Rediweld Traffic Products

What Rediweld Traffic Products does

Rediweld Traffic Products Ltd is a privately held UK manufacturer of recycled rubber traffic management and road safety products, founded in 1993 and headquartered in Alton, Hampshire. The company designs and produces a surface-mounted modular product portfolio organised across six categories: traffic calming (Traficop speed cushions, raised tables, combination tables, sinusoidal ramps), kerbing and traffic islands (RediPave, RediKerb, splitter islands), cycle lane separators (the Orca range including Greenwich Wand Orca, One Piece Wand Orca, and Kerb Orca), passive safety (Jislon pole cones for on/off-highway and city use plus verge markers), parking and access (TruckStop, CarStop, Sitecop speed ramps, TrailerPad), and inclusive mobility (RediFix tactile tiles, Raised Line Delineator, BusPad and BusRamp level access platforms). All products are manufactured in-house from recycled rubber, share modular surface-mounted installation that avoids excavation, and are designed to meet UK Department for Transport guidance and DDA accessibility requirements.

The company operates a sales-led and enterprise field sales go-to-market, targeting UK local authorities, county and city councils, contracting firms, and facility managers, with an exclusive Scottish distribution partnership held by Markon Limited since 2023. Revenue is generated through one-time product sales, in-house installation services with extended warranties, and custom moulding work, with quote-based project pricing rather than published list prices. Marketing is driven by industry exhibitions (Traffex, Intertraffic Amsterdam, School Streets Conference, Liveable Neighbourhoods Conference and others), a case study library, LinkedIn, YouTube, and a website storefront. The company has installed over 30,000 Traficop speed cushions worldwide, holds ISO 9001:2015, Alcumus SafeContractor, Constructionline Gold, and Achilles certifications, and exports to Europe, North America, and additional international markets in addition to its domestic UK business.

Customer concentration is heavily skewed toward UK public sector procurement, with documented use cases across local authorities including Swindon, Hampshire, Oxfordshire, Leicester, South Tyneside, Gloucestershire, Enfield, Slough, Westminster, North Yorkshire, and Brighton & Hove, plus a one-off high-profile installation at the London 2012 Paralympics. Management is led by Managing Director Jeanette Holder and Business Development Manager Darryl Ginns. The company is privately owned with no disclosed funding rounds, parent company, or external investors, and no revenue is publicly disclosed.

Name

Rediweld Traffic Products

Legal name

Rediweld Traffic Products Ltd

Website

https://rediweldtraffic.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Rediweld Traffic Products is a UK-based manufacturer of recycled rubber traffic management products — speed cushions, traffic islands, cycle lane separators, and inclusive mobility systems — serving local authorities, contractors, and facility managers across the UK and internationally since 1993.

Ownership category

akta.pro rank

Product category

Traffic Safety Equipment Manufacturing

NAICS

Tire Manufacturing (32621)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)

Keywords

• Traffic calming products
• Recycled rubber safety
• Cycle lane infrastructure
• Site safety equipment
• Parking access solutions

Headquarters

HQ city

Alton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Traffic Management Product Sales: One-time product sales of traffic calming, cycle lane, site safety, and parking/access products manufactured from recycled rubber. Products include speed cushions, ramps, kerbs, islands, bollards, vehicle stoppers, and inclusive mobility solutions sold to local authorities, contractors, and facility managers.
2. Installation Services: In-house installation services providing complete supply and installation of Rediweld products across the UK. Offers extended warranties on products when installed by the company's own team.
3. Custom Moulding Services: Custom rubber moulding services to customer specifications using recycling technology and product design capabilities for bespoke solutions.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rediweld Traffic Products manufactures and supplies physical traffic management and site safety infrastructure made from recycled rubber. Its catalogue covers traffic calming, cycle lane segregation, parking and access control, and pedestrian/vehicle safety products, with installation services delivered alongside the manufactured goods.

Product overview

Rediweld Traffic Products is a UK-based manufacturer of physical traffic management products made from recycled rubber, operating since 1993. The product portfolio is organized into six main categories: (1) Traffic Calming products including Traficop Speed Cushions, Raised Tables, Combination Tables, and Sinusoidal Ramps; (2) Kerbing & Traffic Islands including RediPave modular islands, RediKerb surface kerbing, and splitter islands; (3) Cycle Lane Products including the Orca range (Orca, Orca MKII, MiniOrca, One Piece Wand Orca), Greenwich Wand Orca, and Kerb Orca; (4) Passive Safety products including Jislon Pole Cones for on-highway, off-highway, and city environments plus verge markers; (5) Parking & Access including TruckStop vehicle stoppers (115, 150, CarStop), Sitecop speed ramps (Mini, Original, Plus), and TrailerPad; (6) Inclusive Mobility products including RediFix tactile tiles, Raised Line Delineator, BusPad level access platforms, and BusRamp temporary ramps. All products share common attributes: manufactured from recycled rubber in the UK, surface-mounted requiring no excavation, and modular for flexible configuration. The company also offers in-house installation services nationwide with extended warranty benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Traficop Speed Cushions Rubber-moulded speed cushions used by local authorities and contractors to control vehicle speeds on public roads.
• Orca Cycle Lane Segregators Modular recycled-rubber separators designed to provide physical segregation between cyclists and motor vehicles on roads.
• RediPave Pedestrian Refuge Islands Prefabricated rubber pedestrian refuge islands for installation at crossing points on roads.
• RediKerb Kerbing System Rubber kerbing units used for road edge and site demarcation applications.
• Jislon Pole Protection Cones Impact-absorbing recycled-rubber cones designed to protect signage poles and similar street furniture from vehicle impact.
• TruckStop Wheel Guides Heavy-vehicle rubber wheel guides used at loading bays and commercial yards to align HGVs and protect infrastructure.
• BusPad Bus Stand Pads Rubber pads installed at bus stops and bus stands to support bus wheels and reduce ground damage.
• BusRamp Wheelchair Access Ramp Rubber ramp providing accessible (wheelchair) boarding onto buses at stops and stands.
• Rediweld Installation Services On-site installation services for the company's traffic calming, cycle lane, kerbing and site safety products across UK highways and commercial premises.

Quantifiable outcome

• Installation time reduced compared to traditional bitumen construction - bolt down rubber cushions can be installed at less than one per hour, approximately 9 per day by a gang of three
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Markon LimitedcoreChannel Partner/ Reseller/ Distributor · 14 July 2023Markon Limited appointed as Rediweld Traffic Products exclusive distributor for Scotland since July 2023. Markon has been established since 1981 with headquarters in Glasgow and additional locations around Scotland. They provide services including traffic management, road markings, specialist surfacing, and road planning. This partnership enables Rediweld to fulfill all Scottish customer requirements through a dedicated local partner.
• Advanced Building ContractorsminorImplementation/ SI/ Consulting PartnerAdvanced Building Contractors (ABC) appointed for installation of Rediweld's Harlow Kerb system in a reinforced concrete car park in Livingston, Scotland. ABC installed stainless steel and carbon fibre wrap system for structural repairs while Rediweld supplied and installed the rubber kerb protection system.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• A-Safe: UK-headquartered global manufacturer of recycled-polymer safety barriers and traffic infrastructure products. Comparable material technology (recycled polymer) and overlapping traffic-safety use cases, but at much larger scale and broader portfolio.
• Highway Care: UK provider of highway safety, traffic management, and barrier solutions. Larger incumbent operating across a broader highways portfolio but overlapping with Rediweld's traffic-calming and passive-safety ranges.
• Continental AG: Global tire and rubber products manufacturer with infrastructure and mobility-adjacent offerings. Larger incumbent with overlapping rubber manufacturing technology, though not specialising in surface-mounted traffic-calming products.

Direct peers

• Zicla: Spanish manufacturer of cycle lane separators and other urban traffic products made from recycled materials. Directly comparable to Rediweld's Orca cycle lane range in product, material, and customer use case.
• Melba Swintex: UK manufacturer of traffic management and highway safety products. Overlaps with Rediweld across cones, kerbing, and traffic-calming categories, serving the same UK local authority and contractor customers.
• Rosehill Polymers: UK-based manufacturer of recycled rubber products for traffic calming, rail, and security applications. Direct competitor to Rediweld using the same recycled-rubber moulding technology and overlapping UK council and rail customer base.
• TMP Solutions: UK manufacturer and supplier of traffic management products including rubber kerbing and speed reduction systems. Directly comparable in product offering and B2G sales motion.
• Blackhill Engineering: UK manufacturer of traffic islands, bollards, and rubber traffic-calming products. Direct competitor serving UK local authorities with comparable modular rubber infrastructure products.
• Velopa: UK supplier of traffic and street furniture products including bollards, cycle stands, and traffic-calming infrastructure. Comparable product mix and UK council customer base.

Emerging players

• Cyclehoop: UK provider of cycle infrastructure products including stands, lane separators, and shelters. Adjacent to Rediweld's cycle-lane product range and overlapping UK council active-travel customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/rediweld/featured
• LinkedInlinkedin.com/company/rediweld-traffic-products-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rediweld Traffic Products