Redlands Sporting Club

What Redlands Sporting Club does

Redlands Sporting Club is a private, non-profit community sporting and hospitality club established in 1987 and headquartered at 20 Anson Road, Wellington Point, Queensland, Australia. The venue operates a 151-machine gaming floor, four food and beverage outlets (Haven Restaurant, Drift Steakhouse & Grill, Breeze Cafe, and Sportsman's Lounge bar), live entertainment programming four nights per week, a bingo and poker schedule, a Palms Auditorium (70-200 guests) and Executive Boardroom for functions, plus a Tiger Cubs supervised playroom and a member courtesy bus. The club is supported by a mobile application on iOS and Android that handles membership login and card-linked Star Rewards loyalty, and is integrated with third-party booking and ticketing platforms (SevenRooms, NowBookIt, TryBooking, RaffleTix).

The business model is a hybrid community-club revenue stack: usage-based gaming machine turnover, transaction-based food and beverage sales, recurring subscription membership fees ($3-$20 per year or 5-year block depending on tier), and professional-services function and event hire. Membership is the primary paid offering and unlocks 10%-40% dining discounts, the Star Rewards points program, Freedom Fuel Card discounts (up to 13c/L), and reciprocal access to over 400 clubs across Queensland. Customer segments are local Redlands Shire residents seeking community entertainment, individual club members seeking value via discounts and promotions, and event organizers booking weddings, corporate functions, and conferences. The club is affiliated with 12 community sports organizations (cricket, bowls, netball, swimming, rugby, bocce, karate, golf, rowing, and pipe band) and has reported more than $10 million in cumulative community contributions over the past 20 years, with annual contributions in the $604K-$627K range across 2014-2016.

The go-to-market is direct-to-consumer and community-rooted, with marketing conducted primarily through Facebook, Instagram, TripAdvisor, the club website, the mobile app, affiliated sports club networks, and live entertainment events. No parent company, venture backing, or public shareholders are disclosed; ownership structure is consistent with a member-owned Australian community club operating under Queensland Liquor License #80819.

Name

Redlands Sporting Club

Legal name

Redlands Sporting Club

Website

https://redlandssportingclub.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Redlands Sporting Club is a private, non-profit community club in Wellington Point, Queensland, operating a 151-machine gaming floor, four food and beverage venues, function facilities, and live entertainment, serving local Redlands Shire members and event organizers via a subscription membership model.

Ownership category

akta.pro rank

Product category

Community Club Hospitality and Gaming

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Sports Bars (CRANACAC), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Community sporting club
• Gaming machines
• Hospitality services
• Function venue hire
• Club membership

Headquarters

HQ city

Wellington Point

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Gaming Machines: 151 modern gaming machines generating revenue through player turnover. Weekly promotions and major members draws incentivize gameplay.
2. Food & Beverage: Multiple dining venues including Haven Restaurant, Drift Steakhouse & Grill, Breeze Cafe, and Sportsman's Lounge bar. Revenue from food sales, alcoholic beverages, and cafe items.
3. Membership Fees: Annual and multi-year memberships ranging from $3-$20 depending on category. Members receive points, discounts, and access to promotions.
4. Function & Event Hire: Palms Auditorium and Executive Boardroom available for weddings, corporate events, conferences, and celebrations. Catering packages and AV facilities included.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Redlands Sporting Club is a community sporting club that operates gaming machines (151 units), multiple on-site dining venues (Haven Restaurant, Breeze Cafe, Drift Steakhouse & Grill, Sportsman's Lounge), function/event hire spaces (Palms Auditorium and Executive Boardroom), and a tiered membership program (Star Rewards). It serves the local Redlands/Bayside Brisbane community with paid entertainment, food and beverage, gaming, and venue hire services.

Product overview

Redlands Sporting Club is Brisbane's most award-winning Bayside community club offering a diverse portfolio of hospitality, entertainment, gaming, and leisure services. The club operates two primary dining venues: Haven Restaurant (full table-service with woodfire pizza) and Breeze Cafe (casual cafe dining), with Drift Steakhouse & Grill repurposed for private functions. Gaming offerings include 151 modern gaming machines, Bingo, Poker, Trivia, and daily cash promotions. Entertainment includes live music performances and major member draws. The club provides function facilities through Palms Auditorium (70-200 guests for weddings, conferences, events) and Executive Boardroom (12-person meetings). Leisure activities span Social Golf Club, exercise classes, line dancing, Latin dance, poker tournaments, and various community groups. Members receive benefits including Star Rewards Program, Freedom Fuel Card discounts, and reciprocal club access. The club also operates a Kids Room, courtesy bus service, and hosts regular raffles and birthday promotions.

Differentiator

Problem solved

Functional benefit

Brands

• Palms Auditorium: Second level venue for weddings, conferences, trade shows, and celebrations accommodating 70-200 guests.
• Executive Boardroom

Products and services

• Haven Restaurant Full table-service dining venue offering diverse menu items including hand-stretched woodfire pizzas, nightly specials, and private dining rooms; open 7 days for lunch and dinner.
• Breeze Cafe Casual cafe offering fresh salads, quiches, lasagna, open grill sandwiches, chicken schnitzels, burgers and a kids menu, with a coffee card loyalty program.
• Drift Steakhouse & Grill Uplifted dining experience offering expertly prepared steaks and signature dishes; currently being repurposed for exclusive private functions and events.
• Sportsman's Lounge Bar area offering self-service KENO, TAB terminals, sports TV (Sky Racing, Fox Sports), darts and pool, with food available via QR code ordering from Breeze Cafe menu.
• Gaming Machines 151 modern state-of-the-art gaming machines in a comfortable setting with daily cash promotions, weekly cash draws, raffles and bingo sessions.
• Bingo Bingo gaming sessions with expanded sessions and increased jackpots; PETS (Electronic Gaming Systems) supported on first-come basis.
• Live Entertainment Regular free live entertainment featuring various musicians and bands on Tuesday/Thursday afternoons and Friday/Saturday evenings.
• Palms Auditorium Second-level function venue accommodating 70-200 guests, with a comprehensive catering menu from finger food to hot/cold buffets; suitable for weddings, conferences, trade shows, product launches, cocktail parties and christenings.
• Executive Boardroom Exclusive meeting venue with oval timber table, leather seating for 12 guests, private amenities, kitchenette and AV facilities; ideal for board meetings, strategy sessions and training sessions.
• Star Rewards Membership Program Membership-based Star Rewards Program with card-based points and prizes earned through club activities and spending; annual single ($5/year or $20/5 years) and pension ($3/year or $12/5 years) tiers, with 10-40% dining discounts and reciprocal Queensland club access (400+ clubs).
• Freedom Fuel Card Fuel discount program bundled with membership, offering fuel savings up to 13c/L at partner fuel stations.
• Tiger Cubs Playroom (Kids Room) Children's activity room adjacent to Breeze Cafe providing a supervised play space for young guests.
• Courtesy Bus Member courtesy bus service with scheduled routes for transportation to and from the club, bookable online via mycourtesybus.com.
• Poker (Texas Hold'em Tournaments) Texas Hold'em poker tournaments held Monday and Thursday nights at 7pm with $25 buy-in and a guaranteed $500 prize pool.
• Trivia Nights Free-entry trivia nights held Tuesdays 7pm-9pm in Main Lounge with cash vouchers and venue vouchers as prizes.
• Members Exercise Classes Fitness classes including Beginners Pilates (Monday 11:30am-12:30pm, $2) and Intermediate Hi-Lo Fitness (Thursday 11am-12pm, $5).
• Line Dancing Classes Beginners line dancing classes for men and women held Friday mornings 10am-11:30am in Palms Auditorium ($17/class).
• Latin Dance Classes Beginners Latin dance classes and monthly social dance group gatherings on the last Sunday of each month.
• Social Golf Club Social golf club with scheduled golf outings at various regional venues throughout 2026, with different tee-off times.
• RSC Pipe Band Community pipe band focusing on Celtic music and culture (traditional and modern), available for performance bookings.
• Community Groups Coordinating venue and support for community groups including Darts Club, Chess Club, Latin Dance, ProBus clubs, and Wellington Point Rotary Club.
• Redlands Sporting Club Mobile App Mobile application for members with login using membership number and password (date and month of birth); available on iOS and Android as a member-facing account access tool.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Redlands Tigers Cricket ClubminorOthersAffiliated sports club meeting at the club facilities. Receives community support and facility maintenance from Redlands Sporting Club.
• Wellington Point Bowls ClubminorOthersAffiliated bowls club using club facilities. Part of the community care program providing in-kind facility support.
• Redlands Bocce ClubminorOthersAffiliated bocce club meeting at the club. Receives facility maintenance and community care support.
• RedCity RoarminorOthersAffiliated sports organization in the Redlands area with reciprocal club promotion.
• Coastal RowingminorOthersAffiliated rowing organization part of the club's sports network.
• Cleveland Air MagicminorOthersAffiliated sports club in the Redlands network.
• Allstars Netball ClubminorOthersAffiliated netball club receiving community support from the club.
• Redlands Swim ClubminorOthersAffiliated swimming organization part of the Redlands sporting community network.
• Sports Karate AustraliaminorOthersAffiliated martial arts organization with club partnership.
• RSC Pipe BandminorOthersThe club's own pipe band that performs at events under the club banner. Receives facility and administrative support.
• Social Golf ClubminorOthersSocial golf club organized through the club with scheduled golf days at various courses throughout 2026.
• Redlands RugbyminorOthersAffiliated rugby club in the Redlands sporting community network.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Twin Towns Services Club: Tweed Heads community club with significant gaming machine count, F&B outlets, function venues, and multiple affiliated sports clubs; comparable in scale and revenue diversification.
• Tattersall's Club Brisbane: Long-standing Brisbane member's club offering gaming, multiple dining venues, function spaces, and member benefits; comparable in F&B and gaming mix at a city scale.
• Wynnum Manly Leagues Club: Bayside Brisbane leagues club operating gaming, bars, dining, and function facilities within the broader Bayside catchment that Redlands also targets; highly relevant geographic competitor.
• Kedron-Wavell Services Club: Brisbane-based community services club operating gaming machines, multiple dining venues, live entertainment, function facilities, and affiliated community sports clubs — almost identical operating model to Redlands Sporting Club in scale and member offerings.
• Southport Sharks: Gold Coast community club with large gaming floor, several bars/restaurants, sports club affiliations, and a strong events business; very close structural comparable for Redlands on gaming-led revenue mix.
• Maroochydore RSL: Sunshine Coast RSL club with gaming floor, multiple dining options, live entertainment, and event hire; same member/community club operating model.
• Norths Leagues and Services Club: Brisbane-based leagues/services club operating gaming, dining, sports affiliations, and live entertainment across multiple venues; directly comparable multi-stream community club operator.
• Sunnybank Community and Sports Club: Brisbane suburban community and sporting club offering gaming, dining, functions and affiliated sports clubs with a member-based model; mirrors Redlands' venue+community sports hybrid.

Broad incumbents

• Brisbane Racing Club: Queensland racing and events operator (Doomben, Eagle Farm) with F&B, function venues, and significant gaming-adjacent activity; broader but in the same hospitality/community event space.

Others

• Club Services Australia: Industry body representing registered and licensed clubs across Australia; indirectly comparable as the institutional ecosystem Redlands operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RedlandsSportingClub
• Instagraminstagram.com/redlandssportingclub/?fbclid=IwZXh0bgNhZW0CMTEAAR26eg1tYNP3CWUaNsVibnL3e0C_BkbhSW-52slScsXsnuyJ_jVHwVPIxTI_aem_eTYdIFJ0L5zdPLG_H_iNdQ
• LinkedInlinkedin.com/company/redlandssportingclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redlands Sporting Club