Rectangle

What Rectangle does

Rectangle is a New York-based art discovery platform that combines a patented hardware device with curated exhibitions to connect fine art in hospitality venues to online buyers. Founded by Michael Rose (CEO) and Keith Schweitzer (President), the company's core product is the Rectangle digital art placard (U.S. Patent No. 11710176), a dynamic display placed beside physical artworks that uses subtle light, color, and animation to surface real-time availability, pricing, artist information, auctions, and event details. Each placard includes a QR code linking to the company's Shopify-powered e-commerce store, where visitors can complete transactions. The platform currently features three artists—Stephanie Brody-Lederman, Noah Jordan, and Jaxon Northon—and operates exhibitions at NYC venues including Bibliotheque, Bottino, 'ino, and Sel Rrose, with renowned artist Marc Dennis serving as Senior Advisor.

The business model rests on three revenue mechanics: commissions on original artwork sales (priced $1,800–$12,000), limited-edition print sales ($275–$1,250) sourced from the curated artist roster, and a planned white-label technology licensing program for galleries, dealers, advisors, and hospitality groups. Custom artist commissions provide an additional on-demand revenue stream. The company serves three primary segments—individual art collectors, hospitality groups seeking cultural differentiation, and art-industry intermediaries looking to extend their reach into non-traditional spaces—with go-to-market channels spanning direct e-commerce, venue-based exhibitions, and partner-enabled placements.

Rectangle operates with approximately nine employees and publicly launched in September 2025 following successful pilots at Bibliotheque and Sel Rrose. The privately held company has no disclosed institutional funding or revenue figures, and its geographic footprint is currently concentrated in a single metropolitan market, with Canada listed as a planned served market. Its strategic intent is to evolve from a transactional art-sales business into a platform business, positioning its patented device as infrastructure for the broader art market.

Name

Rectangle

Legal name

Rectangle

Website

https://rectangle.art

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Rectangle operates a patented digital art placard platform connecting curated fine art displayed in NYC hospitality venues with online sales, serving art collectors, hospitality groups, and galleries through exhibitions and direct e-commerce.

Ownership category

akta.pro rank

Product category

Art Curation & Sales Platform

NAICS

Art Dealers (45992), Art Dealers (459920)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Collectibles, Art & Antiques C2C (CRAFAKAG)

Keywords

• Art curation services
• Fine art sales
• Hospitality art partnerships
• Limited edition prints
• Digital art display

Headquarters

HQ city

New York, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Original Artwork Sales: Rectangle earns revenue by facilitating the sale of original artworks from their curated roster of artists. Prices range from $1,800 to $12,000 for original pieces. The company takes a commission on sales.
2. Limited Edition Print Sales: Sells limited edition prints at lower price points ($275 to $1,250), expanding access to collectors. Prints are hand-signed and numbered by artists.
3. Hospitality Partnership Services: Provides art curation and technology services to hotels, restaurants, and hospitality venues. Generates revenue through service fees and art sales from exhibitions in partner spaces.
4. Technology Licensing (White-label): Plans to license the Rectangle device and software to galleries, dealers, and advisors, with full support. White-label option allows partners to extend their brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rectangle sells original artworks and limited edition prints by a curated roster of artists through its patented digital art placard platform. The Rectangle device is placed beside artworks in hospitality venues, displaying real-time availability, pricing, and artist information while QR codes drive visitors to the e-commerce site for purchase. The company also offers white-label programs for galleries, dealers, and hospitality groups, plus custom artist commissions.

Product overview

Rectangle is a collaborative art lab operating a platform-plus-device model. The core product is the Rectangle smart art placard (U.S. Patent No. 11710176) — a dynamic digital display that updates in real time to show availability, pricing, auctions, and artist events for physical artworks in hospitality venues. This hardware device is paired with the Rectangle Platform software for curation, inventory management, and buyer conversion. The offering spans original artwork sales, limited-edition print editions, venue-hosted exhibitions, and white-label programs for galleries and hospitality operators. Custom artist commissions are also available through select featured artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Rectangle Smart Art Placard A patented, sleek digital art placard (U.S. Patent No. 11710176) that sits beside select artworks in hospitality venues. Through subtle light, color, and animation, it draws attention to artwork, signals availability and sold status, launches auctions and print drops, announces artist appearances, and invites direct purchase or inquiry via a custom QR code that echoes the artwork's design. The device is tunable for different aesthetics and can be white-labelled for partner venues.
• Original Artwork Sales One-of-a-kind original artworks by curated emerging and established artists available for purchase through the Rectangle platform. Works are vetted, displayed in partner hospitality venues, and ship with certificate of authenticity, condition guarantee, and personal concierge support.
• Limited Edition Prints Museum-quality signed and numbered limited-edition prints by featured artists, offered as a more accessible entry point for collectors. Prints are hand-signed by the artist, available in multiple size options, and produced on archival materials such as Hahnemühle German Etching Paper with archival ink.
• Exhibition Services Curated exhibitions at partner hospitality venues featuring selected artists. Each exhibition is curated by art-world leaders for specific places and moments, with artist presence at events and QR-enabled discovery experiences connecting physical installations to online sales.
• Rectangle for Galleries, Dealers & Advisors A white-label partnership program enabling galleries, art dealers, and advisors to extend their brand presence into hospitality venues. Partners gain access to the Rectangle device and software to show more inventory, reach new collectors in high-traffic cultural spaces, drive gallery visits, and generate both in-person and online sales, with live inventory sync to existing systems.
• Rectangle for Hospitality A white-label solution for hotels, restaurants, private clubs, and hospitality groups to transform their spaces into curated cultural destinations. The program elevates guest experience through interactive art, generates revenue from art sales and increased visitation, and builds cultural credibility by supporting local artist communities.
• Artist Commissions Custom portrait and landscape commissions accepted by featured artists including Noah Jordan and Jaxon Northon. Collectors can request personalized artworks through the contact form, enabling one-of-a-kind pieces tailored to specific subjects, settings, or aesthetic preferences, with individually negotiated pricing.

Quantifiable outcome

• Significantly more engagement than traditional wall cards in pilot venues
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• BibliothequecoreStrategic or Co-development PartnerBibliotheque, a curated SoHo café and wine bar in NYC, was one of Rectangle's two successful pilot venues. The partnership generated significantly more engagement than traditional wall cards. Owner A.J. Jacono praised the Rectangles as 'sleek, eye-catching, and extremely well-designed' that enhanced their art program measurably.
• Sel RrosecoreStrategic or Co-development PartnerSel Rrose, a lower east side restaurant in NYC, was one of Rectangle's two successful pilot venues where the platform generated significantly more engagement than traditional wall cards.
• 'inocoreStrategic or Co-development Partner'ino is a modern Italian restaurant in the Flatiron District that hosts ongoing Rectangle art exhibitions. Currently featuring Stephanie Brody-Lederman's work. Part of the Bottino restaurant group legacy as gathering place for Chelsea art community.
• BottinocoreStrategic or Co-development PartnerBottino is a modern Italian restaurant in West Chelsea. Previously hosted Noah Jordan's 'Spirit Flowers' exhibition (November 2025 - February 2026). Part of restaurant group known for art community connections.
• Marc DenniscoreOthersMarc Dennis is a renowned artist and Rectangle's Senior Advisor. He describes Rectangle as 'the quintessential rabbit hole for engaging with art' and a 'catalyst for those magical, unexpected moments that spark curiosity and ignite passion.'

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Artnet: Art market platform combining online auctions, gallery networks, and price databases. Comparable as a digital infrastructure layer for fine-art discovery and transactions.
• Artsy: Leading online art marketplace connecting collectors with galleries, auction houses, and art fairs. Directly comparable as a digital channel for discovering and purchasing original fine art from curated rosters.
• Singulart: Online art gallery featuring curated contemporary artists with originals and limited-edition prints. Comparable business model — curated artist roster, online purchase, artist commissions.
• Artmajeur: Online art marketplace selling originals, prints, and sculptures from a broad roster of contemporary artists. Comparable as an online fine-art sales channel with similar artist-onboarding mechanics.
• Saatchi Art: Online art gallery selling original works from emerging artists worldwide at a wide range of price points. Comparable as a curated D2C fine-art sales platform targeting new and experienced collectors.
• Rise Art: Curated online art platform offering original works and limited editions from contemporary artists. Similar positioning to Rectangle in serving collectors discovering art in non-gallery contexts.
• Tappan: Online gallery focused on emerging and mid-career contemporary artists with original works and limited-edition prints. Comparable curated discovery-to-purchase funnel for new collectors.

Emerging players

• Masterworks: Platform enabling fractional investment in blue-chip artworks. Partial overlap as a tech-enabled art-market entrant expanding how collectors access fine art, though it focuses on investment rather than discovery.

Broad incumbents

• Sotheby's: Historic auction house expanding online auctions and private sales for fine art. Comparable as an art-discovery-to-purchase channel for collectors, though at a much larger scale and with traditional auction mechanics.
• 1stDibs: Large luxury online marketplace including fine art, furniture, and jewelry from dealers and galleries. Comparable as an established D2C channel for high-end art, but with much broader category scope than Rectangle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rectangledotart
• LinkedInlinkedin.com/company/rectangle-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rectangle