What Reddan Property Group does

Reddan Property Group Pty Ltd is a boutique property development advisory firm headquartered in Caulfield North, Melbourne, established in 2016 by co-founders Gavin Friedman and Daniel Kahn. The firm delivers full life cycle property development services across five core offerings: Asset and Development Advisory, Construction Advisory, Design Management, Project Management, and Early Contractor Involvement (ECI) Services. Its point of differentiation is that the entire team - both directors and seven senior project managers/project directors - previously worked as tier 1 and tier 2 commercial builders for a minimum of eight years, enabling the firm to perform the role of the builder (ECI) during pre-construction phases on behalf of owners and developers. The firm serves property developers, institutional owners, and government entities across healthcare, residential, commercial, education, retail, hospitality, industrial, and mixed-use sectors, with named engagements spanning the AUD 813M Northern Hospital Redevelopment for the Victorian Health Building Authority, the AUD 670M Pacific Fair Shopping Centre Redevelopment for Scentre Group, the AUD 220M Monash University Student Accommodation, and multiple AUD 35M-150M residential developments for clients including Greystar, Hirsch & Faigen, Neometro, and Hutchinson Builders. Geographic operations span Victoria, Queensland, and Western Australia.

The business model is professional services revenue generated on a project-by-project engagement basis with enterprise clients. Go-to-market is relationship-driven, leveraging the directors' combined 40+ years of industry experience and personal networks to secure advisory assignments directly with major developers, institutional owners, and government. The firm has no disclosed pricing model, no public marketing campaigns, no app or API product, and operates from a single Melbourne office with a 12-person team. The firm is privately held (Pty Ltd) with no external institutional investors or parent company. Underlying technology consists of professional construction and development advisory expertise rather than software or platform infrastructure; the firm's primary delivery asset is practitioner experience drawn from prior tier 1/2 builder employment at Brookfield Multiplex, Walton Construction, Lendlease, Kane Constructions, Hickory Group, Probuild, Mirvac, and others.

Name

Reddan Property Group

Legal name

Reddan Property Group Pty Ltd

Website

https://reddanpg.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Reddan Property Group is a Melbourne-based boutique property development advisory firm founded in 2016, delivering construction advisory, design management, project management, and ECI services to developers, institutional owners, and government across Australia.

Ownership category

akta.pro rank

Product category

Property Development Advisory Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

akta.pro secondary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Property development advisory
• Construction advisory services
• Project management consulting
• Early contractor involvement
• Design management services

Headquarters

HQ city

Caulfield North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Development Advisory Services: Professional services revenue generated through providing full life cycle property development advisory services including construction advisory, design management, project management, and transaction services to developers and property owners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Reddan Property Group is a boutique property development advisory firm that delivers full life cycle property development services across five core offerings: Asset and Development Advisory, Construction Advisory, Design Management, Project Management, and Early Contractor Involvement (ECI) Services. The firm serves property developers, institutional owners, and government clients across residential, commercial, healthcare, education, hospitality, industrial, retail and mixed-use sectors in Australia. Their distinguishing capability is performing the role of the builder (ECI) in pre-construction phases, drawing on team members' prior experience as tier 1 and 2 commercial builders.

Product overview

Reddan Property Group is a boutique property development advisory firm established in 2016, jointly owned by Gavin Friedman and Daniel Kahn. The company delivers full life cycle property development services through five core offerings: Asset and Development Advisory, Construction Advisory, Design Management, Project Management, and ECI (Early Contractor Involvement) Services. The firm serves diverse property sectors including residential, commercial, healthcare, education, hospitality, industrial, and mixed-use developments. The team consists of former tier 1 and 2 commercial builders with minimum 8 years experience, enabling them to perform the role of the builder in pre-construction phases.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $8 billion worth of projects delivered across multiple sectors

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Builders and Contractors (Various)coreOthersReddan works with various tier 1 and tier 2 commercial builders on development advisory projects. Examples include: Delta (Early Works, 101 Moray Street), Hutchinson Builders (Main Works, 101 Moray Street), Kane Constructions (Northern Hospital Stage 1), Lendlease (Northern Hospital Stage 2), Murphy Construction (173 Lennox Street), LSR Construction Group (Pakenham Food Manufacturing), Coben (49 Walsh Street), City Circle (Greystar Early Works), and others.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Turner & Townsend: Global cost management and project management consultancy serving property developers and institutional investors across Australia — competes in the same tender processes for major development advisory assignments.
• CBRE Project Management: Global real estate services firm with Australian project management and development advisory practice, frequently engaged by institutional owners and developers on large commercial, retail, and mixed-use projects.
• JLL Project & Development Services: Global real estate services firm providing owner's-side project management and development advisory across Australian commercial, residential, healthcare, and retail sectors — competing incumbent on larger mandates.
• AECOM: Global infrastructure consulting firm with substantial Australian property and buildings advisory practice, competing for large institutional developer mandates where full multidisciplinary capability is required.
• Arcadis: Global design and consultancy firm with Australian project management and cost advisory business serving commercial, residential, healthcare, and education developers — broader portfolio competitor.
• Savills Australia: Global real estate advisory firm with Australian project management and development consulting capability serving institutional clients and developers — adjacent competitor for institutional advisory work.

Direct peers

• Built Group: Australian advisory and project management firm built around construction industry expertise, serving property developers with cost, design and PM services — directly comparable in positioning to Reddan's builder-led advisory model.
• WT Partnership: Australian quantity surveying and project management consultancy serving property developers across commercial, residential, healthcare, and education — comparable boutique advisory footprint with overlapping sector expertise.
• TSA Management: Australian-owned project management consultancy providing owner's-side project management and advisory across commercial, residential, retail, and government infrastructure — directly competes for similar developer and institutional mandates.
• Slattery & Company: Australian project advisory and cost consultancy firm providing development advisory, cost planning and project management services to developers and institutional clients across commercial and residential sectors — the closest direct competitor in size, geography, and service mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reddan-property-group-p-l

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reddan Property Group