Auburn University Recreation and Wellness

What Auburn University Recreation and Wellness does

Auburn University Recreation and Wellness is a state-funded university department operating the Recreation and Wellness Center at 601 Heisman Drive in Auburn, Alabama, as part of Auburn University, a public state institution. The department serves Auburn's enrolled students (primary), faculty, staff, and retirees through a multi-service platform spanning fitness, intramural and club sports, aquatics, outdoor adventure (Auburn Outdoors), wellness coaching, nutrition services, substance use prevention programs (TESI, SUIT, TIE), employee wellness (Healthy Tigers), bystander intervention (Be The Difference), and recovery resources (ARC, AA, NA). The facility footprint includes the main Recreation and Wellness Center, SportsPlex, intramural fields, tennis and pickleball courts, and racquetball courts, recognized by Men's Health magazine as one of the 'coolest college recreation centers in America.'

The underlying technology is a thin digital layer over traditional on-campus service delivery: the RWC Connect registration portal (integrated with IMLeagues for intramural sports), the Auburn Rec mobile application for facility hours and schedules, and Microsoft Forms for appointment requests for wellness coaching and nutrition services. A real-time Current Usage dashboard provides facility occupancy statistics to students. There are no AI/ML capabilities, proprietary algorithms, or data flywheels disclosed. Technology functions primarily as access and scheduling infrastructure rather than a competitive differentiator.

The business model is a hybrid of embedded student services and selective fee-for-service offerings. Core recreation access, group fitness (70+ classes weekly), intramural sports, and up to six free wellness coaching sessions per student are bundled into student activity fees and tuition. Specialized services — nutrition counseling ($45 education sessions, $50 grocery tours), TESI ($125 for mandated students), and SUIT weekly drug screens ($41/screen at Auburn University Medical Clinic) — operate on unit or pay-as-you-go pricing, billed to the bursar for students or paid out-of-pocket by faculty/staff. The department is not a commercial entity, has no external customers, and is funded by Auburn University's institutional budget rather than by independent revenue generation.

Name

Auburn University Recreation and Wellness

Legal name

Auburn University Recreation and Wellness

Website

https://recwellness.auburn.edu

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Auburn University Recreation and Wellness is a state-funded university department operating the Recreation and Wellness Center and related facilities to deliver fitness, intramural sports, aquatics, outdoor adventure, wellness coaching, nutrition, substance use prevention, and recovery programs exclusively to Auburn University students, faculty, staff, and retirees.

Ownership category

akta.pro rank

Product category

Campus Recreation and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Collegiate & School Athletic Facilities (MPAKAEAJ), Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB), Strength & Conditioning / Performance Training (EDALAIAI), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Campus recreation services
• Intramural sports leagues
• Group fitness classes
• Wellness coaching programs
• Substance use prevention

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Student Services (Included in Tuition/Fees): Services funded through student activity fees and university budget allocations. All enrolled Auburn students have access to wellness coaching and recreation facilities as part of their university membership.
2. Specialized Wellness Services (Fee-for-Service): Nutrition counseling, TESI substance use intervention, and grocery store tours offered at various price points for students and faculty/staff.
3. Mandated Program Fees: Students mandated to complete programs (TESI, SUIT) may incur fees; self-referrals often have fees waived. TESI costs $125 for mandated students; SUIT has no program fees but drug screens cost $41/week.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Auburn University Recreation and Wellness operates the Recreation and Wellness Center and a portfolio of satellite facilities (SportsPlex, intramural fields, tennis and pickleball courts) to deliver campus recreation, fitness, sports, aquatics, outdoor adventure, and wellness services to Auburn University students, faculty, staff, and retirees. The portfolio includes Group Fitness (70+ weekly classes), Personal Training, Intramural and Club Sports, Aquatics, Auburn Outdoors (Adventure Trips, Bike Shop, Climbing Wall, Rental Center), Wellness Coaching, Nutrition Services, Substance Use Prevention Programs (TESI, SUIT, TIE), and Recovery Resources, with access managed through the RWC Connect portal, IMLeagues for intramurals, and the Auburn Rec mobile application.

Product overview

Auburn University Recreation and Wellness operates the Recreation and Wellness Center as a unified multi-service recreation and wellness platform. The portfolio includes Group Fitness (70+ weekly classes), Personal Training, Intramural Sports, Club Sports, Aquatics, and Auburn Outdoors (Adventure Trips, Bike Shop, Climbing Wall, Rental Center). On the wellness side, the department provides Wellness Coaching, Nutrition Services, Substance Use Prevention Programs (TESI, SUIT, TIE), Employee Wellness, Be The Difference (bystander intervention), Catharsis (educational resources), and Recovery Resources (ARC, AA, NA). The department also offers a Well Yeah Podcast, Current Usage Dashboard, and Special Events programming. The center is recognized by Men's Health as one of the coolest college recreation centers in America.

Differentiator

Problem solved

Functional benefit

Brands

• Auburn Recovery Community (ARC): A sober community program for students in recovery from addiction
• TESI (Tiger Education Screening Intervention)
• SUIT (Substance Use Intervention Team)
• TIE (Tobacco Intervention Education)
• Healthy Tigers
• Wellness Coaching
• Nutrition Services
• Well Yeah Podcast
• Auburn Rec

Products and services

• Recreation and Wellness Center (Facility Access) Main on-campus fitness and recreation facility at 601 Heisman Drive, Auburn, AL, providing fitness, sports, aquatics, and outdoor adventure access for Auburn University students, faculty, and staff.
• Group Fitness Scheduled group fitness classes offered 70+ times per week in multiple formats including cardio, strength, cycling, TRX, and mind/body, included with student recreation access.
• Personal Training One-on-one personal training services connecting Auburn students with certified trainers.
• Intramural Sports Free intramural sports leagues including flag football, basketball, sand volleyball, soccer, and special tournaments, with registration via IMLeagues through RWC Connect.
• Club Sports Organized student sports clubs providing competitive athletic experiences for Auburn students.
• Aquatics Swimming facilities and aquatic programs operated from the Recreation and Wellness Center.
• Auburn Outdoors Outdoor adventure offerings including Adventure Trips, Bike Shop, Climbing Wall, Rental Center, and outdoor programs for Auburn students.
• Athletic Training Sports medicine and athletic training services for Auburn students.
• Wellness Coaching Personalized, goal-oriented one-on-one wellness coaching covering sleep, movement, nutrition, stress relief, self-care, and campus connections; free for enrolled Auburn students (up to 6 sessions).
• Nutrition Services Registered dietitian nutrition counseling covering sports nutrition, eating disorder support, disease prevention, grocery shopping, meal planning, food allergies, GI issues, and women's health, with varied fee-for-service pricing.
• Substance Use Prevention Programs Programs including TESI (one-on-one educational intervention), SUIT (8-week comprehensive intervention with $41/week drug screens at Auburn University Medical Clinic), and TIE (tobacco intervention education) for students needing alcohol, substance, or tobacco support.
• Employee Wellness (Healthy Tigers) Employee wellness program for Auburn University faculty and staff, including presentations, The Wellness Wheel, Cultivating Mindfulness, and behavior change workshops.
• Be The Difference (Bystander Intervention) Bystander intervention campaign that educates and empowers the Auburn community to take action in harmful or dangerous situations, using online educational resources from Catharsis Productions.
• Recovery Resources Recovery support services including Auburn Recovery Community (ARC), Young Peoples of AA (YPAA) meetings at Trinity Lutheran Church (Auburn), Alcoholics Anonymous, and Narcotics Anonymous for students in recovery.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Catharsis ProductionscoreStrategic or Co-development PartnerAuburn University has partnered with Catharsis Productions to deliver online educational resources for critical topics including campus safety, wellness, and healthy decision-making. The partnership provides educational modules utilized by companies, organizations, and educational institutions globally to create supportive and inclusive campus environments.
• IMLeaguescoreTechnology or IntegrationIMLeagues is an online platform used for Auburn intramural sports team registration and management. Students access IMLeagues through RWC Connect using their Auburn University credentials to register for and manage intramural sports participation.
• RWC ConnectcoreTechnology or IntegrationRWC Connect is Auburn's proprietary registration portal that authenticates users with Auburn University credentials and provides access to IMLeagues for intramural sports registration and management.
• Student Counseling and Psychological ServicescoreOthersReferral partner for students requiring services beyond Recreation and Wellness scope. Coordinates care navigation for substance use recovery, eating disorders, and mental health support.
• Auburn University Medical CliniccoreOthersMedical clinic partner for SUIT program drug screening services. Weekly random drug tests for SUIT participants are conducted at the Auburn University Medical Clinic for $41 per screen.
• Trinity Lutheran Church (Auburn)minorOthersVenue provider for Young Peoples of AA (YPAA) meetings, which are held every Friday at 7:30 PM at Trinity Lutheran Church as part of the recovery support services offered.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• University of Texas Recreational Sports: Texas-sized R1 campus recreation operation with multi-facility footprint, comprehensive intramural/club sports, group fitness, aquatics, outdoor, and personal training offerings.
• Penn State Campus Recreation: Multi-facility campus recreation department at a major R1 university offering group fitness, intramural sports, aquatics, personal training, outdoor adventures, and wellness programming at a similar scale to Auburn.
• University of Florida Department of Recreational Sports: SEC peer campus recreation department with multiple facilities, intramural and club sports, group fitness, personal training, aquatics, and outdoor programs serving a comparable R1 student body.
• Texas A&M University Recreation Sports: Large R1 campus recreation operation (SEC peer institution to Auburn) with the Student Recreation Center, Group Fitness, intramural sports, aquatics, personal training, outdoor adventures, and wellness services.
• Indiana University Campus Recreational Sports: R1 campus recreation department operating the Student Recreational Sports Center and outdoor facilities with group fitness, intramural/club sports, aquatics, outdoor adventure, and wellness programming.
• Ohio State University Department of Recreation: Largest U.S. university recreation operation with multi-facility footprint, intramural sports, group fitness, aquatics, and outdoor adventure. Directly comparable as a flagship R1 campus recreation department at comparable scale (~216+ employees).
• UCLA Recreation: Operates John Wooden Center and Sunset Canyon Recreation Center with comprehensive fitness, aquatics, intramural and club sports, outdoor adventure, and wellness coaching. Comparable R1 campus recreation department.
• University of Michigan Recreation & Wellness: Operates the Central Campus Recreation Building and satellite facilities with group fitness, intramural and club sports, personal training, aquatics, and wellness programming serving a comparable R1 student body.
• University of Wisconsin Recreation & Wellbeing: Combines recreation and wellbeing services at a major R1 university, offering group fitness, intramural and club sports, personal training, aquatics, outdoor adventure, and wellness coaching — closely matching Auburn's integrated model.

Others

• Fusion Sport (inCampus recreation management software): Vendor of recreation management software used by university recreation departments for facility scheduling, memberships, and program registration — adjacent ecosystem enabler comparable to Auburn's RWC Connect + IMLeagues stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/auburnrecwellness
• Instagraminstagram.com/auburnrecwellness
• TikToktiktok.com/@auburnrecwellness
• Pinterestpinterest.com/auburnrecwellness
• LinkedInlinkedin.com/company/auburnrecwellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auburn University Recreation and Wellness