Red Apple Real Estate Inc., Brokerage

What Red Apple Real Estate Inc., Brokerage does

Red Apple Real Estate Inc., Brokerage is a privately held Ontario real estate brokerage founded in 2023 and headquartered at 71 Main St. S., Newmarket, Ontario. The firm is owned and operated by Elechia Barry-Sproule (Broker of Record/Owner) and Wayne Sproule (Broker/Owner), who together bring 38 years of combined real estate experience to a client-centric, family-oriented model. It delivers full-service residential and commercial property buying, selling, and listing services through a network of 24+ licensed realtors operating across six Ontario regions: York Region, Durham Region, Kawartha Lakes, Simcoe County, Toronto, and Peel Region.

The brokerage's core offering centers on agent-led intermediation rather than proprietary technology. Its website and listing-management infrastructure are powered by AgentLocator, a third-party platform provider, and listing data flows in from PropTx MLS. On top of this base, the firm operates a small set of proprietary digital tools: an interactive Property Search Portal that filters by community, price range, property type, bedrooms, and bathrooms; the Home Worth online home valuation tool for sellers; and the Street Match service, which alerts users when properties in their neighborhood come to market. Marketing and distribution run through the company's website, MLS exposure, community pages, client testimonials, and a curated vendor list (lawyers, mortgage brokers, inspectors, stagers, photographers, designers, insurers).

Revenue is generated entirely through traditional real estate commissions on completed buyer-side and seller-side transactions, with commission rates negotiated per deal and split between agents and the brokerage in line with industry norms. The firm operates as an independent, self-funded private limited company with no parent entity, no external funding rounds, and no acquisitions or divestitures disclosed. Its customer base consists of individual residential buyers and sellers (primary), commercial property clients (secondary), and licensed realtors that it recruits into its supportive brokerage environment.

Name

Red Apple Real Estate Inc., Brokerage

Legal name

Red Apple Real Estate Inc., Brokerage

Website

https://redapplerealestate.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Apple Real Estate Inc., Brokerage is a privately held Ontario real estate brokerage founded in 2023 that delivers full-service residential and commercial property transactions through 24+ licensed realtors across six Ontario regions, including the GTA.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Investment Sales Brokerage (BPAJABAI)

Keywords

• Residential real estate brokerage
• Property buying and selling
• Real estate commissions
• MLS property listings
• Realtor services

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue model where the brokerage and its agents earn commissions on completed property transactions for both buyers and sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Red Apple Real Estate Inc., Brokerage is a full-service real estate brokerage representing residential and commercial buyers and sellers across six Ontario regions (York Region, Durham Region, Kawartha Lakes, Simcoe County, Toronto, and Peel Region). Services include buyer representation, seller listing and marketing, MLS syndication via PropTx, negotiation support, and supplementary buyer/seller tools (Home Worth valuation, Street Match alerts, and an interactive property search portal). The brokerage operates through a network of 24+ licensed realtors and earns commission-based revenue on completed transactions.

Product overview

Red Apple Real Estate Inc., Brokerage operates as a full-service real estate brokerage providing residential and commercial property buying, selling, and listing services. The company offers a unified service model built on the AgentLocator third-party platform, supplemented by proprietary tools including the Home Worth valuation tool, Street Match neighbor-selling alert service, and an interactive property search portal. The core offering centers on connecting buyers and sellers through a network of individual REALTORS® across six Ontario regions: York Region, Durham Region, Kawartha Lakes, Simcoe County, Toronto, and Peel Region.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage offering buyer and seller representation for houses, condos, townhomes, apartments, and lots/land across York Region, Durham Region, Kawartha Lakes, Simcoe County, Toronto, and Peel Region in Ontario. Services include listing, MLS syndication via PropTx, property marketing, negotiation, and closing support delivered through a network of 24+ licensed realtors.
• Commercial Real Estate Brokerage Services Commercial real estate brokerage services for business owners and investors, including property sales, commercial leasing, and investment property transactions. Delivered by realtors with residential and commercial market experience, including representation of sellers, buyers, investors, and banks.
• Realtor Brokerage Affiliation and Training Program Brokerage affiliation offering for licensed real estate professionals, providing full-scale training, education, mentorship, and a client-centric, family-oriented work environment. The brokerage recruits like-minded Realtors to represent buyers and sellers across Ontario.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PropTx MLScoreTechnology or IntegrationRed Apple Real Estate uses PropTx MLS for listing data and property information, providing access to comprehensive real estate listings across Ontario.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/red-apple-real-estate-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Apple Real Estate Inc., Brokerage