BRICO DÉPÔT

What BRICO DÉPÔT does

Brico Dépôt is a French low-cost DIY and home improvement retail chain founded in 1993 in Reims and currently operating 124 large-format depots plus 4 compact-format stores (BD1000, ~1,000 m²) across all major French regions. The company sits as the third-largest player in the French home improvement market, behind Leroy Merlin and Castorama, and has been a wholly-owned subsidiary of UK-listed Kingfisher Group (LSE: KGF) since 2002, leveraging the group's roughly 1,900-store, 7-country purchasing scale to sustain its price leadership positioning.

The company serves two principal customer segments: individual DIY consumers (Particuliers) who account for the majority of its 36 million annual checkout transactions, and professional tradespeople and contractors (Clients professionnels) served through a dedicated B2B commercial offer. Product distribution is conducted through the physical depot network and the Bricodepot.fr e-commerce platform, supported by an in-house digital training infrastructure (800+ courses, ~148,000 hours/year) and an iCIMS-based recruitment system.

The proprietary technology layer is limited but distinctive: the Green Star environmental labelling system evaluates products against a 250-criteria grid and certifies 1,500+ SKUs, with sustainable products reaching 62% of 2025 sales. Revenue is generated entirely through transactional one-time retail purchases (physical and online), with no subscription or recurring model. Operational scale (~9,000 employees, 128 stores, 36M transactions/year) makes Brico Dépôt one of the largest single-brand DIY retailers in France by transaction volume.

Name

BRICO DÉPÔT

Legal name

BRICO DÉPÔT

Website

https://recrute.bricodepot.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Brico Dépôt is a French low-cost DIY and home improvement retail chain operating 124 depots plus 4 compact stores across France, serving individual consumers and professional tradespeople as a wholly-owned subsidiary of Kingfisher Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Longpont-sur-Orge

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail sales (physical depots): Brico Dépôt generates the majority of its revenue through physical retail sales at its 124 depot locations and 4 compact-format stores across France. The company operates a low-cost, essential-products model, attracting high footfall with 36 million annual checkout transactions. Revenue is generated from individual consumers and professional tradespeople purchasing building materials, tools, home improvement products, and related goods.
2. E-commerce sales (Bricodepot.fr): Online sales of the full Brico Dépôt product range via the Bricodepot.fr website, serving customers who prefer digital purchasing with home delivery or in-store pickup options.
3. Professional client services (B2B): Sales of products and services to professional clients (tradespeople, contractors, businesses) who purchase in bulk or on account for their professional operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Brico Dépôt is a French low-cost DIY and home improvement retail chain operating 124 large-format depots plus 4 compact-format (BD1000) stores across France, selling building materials, tools, paint, tiling, wood, and related home improvement products. It serves both individual consumers and professional tradespeople via depots, the Bricodepot.fr e-commerce platform, and a dedicated B2B commercial offer.

Product overview

Brico Dépôt is a French DIY retail company operating 124 depot stores across France (plus 4 compact format stores), offering home improvement and construction products for both individual customers and professionals. The company operates an e-commerce website (bricodepot.fr) and belongs to the Kingfisher Group. As this source data comes from the company's careers/recruitment website rather than its product website, detailed product and service portfolio information is not available in this dataset.

Differentiator

Problem solved

Functional benefit

Brands

• Green Star: A green star marker in the shape of a star present online and in stores on more than 1,500 products representing 15% of sales, identifying products that limit environmental impact.
• BD1000

Products and services

• DIY and home improvement products (building materials, tools, paint, tiling, wood) sold through depots Core retail assortment of building materials, tools, paint, tiling, wood, and related home improvement products sold in-store across the 124 depot network and 4 BD1000 compact-format stores for individual consumers and professional tradespeople.
• Green Star sustainable product range A proprietary green star-shaped label applied to over 1,500 products representing 15% of sales, identifying items that meet at least one of seven defined environmental criteria via a 250-criteria evaluation grid.
• Professional client services (Clients professionnels) Dedicated B2B commercial offer with account management for professional tradespeople, contractors, builders, and small businesses, providing bulk purchasing and competitive trade pricing on building materials and supplies.
• Bricodepot.fr e-commerce platform Online sales platform offering the full Brico Dépôt product range with home delivery or in-store pickup, integrated with depot stock management and surfacing Green Star sustainability labels online.
• BD1000 compact-format depot New compact store concept of approximately 1,000 m², complementing the larger depots to extend geographic coverage in smaller catchment areas; the first BD1000 opened in Cahors in 2023.

Quantifiable outcome

• 36 million annual checkout transactions across France, demonstrating high customer footfall and market penetration.
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• FRET 21coreStrategic or Co-development Partner · 1 January 2025Brico Dépôt participates in the FRET 21 programme, a French logistics sustainability initiative. The partnership has enabled a 9.3% reduction in carbon emissions related to transport and saved 731 tonnes of CO2. Brico Dépôt obtained the FRET 21 label in October 2025. The programme involves optimising transport routes and load fill rates with suppliers.
• Restos du CœurcoreStrategic or Co-development Partner · 1 January 2024Brico Dépôt signed a partnership with Restos du Cœur in 2024 to fund the maintenance of their day centres (accueils de jour) at €100,000/year, rising to €120,000 in 2025. The partnership also enables employee volunteering on building sites for Restos du Cœur during work hours from 2026. This follows a history of support including contributions to emergency housing for Ukrainian refugees (2022).
• Fondation Brico Dépôt pour l'Habitat (under Fondation de France)coreOthers · 1 January 2021Established in September 2021 as a corporate foundation under the Fondation de France umbrella, Brico Dépôt's habitat foundation fights against poor housing (mal-logement). It financially supports associations that help vulnerable populations. Key initiatives include: €300,000 shared among 5 national winners in 2023; €100,000/year to Restos du Cœur (2024, rising to €120,000 in 2025); €20,000 to Mayotte cyclone emergency fund; product donations; and solidarity building projects. In 2026, employees will be able to participate in collection or building site events during work time for Restos du Cœur. The foundation had 48,000 beneficiaries in 2025.
• Reforest'ActioncoreStrategic or Co-development Partner · 1 January 2020Brico Dépôt partners with Reforest'Action for tree-planting initiatives linked to its annual Brico Run event. Each kilometre run by employees generates the planting of one tree. Over 113,000 trees have been planted so far through this partnership, in both France and Peru. This partnership aligns with Brico Dépôt's Net Positive sustainability programme and biodiversity commitments.
• HandiworkcoreStrategic or Co-development PartnerBrico Dépôt partners with Handiwork to facilitate the recruitment and integration of people with disabilities. Partnership programmes include: 'Parcours découverte' (workplace discovery), 'Parcours recrutement' (vocational training for employment), 'Parcours insertion jeune' (first work experience for young people), and 'Parcours alternance' (apprenticeship for commercial diploma). This partnership supports Brico Dépôt's 7.4% disability employment rate target.
• ESAT (Établissements et Services d'Aide par le Travail)supportingStrategic or Co-development PartnerBrico Dépôt collaborates with ESAT organisations (sheltered workshops for people with disabilities) to provide employment opportunities for people with disabilities, as part of its broader inclusion and diversity strategy.
• DISTRISUPsupportingStrategic or Co-development PartnerBrico Dépôt is a member of the DISTRISUP network, which connects companies with students in further education for commercial and retail programmes. This partnership supports Brico Dépôt's apprenticeship and young talent recruitment strategy.
• NQT (Nos Quartiers ont des Talents)supportingStrategic or Co-development PartnerBrico Dépôt partners with NQT to support young people from priority urban neighbourhoods (QPV — Quartiers Prioritaires de la Politique de la Ville) in accessing employment and internships. This is part of the PAQTE (Pacte Ambition Quartiers) initiative.
• PAQTE (Pacte Ambition Quartiers)supportingStrategic or Co-development PartnerBrico Dépôt participates in the PAQTE national programme to promote equal opportunities and support young people from disadvantaged neighbourhoods (QPV) in their integration into the workforce.
• Ligue pour la Protection des Oiseaux (LPO)supportingStrategic or Co-development PartnerBrico Dépôt's headquarters obtained the LPO Refuge label in 2023, recognising the company's biodiversity preservation actions on its site. The partnership involves ecological studies and biodiversity assessments when building or renovating depots.
• Croix-Rouge (French Red Cross)supportingStrategic or Co-development PartnerIn 2022, Brico Dépôt supported the Croix-Rouge as part of emergency relief efforts for Ukrainian refugees, providing housing and material assistance. This was coordinated through the Fondation Brico Dépôt.
• Fondation de FrancesupportingOthersThe Fondation Brico Dépôt pour l'Habitat is established under the Fondation de France umbrella, which provides administrative and legal infrastructure for corporate foundations.
• MAPEI (commercial supplier)supportingTechnology or IntegrationMAPEI, a commercial tile adhesive and grout supplier, is referenced as a key product partner whose commercial representatives (MAPEI technical sales staff) train and inspire Brico Dépôt employees in tiling expertise, contributing to the product knowledge and sales capability of store teams.

Scale indicators14 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Bricoman: A French professional-focused DIY and construction materials chain owned by the Mulliez family (ADEO). Bricoman directly competes for Brico Dépôt's professional clients and tradespeople customers.
• Mr. Bricolage: A French DIY retail chain with strong local presence, particularly in smaller cities. Mr. Bricolage operates a comparable home improvement store model targeting both individual and professional customers.
• Weldom: A French DIY retail chain with a proximity-led store model serving both DIY consumers and tradespeople. Weldom competes in similar territories and customer segments to Brico Dépôt, including through a Kingfisher-aligned banner structure.
• Castorama: The #2 DIY retailer in France and a sister company within Kingfisher Group. Castorama operates a similar home improvement store format and target customer base, providing direct competitive overlap with Brico Dépôt.
• Bricomarché: A French DIY chain owned by Les Mousquetaires (Intermarché parent). Bricomarché operates home improvement stores with a similar mid-market positioning and competes for share in the same segments as Brico Dépôt.
• Leroy Merlin: The #1 DIY retailer in France, owned by the Mulliez family's ADEO group. Operates a similar large-format home improvement store model, directly competing with Brico Dépôt for both consumer and professional customers across France.

Regional players

• Hubo: A Belgian DIY retail chain with comparable home improvement offerings. Hubo operates primarily in Belgium, providing a regional reference point for European DIY retail models similar to Brico Dépôt's depot format.

Emerging players

• ManoMano: A French online-only home improvement marketplace that has grown rapidly across Europe. ManoMano competes primarily in the digital channel and targets the same DIY consumer and professional segments as Brico Dépôt's e-commerce business.

Broad incumbents

• IKEA: A global home furnishings retailer with strong French presence. While primarily focused on furniture and home décor, IKEA competes with Brico Dépôt for some project-based home improvement and storage solutions customers.
• Saint-Gobain Distribution: A large-scale distributor of building materials through Point.P, Lapeyre, and other banners. Saint-Gobain Distribution competes with Brico Dépôt in the construction materials and professional segments, particularly for tradespeople.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bricodepot
• YouTubeyoutube.com/user/videosbricodepot
• Facebookfacebook.com/bricodepotfrance
• LinkedInlinkedin.com/company/brico-depot
• Instagraminstagram.com/bricodepot_officiel
• TikToktiktok.com/@bricodepot?lang=fr
• Pinterestfr.pinterest.com/bricodepot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRICO DÉPÔT