command: Compete directly for the same 17-26 Minnesota demographic with similar digital-first recruiting presence and educator partnership programs, offering active-duty rather than part-time service.
Wisconsin Army National Guard: Sister state Army National Guard unit operating under the same dual federal-state model, recruiting Wisconsin youth into the same Army National Guard force with comparable benefits structure and education incentives.
Minnesota Air National Guard: Operates within the same state and parent National Guard Bureau, competing for the same Minnesota 14-26 demographic but offering Air Force part-time service and aviation-related career paths.
Iowa Army National Guard: Neighboring state Army National Guard unit operating the same dual federal-state model with similar recruiting structure, education benefits, and community educator programs targeting Midwest youth.
U.S. Navy Recruiting Command: Federal recruiting command targeting the same Minnesota youth demographic with active-duty and reserve options, similar benefits messaging (tuition assistance, GI Bill), and multi-channel digital marketing presence.
U.S. Air Force Recruiting Service: Sister service recruiting command competing for the same Minnesota 17-26 demographic with similar education-benefit-driven messaging and digital-first marketing approach.

Broad incumbents

U.S. Army Recruiting Command (USAREC): National-level active-duty Army recruiting command that recruits from the same 17-35 demographic nationwide, offering full-time rather than part-time service but competing for the same pool of prospects the Minnesota Guard targets.
U.S. Army Cadet Command (ROTC): Federal command overseeing all Army ROTC programs nationwide, including the Fighting Saints Battalion that the Minnesota Guard supports. Directly comparable as the parent organization for the Guard's college-segment officer pipeline.

Others

Military Entrance Processing Command (MEPS): DoD-wide processing entity that handles enlistment physicals and final qualification for all services including the Minnesota Army National Guard's recruits, representing a tightly coupled enabling partner in the recruiting pipeline.

Emerging players

Coast Guard Recruiting Command: Federal military recruiting organization that competes for the same 17-26 demographic in Minnesota with active-duty and reserve options, sharing similar benefits messaging around tuition and training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Minnesota Army National Guard financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Minnesota Army National Guard leadership team

Management profile

Number of profiles

Profiles8 records

Minnesota Army National Guard funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Minnesota Army National Guard M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Army National Guard

What does Minnesota Army National Guard do?

Is Minnesota Army National Guard a public or private company?

Minnesota Army National Guard is a private company. It is classified as state government owned and is currently operating.

When was Minnesota Army National Guard founded?

Minnesota Army National Guard was founded in 1858. It employs 101 to 250 people.

Where is Minnesota Army National Guard based?

Minnesota Army National Guard is headquartered in Willmar, United States, in the North America region.

Who are Minnesota Army National Guard's main competitors?

Direct peers on record are U.S. Marine Corps Recruiting Command, Wisconsin Army National Guard, Minnesota Air National Guard, Iowa Army National Guard, U.S. Navy Recruiting Command and U.S. Air Force Recruiting Service. Broad incumbents are U.S. Army Recruiting Command (USAREC) and U.S. Army Cadet Command (ROTC). Military Entrance Processing Command (MEPS) is listed as an others. Coast Guard Recruiting Command is listed as an emerging player.

Does Minnesota Army National Guard have an API?

No public API is recorded for Minnesota Army National Guard.

What industry is Minnesota Army National Guard in?

Minnesota Army National Guard's product category is Military Recruiting and Enlistment Services. Its primary akta.pro industry code is EDAHAOAJ, Reserve Officer Training Corps (ROTC) & Officer Candidate Schools (OCS/OTS), with a secondary code of EDAHAOAF, Non-Commissioned Officer (NCO) Academies & Leadership Schools. Its NAICS code is 611710 and its SIC code is 8200.