Red Cross Training
- Company typePrivate
- Founded1908
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
Red Cross Training firmographics
Firmographics- Name
- Red Cross Training
- Legal name
- The British Red Cross Society
- Website
- https://redcrosstraining.co.uk
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Red Cross Training industry classification
Industry- Product category
- First Aid and Workplace Health & Safety Training
- NAICS
- Professional and Management Development Training (611430), Other Technical and Trade Schools (611519)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industry
- Health, Safety & Environment (HSE) Training (EDAGANAI)
Keywords
Red Cross Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Training Course Fees: Revenue from delivering first aid, mental health, and health & safety training courses to organisations and individuals. Courses available in multiple formats: venue-based, virtual trainer-led, and e-learning.
- First Aid Supplies Sales: Sale of first aid kits, defibrillators (ZOLL AEDs), and defibrillator accessories. Products available for workplace and public environments.
- Managed Account Services: Personalised training management service for large organisations with ongoing training needs, providing consolidated billing and dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Venue-based public courses |
| Per seat | Pay-as-you-go | Virtual trainer-led courses |
| Per seat | Pay-as-you-go | Online e-learning courses |
| Per seat | Pay-as-you-go | CITB Construction Industry Discount |
| Per seat | Multi-year contract | Onsite/Group Training |
| Subscription | Annual | Managed Account Service |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Red Cross Training product offering
Product offeringCore offering
Red Cross Training delivers HSE-aligned first aid, mental health, and health & safety training courses to UK workplaces and individuals through in-person, virtual, and e-learning formats. Its course portfolio covers Emergency First Aid at Work, First Aid at Work and Requalification, mental health awareness and stress management for managers, fire marshal and manual handling training, plus specialised SIA and construction-site courses. The division also sells first aid kits, ZOLL AED defibrillators, and defibrillator accessories, and operates a Managed Account Service and onsite group training delivery for enterprise clients.
Product overview
Red Cross Training is a British Red Cross-operated training division offering a comprehensive portfolio of workplace training courses and first aid products. The core offering consists of three main training categories: First Aid Training (including Emergency First Aid at Work, First Aid at Work, and First Aid at Work Requalification courses available in 1-day, 2-day, and 3-day formats, plus specialized courses for construction and SIA security licence holders); Mental Health at Work Training (five CPD-accredited courses covering mental health awareness, stress management, team resilience, and wellbeing support, available in-person, virtually, or via e-learning); and Health & Safety Training (Fire Marshal and Manual Handling courses). The company also sells First Aid Supplies including first aid kits, ZOLL AED defibrillators (in fully and semi-automatic variants), and defibrillator accessories. Training is delivered through three modalities: venue-based in-person courses at UK locations, virtual trainer-led courses, and online e-learning. Additional services include a Managed Account Service for large organisations and Onsite Training for group bookings. All training courses are ISO 9001:2015 certified.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency First Aid at Work (1-day) A one-day first aid training course covering emergency response techniques for workplace emergencies, designed for low-risk working environments and meeting HSE first aid at work requirements.
- First Aid at Work Requalification (2-day) A two-day requalification course that renews and refreshes first aid skills, including practical hands-on AED training, to keep learners confident and prepared for workplace first aid response.
- First Aid at Work (3-day) A comprehensive three-day first aid training course for high-risk workplaces covering a wide range of first aid emergencies and meeting HSE first aid at work regulations.
- First Aid Training for Construction Sites Specialised first aid training courses aligned with first aid requirements for construction sites, with CITB-discounted options available for construction industry members.
- First Aid Training for SIA License First aid training course for door supervisors and security guards applying for or renewing their SIA licence, meeting SIA first aid training requirements.
- Public First Aid Courses First aid training courses available to the general public, taught by qualified trainers at venues across the UK.
- Mental Health Awareness for Managers A CPD-accredited course designed to help managers identify and support employee mental health issues in the workplace.
- Stress Management and Team Resilience A mental health training course focused on managing workplace stress and building team resilience.
- Introduction to Stress at Work An introductory course covering the fundamentals of workplace stress, its causes, and initial management strategies.
- Call Handling with Empathy at Work A mental health training course teaching empathetic communication skills for handling calls and workplace interactions with empathy.
- Wellbeing Support at Work A course focused on providing wellbeing support and promoting positive mental health practices in the workplace.
- Virtual Mental Health Training CPD-accredited, trainer-led virtual mental health courses available for individual learners via video conference, bookable from February 2026 onwards.
- Fire Marshal Training Health and safety training for fire marshals covering fire prevention, evacuation procedures, and fire safety equipment usage.
- Manual Handling Training Health and safety training covering safe manual handling techniques to prevent workplace injuries.
- Managed Account Service Personalised training management service for large organisations offering consolidated billing, dedicated account management, time and cost savings, and commitment to ISO 9001:2015 certified standards.
- Onsite Training Flexible on-site training delivery at customer premises or convenient locations for groups, covering first aid, mental health, and health & safety courses.
- First Aid Kits A range of first aid kits covering various working environments and workforce sizes to meet HSE first aid requirements, sold through the Red Cross Training online store.
- Defibrillators (ZOLL AEDs) ZOLL AED defibrillators available in both fully and semi-automatic versions, designed to support mixed age groups across workplace and public environments, sold through the Red Cross Training online store.
- Defibrillator Accessories Accessories for defibrillators including replacement pads, batteries, and carrying cases, sold through the Red Cross Training online store.
Quantifiable outcome
- CPD-accredited mental health training courses
- +1 more outcomes
Companies that use Red Cross Training
Customer profileSegments5 records
Ideal customer profiles4 records
Red Cross Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Red Cross Training partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CITB (Construction Industry Training Board)coreCITB partnership offering 50% discount on Mental Health Awareness for Managers course for CITB members in the construction industry. Supports wellbeing of construction teams through reduced-cost mental health training.
- ZOLL Medical CorporationminorZOLL AEDs (automated external defibrillators) sold through Red Cross Training in both fully and semi-automatic versions for workplace and public environments.
- Health and Safety Executive (HSE)coreRed Cross Training is a Voluntary Aid Society (VAS) member recognised by HSE for setting first aid standards in the UK, providing regulatory legitimacy and authority.
- British Red Cross SocietycorePart of the British Red Cross Society, a charity registered in England and Wales (220949), Scotland (SC037738) and Isle of Man (0752), incorporated by Royal Charter 1908. Provides global expertise and brand backing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Red Cross Training competitors and assessment
Company assessmentBroad incumbents
- Skillsoft: Global enterprise learning platform offering compliance, health and safety, and professional development content; overlaps with Red Cross Training's e-learning and managed account offerings from a much broader catalogue.
- American Red Cross Training: The US Red Cross training division; while operating in a different geography it is a broad incumbent in the same international humanitarian-brand-led training space and a useful benchmark for the Red Cross Training business model.
Direct peers
- Nuco Training: UK first aid and mental health training provider offering regulated and CPD-accredited courses via venue-based, onsite, and e-learning delivery, competing head-to-head across Red Cross Training's core SKUs.
- St John Ambulance: The UK's other principal first aid and HSE-aligned training provider and the most direct competitor; offers workplace first aid, mental health, and defibrillator training across venue-based, onsite, and digital channels, with similar HSE-VAS-style recognition.
- Qualsafe Awards: UK-based first aid, health and safety, and mental health training provider operating across regulated qualifications; a close direct peer competing in workplace first aid requalification and CPD training categories.
- ITC First Aid: UK provider of regulated first aid and mental health qualifications with similar HSE-aligned offerings; relevant as a direct peer in the workplace and educator training segments.
- HSS Training: UK training provider offering first aid, health and safety, manual handling, and fire marshal courses to corporate and individual customers, directly overlapping with Red Cross Training's HSE portfolio.
- British Heart Foundation (Heartstart): UK charity delivering CPR and defibrillator training programmes, partially overlapping with Red Cross Training's first aid and AED curriculum and competing for the same workplace and community segments.
Emerging players
- Maybo: UK provider of conflict management, personal safety, and workplace training including first aid elements; partial overlap with Red Cross Training's training catalogue, particularly for security and customer-facing workforces.
- Udemy Business: Enterprise training marketplace with workplace health, safety, mental health, and compliance course content; competes for corporate training budget at the lower price point of self-serve e-learning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Cross Training social profiles
Digital presenceRed Cross Training compliance and trust
Trust signalCompliance1 record
Red Cross Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Cross Training leadership team
Management profileNumber of profiles
Red Cross Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Cross Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Cross Training
What does Red Cross Training do?
Red Cross Training delivers HSE-aligned first aid, mental health, and health & safety training courses to UK workplaces and individuals through in-person, virtual, and e-learning formats. Its course portfolio covers Emergency First Aid at Work, First Aid at Work and Requalification, mental health awareness and stress management for managers, fire marshal and manual handling training, plus specialised SIA and construction-site courses. The division also sells first aid kits, ZOLL AED defibrillators, and defibrillator accessories, and operates a Managed Account Service and onsite group training delivery for enterprise clients.
Is Red Cross Training a public or private company?
Red Cross Training is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Red Cross Training founded?
Red Cross Training was founded in 1908. It employs 1 to 10 people.
How does Red Cross Training make money?
Three revenue lines are on record. Training Course Fees are the primary driver. The others are first Aid Supplies Sales and managed Account Services.
Who are Red Cross Training's main competitors?
Broad incumbents on record are Skillsoft and American Red Cross Training. Direct peers are Nuco Training, St John Ambulance, Qualsafe Awards, ITC First Aid, HSS Training and British Heart Foundation (Heartstart). Emerging players are Maybo and Udemy Business.
Does Red Cross Training have an API?
No public API is recorded for Red Cross Training.
What industry is Red Cross Training in?
Red Cross Training's product category is First Aid and Workplace Health & Safety Training. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of EDAGANAI, Health, Safety & Environment (HSE) Training. Its NAICS code is 611430 and its SIC code is 8200.