Red Mill Burgers
- Company typePrivate
- Founded1994
- HeadquartersSeattle, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Red Mill Burgers firmographics
Firmographics- Name
- Red Mill Burgers
- Website
- https://redmillburgers.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Ownership category
- akta.pro rank
Red Mill Burgers industry classification
Industry- Product category
- Casual Dining Restaurants
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Red Mill Burgers is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Red Mill Burgers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- In-restaurant food and beverage sales: Traditional restaurant revenue from dine-in and takeout orders at two Seattle locations. Customers order through in-person counter service or via Toasttab online ordering platform.
- Merchandise sales: On-site merchandise sales of shirts, caps, and beanies featuring Red Mill branding. No online shop; items sold only at physical restaurant locations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Red Mill Burgers product offering
Product offeringCore offering
Red Mill Burgers operates two family-owned burger restaurants in Seattle serving 11 burger varieties, sides (fries, onion rings), old-fashioned shakes, and fried fish for dine-in and takeout. Customers can order online via Toasttab for pickup at either location. The company also sells branded merchandise (shirts, caps, beanies) exclusively in-store.
Product overview
Red Mill Burgers is a traditional American burger restaurant operating as a single unified concept with two Seattle locations. The core offering centers on 11 varieties of made-to-order burgers, complemented by signature sides (fries, onion rings, shakes) and fried fish. Online ordering is available through Toasttab for pickup at either location. The company also sells branded merchandise (shirts, caps, beanies) exclusively in-store. No formal product modules, platform architecture, or add-on services are offered.
Differentiator
Problem solved
Functional benefit
Brands
- Totem House: A related restaurant brand operated by the same owners. References to press and merchandise are found at redmilltotemhouse.com.
Products and services
- Red Mill Burgers - In-Restaurant Dining Traditional American burger restaurant offering dine-in service at two Seattle locations (Phinney Ridge since 1994, Interbay since 1998) with counter and table seating.
- Burger Menu (11 Varieties) Core food product line featuring 11 different burger varieties including the Double Bacon Cheeseburger Deluxe, Verde (with Anaheim chiles, jack cheese, and bacon blue cheese), and other signature offerings.
- Sides and Shakes Accompaniment offerings including hand-cut fries (voted best in the country), old-fashioned shakes, onion rings, and fried fish.
- Online Ordering via Toasttab Third-party online ordering system integrated with Toasttab platform, allowing customers to place pickup orders for either the Phinney Ridge or Interbay locations.
- Red Mill Merchandise In-store merchandise including shirts, caps, and beanies. Not available for online purchase; must be bought at restaurant locations.
Quantifiable outcome
- Best burger award winner for 10 consecutive years
- +3 more outcomes
Companies that use Red Mill Burgers
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Red Mill Burgers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Red Mill Burgers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Greenwood Avenue Car ShowminorRed Mill Burgers is a proud sponsor of the annual Greenwood Avenue car show. This reflects the restaurant's connection to car culture and the neighborhood community, aligning with the long relationship between burgers and automobiles.
- Tom Brady (Artist)minorLocal artist Tom Brady created a mural at the Phinney Ridge location depicting two girls picking flowers under the Mill, representing founders' late sisters Kathleen and Monica Shepherd who worked at the original Red Mill.
- ToasttabcoreOnline ordering platform for both Phinney Ridge and Interbay locations. Customers order through Toasttab and pick up at their selected location.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
Red Mill Burgers competitors and assessment
Company assessmentDirect peers
- Dick's Drive-In: Seattle-based, family-owned burger chain founded in 1954 with multiple locations. The most direct local peer given shared Seattle heritage, family ownership, multiple locations, and cult-following burger concept at a similar price point.
- Lil Woody's Burgers & Shakes: Seattle-based local burger restaurant chain with multiple locations and a focus on quality ingredients. Direct local competitor in the Seattle premium burger segment with similar counter-service model.
- The Habit Burger Grill: Multi-unit burger chain originally from California with a similar positioning around quality chargrilled burgers and a California/Pacific Northwest regional footprint.
- Super Deluxe (formerly Lunchbox Laboratory): Seattle-based gourmet burger restaurant with playful menu and cult following. Direct competitor in Seattle's premium burger segment with comparable menu innovation approach.
- Wayback Burgers: Growing fast-casual burger franchise with traditional American burger positioning. Comparable as a multi-unit burger brand emphasizing classic American burgers with fries and shakes.
- Umami Burger: Premium burger concept focused on flavor-driven recipes with a smaller but more elevated footprint. Comparable as a recognized chef-driven burger brand competing for similar premium-casual diners.
- Burgermaster: Long-standing Pacific Northwest drive-in burger chain with multiple locations. Direct regional peer given shared Pacific Northwest focus, multi-location drive-in burger format, and long operating history similar to Red Mill.
Broad incumbents
- Shake Shack: Public fast-casual burger chain with national footprint and elevated brand positioning. Comparable as a recognized burger brand with strong media credentials and a premium-casual dining positioning, though significantly larger and better capitalized.
- Five Guys: Large privately-held burger chain with national footprint emphasizing customizable burgers and hand-cut fries. Comparable product positioning (burgers, fries, shakes) at a similar price-quality tier.
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- In-N-Out Burger:
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Mill Burgers social profiles
Digital presenceRed Mill Burgers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Mill Burgers leadership team
Management profileNumber of profiles
Profiles2 records
Red Mill Burgers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Mill Burgers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Mill Burgers
What does Red Mill Burgers do?
Red Mill Burgers operates two family-owned burger restaurants in Seattle serving 11 burger varieties, sides (fries, onion rings), old-fashioned shakes, and fried fish for dine-in and takeout. Customers can order online via Toasttab for pickup at either location. The company also sells branded merchandise (shirts, caps, beanies) exclusively in-store.
Is Red Mill Burgers a public or private company?
Red Mill Burgers is a private company. It is classified as family owned and is currently operating.
When was Red Mill Burgers founded?
Red Mill Burgers was founded in 1994.
Where is Red Mill Burgers based?
Red Mill Burgers is headquartered in Seattle, United States, in the North America region.
How does Red Mill Burgers make money?
Two revenue lines are on record. In-restaurant food and beverage sales are the primary driver. The others are merchandise sales.
Who are Red Mill Burgers's main competitors?
Direct peers on record are Dick's Drive-In, Lil Woody's Burgers & Shakes, The Habit Burger Grill, Super Deluxe (formerly Lunchbox Laboratory), Wayback Burgers, Umami Burger and Burgermaster. Broad incumbents are Shake Shack and Five Guys. In-N-Out Burger is listed as a BROAD_INCINCUMBENT".replace("BROAD_INCINCUMBENT.
Does Red Mill Burgers have an API?
No public API is recorded for Red Mill Burgers.
What industry is Red Mill Burgers in?
Red Mill Burgers's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its SIC code is 5810.