What Reditron does

Reditron (Pty) Ltd is a South African electronic security distributor founded in 1991 and headquartered in Johannesburg. The company operates as a B2B value-added distributor selling CCTV surveillance equipment, access control systems, alarm systems, intercoms, electric fencing, networking products, and adjacent categories such as fire alarms, solar, and home automation to professional security installers and system integrators across South Africa. Its product portfolio spans approximately 30 categories and includes preferred-distribution or franchise relationships with multiple leading security brands, including Dahua (Distributor of the Year for three consecutive years), Ajax Systems, Takex, ZKTeco, Paxton, Virdi, Avigilon, TP-Link, and Genetec.

Reditron generates revenue primarily through hardware distribution on a quote-based or credit-account basis (7-, 14-, or 30-day payment terms), supplemented by technical support and repair services with published rates (R500 call-out fee, R400 hourly charge, R5/km travel after 50km). The company reaches its installer customer base through four physical branches in Johannesburg, Durban, Cape Town, and Mbombela, complemented by account managers in additional South African cities and a quote-based e-commerce catalog. Go-to-market relies on direct sales, certified product training programs (Dahua, Ajax), and joint marketing initiatives with suppliers, including a 2026–2027 ZKTeco national incentive campaign.

The business is privately held with no disclosed funding rounds, no external investors, and no subsidiaries. Headcount stands at 67 employees. Recent strategic activity has centered on brand-portfolio expansion (Ajax Systems and Takex added in 2025) and category diversification into solar and home automation, while the core CCTV and access-control distribution business remains the revenue anchor.

Name

Reditron

Legal name

Reditron (Pty) Ltd

Website

https://reditron.co.za

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Reditron is a Johannesburg-based B2B electronic security distributor, founded in 1991, selling CCTV, access control, alarms, and networking products through four South African branches to security installers and system integrators.

Ownership category

akta.pro rank

Product category

Electronic Security Distribution

NAICS

Security Systems Services (except Locksmiths) (561621), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Wholesale-Hardware (5072)

akta.pro primary industry

Installation, Wiring & Retrofit Services for Intercom/Doorbell Systems (HSAHAIAI)

akta.pro secondary industry

Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)

Keywords

• Electronic security distribution
• CCTV surveillance equipment
• Access control systems
• Alarm system products
• Security installer supply

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Distribution: Reditron generates revenue through distributing electronic security hardware products including CCTV, access control, alarm systems, and related accessories. Products are sold through branches and e-commerce to installers and system integrators. The company operates on a quote/credit account basis for B2B customers with payment terms of 7, 14, or 30 days.
2. Technical Services: Provides technical support, repair services, and training. Technical support includes call-out fees (R500), hourly charges (R400), and travel costs (R5/km after 50km).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reditron is a South African distributor of electronic security hardware and software, supplying products such as CCTV surveillance systems, access control readers/controllers/locks and management software, intrusion alarm systems, intercoms, electric fencing, networking equipment, gate and garage automation, and supporting accessories (power supplies, batteries, surge protection, cables, tools) to security installers and system integrators. Sales are facilitated through four physical branches across South Africa and an e-commerce website, with additional services including certified training and equipment repair.

Product overview

Reditron is a South African electronic security distributor established in 1991, operating as a multi-product distribution company rather than a single unified software platform. Its portfolio spans multiple product categories organized across CCTV (IP cameras, NVRs, DVRs, HD analogue), Access Control (readers, controllers, locks, software including Virdi UNiS V4 with Paxton integration, ZKTeco biometric and hotel lock products), Alarm Systems (control panels, detectors, wireless), Fire Alarms, Networking Products, Intercoms (GSM and IP), Home Automation, Power & UPS, Solar, Electric Fencing, Gate & Garage automation, and specialized hardware categories including tools, surge protection, radios, and security cables. Key product brands distributed include Dahua (CCTV, access control — Reditron is Dahua Distributor of the Year for 3 consecutive years), Ajax Systems (wireless security/automation), Takex (outdoor detection sensors), Vigi (IP cameras and NVRs), ZKTeco (biometric access, X-ray inspection, hotel locks), Virdi (biometric access readers and UNiS access/HR software), and Wisnetworks (outdoor wireless CPE). The company also provides technical support, service and repairs, and training services to its installer and integrator customer base.

Differentiator

Problem solved

Functional benefit

Products and services

• Ajax Systems Security Products Wireless intruder and smart home security products from Ajax Systems distributed by Reditron to South African security installers and integrators for residential and commercial projects.
• Dahua Security Products Surveillance cameras, DVRs/NVRs and related Dahua-brand security hardware distributed by Reditron to South African installer customers.
• ZKTeco Security Products ZKTeco biometric readers, access controllers, hotel locks, X-ray inspection machines and metal detectors distributed by Reditron to South African installer customers.
• Virdi Access Control Products Virdi proximity readers, multi-door controllers, door locks and access control software distributed by Reditron to South African installer customers for access control installations.
• Takex Detection Sensors Takex-brand intrusion and outdoor detection sensors distributed by Reditron to South African installer customers.
• Paxton Access Control Products Paxton-brand access control hardware and the Paxton Entry mobile app distributed by Reditron to South African installer customers.
• VIGI Network Video Recorders and Cameras VIGI PoE+ network video recorders (4/8/16 channel) and indoor/outdoor IP bullet, turret and dome cameras distributed by Reditron to South African installer customers.
• Wisnetworks Wireless Equipment Wisnetworks 5GHz outdoor wireless CPE equipment distributed by Reditron for installer network connectivity projects.
• ZKBioHLMS Module License Standalone ZKBioHLMS hotel lock management software module license sold by Reditron to installer customers for hotel and hospitality access control deployments.
• Virdi Trac-Tech Payroll Translator Standalone Virdi Trac-Tech payroll translator software that integrates Virdi access control data into payroll systems, sold by Reditron to installer and end-user customers.
• Service and Repairs Repair and servicing of distributed electronic security hardware, provided by Reditron to installer and trade customers for products returned through the branches.
• Certified Installer Training Certified training program delivered at Reditron's training facilities to South African security installers on the brands and product categories the company distributes.
• Technical Support Technical support service offered by Reditron to installer customers for installation, configuration and troubleshooting of the distributed electronic security products.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Ajax SystemscoreTechnology or IntegrationAjax Systems is a global leader in wireless security solutions. Reditron announced their partnership in 2025, expanding their portfolio with Ajax's smart, wireless security products including mobile control and home automation features.
• Dahua TechnologycoreTechnology or IntegrationDahua is a leading video surveillance and access control manufacturer. Reditron has been recognized as Dahua's Distributor of the Year for 3 consecutive years, indicating a strong distribution partnership.
• ZKTecocoreTechnology or IntegrationZKTeco offers biometric access control, time and attendance, and security inspection products. Reditron distributes ZKTeco products and ran a major national competition (Gear Up and Drive Off) in 2026-2027 with ZKTeco.
• PaxtoncoreTechnology or IntegrationPaxton provides access control and door entry systems. Reditron offers Paxton products and provides application notes and support for Paxton Entry app implementations.
• VirdicoreTechnology or IntegrationVirdi manufactures fingerprint readers, proximity cards, and access control software. Reditron distributes Virdi products including readers, door controllers, and software solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Paxton Access: UK-based access control manufacturer currently distributed by Reditron. Comparable as a competing access control OEM being onboarded/distributed by various regional players; relevant as a channel partner rather than direct competitor.
• ZKTeco: Biometric access control and time-attendance manufacturer currently distributed by Reditron. Comparable as an OEM whose distribution arrangements in South Africa compete with other distributors (e.g., through alternate channels).
• Ajax Systems: Global wireless security systems manufacturer that Reditron added in 2025. Comparable as a rapidly scaling wireless security brand that overlaps with traditional wired security distribution and reshapes the installer channel.

Broad incumbents

• Dahua Technology: Top-tier video surveillance and access control manufacturer and Reditron's flagship partner. Comparable as a major security ecosystem participant, and a potential disintermediation risk given direct sales capabilities in many African markets.
• Hikvision: World's largest video surveillance manufacturer. Comparable to Reditron as a competing channel for Dahua-the flagship brand Reditron distributes-and as a broader security distributor in some markets through its own distribution arm.
• Johnson Controls (Tyco Security): Major security systems integrator and product provider with significant South African footprint. Comparable as a competing channel for large-scale commercial security projects that Reditron's installer customers also serve.
• Bosch Security and Safety Systems: Global incumbent in video surveillance, intrusion detection, and access control with established presence in South Africa. Comparable as one of the established brand portfolios installers can source from, competing with Reditron's brand lineup.
• Honeywell Building Technologies: Global security and building management offering intrusion, video, and access control solutions supplied through integrators in South Africa. Comparable as an alternative OEM portfolio that competes for installer mindshare and shelf space.
• Wesco (Anixter International): Global distributor of low-voltage and security products including network infrastructure, surveillance, and access control. Comparable as a larger-scale security and networking distributor that competes for installer and integrator customers in adjacent categories.

Direct peers

• ADI Global Distribution: Global low-voltage and security product distributor serving professional installers and integrators. Directly comparable to Reditron in business model (multi-brand security distribution), target customer (installers/integrators), and category coverage (CCTV, access, intrusion, fire).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reditron

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reditron