Red Carpet

What Red Carpet does

Red Carpet (legally Redcarpet Entertainments & Events) is a Pune, India-based event management company founded in 2005 by Anuja Abhyankar. The company delivers end-to-end event management services across three core categories: corporate events (venue selection, strategic planning, guest management, logistics, decor, and on-stage entertainment), social events (birthdays, kitty parties, gatherings, picnics), and entertainment events (musical shows, DJ nights, cultural programs, film premieres). It operates through a sales-led, direct-engagement go-to-market model, serving enterprise clients on a PAN India basis from its single Pune headquarters with an 86-person team. Notable enterprise customers include IBM, Infosys, Cognizant, ATOS, Axis Bank, Linde India, Tata Johnson, Lacoste, Lupin Pharmaceuticals, and Marvell India, among others, with several repeat multi-year relationships evidencing client retention.

The company extends its offering into the consumer segment through the Royal Weddings sub-brand, which provides comprehensive wedding management including venue finalization, conceptualized decor, trousseau packing, makeup and grooming, styling, and wedding photography and cinematography. A strategic partnership with Outreachmedias adds corporate film and ad film production capabilities. Revenue is generated through customized, quote-based professional services fees for each engagement; no pricing is publicly disclosed. The firm is founder-owned, privately held, has no disclosed external funding, no proprietary technology platform, no AI or ML capabilities, and no mobile app or API products. Its marketing presence is limited to organic Facebook activity, and its distribution is entirely direct service delivery.

From a competitive positioning standpoint, Red Carpet competes in a fragmented Indian event management market primarily on the strength of its founder's two-decade operating track record, an established enterprise client portfolio, and integrated service breadth spanning corporate, social, entertainment, and wedding segments. The business is structurally labor-intensive with limited technology differentiation, no disclosed scale advantages, and no recurring-revenue mechanics, making its economics dependent on project-based engagement volume and the founder's personal client relationships.

Name

Red Carpet

Legal name

Redcarpet Entertainments & Events

Website

https://redcarpet-events.in

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Red Carpet is a Pune-based event management company founded in 2005, delivering corporate, social, and entertainment event services PAN India for enterprise clients including IBM, Infosys, and Axis Bank, with a Royal Weddings sub-brand for wedding management.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Dance Companies (71112), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Red Carpet Coordination & Credentialing (HSACAMAC)

akta.pro secondary industries

Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Dance Floor, Staging & Platform Rentals (HSACAFAD), Wedding & Bridal Shows (MPAGAFAK)

Keywords

• Event management services
• Corporate event planning
• Wedding management
• Social event coordination
• Entertainment event production

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Management Services: Professional event management services for corporate events, social events, and entertainment events. Services include venue selection, strategic planning, guest management, logistics, décor, on-stage entertainment, and promotional activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Red Carpet (Redcarpet Entertainments & Events) is a Pune-based event management company that plans and executes corporate events, social events, entertainment events, and weddings. Founded in 2005 by Anuja Abhyankar, it offers end-to-end services including venue selection, strategic planning, guest management, logistics, décor, on-stage entertainment, and promotional activities. Wedding services are delivered through its specialized sub-brand, Royal Weddings.

Product overview

Red Carpet is an event management company offering three core service categories: Corporate Events (venue selection, strategic planning, guest management, logistics, décor, and on-stage entertainment), Social Events (birthday parties, kitty parties, get-togethers, and celebrations), and Entertainment Events (musical events, DJ nights, cultural shows, and film premieres). Under the Royal Weddings sub-brand, the company provides comprehensive wedding services including venue finalization, conceptualized décor, trousseau packing, makeup and grooming, costume and styling, wedding photography and cinematography. The company operates from Pune, India and serves clients on a PAN India basis.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Weddings: Specialized wedding management company providing venue finalization, conceptualized décor, trousseau packing, makeup and grooming, costume and styling, wedding photography and cinematography, and all other wedding-related services.

Products and services

• Corporate Events Full-service corporate event management including venue selection, strategic planning, guest management, logistics, décor, on-stage entertainment, and promotional activities. Targeted at enterprises for annual day functions, corporate launches, seminars, client meets, team building events, and product launches.
• Social Events Comprehensive social event organization covering birthday parties, kitty parties, get-togethers, parties, picnics, and other personal celebrations. Targeted at individuals and families seeking managed personal celebrations.
• Entertainment Events Entertainment event planning and execution including musical events, DJ nights, classical and non-classical musical shows, ghazal and Sufi nights, and film premier shows. Targeted at corporate and private clients seeking managed entertainment programming.
• Royal Weddings Specialized wedding management services under the Royal Weddings brand, offering venue finalization, conceptualized décor, trousseau packing, makeup and grooming, costume and styling, wedding photography and cinematography, and all other wedding-related services. Targeted at couples and families planning weddings.

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• OutreachmediasminorStrategic or Co-development PartnerStrategic partnership with Outreachmedias for product advertising services including corporate films and ad films. This partnership extends Red Carpet's service offerings to include video production capabilities for clients.
• Royal WeddingscoreStrategic or Co-development PartnerSpecialized wedding management company operating under Red Carpet brand. Provides comprehensive wedding services including venue finalization, conceptualized décor, trousseau packing, makeup and grooming, costume and styling, wedding photography and cinematography.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wizcraft Entertainment India Pvt Ltd: One of India's largest homegrown event management and entertainment companies, executing corporate events, weddings, IP-driven properties (IIFA Awards), and live entertainment. Directly comparable to Red Carpet across corporate and wedding verticals, though at significantly larger scale.
• Showtime Events India: Pune/Mumbai-based event management company focused on corporate offsites, MICE, and brand activations. Direct regional peer given shared geography and similar enterprise client base in western India.
• Maximus Events & Entertainment: India-based event management company specializing in corporate events, exhibitions, conferences, and weddings. Closely comparable in service mix (corporate + social + wedding) and target SME-to-mid-enterprise segment.
• OML Entertainment (Only Much Louder): Mumbai-based entertainment and event management company producing live music festivals, comedy tours, and corporate entertainment. Comparable on the entertainment events vertical and on serving large brand sponsors for IP-driven live experiences.
• Encompass Event Marketing: Indian experiential marketing firm delivering corporate events, brand activations, and conferences for enterprise clients. Comparable business model focused on B2B event execution with a similar mid-sized agency footprint.
• Vibgyor Brand Services Pvt Ltd: Indian brand activation and event management firm executing corporate events, product launches, conferences, and weddings. Comparable end-to-end service mix serving enterprises and weddings, similar scale to Red Carpet.
• Fountainhead MKTG (DViO Digital): Indian experiential marketing and event management firm (formerly DDB Mudra Max), part of the DDB Worldwide network. Comparable on corporate event execution, conferences, and brand activations for large enterprise clients.
• Cineyug Media Pvt Ltd: Indian event management and celebrity management firm specializing in award shows, corporate events, weddings, and Bollywood-tied productions. Comparable on corporate event execution and high-end wedding management verticals.
• Percept Limited: Indian integrated marketing and event management conglomerate (Percept ICE, Percept Live) handling corporate events, entertainment IPs, and brand activations. Comparable business model spanning B2B event execution and entertainment production, similar to Red Carpet's diversified portfolio.

Broad incumbents

• Geometry Global (WPP): WPP-owned global commerce and experiential marketing network with strong India operations. Comparable overlap on enterprise brand activations and corporate events, though operates as part of a much larger global network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RedCarpeteventspune
• LinkedInlinkedin.com/company/red-carpetpune

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Carpet