Red Head Fixations
Red Head Fixations is the French consumer-anchor brand of SPIT SAS (an ITW subsidiary) that designs and sells wall-anchoring solutions (DRAK, MX, SUPERKLIX) to DIY homeowners and professionals via major French DIY retailers, supported by a co-developed digital selection tool with Leroy Merlin.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Red Head Fixations does
Red Head Fixations is the French consumer-anchor brand of SPIT SAS, itself a subsidiary of US-based Illinois Tool Works Inc. (ITW). Founded in 1970 and headquartered at 24 rue de Londres, 75009 Paris, the unit operates with a lean team of approximately 14 employees and manufactures its anchors in French and Italian factories. Its portfolio covers chemical anchors (DRAK, rated up to 1 tonne in concrete), universal wall plugs (MX, color-coded by diameter and engineered to resist seismic vibration), metal plasterboard anchors (SUPERKLIX, made from 100% recycled steel), and additional lines (KLIX, GRAPEX, ZTECH), unified by a proprietary COLOR SYSTEM that matches anchors, screws and drill bits, and packaged into over 50 ready-to-install Corner Solutions kits.
The business model is B2B2C retail: products are sold almost exclusively through the six leading French DIY chains — Leroy Merlin, Castorama, Bricomarché, Bricorama, Weldom and Entrepôt du Bricolage — supplemented by French e-commerce platforms. The customer base is primarily DIY homeowners facing uncertainty about wall type and anchor selection (Red Head's own research indicates 70% of French consumers cannot identify their wall type and 65% cannot match screw to anchor), with professional contractors as a secondary segment for heavy-load applications. Go-to-market combines product-led content (YouTube tutorials, blog, Pinterest, Instagram, Facebook, LinkedIn) with an interactive Fixation Assistant tool co-developed with Leroy Merlin that guides product selection visually or via photo submission. Revenue is generated through one-time unit and kit sales; pricing is not publicly disclosed and the company operates as a privately held division inside the ITW group with no public financials.
Red Head Fixations firmographics
Firmographics- Name
- Red Head Fixations
- Legal name
- RED HEAD (division of SPIT SAS)
- Website
- https://redhead.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Head Fixations is the French consumer-anchor brand of SPIT SAS (an ITW subsidiary) that designs and sells wall-anchoring solutions (DRAK, MX, SUPERKLIX) to DIY homeowners and professionals via major French DIY retailers, supported by a co-developed digital selection tool with Leroy Merlin.
- Ownership category
- akta.pro rank
Red Head Fixations industry classification
Industry- Product category
- Wall Anchors and Fixings
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- TV, Shelf & Art Mounting (Anchoring & Bracketing) (HSAGAAAF)
Keywords
Where Red Head Fixations is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Red Head Fixations business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware/Fastener Sales: Sale of wall anchoring and fixation products including chemical anchors, wall plugs, and metal anchors through retail partners and direct channels. Products are sold as individual units and in kit formats ready for installation.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Red Head Fixations product offering
Product offeringCore offering
Red Head Fixations manufactures and sells wall anchoring and fixation products (chemical anchors such as DRAK, universal wall plugs like MX, metal plasterboard anchors such as SUPERKLIX, and ready-to-install kits) designed for all wall types including concrete, plasterboard, hollow blocks, and solid materials. The company also provides the Assistant Fixation, an interactive digital tool co-developed with Leroy Merlin to help consumers select the correct anchor for their project. Products are sold to DIY consumers and professional contractors through major French retail chains and e-commerce platforms.
Product overview
Red Head Fixations is a French manufacturer (Créateur français) of innovative fixing solutions. The product portfolio includes anchors for various applications: MX (universal anchor for all support types), DRAK (pre-dosed chemical anchor for heavy loads), SUPERKLIX (metal anchor for plasterboard), KLIX, GRAPEX, and ZTECH product lines. Products are organized through the COLOR SYSTEM (color-coded anchors, screws, and drill bits) and Corner Solutions Kits (50+ ready-to-use kits). A digital tool called Assistant Fixation helps customers select the right product. The company operates as a division of SPIT SAS and collaborates with retailers including Leroy Merlin.
Differentiator
Problem solved
Functional benefit
Brands
- RED HEAD Fixations: French brand of innovative wall fixations and anchoring solutions
- Corner Solutions
- Color System
Products and services
- MX Universal Wall Plug Color-coded universal wall anchor for all support types (concrete, hollow blocks, plasterboard); red ø6 / blue ø8 diameters, end-of-screw blocking to prevent over- or under-tightening, rescrew capability while preserving performance, and seismic vibration resistance. Used for shelves, radiators, mirrors, kitchen units, flat screens, curtain rods, and luminaires in the French DIY and professional markets.
- DRAK Pre-Dosed Chemical Anchor Pre-dosed universal chemical anchor (scellement chimique) that fixes up to 1 tonne in concrete and works in all supports (solid and hollow). Single-dose format reduces accessories and waste, installed in four gestures, intended for heavy loads, gate hinges, awnings, satellite dishes, and water heaters.
- SUPERKLIX Metal Plasterboard Anchor Metal anchor designed for plasterboard that works across all plasterboard thicknesses, supports up to 45kg per anchor, made from 100% recycled steel and 100% manufactured in France.
- KLIX Wall Anchor Wall anchor product featured within Red Head's core anchor solutions range for French DIY consumers and professionals.
- Corner Solutions Kits Over 50 ready-to-install kits that bundle the correct anchor, screw, and accessory for specific wall types and DIY projects, simplifying selection and installation for French consumers.
- Assistant Fixation Digital Tool Interactive digital tool that helps customers select the right Red Head fixation for their project by visual project selection or photo upload, delivering personalized recommendations and step-by-step installation videos. Co-developed with strategic retail partner Leroy Merlin.
Quantifiable outcome
- DRAK fixes up to 1 tonne in concrete with 4 gestures
- +3 more outcomes
Companies that use Red Head Fixations
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Red Head Fixations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Red Head Fixations partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Leroy MerlincoreStrategic retail partnership with Leroy Merlin, the favorite DIY store of French consumers. Jointly developed the Fixation Assistant tool to help customers select the right anchor for their projects. This tool allows visual project selection and provides personalized recommendations. The collaboration combines customer service and technology to improve the shopping experience.
- SPIT SASflagshipRED HEAD is a division of SPIT SAS, which is part of Illinois Tool Works Inc. SPIT SAS has a share capital of €30,300,000 and is registered under RCS B 437 181 076. The parent company provides corporate governance and brand ownership structure.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Red Head Fixations competitors and assessment
Company assessmentEmerging players
- CELO: Spanish fastener specialist offering wall plugs, screws, and small-format fixings with strong retail and DIY distribution in Southern Europe. Overlaps with Red Head's MX/KLIX universal plug lines.
- Index Fix: Spanish manufacturer of chemical anchors, mechanical anchors, and fixings with growing presence in European retail. Competes in the same anchor categories as Red Head with a similar mid-market positioning.
Direct peers
- Rawlplug (Rawl): Polish-headquartered manufacturer of fasteners and fixings with strong European retail presence. Comparable product range in universal wall plugs, frame fixings, and chemical anchors sold through DIY chains.
- Würth: Global leader in fastening and assembly materials for trade and DIY. Comparable product categories include wall plugs, chemical anchors, and frame fixings, with deep European retail and trade-channel presence that overlaps Red Head's.
- Hilti: Liechtenstein-based manufacturer of anchors, fastening systems, and installation tools. Competes in heavy-duty chemical and mechanical anchoring — directly overlapping with Red Head's DRAK and SUPERKLIX offerings.
- Fischer: German manufacturer of wall anchors, chemical anchors, and fixation systems serving both DIY and professional channels across Europe. Direct competitor to Red Head in universal plugs and chemical anchoring, with broader international distribution.
- TOX-Dübel-Technik: German specialist in plastic and metal wall plugs, frame fixings, and heavy-duty anchors. Comparable product range across DIY and professional channels in Europe.
- SPIT (ITW Construction): Sister brand of Red Head under ITW's construction portfolio, focused on professional-grade mechanical and chemical anchoring. Directly comparable product portfolio, serving as the B2B counterpart to Red Head's B2C/DIY positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Head Fixations social profiles
Digital presenceRed Head Fixations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Head Fixations leadership team
Management profileNumber of profiles
Profiles1 record
Red Head Fixations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Head Fixations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Head Fixations
What does Red Head Fixations do?
Red Head Fixations manufactures and sells wall anchoring and fixation products (chemical anchors such as DRAK, universal wall plugs like MX, metal plasterboard anchors such as SUPERKLIX, and ready-to-install kits) designed for all wall types including concrete, plasterboard, hollow blocks, and solid materials. The company also provides the Assistant Fixation, an interactive digital tool co-developed with Leroy Merlin to help consumers select the correct anchor for their project. Products are sold to DIY consumers and professional contractors through major French retail chains and e-commerce platforms.
Is Red Head Fixations a public or private company?
Red Head Fixations is a private company. It is classified as corporate owned and is currently operating.
When was Red Head Fixations founded?
Red Head Fixations was founded in -1. It employs 11 to 50 people.
Where is Red Head Fixations based?
Red Head Fixations is headquartered in Paris, France, in the Europe region.
How does Red Head Fixations make money?
One revenue line is on record: hardware/Fastener Sales.
Who are Red Head Fixations's main competitors?
Emerging players on record are CELO and Index Fix. Direct peers are Rawlplug (Rawl), Würth, Hilti, Fischer, TOX-Dübel-Technik and SPIT (ITW Construction).
Does Red Head Fixations have an API?
No public API is recorded for Red Head Fixations.
What industry is Red Head Fixations in?
Red Head Fixations's product category is Wall Anchors and Fixings. Its primary akta.pro industry code is HSAGAAAF, TV, Shelf & Art Mounting (Anchoring & Bracketing). Its SIC code is 3420.