Red Hot Travel & Events - Powered by TAG

What Red Hot Travel & Events - Powered by TAG does

Red Hot Travel & Events (legal entity Red Hot Events Limited) is a New Zealand-domiciled, Wellington-headquartered bespoke travel and event management agency founded in 2019 by Adair Cameron. The company operates four service lines: Luxury Travel for high-net-worth individuals and families, Incentive Groups for corporate reward and recognition programs, Corporate Events (30 to 300+ attendees), and Special Tours (small-group curated itineraries featuring celebrity or influencer hosts). It is a service-only business with no proprietary technology platform disclosed; itinerary design, logistics coordination, vendor management and onsite execution are performed manually by a small team led by Cameron, COO Jessie Barry, and Account Manager/Senior Event Manager Rebecca Donoghue. Pricing is quote-based with a transparent fee structure and pay-as-you-go billing; revenue derives from professional-services planning fees plus supplier commissions, with cancellation policy of 10% of original booking plus provider fees.

The company's customer base is concentrated in New Zealand enterprise clients across construction, building materials, plumbing and aviation (Air New Zealand, PlaceMakers, Mico, Rheem, Iplex, GWA Group NZ, Apex, Heron Plumbing, Hoogervorst Builders, Halo Trade Group, Black Diamond Technologies, Urban Fitness, MJ Robertson Ltd, Air Milford New Zealand), with some relationships spanning 10-11 years. Go-to-market is enterprise field sales through direct outreach, 'Enquire Now' enquiry forms, and referral-driven business development, supplemented by website and social media presence.

In March 2024 the company was acquired by TAG (formerly The Appointment Group), an award-winning travel management group established in 1988 with 19 global locations across six specialist divisions. Red Hot Travel retains its brand identity and dedicated Wellington team while gaining access to TAG's global supplier network, infrastructure and cross-border capabilities. Operating geographies explicitly span New Zealand, Australia, South Africa, China, the United States, Canada, France and Indonesia.

Name

Red Hot Travel & Events - Powered by TAG

Legal name

Red Hot Events Limited

Website

https://redhottravelco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Hot Travel & Events is a Wellington-based, boutique travel and event management agency serving New Zealand enterprise clients and high-net-worth individuals with bespoke luxury travel, corporate incentive programs, corporate events (30-300+ attendees), and curated special tours. Founded in 2019, acquired by TAG in March 2024.

Ownership category

akta.pro rank

Product category

Travel and Event Management Services

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Luxury travel services
• Corporate event planning
• Incentive travel programs
• Bespoke travel itineraries
• Small group tours

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Travel Planning & Management Fees: Service fees for bespoke travel planning and event management. Company maintains transparent fee structure with pricing communicated upfront post event/travel. Cancellation policy includes 10% of original booking plus applicable provider fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Red Hot Travel & Events is a Wellington-based travel and event management agency that designs and delivers bespoke luxury travel itineraries, corporate incentive group trips, full-service corporate events, and one-off small-group special tours (often featuring a celebrity or influencer). Services cover the entire scope from concept and program design through to logistics coordination - transportation, accommodation, activities, venue selection, catering, AV, and onsite management - and are tailored to either corporate objectives or individual/family preferences.

Product overview

Red Hot Travel & Events is a travel and event management company offering a unified service portfolio built around four core offerings: Luxury Travel for premium personalised experiences, Incentive Groups for corporate incentive travel programs, Corporate Events for event planning and logistics, and Special Tours for curated small-group itineraries. The company was acquired by TAG in March 2024 and now operates as part of TAG's global network. Services are coordinated from concept to execution, covering transportation, accommodation, activities, and comprehensive event logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Travel Premium travel service catering to high-end clientele seeking personalised and exclusive travel experiences, including private tours, high-end accommodation, VIP airport services, and exclusive experiences. Coordinates transportation, accommodation, and activities end-to-end.
• Incentive Groups Corporate incentive travel service that creates group experiences designed to strengthen organisational relationships and scale achievements, including program design, destination selection, logistics, planning, and budget management. Events range from 30 to 300+ attendees.
• Corporate Events Full-service corporate event planning covering event planning and logistics, program development with audio-visual equipment, and onsite management for business meetings to large-scale conferences. Covers venue selection, catering, transportation, and accommodation coordination.
• Special Tours One-off planned itineraries for small groups, often featuring celebrity or influencer presence, offering curated experiences with like-minded travellers. Examples include bucket-list experiences such as heli-golfing in Taupo and heli-safaris in South Africa.
• Style & Savour Melbourne with Lou & Daisy Special tour package featuring 4 days in Melbourne hosted by Lou & Daisy, including 5-star accommodation, a personalised styling session, exclusive dining experiences, South Melbourne food market excursion, and David Jones shopping experience.

Quantifiable outcome

• 25+ years combined industry experience delivering travel experiences
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Black Tomato: Black Tomato is a UK-based luxury bespoke travel company specializing in high-end experiential itineraries and group tours for affluent travelers. Comparable to Red Hot's Luxury Travel and Special Tours offerings because both target high-net-worth individuals with curated, experiential journeys and premium service positioning.
• The Appointment Group (TAG): TAG is the parent company that acquired Red Hot in March 2024 and provides the global infrastructure (19 locations, 6 specialist divisions). Directly comparable because it runs the same core business — luxury corporate travel management, incentive groups, and bespoke event delivery — and now houses Red Hot within its portfolio.
• Quintessentially Travel: Quintessentially Travel is a global luxury travel concierge and bespoke itinerary service catering to high-net-worth individuals and corporate clients. Comparable to Red Hot's Luxury Travel and concierge-style service delivery for affluent individuals seeking premium, end-to-end personalised travel experiences.
• Corporate Traveller (Flight Centre Travel Group): Corporate Traveller is a New Zealand corporate travel management brand under Flight Centre Travel Group, focused on SME and mid-market corporate travel programs. Comparable to Red Hot's incentive groups and corporate events offering as a domestic NZ competitor chasing overlapping corporate clients with a more technology-led delivery model.
• TCS World Travel: TCS World Travel is a US-based luxury tour operator that designs and operates fully escorted private-jet and custom group expeditions for high-net-worth clients. Comparable to Red Hot's Special Tours and luxury multi-day itineraries as a premium bespoke tour operator serving an overlapping affluent customer base.

Regional players

• House of Travel: House of Travel is one of New Zealand's largest retail travel agency networks, with corporate, leisure, and group travel offerings across the country. Comparable to Red Hot's NZ corporate incentive and group travel business, though primarily operating in the domestic leisure and retail segment rather than luxury bespoke services.

Broad incumbents

• Flight Centre Travel Group: Flight Centre is the dominant retail and corporate travel incumbent in New Zealand and Australia, operating leisure, corporate, and wholesale divisions. Comparable as a broad incumbent with significant overlap in incentive, group, and corporate event travel, though its scale and product mix (mass-market retail) differ from Red Hot's luxury white-glove positioning.
• BCD Travel: BCD Travel is a large global corporate travel management company serving enterprise clients with meetings, events, and incentive programs. Comparable because it operates in the same corporate incentive and events space as Red Hot, but at a vastly larger scale with broader geographic reach and proprietary technology.
• American Express Global Business Travel (Amex GBT): Amex GBT is a leading global corporate travel and meetings management platform serving multinational enterprise clients. Comparable as a broad incumbent in corporate travel and events management, with overlapping capability in high-end corporate incentive programs though operating at much greater scale than Red Hot.
• CWT (Carlson Wagonlit Travel): CWT is a global corporate travel and meetings & events management company serving large enterprise clients. Comparable to Red Hot in the corporate incentive and events segment, but as a global incumbent with technology-driven delivery rather than a boutique white-glove agency.

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/red-hot-travel-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Hot Travel & Events - Powered by TAG