Red Road Recovery

What Red Road Recovery does

Red Road Recovery is a CARF-accredited residential addiction treatment provider headquartered in British Columbia, Canada, founded in 2021 by Scott Tremblett, Wes Francois, and Kris Cudmore. The company operates five residential facilities across British Columbia — Sorrento (14 beds), Lumby / Red Road Ranch (25 beds), Salmon Arm / Red Road Rise (10 beds), Terrace / Red Road North (12 beds), and the forthcoming Williams Lake / Red Road River — for a current operational capacity of approximately 61 beds and 24/7 clinical, cultural, and operational staffing at each site. Its core offering is a residential treatment program in 30, 45, 60, and 90-day durations that integrates traditional Indigenous healing practices (smudging, medicine wheel teachings, sweat lodge ceremonies, Elder guidance, land-based healing) with the 12-Step model, the Red Road to Wellbriety framework, and evidence-based therapies including CBT, DBT, Motivational Interviewing, Trauma-Informed Care, Mindfulness-Based Cognitive Therapy, and Narrative Therapy. All locations are registered as Assisted Living Supportive Recovery Residences and operate under a 3-Year CARF Accreditation, the highest level awarded by the Commission on Accreditation of Rehabilitation Facilities.

The business runs a hybrid revenue model combining publicly funded beds (23 beds supported by a CMHA grant at no cost to eligible BC residents), privately funded beds (all beds at Salmon Arm and 13 beds at Lumby, available to individuals globally and paid by self, family, insurance, or employers), FNHA subsidies for First Nations individuals, contracted bed arrangements with First Nations Bands for guaranteed year-round access, and Medicard by iFinance payment plans. The go-to-market is community- and referral-led, drawing admissions from First Nations Bands, Health Authorities, shelters, counsellors, and direct self-referrals, with distribution supported by a website, directory listings on Psychology Today and Recovery.com, a monthly newsletter (10+ issues), and an active alumni program. Geographic reach is regional (British Columbia), and growth since founding has been driven by multi-location expansion and co-development partnerships with Indigenous Nations including Tŝilhqot'in Nation and the Northern First Nations Alliance.

Name

Red Road Recovery

Legal name

Red Road Recovery

Website

https://redroadrecovery.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Road Recovery is a CARF-accredited residential addiction treatment provider operating five locations across British Columbia, serving adults with substance use disorders — particularly First Nations individuals — through programs that blend traditional Indigenous healing with the 12-Step model and evidence-based clinical therapies.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

Keywords

• Residential addiction treatment
• Indigenous healing programs
• 12-step recovery services
• Substance use disorder treatment
• Culturally grounded recovery

Headquarters

HQ city

Sorrento, British Columbia

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Publicly Funded Beds: Grant through CMHA providing publicly funded beds at no cost to BC residents over 19 years of age. No income verification required. 23 publicly funded beds available (14 in Sorrento, 9 in Lumby).
2. Private Pay Treatment: All beds at Salmon Arm location and 13 beds at Ranch are privately funded. Paid by individuals, family members, employers, or insurance. Available to anyone from anywhere in the world.
3. First Nations Health Authority Subsidy: Subsidy available through FNHA for First Nations individuals seeking treatment
4. Contracted Beds: Discounted rate beds purchased for longer periods of time. First Nation Bands can avoid waitlists and have year-round access to beds.
5. Financing Plans: Payment plans available through Medicard by iFinance. No credit hit for initial quote.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Red Road Recovery provides CARF-accredited residential addiction treatment at multiple assisted living residences across British Columbia. Programs integrate traditional Indigenous healing practices (smudging, sweat lodge, medicine wheel teachings, Elder guidance) with the 12-Step model, the Red Road to Wellbriety curriculum, and evidence-based clinical counselling (CBT, DBT, Motivational Interviewing, Trauma-Informed Care). Treatment is delivered in 30, 45, 60, and 90-day lengths at staffed 24/7 residences.

Product overview

Red Road Recovery is a CARF-accredited residential addiction treatment provider operating five locations across British Columbia (Sorrento, Ranch-Lumby, Rise-Salmon Arm, North-Terrace, and River-Williams Lake). The core offering is residential addiction treatment programs combining 12-Step methodology with traditional Indigenous healing practices and evidence-based counselling, available in 30, 45, 60, and 90-day durations. Treatment is delivered through multiple funding models including publicly funded beds (23 beds via CMHA grant), privately funded beds, FNHA subsidy, contracted beds for First Nations Bands, and Medicard financing. The organization operates as a unified treatment network with consistent standards across all locations, each offering distinct environments (lakeside, mountainside, rural settings) and specialized programming such as equine therapy at the Ranch.

Differentiator

Problem solved

Functional benefit

Brands

• Red Road Ranch: 25-bed residence in Lumby, BC featuring lodge and cabin style accommodations, equine therapy, and cultural activities. Opened early 2024.
• Red Road Rise
• Red Road North
• Red Road River

Products and services

• Residential Addiction Treatment Program CARF-accredited residential addiction treatment program combining 12-Step model, Red Road to Wellbriety, traditional Indigenous healing, and evidence-based counselling. Programs available in 30, 45, 60, and 90-day durations at residences staffed 24/7.
• Publicly Funded Treatment Beds 23 publicly funded beds available at no cost to BC residents over 19 years of age, funded through a grant from the Canadian Mental Health Association (CMHA). No income verification or hidden fees required. Includes 14 beds at Sorrento and 9 beds at the Ranch in Lumby.
• Privately Funded Treatment Beds Self-pay residential treatment beds available at the Rise location in Salmon Arm and 13 beds at the Ranch in Lumby. Open to individuals from anywhere in the world, paid by individuals, family members, First Nations Bands, employers, or insurance.
• Contracted Bed Agreements Discounted rate beds purchased for longer terms, providing First Nations Bands with guaranteed year-round access, priority placement, and avoidance of waitlists for community members seeking treatment.
• Alumni Aftercare Program Ongoing post-treatment support for program graduates including Zoom check-ins, yoga sessions, recovery birthday celebrations, community events such as houseboat trips and slo-pitch tournaments, and continuous connection with the recovery community.
• Equine Therapy Program Equine-assisted therapy offered at the Ranch location in Lumby as a specialized therapeutic modality integrated into the residential treatment program.

Quantifiable outcome

• 18+ months of sobriety achieved by program graduates (referenced in testimonials)
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor, major and supporting.

• Northern First Nations Alliance (NFNA)coreStrategic or Co-development PartnerPartnership with NFNA for Red Road North location in Terrace, BC. This partnership supports Indigenous addiction treatment services in northern British Columbia with First Nations culturally appropriate care.
• Tŝilhqot'in NationcoreStrategic or Co-development PartnerPartnership with Tŝilhqot'in Nation for Red Road River location in Williams Lake, BC. Coming soon location focused on serving Tŝilhqot'in community members and surrounding Indigenous populations.
• Canadian Mental Health Association (CMHA)coreOthersCMHA awarded Red Road Recovery a grant to provide publicly funded beds at no cost to BC residents in need. No income verification required and no hidden fees. 23 publicly funded beds supported through this grant.
• First Nations Health Authority (FNHA)coreOthersFNHA provides subsidy funding available through their treatment portal for eligible First Nations individuals seeking treatment at Red Road Recovery. Applications accessed through FNHA intake system.
• Medicard by iFinanceminorGTM or Marketing PartnerFinancing partner offering payment plans for individuals seeking treatment. Red Road Recovery is registered with Medicard; applicants can get initial quote without credit impact.
• Three Corners Health Services SocietymajorChannel Partner/ Reseller/ DistributorMental health and addictions service provider that refers clients to Red Road Recovery. Reports overwhelming long-term successes with clients completing residential treatment. References Red Road as most superior private residential centre in 23-year career.
• Tsuut'ina Nation Wrap Around ProgramChannel Partner/ Reseller/ DistributorClient liaison program sending Tsuut'ina Nation members to Red Road Recovery for treatment. Ongoing relationship of a couple years. Praises cultural component blending 12-step model with traditional First Nations approach. Continues to use and build relationship with Red Road.
• Canadian Addiction Counsellors Certification Federation (CACCF)supportingOthersProfessional certification body for addiction counsellors. Many staff members hold certifications through CACCF including CIAC, MATS, CCAC designations. Confirms clinical credibility and standards alignment.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Round Lake Treatment Centre: Indigenous-led residential addiction treatment centre in the Okanagan/Nation territory of BC. Direct peer offering culturally grounded recovery combining traditional healing with clinical programming for Indigenous and non-Indigenous clients.
• Canadian Centre for Addictions (CCFA): Ontario-based residential addiction treatment provider with multiple Canadian locations. Direct peer operating a multi-site residential SUD treatment model with private-pay and publicly funded beds.
• Bellwood Health Services: Toronto-based residential addiction treatment provider offering inpatient rehab with 12-Step and evidence-based modalities. Direct peer in residential substance use rehabilitation serving both private-pay and publicly funded Canadian clients.
• Cedar Recovery (New Westminster, BC): BC-based outpatient and residential addiction treatment provider. Comparable as a smaller-scale BC peer offering evidence-based addiction treatment services with similar target population.
• Edgewood Health Network (EHN): Canadian operator of multiple residential addiction treatment centers (including Edgewood Treatment Centre in BC) and outpatient services. Direct peer offering 12-Step based residential SUD treatment with multi-site Canadian footprint.
• Thunderbird Treatment Centre (First Nations Health Authority): FNHA-operated Indigenous residential treatment centre in BC offering culturally grounded addiction recovery. Most directly comparable Indigenous-focused residential SUD program in the same province, with overlapping referral channels.
• Sunshine Coast Health Center: BC-based residential addiction treatment program in Powell River offering 12-Step and evidence-based care. Direct peer geographically proximate in BC with similar CARF-accredited residential model, though without the Indigenous healing specialization.
• Orchard Recovery Center: BC-based residential addiction and concurrent disorders treatment center on Bowen Island. Direct peer in residential SUD treatment in BC with evidence-based modalities and 12-Step integration.

Broad incumbents

• Homewood Health Centre: Largest Canadian provider of mental health, addiction, and psychiatric treatment operating residential programs in BC and Ontario. Comparable as a broad incumbent in residential SUD treatment with similar CARF-aligned standards and insurer relationships, but at much larger scale and less Indigenous specialization.

Regional players

• Together We Can Society: Vancouver-based non-profit residential addiction recovery society providing 12-Step based treatment in BC. Comparable as a BC residential SUD provider with publicly funded beds, though non-profit and smaller scale.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/red-road-recovery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Road Recovery