Redstone Harley-Davidson®
Redstone Harley-Davidson® is an authorized Harley-Davidson franchise dealership in Madison, Alabama, serving Huntsville-area riders with new and pre-owned motorcycle sales, certified service, genuine parts, financing, and rider training programs.
- Company typePrivate
- Founded-
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Redstone Harley-Davidson® does
Redstone Harley-Davidson® is an authorized Harley-Davidson motorcycle dealership headquartered at 15100 Highway 20 W, Madison, Alabama, serving the Huntsville and Madison metropolitan market. Founded in 2016 and operating with approximately 20 employees from a single retail location, the dealership operates under Harley-Davidson Motor Company franchise terms, which grant it access to factory allocations, OEM service training, and the Harley-Davidson Financial Services and H-D Insurance product stack.
The dealership's product portfolio spans the full 2026 Harley-Davidson lineup, organized into Grand American Touring (Street Glide®, Road Glide®, and CVO/Limited variants with Milwaukee-Eight® 117 and VVT 121 motors and Skyline™ OS infotainment), Cruiser (Street Bob®, Low Rider® S/ST, Breakout®, Fat Boy®, Heritage Classic, Super Glide®, Deadwood™), Trike (CVO Street Glide 3 Limited, Road Glide 3, Street Glide 3 Limited), Adventure Touring (Pan America® 1250 ST/Special/Limited with Revolution Max® 1250 powerplants), and Sport (Nightster®, Sportster® S, Nightster® Special). Inventory pricing ranges from a base MSRP of $14,999 (Street Bob) to $54,999 (CVO Street Glide 3 Limited), with optional color packages and freight adding up to several thousand dollars per unit.
Revenue is generated across six streams: new motorcycle sales, pre-owned and certified pre-owned sales (including a wholesale-to-public pre-auction channel and a dedicated "$15K and Under" segment), service and maintenance (including K-Service and Stage IV motor upgrades), genuine parts and accessories/MotorClothes apparel, financing and insurance origination through H-D Financial Services, and Riding Academy training programs (New Riders, Advanced, Additional Practice). The go-to-market is a traditional physical dealership model with on-site showroom, free test rides, in-person financing, community events (Hog Days, Sturgis promotions), H.O.G. chapter support, and a multi-channel presence spanning the dealer website, YouTube video content, social media, and event marketing. The customer base is exclusively individual motorcycle enthusiasts, segmented horizontally across touring, cruising, trike, adventure, and sport use cases, with no enterprise or commercial accounts.
Redstone Harley-Davidson® firmographics
Firmographics- Name
- Redstone Harley-Davidson®
- Legal name
- Redstone Harley-Davidson®
- Website
- https://redstoneharley-davidson.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Redstone Harley-Davidson® is an authorized Harley-Davidson franchise dealership in Madison, Alabama, serving Huntsville-area riders with new and pre-owned motorcycle sales, certified service, genuine parts, financing, and rider training programs.
- Ownership category
- akta.pro rank
Redstone Harley-Davidson® industry classification
Industry- Product category
- Motorcycle Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro industry
- Motorcycle Riding Gear & Apparel Retail
Keywords
Where Redstone Harley-Davidson® is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Redstone Harley-Davidson® business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- New Motorcycle Sales: Sale of new Harley-Davidson motorcycles including touring, cruiser, trike, adventure touring, and sport models. Revenue generated through markup over MSRP and dealer add-ons.
- Pre-Owned Motorcycle Sales: Sale of certified pre-owned and general pre-owned Harley-Davidson motorcycles at various price points.
- Service and Maintenance: Full service department offering maintenance, repairs, and customization services for Harley-Davidson motorcycles.
- Parts and Accessories: Sale of genuine Harley-Davidson parts, accessories, MotorClothes apparel, and jewelry.
- Financing Services: Finance department providing credit applications, pre-qualification, and H-D Insurance products through Harley-Davidson Financial Services.
- Riding Academy and Training: New Riders Course, Advanced Riding Course, and Additional Practice programs for rider training and education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2026 Street Glide - Base touring motorcycle |
| One time/ perpetual license | Pay-as-you-go | 2026 Street Bob - Entry cruiser |
| One time/ perpetual license | Pay-as-you-go | 2026 CVO Street Glide - Premium touring |
| One time/ perpetual license | Pay-as-you-go | 2026 CVO Road Glide ST - Race-inspired bagger |
| One time/ perpetual license | Pay-as-you-go | 2026 CVO Street Glide 3 Limited - Premium trike |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Inventory |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Redstone Harley-Davidson® product offering
Product offeringCore offering
Redstone Harley-Davidson® is an authorized Harley-Davidson franchise dealership in Madison, Alabama that sells new and pre-owned Harley-Davidson motorcycles across Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport categories. The dealership operates an integrated service department, genuine parts and accessories counter, finance department offering H-D Financial Services and H-D Insurance products, and a Harley-Davidson Riding Academy for rider training. The business operates from a single physical showroom and serves consumers in the Huntsville and Madison, AL market.
Product overview
Redstone Harley-Davidson® is a Harley-Davidson motorcycle dealership in Huntsville and Madison, AL offering a comprehensive portfolio of 2026 Harley-Davidson® motorcycles organized into five primary categories: Grand American Touring (Street Glide®, Road Glide®, and their CVO/Limited variants), Cruiser (Street Bob®, Low Rider® S/ST, Breakout®, Fat Boy®, Heritage Classic, Super Glide®, Deadwood™), Trike (CVO Street Glide 3 Limited, Road Glide 3, Street Glide 3 Limited), Adventure Touring (Pan America® 1250 ST/Special/Limited), and Sport (Nightster®, Sportster® S, Nightster® Special). The dealership also provides integrated services including new and pre-owned inventory sales, finance department with credit applications and insurance, service and parts departments, motorcycle protection products, and Harley-Davidson Riding Academy training programs. The product portfolio centers on Harley-Davidson's latest motorcycle technology including Milwaukee-Eight® engines (117 and 121 variants), Skyline™ OS infotainment systems, and advanced rider safety enhancements.
Differentiator
Problem solved
Functional benefit
Products and services
- 2026 Street Glide®
- Road Glide®
- CVO Street Glide
- Street Glide Limited
- CVO Road Glide ST
- Road Glide Limited
- CVO Street Glide ST
- CVO Street Glide Limited
- Street Bob®
- Low Rider® S
- Low Rider® ST
- Breakout®
- Fat Boy®
- Heritage Classic
- Super Glide®
- Deadwood™
- CVO Street Glide 3 Limited
- Road Glide 3
- Street Glide 3 Limited
- Pan America® 1250 ST
- Pan America® 1250 Special
- Pan America 1250 Limited
- New Inventory Sales
- Pre-Owned Inventory Sales
- Finance Department
- Service Department
- Parts Department
- Harley-Davidson Riding Academy
- Motorcycle Protection Products
Companies that use Redstone Harley-Davidson®
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Redstone Harley-Davidson® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Redstone Harley-Davidson® partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harley-Davidson Motor CompanycoreAuthorized Harley-Davidson franchise dealership offering new motorcycle sales, parts, service, and accessories. Operates under Harley-Davidson branding requirements and has access to factory support, training, and marketing resources.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Redstone Harley-Davidson® competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Redstone Harley-Davidson® social profiles
Digital presenceRedstone Harley-Davidson® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redstone Harley-Davidson® leadership team
Management profileNumber of profiles
Redstone Harley-Davidson® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redstone Harley-Davidson® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redstone Harley-Davidson®
What does Redstone Harley-Davidson® do?
Redstone Harley-Davidson® is an authorized Harley-Davidson franchise dealership in Madison, Alabama that sells new and pre-owned Harley-Davidson motorcycles across Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport categories. The dealership operates an integrated service department, genuine parts and accessories counter, finance department offering H-D Financial Services and H-D Insurance products, and a Harley-Davidson Riding Academy for rider training. The business operates from a single physical showroom and serves consumers in the Huntsville and Madison, AL market.
Is Redstone Harley-Davidson® a public or private company?
Redstone Harley-Davidson® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redstone Harley-Davidson® founded?
Redstone Harley-Davidson® was founded in -1. It employs 11 to 50 people.
Where is Redstone Harley-Davidson® based?
Redstone Harley-Davidson® is headquartered in Madison, United States, in the North America region.
How does Redstone Harley-Davidson® make money?
Six revenue lines are on record. New Motorcycle Sales are the primary driver. The others are pre-Owned Motorcycle Sales, service and Maintenance, parts and Accessories, financing Services and riding Academy and Training.
Does Redstone Harley-Davidson® have an API?
No public API is recorded for Redstone Harley-Davidson®.
What industry is Redstone Harley-Davidson® in?
Redstone Harley-Davidson®'s product category is Motorcycle Dealership. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 441227 and its SIC code is 5500.