RED FM Canada

Ethnic Radio Broadcastingredfm.ca

Company typePrivate
Founded2005
HeadquartersSurrey, British Columbia, Canada
Headcount51–100
GTM typeB2B
OfferingServices

RED FM Canada firmographics

Firmographics

Name: RED FM Canada
Legal name: South Asian Broadcasting Corporation Inc.
Website: https://redfm.ca
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

RED FM Canada industry classification

Industry

Product category: Ethnic Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
akta.pro secondary industries: Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

Ethnic radio broadcasting
South Asian programming
Punjabi Hindi content
Multi-market FM network
Community radio advertising

Where RED FM Canada is headquartered

Location

Headquarters

HQ city: Surrey, British Columbia
HQ country: Canada
HQ region: North America

Offices4 records

Markets served

RED FM Canada business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

On-Air Advertising: Traditional radio advertising spots aired during programming across all FM frequencies
Digital Advertising: Banner ads, sponsored content, and promotional placements on website and digital platforms
Event Sponsorships: Brand sponsorship of station events such as Summer Bhangra Jam and community festivals
Contests and Promotions: Contest prizes and promotional activities that engage listeners and attract advertising partners

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	On Air and Digital Advertising Packages

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

RED FM Canada product offering

Product offering

Core offering

RED FM Canada operates multi-market FM radio stations broadcasting Punjabi and Hindi language South Asian programming (music, news, talk, community content) across Vancouver (89.1/93.1 FM CKYE), Calgary (106.7 FM CKYR), and Toronto (88.9 FM CIRV plus HD2 sub-channel). Distribution extends through iOS/Android mobile apps, live web streaming, podcasts, and short-form video (RED FM Shorts). The network monetizes its audience through on-air advertising spots, digital advertising, event sponsorships, and contests targeted at advertisers seeking reach into the South Asian Canadian diaspora.

Product overview

RED FM Canada is an award-winning South Asian radio station and digital media platform operated by South Asian Broadcasting Corporation Inc. The core offering consists of FM radio broadcasts across three major Canadian cities (Vancouver on 89.1 FM/93.1 FM, Calgary on 106.7 FM, and Toronto on 88.9 FM) plus the HD2 sub-channel CIRV FM in Toronto. The platform extends through a mobile application for iOS and Android, enabling live listening and podcast access. Programming includes morning shows (Good Morning series), The Evening Show for daily news and current affairs, ROSHNI for afternoon talk on community issues, and The Harjinder Thind Show. Supporting content includes podcasts, short-form video (RED FM Shorts), and news articles. The station also hosts community events such as the annual Summer Bhangra Jam festival.

Differentiator

Problem solved

Functional benefit

Brands

CIRV FM: Toronto HD2 station broadcasting at 88.9 HD2 Toronto
The Evening Show
ROSHNI
The Harjinder Thind Show

Products and services

RED FM Radio Broadcast South Asian radio station broadcasting across multiple Canadian cities (Vancouver, Calgary, Toronto) on FM frequencies; features music programming, talk shows, news, and community content in Punjabi and other South Asian languages; targeted at the South Asian diaspora in Canada.
RED FM Mobile App Official phone application for iOS and Android devices enabling users to listen to live radio, access podcasts, and engage with station content on mobile devices; targeted at South Asian Canadian listeners on the go.
Good Morning Shows Morning radio programming broadcast across all RED FM markets (Good Morning Toronto with Shameel Jasvir, Good Morning Calgary with Rishi Nagar); features news, talk, and community content in Punjabi.
The Evening Show Daily news and current affairs program exploring stories shaping today's issues; broadcast in Punjabi across RED FM markets; covers politics, social issues, community developments, and global affairs with dedicated India news segment.
ROSHNI Afternoon talk show broadcast in Punjabi across Vancouver and Calgary; explores real-life issues including mental health, women's empowerment, health awareness, cultural and community topics; features guest interviews and live listener participation.
The Harjinder Thind Show News and talk show hosted by veteran broadcaster Harjinder Thind; covers news, current affairs, and community issues; broadcast in Vancouver in Punjabi.
CIRV FM HD2 Toronto HD2 digital sub-channel of RED FM broadcasting on 88.9 HD2 in Toronto; reaches the Brampton/Mississauga area with South Asian programming.
RED FM Podcasts On-demand audio content including news podcasts, talk show episodes, and community-focused discussions available for streaming and download.
RED FM Shorts Short-form video content published on YouTube covering news, social issues, and community topics in brief segments; complements radio and podcast distribution.
Summer Bhangra Jam Annual outdoor music festival featuring Bhangra music, food vendors, and shopping; presented by Scotiabank; free community event celebrating South Asian culture; serves as a sponsorship and community engagement platform.

Companies that use RED FM Canada

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles2 records

RED FM Canada technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

RED FM Canada partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

South Asian Broadcasting Corporation Inc.coreOthersParent company that owns and operates RED FM stations. South Asian Broadcasting Corporation Inc. is the legal entity behind the RED FM brand and all station operations across Canada.

Scale indicators3 records

Recent moves6 records

RED FM Canada competitors and assessment

Company assessment

Broad incumbents

Bell Media Radio: Bell Media's radio division operates major Canadian FM/AM stations and digital audio properties; comparable as a broad Canadian radio incumbent competing for the same ad budgets.
Stingray Group: Canadian-listed media and broadcast company operating radio, music, and digital audio properties; comparable as a domestic Canadian broadcast incumbent operating in the same regulatory environment as RED FM.
SiriusXM Canada: Subscription satellite and streaming audio service in Canada; competes for the same listener hours and digital audio ad dollars as RED FM's streaming properties.
iHeartMedia Canada: Large multi-market radio operator and digital audio platform; comparable as a broad radio incumbent competing for Canadian ad budgets and listener attention across FM and digital.
Rogers Media (Radio): Rogers' radio and media assets include CityNews and multicultural properties; comparable as a broad Canadian incumbent and operator of Omni Television's multicultural programming.

Direct peers

Asian Television Network (ATN): Canadian broadcaster serving South Asian and other multicultural audiences with TV and digital properties; directly comparable niche-multilingual diaspora audience and ad-sales model.
Channel Punjabi: Canadian Punjabi-language broadcaster producing South Asian content for the diaspora across Canadian markets; overlapping audience and language focus with RED FM's programming.
Sher-E-Punjab Radio: South Asian (Punjabi-focused) radio broadcaster serving the Canadian diaspora, directly comparable in language programming, target audience, and community-event GTM to RED FM.

Regional players

Spice Radio UK: UK-based South Asian radio station targeting the British Punjabi and Hindi-speaking diaspora with similar music, news, and community formats; comparable operating model in a different geography.

Emerging players

Fairchild Media Group: Canadian ethnic media operator focused on Chinese and multicultural communities; comparable as an ethnic-language Canadian broadcaster with overlapping advertiser base and community-event playbook.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

RED FM Canada financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RED FM Canada leadership team

Management profile

Number of profiles

Profiles5 records

RED FM Canada subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

RED FM Canada funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RED FM Canada M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED FM Canada

What does RED FM Canada do?

Is RED FM Canada a public or private company?

RED FM Canada is a private company. It is classified as family owned and is currently operating.

When was RED FM Canada founded?

RED FM Canada was founded in 2005. It employs 51 to 100 people.

Where is RED FM Canada based?

RED FM Canada is headquartered in Surrey, British Columbia, Canada, in the North America region.

How does RED FM Canada make money?

Four revenue lines are on record. On-Air Advertising is the primary driver. The others are digital Advertising, event Sponsorships and contests and Promotions.

Who are RED FM Canada's main competitors?

Broad incumbents on record are Bell Media Radio, Stingray Group, SiriusXM Canada, iHeartMedia Canada and Rogers Media (Radio). Direct peers are Asian Television Network (ATN), Channel Punjabi and Sher-E-Punjab Radio. Spice Radio UK is listed as a regional player. Fairchild Media Group is listed as an emerging player.

Does RED FM Canada have an API?

No public API is recorded for RED FM Canada.

What industry is RED FM Canada in?

RED FM Canada's product category is Ethnic Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAI, Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets). Its NAICS code is 51611 and its SIC code is 4832.