Red House International

What Red House International does

Red House International is a London-based HR consultancy and SaaS operator, founded in October 2018 by Victoria Laidler and Andrew MacLeod, that delivers reward, compensation, and human capital consulting to the hospitality, airlines/travel, and real estate sectors. The firm combines bespoke advisory engagements with a portfolio of proprietary platforms — RewardHub, AuditHub, GapHub, CompHub, PulseHub, and Connect — that provide market intelligence, pay equity analytics, and employee survey tooling to enterprise customers including Accor, Hilton, Marriott, IHG, Four Seasons, and Hyatt.

The company's principal assets are three industry survey networks that it operates or partners with: HIRG EMEA (56 members across 50 countries, benchmarking 3,000+ hotels and 350,000+ incumbents), HICS CALA (20+ members across 15+ countries and 360+ hotels), and APDC-ISN (35 airline members across 60 countries). These networks generate proprietary compensation and workforce datasets that underpin the SaaS products and differentiate the firm from generalist HR data vendors.

Red House International earns revenue through three streams: annual membership fees paid by companies participating in the survey networks, recurring SaaS licences for the proprietary platforms, and bespoke reward strategy and human capital consulting projects. The firm holds ISO 27001 certification (achieved in 2020) and operates with a lean team of 9 employees supported by founders and senior consultants with 100+ years of combined industry experience. The company is privately held and has not raised external funding.

Name

Red House International

Legal name

Red House i Ltd

Website

https://redhousei.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Red House International is a London-based HR consultancy and SaaS operator founded in 2018, delivering reward, compensation benchmarking, and pay equity analytics to enterprise hospitality, airline, and real estate customers via proprietary platforms and three regional industry survey networks.

Ownership category

akta.pro rank

Product category

HR Compensation & Benefits Software

NAICS

Human Resources Consulting Services (541612)

akta.pro primary industry

Equity Compensation & Global Share Plan Administration (BPACAHAI)

Keywords

• Compensation benchmarking
• Pay equity reporting
• Human capital consulting
• Salary survey analytics
• HR audit software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Survey Membership Subscriptions: Annual membership fees for network groups including HIRG EMEA, HICS CALA, and APDC-ISN. Membership options vary by company scope and country coverage, from single property to multi-national access. Provides benchmarking data, reports, and conference access.
2. Consulting Services: Human capital advisory services including job architecture, salary structures, variable pay, bonus plans, equality and diversity audits, HR analytics, M&A support, and HR policy development. Both project-based and ongoing retainer engagements.
3. Software Subscriptions: SaaS platform subscriptions for AuditHub, GapHub, CompHub, and RewardHub. Annual or multi-year licensing for organisations to access proprietary audit, pay equity, and survey management tools.
4. Outsourcing Services: Interim support including HR Business Partner support, Interim Reward Management, Annual Pay Review Support, Market Data Survey Administration, and Virtual HR Conference facilitation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Red House International is a human resources consultancy that sells subscription-based SaaS platforms (RewardHub, AuditHub, GapHub, CompHub, PulseHub, Connect) alongside consulting services focused on compensation benchmarking, pay equity, HR audits, salary structures, and employee engagement. The company manages industry-specific survey networks (HIRG EMEA, HICS CALA, APDC-ISN) for the hospitality, airline and travel, and real estate industries. Revenue is generated through annual network memberships, SaaS subscriptions, project-based and retainer consulting engagements, and outsourcing services such as interim reward management.

Product overview

Red House International is a human resources consultancy offering a portfolio of specialized SaaS platforms alongside consulting services. The core product ecosystem centers on RewardHub, an end-to-end survey and analytics platform that underpins multiple specialized solutions: GapHub for pay equity and DEI reporting, CompHub for annual pay review management, and AuditHub for HR and operational audits. Additional platforms include Connect (community engagement forum) and PulseHub (hotel-industry employee engagement). These products serve the hospitality, airline, travel, and real estate industries, with specialized survey networks including HIRG EMEA (Hotel Industry Rewards Group) and HICS CALA (Hotel Industry Compensation Survey Caribbean and Latin America).

Differentiator

Problem solved

Functional benefit

Brands

• RHI: Abbreviated company name used in communications and branding materials.
• RewardHub
• GapHub
• AuditHub
• CompHub
• PulseHub

Products and services

• RewardHub End-to-end bespoke survey platform for data collection, cleaning, validation, analysis and reporting. Extracts, processes and analyses data from any source in any location and any format. Underpins multiple survey products including APDC-ISN, HIRG EMEA, HICS CALA, and custom surveys. Used by survey participants and HR teams for compensation benchmarking.
• AuditHub Fully-mobile SaaS platform providing one-stop shop for HR and operational audits. Encompasses customisable questions, company-branded mobile technology with save-and-return functionality, escalation of red flags, triggered action planning workflows, advanced analytics and reporting, and customised training. Designed for businesses across one or multiple locations and business units.
• GapHub Pay equality platform for DEI reporting and equal pay analysis. Includes modules for gender pay gap reporting, ethnicity pay gap reporting, equal pay audits, CEO pay ratios, Knowledge Centre with global pay equity regulations, Market Analytics for cross-market comparison, Compliance Centre covering regulations across 190+ countries, and Analytics Centre with data visualisation and business intelligence.
• CompHub Annual pay review platform software designed for businesses with fewer than 6,000 employees in a single country. Provides transparent, consistent methodology for reviewing salaries, salary review letters, HR information import/export, real-time data visualisation and analytics, total reward statements, and secure centralised salary data.
• PulseHub Employee engagement platform designed specifically for the hotel industry. Combines hotel-focused methodology with a database of questions aimed at property-based employees who affect guest experience, enabling property engagement leaders to view and act upon results effectively with quick reporting and action capabilities.
• Connect Secure and moderated community forum that allows users to create polls, start discussions, and maintain professional networks. Features include anonymous peer polling, sub-group discussion topics (e.g., by region or specific topics), and participation in hot topic surveys with results visibility.
• HIRG EMEA Survey Annual salary and benefits survey network group covering 3,000+ hotels and 350,000+ incumbents across 50 countries in Europe, Middle East and Africa. Membership includes benchmarking data, reports, and annual conference access for 56 hospitality companies.
• HICS CALA Survey Annual hotel industry compensation survey covering 360+ hotels across Caribbean and Latin America. Provides data for multiple compensation and benefits components with in-depth analysis covering 14+ countries and 206+ positions. Membership-based survey for 20+ hospitality companies.
• APDC-ISN International Ground Staff Survey Annual compensation and benefits survey for airline ground staff roles. Managed by Red House International on behalf of the Airline People Directors' Council (APDC), covering 35 member companies across 60 countries/regions.
• Human Capital Advisory Services Project-based and retainer consulting services covering job architecture, salary structures, variable pay and bonus plans, salesforce compensation, equality and diversity audits, HR analytics, M&A support, HR policy development, and human capital strategy for hospitality, airline and real estate clients.

Quantifiable outcome

• HIRG EMEA covers 3,000+ hotels and 350,000+ incumbents across 50 countries
• +3 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and infrastructure.

• Hotel Industry Compensation Survey Caribbean and Latin America (HICS CALA)coreStrategic or Co-development Partner · 9 December 2021HICS CALA partnered with Red House International to manage their annual survey using RHI's RewardHub platform. Survey covers 360+ hotels across Caribbean and Latin America with data for multiple compensation and benefits components and in-depth analysis covering 14+ countries and 206+ positions.
• Airline People Directors' Council (APDC)coreStrategic or Co-development PartnerAPDC selected Red House International to manage the International Ground Staff survey for the global airline industry. Project includes full design and annual production of compensation and benefits surveys specifically for ground staff roles, covering 35 member companies across 60 countries/regions.
• Hotel Industry Rewards Group (HIRG) EMEAcoreStrategic or Co-development PartnerRed House International manages the HIRG EMEA network group comprising 56 hospitality companies across 50 countries. Membership includes salary and benefits surveys for 3,000+ hotels and 350,000+ incumbents, providing accurate market data through reports, surveys and annual conference.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationAWS hosts all Red House International servers in highly secure data centres. AWS infrastructure provides encryption in transit with TLS across all services. Data stored in secure AWS data centres with daily backups.
• Salesforce.com EMEA LimitedinfrastructureTechnology or IntegrationCRM platform for customer relationship management and sales processes. Located at Floor 26 Salesforce Tower, 110 Bishopsgate, London, EC2N 4AY, UK.
• SAP UK LimitedinfrastructureTechnology or IntegrationEnterprise software provider for business operations. Located at Clockhouse Place, Bedfont Road, Feltham, Middlesex, TW14 8HD, UK.
• Microsoft CorporationinfrastructureTechnology or IntegrationCloud services provider for infrastructure. Located at One Microsoft Way, Redmond, WA 98052, USA.
• IBM UK LimitedinfrastructureTechnology or IntegrationTechnology services provider. Located at North Harbour, Portsmouth, Hampshire, PO6 3AU, UK.
• Qualtrics LLCinfrastructureTechnology or IntegrationSurvey and experience management platform provider. Located at 333 West River Park Drive, Provo, UT 84604, USA.
• Clinked (Rabbitsoft Ltd.)infrastructureTechnology or IntegrationCollaboration and document management platform. Located at 20 Station Road, Cambridge, CB1 2JD, UK.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Culpepper: Culpepper provides compensation market data surveys and salary benchmarking tools to HR and compensation professionals. Directly comparable as a subscription-based compensation survey and benchmarking platform serving industry-specific member networks.
• Korn Ferry: Korn Ferry's Hay Group division is a foundational rewards and job evaluation consultancy where RHI's co-founder began her career. Overlaps with RHI on job architecture, salary structures, and reward consulting across industries.
• Salary.com: Salary.com provides compensation data, salary benchmarking tools, and HR analytics. Comparable to RHI in monetizing compensation market data via subscription software and serving HR and compensation professionals.
• Willis Towers Watson (WTW): WTW provides compensation surveys, HR consulting, and rewards technology through its Talent & Rewards practice. Directly comparable in benchmarking data products and HR advisory work, including for hospitality and travel.
• Mercer: Mercer runs Mercer | Rewards Suite and global compensation surveys, including industry-specific datasets. Overlaps with RHI on total rewards consulting, salary benchmarking, pay equity, and HR advisory for hospitality and other verticals.
• Aon (Radford): Aon's Radford business is the global leader in compensation benchmarking surveys across technology and life sciences, and previously ran the HIRG EMEA hotel survey before RHI. Directly comparable on compensation survey design, data analytics, and HR consulting for specialized industries.
• PayScale: PayScale offers subscription compensation data, salary benchmarking software, and pay equity tools used by HR teams. Directly comparable to CompHub and GapHub in productizing compensation benchmarking and pay equity analytics.
• Pearl Meyer: Pearl Meyer is an executive and broad-based compensation consulting firm with proprietary survey data and analytics. Overlaps with RHI on compensation consulting, pay structure design, and total rewards advisory for mid-market and enterprise clients.

Emerging players

• Pave: Pave is a SaaS compensation benchmarking and total rewards platform primarily serving technology companies. Comparable to RHI's CompHub and RewardHub products as a modern, software-led alternative to traditional consulting-led benchmarking.

Regional players

• HRBrain: HRBrain is a Japan-based HR analytics and talent management SaaS provider with compensation and people analytics capabilities. Comparable to RHI's HR data and pay review tooling but focused on the Japanese market rather than EMEA/CALA hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RedHouseInt
• LinkedInlinkedin.com/company/red-house-i
• Instagraminstagram.com/red.house.international

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red House International