RED SQUARED

What RED SQUARED does

RED SQUARED is a full-service video production and communications firm founded by Roderick Red (CEO & Creative Director) and headquartered at The Hangar in Midtown, Jackson, Mississippi. The firm targets mission-driven organizations — nonprofits, museums, cultural institutions, advocacy groups, churches, and government entities — that need culturally-rooted storytelling to advance campaigns, exhibits, and outreach. Its service portfolio spans four core lines: Strategic Communications, Content Creation, Brand & Campaign Development, and Documentary & Film Production, delivered as project-based engagements with optional equipment and post-production add-ons.

The firm's underlying technology is professional filmmaking equipment, industry-standard production gear, and a mobile production capability delivered via the OnDeck Mobile Production Van — a pre-packed truck and mobile studio that brings camera packages, essential gear, and a dedicated Production Assistant to client sites. Post-production services (editing and asset handover) are offered as bookable add-ons, and self-serve equipment rentals (gimbals, wireless microphone kits, lenses) are sold through a website scheduling system at unit prices ranging from $27 to $65 per item, with a half-day cinematographer package at $600.

RED SQUARED's business model is a hybrid professional services and equipment rental operation. Project quoting is handled off-platform through direct consultation, with full payment typically required upfront; the OnDeck rental line is self-serve via the website. Distribution is a mix of direct sales to enterprise clients (museums, nonprofits, churches) and self-serve rental booking for SMB and individual buyers, supported by a Substack newsletter and podcast for top-of-funnel demand generation. The company is privately held, founder-owned, bootstrapped, and operates with a five-person named team covering creative direction, operations, cinematography, production coordination, and administration.

Name

RED SQUARED

Legal name

RED SQUARED

Website

https://redsquared.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RED SQUARED is a Jackson, Mississippi-based full-service video production and communications firm serving mission-driven clients — nonprofits, museums, advocacy groups, churches, and government — with strategic communications, branded content, documentary production, and a mobile production van rental line.

Ownership category

akta.pro rank

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Full-service video production including strategic communications, content creation, brand & campaign development, documentary & film production. Project-based pricing with services ranging from half-day cinematography packages to full-scale creative campaigns.
2. Equipment & Production Van Rentals: Rental of film equipment (cameras, gimbals, wireless microphone kits) and the OnDeck Mobile Production Van. Half-day and full-day packages available with optional cinematographer add-ons.
3. Post-Production Services: Editing and post-production services offered as add-ons during the booking process. Footage transferred to client storage drives at end of shoot.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

RED SQUARED is a full-service video production and communications firm that delivers strategic communications, content creation, brand and campaign development, and documentary and film production services. The company also operates an OnDeck Mobile Production Van rental service providing pre-packed production trucks, equipment, and crew support on a half-day or full-day basis in the Jackson Metro area. Additional standalone offerings include individual equipment rentals (lenses, gimbals, wireless audio kits) and post-production editing as add-ons.

Product overview

RED SQUARED is a full-service video production and communications firm offering a portfolio of services including Strategic Communications, Content Creation, Brand & Campaign Development, and Documentary & Film Production. The company also operates an OnDeck Mobile Production Van rental service that brings studio-level gear and crew to client locations in the Jackson Metro area. Equipment rentals include individual items like Canon lenses, DJI Ronin gimbals, and RodeLink wireless microphone kits. A Half-Day Cinematographer Package offers 4 hours of professional cinematography at $600 with camera and gear included. The services are primarily sold as project-based creative engagements with optional equipment add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• OnDeck: Mobile production van and equipment rental service offering half-day and full-day cinematography packages with production assistant support.

Products and services

• Strategic Communications Messaging, campaign strategy, and brand storytelling services that shape narratives for clients such as nonprofits, museums, advocacy organizations, and churches.
• Content Creation High-quality video production, branded content, and visual creation services that tell brand stories and resonate with audiences; includes short-form social clips and multi-platform content.
• Brand & Campaign Development Full-scale creative direction services from concept to execution that move culture forward; includes campaign strategy, messaging, and creative asset development for organizations.
• Documentary & Film Production Story-driven documentary and film production services spanning pre-production through post-production; work has premiered at multiple regional and national festivals and broadcast on public television.
• OnDeck Mobile Production Van Mobile production van and equipment rental service delivering studio-level gear and a dedicated Production Assistant to client locations; available as half-day and full-day bookings.
• Equipment Rentals Individual film equipment rental items including the Canon 70-200mm f/2.8 lens, DJI Ronin-S 3-axis gimbal stabilizer, and RodeLink Wireless Filmmaker Kit, bookable directly through the RED SQUARED website.
• Half-Day Cinematographer Package 4-hour professional cinematography package at $600.00 including a Director of Photography, full camera setup with camera, lenses, and essential gear; suitable for interviews, promos, or short projects.
• Post-Production Services Editing and post-production services offered as add-ons during the booking process, with footage transferred to client storage drives at end of shoot.

Quantifiable outcome

• The Defenders documentary premiered at 4+ regional and national festivals including March on Washington Film Festival and Morehouse Human Rights Film Festival
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Mississippi Department of Archives & HistorycoreStrategic or Co-development PartnerCo-commissioned the documentary 'The Defenders' telling the story of three pioneering Black lawyers in civil rights movement. RED SQUARED led full creative process including archival research, interviews, scripting, filming, editing, and campaign development. The documentary has been broadcast on public television and won awards.
• Foundation for Mississippi HistorycoreStrategic or Co-development PartnerCo-commissioned 'The Defenders' documentary with MDAH. Partnership resulted in a 30-minute documentary, full campaign suite, and brand identity system including posters, social templates, and event collateral.
• Atlanta History CentercoreStrategic or Co-development PartnerOngoing partnership to develop and brand digital video series around exhibits, artifacts, and special projects. Work includes Juneteenth documentary, Ambassador Andrew Young oral history interview, and Women of Resolve series.
• ACLU of MississippicoreStrategic or Co-development PartnerStrategic partnership to develop messaging research, focus group facilitation, campaign strategy, and flagship video production for statewide community outreach campaign aimed at deepening trust among Black Mississippians.
• CityHeart ChurchcoreStrategic or Co-development PartnerLong-term embedded creative partnership since church founding. RED SQUARED built visual identity, livestream infrastructure, production systems, and scaled creative operations as congregation grew from 10 to 250 members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Working Films: Documentary impact production company that pairs filmmakers and nonprofits for campaign-driven content. Direct peer in mission, vertical (nonprofit/advocacy), and embedded partnership model.
• Moxie Firecracker Films: Texas-based, women-led documentary production studio serving brands, nonprofits, and broadcasters. Comparable in size, vertical mix (mission-driven + commercial), and emphasis on brand-story integration.
• Kartemquin Films: Chicago-based 501(c)(3) documentary production studio with a comparable mission-driven focus on social-impact storytelling for nonprofits, museums, and advocacy clients. Comparable in size, output volume, and emphasis on long-form documentary as a credibility lever.
• Picture Motion: Impact campaign studio that builds strategic communication, audience engagement, and content for documentary and mission-driven releases. Direct overlap with RED SQUARED's strategic communications + content creation offerings.
• Tribe Pictures: Independent documentary production studio producing long-form work for cultural institutions, foundations, and brands. Comparable in emphasis on documentary craft and strategic communications overlay.
• Sandbox Films: Documentary production studio producing award-winning non-fiction work with a social-impact lens. Peer in mission, festival-circuit positioning, and grant/foundation-backed projects.
• Working Group: Brooklyn-based creative studio producing documentary and branded content for mission-driven and cultural clients. Similar studio model, vertical mix, and brand-storytelling approach.

Broad incumbents

• Pulse Films: Larger, multi-city production company spanning music, documentary, and branded entertainment. Relevant as a broader incumbent player in the same narrative/documentary production category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/redsquaredco

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED SQUARED