Rede Super Líder

What Rede Super Líder does

Rede Super Líder de Supermercados is a privately held Brazilian regional supermarket chain headquartered in Campos dos Goytacazes, Rio de Janeiro. It operates a single physical retail store in the Parque Lebret neighborhood (Rua Ibitioca, 40) and serves individual consumers with a full-line assortment spanning 19 categories, including frozen foods, meats, produce, dairy, beverages, hygiene, cleaning supplies, and pet products. The company has no disclosed subsidiaries, no external funding, and no public listing.

The business runs on a hybrid physical-and-digital model. The e-commerce layer is delivered entirely through the third-party Instabuy platform (supermercadolider.instabuy.app.br), which provides product catalog management, cart functionality, and order processing. Rede Super Líder extends this stack with native iOS and Android applications available on the App Store and Google Play under the br.com.supermercadolider listing. Fulfillment options are home delivery and in-store pickup, with payment accepted on delivery in cash or card.

Revenue mechanics are traditional grocery retail: unit-level pricing on individual SKUs with daily promotional discounts ranging from 12% to 37%, and variable-weight items subject to final price adjustment. The marketing mix is digital-led, relying on social media, the website, and mobile apps as top-of-funnel channels. The company is independently owned, with no evidence of private equity, strategic investors, or a parent company, and is registered in Brazil under CNPJ 08.343.578/0002-33.

Name

Rede Super Líder

Legal name

Rede Super Líder de Supermercados

Website

https://redesuperlider.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Rede Super Líder is a privately held Brazilian supermarket chain operating one physical store in Campos dos Goytacazes, RJ, with online ordering and home delivery via the Instabuy platform and iOS/Android apps serving individual local consumers.

Ownership category

akta.pro rank

Product category

Grocery Retail / Supermarket

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Grocery retail
• Online supermarket
• Home delivery
• Food and beverage
• Household products

Headquarters

HQ city

Campos dos Goytacazes

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: Revenue generated from direct retail sales of groceries and household products to consumers. The supermarket offers products across multiple categories including frozen foods, meats, produce, dairy, beverages, cleaning supplies, personal care, and pet products. Sales occur both in physical store and through online ordering with delivery or pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Rede Super L\u00edder de Supermercados operates a single physical supermarket in Campos dos Goytacazes, RJ (Brazil), complemented by an online grocery shopping platform built on the Instabuy e-commerce stack and native iOS/Android apps. The assortment covers frozen foods, meats, dairy, produce, beverages, bakery, hygiene, cleaning, household items, and pet products across 19 categories, with daily promotional discounts ranging from 12% to 37%. Customers can shop in-store, place orders online for home delivery, or buy online and pick up at the store, paying on delivery via cash or card.

Product overview

Rede Super Líder de Supermercados operates as a traditional supermarket chain with an integrated e-commerce platform. The core offering is the online grocery shopping platform (built on the Instabuy technology platform) enabling customers to shop from 19 product categories including frozen foods, meats, dairy, produce, beverages, household items, cleaning supplies, and pet products. The company provides two fulfillment options: home delivery and in-store pickup. Mobile applications for Android and iOS extend accessibility to customers. The product portfolio spans from fresh produce and meats to beverages, personal care, and household essentials, with daily special offers and discounts featured on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rede Super L\u00edder Online Grocery Shopping Platform Web-based grocery shopping platform enabling customers in Campos dos Goytacazes, RJ to browse the full supermarket catalog, view daily promotional offers, and place orders online for home delivery or in-store pickup.
• Rede Super L\u00edder Mobile App (Android) Native Android mobile application providing access to the supermarket catalog and exclusive promotional offers for online grocery ordering on smartphones.
• Rede Super L\u00edder Mobile App (iOS) Native iOS mobile application providing access to the supermarket catalog and exclusive promotional offers for online grocery ordering on iPhones and iPads.
• Home Delivery Service Delivery fulfillment service that brings online grocery orders to customer addresses within the Campos dos Goytacazes service area, with payment collected on delivery via cash or card.
• In-Store Pickup Service (Retirar na loja) Buy-online-pick-up-in-store service enabling customers to order online and collect their purchases at the supermarket's Parque Lebret (Rua Ibitioca, 40) location in Campos dos Goytacazes, RJ.
• Physical Supermarket Retail Storefront In-person retail shopping at the physical supermarket located at Parque Lebret, Rua Ibitioca, 40, Campos dos Goytacazes, RJ, Brazil, where customers can purchase grocery and household items across 19 categories directly.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• InstabuycoreTechnology or IntegrationInstabuy provides the e-commerce technology platform powering Rede Super Líder's online store (supermercadolider.instabuy.app.br). The platform handles product catalog management, online ordering, cart functionality, and order processing. Instabuy also developed the native mobile applications available on Google Play and App Store.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Tenda Atacado: Brazilian self-service wholesale and retail chain selling groceries and household items at value prices. Comparable in product breadth and consumer-grade grocery assortment, with broader regional coverage.
• Grupo Pão de Açúcar (GPA): One of Brazil's largest retail groups operating supermarket, hypermarket, and convenience formats with strong e-commerce. Overlaps with Rede Super Líder in supermarket category and digital grocery delivery.
• Atacadão (Carrefour Group): Wholesale and self-service retail chain (now under Carrefour) selling bulk grocery and household items across Brazil. Competes for similar consumer basket in regions where it expands into retail formats.
• Assaí Atacadista: Brazilian cash-and-carry and wholesale food retailer serving both consumers and small businesses with broad grocery and household assortment. Comparable product mix to Rede Super Líder but distinct format and price positioning.
• Carrefour Brasil: One of the largest grocery retailers in Brazil with hypermarket, supermarket, and e-commerce formats including delivery. Comparable in multi-category grocery assortment and omnichannel capabilities, but operates at national scale.

Direct peers

• Prezunic: Regional supermarket chain in Rio de Janeiro state with multi-store presence and online grocery platform. Directly comparable to Rede Super Líder in regional supermarket format, assortment, and digital grocery offering.
• Supermercado Central (Campos): Local competitor supermarket in Campos dos Goytacazes offering similar grocery assortment and serving overlapping customer base. Direct competitive peer given shared geographic catchment and multi-category format.

Regional players

• Supermercados BH: Large Brazilian regional supermarket chain with multi-format presence and e-commerce platform. Comparable as a multi-category grocery retailer serving daily household needs with both physical stores and online ordering.
• Supermercados Mundial: Regional supermarket and wholesale operator with multi-store presence across Rio de Janeiro state. Comparable in assortment breadth and regional Brazilian grocery retail positioning.
• Supermercado Guanabara: Regional supermarket chain operating in Rio de Janeiro state with multi-store presence and growing online grocery. Comparable to Rede Super Líder in assortment, omnichannel model, and regional Brazilian grocery focus, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rede-super-l%C3%ADder

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede Super Líder