Red Gallery
Red Gallery is an independent contemporary art gallery in Fitzroy North, Melbourne, operating four gallery spaces and ~15-25+ exhibitions annually, serving Australian artists and collectors via exhibitions, an online shop, and programs including Red Salon and Red Art Prize.
- Company typePrivate
- Founded2021
- HeadquartersFitzroy North, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Red Gallery does
Red Gallery is an independent, privately-operated contemporary art gallery headquartered at 157 St Georges Road, Fitzroy North, Melbourne, founded in 2002. It operates a single physical venue comprising four gallery spaces (G1-G4) and runs approximately 15-25+ exhibitions annually across solo and group formats, supporting mediums including painting, sculpture, photography, textile, ceramics, and mixed media.
The gallery monetizes through three streams: commission-based artwork sales (individual works priced from approximately AUD 280 to AUD 10,000+, with featured works commonly in the AUD 3,600-5,895 range) via an on-site shop and an online e-commerce storefront at redgallery.com.au; exhibition and submission fees paid by participating artists, including an open-call annual prize (Red Art Prize); and a recurring curated annual program (Red Salon) presented by invitation, with possible participation/membership components. Distribution combines the physical gallery (open Wednesday-Sunday), the e-commerce shop, and periodic art fair participation. No proprietary technology stack, AI/ML systems, API, or app is identified; the website is built on Squarespace.
Red Gallery serves two primary personas — Australian-based emerging to established artists seeking exhibition opportunities and community connection, and art collectors/buyers purchasing contemporary Australian art — plus a secondary segment of general public art enthusiasts attending opening nights and cultural events. Curated IP programs (Red Art Prize, Red Salon, Small Mid-Year Group Exhibition), Friday-evening opening nights, artist talks, and panel discussions form the core go-to-market motion, with an email newsletter and organic social serving as top-of-funnel channels. The entity is privately held with no disclosed funding rounds, parent company, M&A, or partnership activity. Note: one internal source dates the entity to 2021, conflicting with the firmographics header year of 2002; the firmographic header is treated as the most authoritative anchor.
Red Gallery firmographics
Firmographics- Name
- Red Gallery
- Legal name
- Red Gallery
- Website
- https://redgallery.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Gallery is an independent contemporary art gallery in Fitzroy North, Melbourne, operating four gallery spaces and ~15-25+ exhibitions annually, serving Australian artists and collectors via exhibitions, an online shop, and programs including Red Salon and Red Art Prize.
- Ownership category
- akta.pro rank
Red Gallery industry classification
Industry- Product category
- Contemporary Art Gallery
- NAICS
- Art Dealers (459920)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Red Gallery is headquartered
LocationHeadquarters
- HQ city
- Fitzroy North
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Red Gallery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Art Sales Commission: The gallery operates an online shop selling artwork from exhibited artists, taking commission on sales. Works range from approximately $280 to $10,000.
- Exhibition Fees: Artists pay submission/exhibition fees to participate in group exhibitions and solo shows. The gallery runs open calls for exhibitions including Red Art Prize.
- Red Salon Membership/Participation: Red Salon is an annual curated program presented by invitation, bringing together emerging to established artists. Revenue may include participation or membership components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual artwork prices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Red Gallery product offering
Product offeringCore offering
Red Gallery is a contemporary art gallery in Fitzroy North, Melbourne that hosts rotating exhibitions across four gallery spaces and operates an online shop selling artwork from featured artists. The gallery runs annual curated programs including Red Salon and the Small Mid-Year Group Exhibition, plus an annual Red Art Prize competition open to Australian artists. Sales occur both in-person at the gallery and via the e-commerce shop, with artworks ranging from approximately $280 to $10,000+.
Product overview
Red Gallery is an art gallery in Fitzroy, Melbourne operating as a single unified venue rather than a platform-plus-modules architecture. The core offering consists of rotating exhibitions across four gallery spaces (G1-G4), complemented by two annual curated programs (Red Salon and Small Mid-Year Group Exhibition), the annual Red Art Prize competition, an online Shop for artwork sales, and artist submission opportunities. The gallery supports contemporary art practice across diverse mediums including painting, sculpture, textiles, photography, ceramics, and mixed media.
Differentiator
Problem solved
Functional benefit
Products and services
- Rotating Gallery Exhibitions Rotating solo and group exhibitions of contemporary art across four gallery spaces (G1–G4), featuring painting, sculpture, photography, textile, ceramics, and mixed media, with opening nights and artist talks. Available to artists living in Australia and to the visiting public.
- Red Salon (Annual Program) Annual curated program bringing together emerging to established artists to showcase contemporary art practice across diverse mediums and perspectives, presented by invitation.
- Small Mid-Year Group Exhibition (Annual Program) Annual group exhibition featuring smaller-scale works, providing curated showcase opportunities for artists in a mid-year slot.
- Red Art Prize (Annual Prize) Annual open-call art prize for artists living in Australia, with the winner receiving a featured exhibition. Exhibition dates typically January–February with entry deadline the previous December.
- Online Shop E-commerce shop selling artwork from featured artists including prints, paintings, ceramics, sculptures, textiles, photography, and mixed media pieces, with prices ranging from approximately $280 to $10,000+.
- Exhibit With Us (Artist Submission Program)
Companies that use Red Gallery
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Red Gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Gallery partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Red Gallery competitors and assessment
Company assessmentBroad incumbents
- Saatchi Art: Large global online art marketplace selling original art, prints, and photography across price ranges — adjacent competitor for the Red Gallery online shop and emerging-artist discovery flow.
- Artsy: Global online marketplace and editorial platform for primary and secondary art market, connecting galleries and collectors worldwide — comparable in connecting artists to collectors but at vastly greater scale.
Direct peers
- Tolarno Galleries: Long-established Melbourne commercial art gallery representing contemporary Australian artists with exhibitions, artist representation, and art fair participation — directly comparable in scope and city to Red Gallery.
- Jan Murphy Gallery: Brisbane-based contemporary art gallery representing emerging to established Australian artists with exhibitions and art fairs — comparable in business model, differing primarily in geography.
- Michael Reid Gallery: Australian contemporary art gallery with Sydney and Berlin locations, online shop, and emerging-artist programs including a small-format prize — closely comparable physical-plus-online model with a national footprint.
- Anna Schwartz Gallery: Major Melbourne contemporary art gallery with rotating exhibitions and represented artists; comparable in function, programming model, and Melbourne audience to Red Gallery.
- Murray White Room: Melbourne-based contemporary art gallery showcasing established and emerging Australian artists with rotating exhibitions — directly comparable in city, scale, and offering.
- Arc One Gallery: Melbourne commercial gallery with multi-space exhibitions and online shop for contemporary Australian art; comparable physical-plus-online model and price points.
- Sullivan+Strumpf: Sydney- and Melbourne-based contemporary art gallery representing emerging to established Australian artists with solo and group exhibitions — directly comparable model and customer base.
- STATION (Melbourne/Sydney): Contemporary Australian gallery with multiple exhibition spaces, artist representation, and international art fair presence — directly comparable in programming and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Gallery social profiles
Digital presenceRed Gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Gallery leadership team
Management profileNumber of profiles
Red Gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Gallery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Gallery
What does Red Gallery do?
Red Gallery is a contemporary art gallery in Fitzroy North, Melbourne that hosts rotating exhibitions across four gallery spaces and operates an online shop selling artwork from featured artists. The gallery runs annual curated programs including Red Salon and the Small Mid-Year Group Exhibition, plus an annual Red Art Prize competition open to Australian artists. Sales occur both in-person at the gallery and via the e-commerce shop, with artworks ranging from approximately $280 to $10,000+.
Is Red Gallery a public or private company?
Red Gallery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Gallery founded?
Red Gallery was founded in 2021. It employs 11 to 50 people.
Where is Red Gallery based?
Red Gallery is headquartered in Fitzroy North, Australia, in the Oceania region.
How does Red Gallery make money?
Three revenue lines are on record. Art Sales Commission is the primary driver. The others are exhibition Fees and red Salon Membership/Participation.
Who are Red Gallery's main competitors?
Broad incumbents on record are Saatchi Art and Artsy. Direct peers are Tolarno Galleries, Jan Murphy Gallery, Michael Reid Gallery, Anna Schwartz Gallery, Murray White Room, Arc One Gallery, Sullivan+Strumpf and STATION (Melbourne/Sydney).
Does Red Gallery have an API?
No public API is recorded for Red Gallery.
What industry is Red Gallery in?
Red Gallery's product category is Contemporary Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920.