RedefinED: The Future of School Advancement

What RedefinED: The Future of School Advancement does

RedefinED School Advancement, operating as RedefinED Advisors LLC, is a Pennsylvania-based professional services firm that provides outsourced advancement support to K-12 private, Catholic, and independent schools, as well as Scholarship Granting Organizations (SGOs). The company's flagship offering is FUNDamentals™, a trademarked, done-for-you advancement solution that handles strategy, donor outreach, community education, reporting, and program management for schools participating in state and federal tax credit scholarship programs. Beyond FUNDamentals™, RedefinED offers ENROLLmentEdge (enrollment services), AdMISSIONAdvantage™ (admissions services), and a bundled Advancement Suite, positioning the company as a full-stack external development team for schools that lack internal advancement staff.

The business model is professional services-based, with revenue generated through customized engagement contracts rather than disclosed fee structures or pricing tiers. Customer acquisition occurs through direct consultative sales to school leadership and through strategic partnerships with Catholic dioceses (Diocese of Scranton, Diocese of Altoona-Johnstown), SGO networks (Children's Scholarship Fund, Federal SSO), and education industry associations (ACSI, NCEA, PAIS, FACTS). The company reports facilitating over $100 million in scholarships for 20,000+ students across 200+ schools, currently operating in 12 or more states with active expansion tied to the Federal Scholarship Tax Credit (FSTC) program launching in 2027. Founded and led by Alyse Maslonik, herself a former EITC scholarship recipient, RedefinED is a privately held, founder-controlled LLC with no disclosed external funding.

Name

RedefinED: The Future of School Advancement

Legal name

RedefinED Advisors LLC

Website

https://redefiningeducation.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RedefinED School Advancement is a Pennsylvania-based professional services firm that provides outsourced advancement, enrollment, and admissions support to K-12 private, Catholic, and independent schools and Scholarship Granting Organizations participating in tax credit scholarship programs.

Ownership category

akta.pro rank

Product category

Education Fundraising and School Advancement Services

NAICS

Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

akta.pro secondary industry

Scholarships, Grants & Education Benefits Administration (Financing-adjacent) (FSAKAEAM)

Keywords

• School advancement services
• Tax credit scholarships
• Donor engagement strategy
• Enrollment services
• Admissions consulting

Headquarters

HQ city

Cresson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. School Advancement Services: RedefinED provides advancement services to schools, functioning as their external development team. Schools receive dedicated support including donor engagement strategy, outreach, community education, and program coordination without hiring internal staff. The company has achieved 966% ROI for participating schools through FUNDamentals™.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RedefinED functions as an external advancement department for K-12 private, Catholic, and independent schools, providing a complete, done-for-you advancement solution (FUNDamentals™) that helps schools grow scholarship funding through state and federal tax credit programs. The service covers strategy, donor outreach, community education, execution, reporting, and program management, eliminating the need for schools to hire internal development staff. Complementary offerings include ENROLLmentEdge (enrollment services), AdMISSIONAdvantage™ (admissions services), and the Advancement Suite.

Product overview

RedefinED is a school advancement services company offering a portfolio of solutions centered around Federal and State Scholarship Tax Credits. Their core offerings include FUNDamentals™ (a trademarked, done-for-you advancement solution), ENROLLmentEdge for enrollment services, and AdMISSIONAdvantage™ for admissions services, all unified under an Advancement Suite. They coordinate every step of the tax credit scholarship process for donors, schools, and SGOs, providing strategy, outreach, donor engagement, and program management to maximize scholarship funding.

Differentiator

Problem solved

Functional benefit

Brands

• FUNDamentals™: A complete, done-for-you advancement solution that helps schools grow scholarship funding through tax credit programs. Described as a trademarked process with proven 966% ROI for participating schools.
• ENROLLmentEdge
• AdMISSIONAdvantage
• Advancement Suite

Quantifiable outcome

• 966% average ROI for participating schools using FUNDamentals™
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Diocese of ScrantoncoreStrategic or Co-development PartnerRedefinED has partnered with the Diocese of Scranton to support their goal of increasing scholarship opportunities for eligible students in all of their Catholic schools. The partnership demonstrates commitment to increasing educational access.
• Diocese of Altoona-JohnstowncoreStrategic or Co-development PartnerRedefinED partnered with the Diocese of Altoona-Johnstown, with Superintendent JoAnn Semko noting the team's exceptional commitment to the care and well-being of all children.
• ACSI (American Christian Schools International)minorOthersListed as a partner/trusted by organization with logo displayed on website. ACSI represents Christian schools and is part of the education ecosystem RedefinED serves.
• NCEA (National Catholic Educational Association)minorOthersNCEA logo displayed as trusted partner. NCEA supports Catholic education at all levels and represents a key part of RedefinED's target market.
• PAIS (Pennsylvania Association of Independent Schools)minorOthersPAIS logo displayed indicating partnership/trusted status with the independent school association in Pennsylvania where RedefinED has significant presence.
• Children's Scholarship FundcoreStrategic or Co-development PartnerCSF logo displayed as a trusted partner. Children's Scholarship Fund is a major SGO network that RedefinED works with to serve schools and students.
• Federal SSOcoreStrategic or Co-development PartnerLogo displayed indicating partnership with Federal School Scholarship Organization representing another key SGO relationship.
• MeitlerminorStrategic or Co-development PartnerEducation consulting firm whose former President Tom Heding provided a testimonial about RedefinED's focused vision for Catholic schools. Represents a referral and thought partnership in the education consulting space.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61587177389495
• LinkedInlinkedin.com/company/redefined-advisors-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedefinED: The Future of School Advancement