Redding Oil Co

What Redding Oil Co does

Redding Oil Company is a third-generation, family-owned petroleum distributorship founded in 1939 and headquartered in Redding, California. The company markets gasoline, diesel, kerosene, lubricating oils, greases, diesel exhaust fluid (DEF), and related accessories to commercial, industrial, agricultural, governmental, and consumer accounts across Shasta, Tehama, and Trinity counties in Northern California, with stated tankwagon delivery capability for orders of 150–3,500 gallons and a 48-hour service window across Redding, Anderson, Red Bluff, and Corning. Leadership is family-controlled: Vince Reiser serves as President/CEO, Rick Reiser as Secretary, Chris Reiser as CFO/Controller, and Manny Harris as Operations Manager.

The company operates four company-owned Valero-branded retail outlets (convenience stores) in Redding, Shasta Lake, Red Bluff, and Corning, and runs Fisher Oil Company as a wholly-owned petroleum distributorship brand based in Red Bluff. Revenue is generated through wholesale petroleum product sales, retail fuel and convenience-store sales at the four outlets, and ancillary sales of lubricants, DEF, and accessories. In May 2014, Redding Oil transferred operation of its cardlock fuel system and truck/trailer hauling to Flyers Energy, and fuel and oil delivery operations were subsequently acquired by Hunt & Sons, narrowing the company's role in unattended fueling and bulk hauling. In 2022, the company launched a customer loyalty program with a companion mobile app and added PayPal-based online bill pay with a 2.9% card surcharge, indicating incremental digitization of customer-facing operations.

Name

Redding Oil Co

Legal name

Redding Oil Company

Website

https://reddingoilcompany.com

Company type

Private

Founded year

1939

Operating status

Operating

Short description

Redding Oil Company is a third-generation, family-owned petroleum distributor founded in 1939 in Redding, California, selling gasoline, diesel, lubricants, DEF, and accessories to commercial, agricultural, governmental, and consumer accounts across Shasta, Tehama, and Trinity counties via four Valero-branded retail outlets.

Ownership category

akta.pro rank

Product category

Petroleum Distribution

NAICS

Fuel Dealers (45721), Fuel Dealers (457210), Gasoline Stations (4571), Other Gasoline Stations (45712)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Petroleum product distribution
• Fuel delivery services
• Convenience store retail
• Commercial diesel supply
• Agricultural fuel distribution

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Petroleum Product Sales: Full line petroleum product distributorship marketing gasoline, diesel, kerosene, lubricating oils, greases, diesel exhaust fluid (DEF), accessories. Products sold to commercial, industrial, agricultural, governmental, and consumer accounts.
2. Branded Retail Outlet Sales: Four branded retail outlets (Valero branded) that are company owned and operated, selling gasoline, diesel, and convenience merchandise.
3. Convenience Store Operations: Three convenience stores (Food Mart Valero locations) operating 24/7 or extended hours, selling fuel, convenience merchandise, and ATM services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Redding Oil Company is a third-generation family-owned petroleum distributor that supplies a full line of petroleum products (gasoline, diesel, kerosene, lubricating oils, greases, diesel exhaust fluid, accessories) to commercial, industrial, agricultural, governmental, and consumer accounts across Northern California. The company delivers fuel in 150-3,500 gallon quantities via tankwagons from bases in Red Bluff and Redding, and operates four company-owned Valero-branded convenience stores in Redding, Shasta Lake, Red Bluff, and Corning.

Product overview

Redding Oil Company is a 3rd generation family-owned petroleum company established in 1939, specializing in supplying a full line of petroleum products. The company operates as a fuel and oil delivery service (now part of Hunt & Sons) and manages four company-owned retail outlets (Valero-branded convenience stores). Core offerings include gasoline, diesel, kerosene, lubricating oils, greases, diesel exhaust fluid (DEF), and fueling equipment distributed through warehouse operations in Redding and Red Bluff. The company also operates a loyalty program with a mobile app and provides online bill payment services through PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• Petroleum Products Distribution Full line petroleum product distribution including gasoline, diesel, kerosene, lubricating oils, greases, diesel exhaust fluid (DEF), fueling equipment, packaged solvents, and accessories sold to commercial, industrial, agricultural, governmental, and consumer accounts.
• Fuel Delivery Services Tankwagon fuel delivery in 150-3,500 gallon quantities to commercial, industrial, agricultural, and governmental accounts, with deliveries to Redding, Anderson, Red Bluff, and Corning within 48 hours.
• Food Mart Valero Convenience Store 24-hour convenience store at 1 Sutter Street, Red Bluff offering gasoline, diesel, convenience merchandise, and ATM services.
• Shasta Street Valero Convenience Store Convenience store at 1220 Shasta Street, Redding, CA selling gasoline, diesel, and convenience merchandise.
• Pine Grove Valero Convenience Store Convenience store at 2725 Cascade Blvd, Shasta Lake, CA selling gasoline, diesel, and convenience merchandise.
• Corning Valero Convenience Store Convenience store at 790 Edith Avenue, Corning, CA selling gasoline, diesel, and convenience merchandise.
• Fisher Oil Company Wholly-owned subsidiary brand operating a petroleum product distributorship at 535 S Main Street, Red Bluff, CA 96080, selling gasoline, clear diesel, and dyed diesel.
• Redding Oil Loyalty Program Free customer loyalty program offering points on most purchases redeemable for rewards, with a mobile app providing exclusive in-store deals and fuel discounts.
• Online Bill Pay Secure online bill payment service via PayPal allowing customers to pay down account balances. A 2.9% surcharge applies for credit/debit card payments.

Quantifiable outcome

• Deliveries within 48 hours to Redding, Anderson, Red Bluff, and Corning

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and major.

• Flyers EnergycoreChannel Partner/ Reseller/ Distributor · 1 May 2014Flyers Energy took over operation of Redding Oil Company's cardlock fuel system and truck/trailer hauling operation in May 2014. The retail outlets accept fleet cards through the Flyers Energy cardlock network.
• Fisher Oil CompanycoreOthersFisher Oil Company is a petroleum product distributorship operated by Redding Oil Company in Red Bluff, CA. It is the same company operating under a different name.
• Hunt & SonsmajorStrategic or Co-development PartnerFuel and Oil Delivery Operations were acquired by Hunt & Sons. Redding Oil Co loyalty page references this transition.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hunt & Sons: Northern California petroleum distributor that acquired Redding Oil's delivery operations. Operates as a direct regional competitor in fuel and lubricants distribution across similar agricultural, commercial, and industrial customer segments in Northern California.
• Flyers Energy: Regional fuel distributor that took over Redding Oil's cardlock fuel system and hauling operations in 2014. Operates cardlock networks and bulk fuel distribution serving similar commercial and fleet customers across the Western United States.

Regional players

• Western States Oil: California-based petroleum distributor serving commercial, industrial, and agricultural customers with branded and unbranded fuel products. Comparable regional fuel distribution business model targeting similar SMB and mid-market customers in California and the Western US.
• Pester Marketing: Regional fuel marketer and distributor headquartered in the Western US. Similar business model focused on branded fuel distribution, cardlock networks, and wholesale petroleum supply to commercial and retail customers.
• Sunrise Oil Company: Regional petroleum distributor operating in the Western United States. Comparable business model offering fuel delivery, lubricants, and petroleum products to commercial, agricultural, and industrial customers.

Broad incumbents

• Valero Energy: Major petroleum refining and marketing company whose brand Redding Oil uses for its retail stations. Comparable as the branded fuel supplier and franchisor for Redding Oil's retail outlet network, representing the upstream relationship partner.
• GPM Investments: Large convenience store and fuel retail operator with thousands of locations across the United States. Comparable business model in retail fuel and convenience store operations, though at significantly larger scale than Redding Oil's three c-stores.
• Casey's General Stores: Major convenience store chain with integrated fuel operations across the Midwest and beyond. Comparable in combining convenience retail with fuel sales, though at substantially larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redding Oil Co