Tae Kwon Do Center

What Tae Kwon Do Center does

Red Tiger Taekwon-DO, operating under the company name "Tae Kwon Do Center," is a family-owned and operated martial arts school founded on October 18, 1983, by the Cancelliere family. The organization provides ITF-style Taekwon-do instruction at its primary dojang located at 1912 Welsh Road in Philadelphia, Pennsylvania, with affiliated instructors also operating in Pittsburgh, PA and Medford Lakes, NJ. The school is affiliated with the United States Taekwon-Do Council (USTC) and the International Taekwon-Do Federation (ITF), following the curriculum originally taught by founder General Choi Hong Hi. The instructional program covers patterns, breaking, free sparring, and meditation, with class formats including morning, evening, and private sessions to accommodate working professionals and families.

The business operates on a subscription-based revenue model with tiered family pricing. Memberships are sold on monthly, quarterly, semi-annual, and annual cadences, with individual student pricing ranging from $100 per month to $840 annually, and family programs for two students priced up to $1,440 annually and three students up to $1,800 annually. The first uniform is provided free with enrollments of three months or longer, and additional family uniforms are sold at half price. There are no contractual obligations for members, reflecting a low-friction consumer model. The school serves three primary customer segments: children (character development, discipline, fitness), adults (self-defense, fitness, stress relief), and families (multi-student discounted enrollments). Ancillary offerings include private classes, cardio programs, and tournament preparation, alongside a community-facing annual "Future of America Scholarship" program.

The company maintains 29 employees and operates with no proprietary technology platform, mobile application, or AI integration. Its go-to-market is strictly direct-to-consumer, with customer acquisition driven by its website, local presence, photo gallery showcasing training activities, and word-of-mouth referrals. Red Tiger functions as a small, mature, single-location physical training business with affiliated master instructors across the greater Philadelphia region and into Pittsburgh and New Jersey. The business has no disclosed external investors, parent company, or institutional funding and is characterized as a stable, established local services operation rather than a venture-scalable enterprise.

Name

Tae Kwon Do Center

Legal name

Red Tiger Taekwon-DO

Website

https://red-tiger.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Tiger Taekwon-DO is a family-owned Philadelphia martial arts school founded in 1983, offering subscription-based ITF-style Taekwon-do classes for children, adults, and families at its single physical dojang with affiliated instructors across the region.

Ownership category

akta.pro rank

Product category

Martial Arts Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADADAA

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.)

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAJ

Competition & Tournament Team Training

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADABAK

Sports-Specific Group Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Martial arts training
• ITF Taekwon-do instruction
• Children's self-defense classes
• Family martial arts programs
• Dojang membership subscriptions

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring monthly, quarterly, semi-annual, and annual membership fees for Taekwon-do training classes. Multiple family pricing tiers available for 1-3 students. Additional revenue from uniform sales (first uniform free for 3+ month enrollments, subsequent uniforms at discounted rates).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Red Tiger Taekwon-DO (Tae Kwon Do Center) delivers in-person ITF-style Taekwon-do training at its Philadelphia dojang for children, adults, and families through subscription-based memberships. Core training covers patterns, breaking, free sparring, and meditation, with supplementary offerings including private classes, cardio programs, and tournament preparation. Memberships are sold in monthly, quarterly, semi-annual, and annual tiers for 1, 2, or 3 students with no contract required.

Product overview

Red Tiger Taekwon-DO offers a unified martial arts education platform providing ITF-style Taekwon-do instruction with multiple program tiers. The core offering consists of Children's Programs and Adult Programs, with supplementary offerings including Family Programs (for 2-3 family members), Private Classes, Cardio Programs, and Tournament Preparation. The school also provides an Annual Future of America Scholarship for student members. Programs are structured around key disciplines including patterns, breaking, free sparring, and meditation, with membership options ranging from monthly to annual plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Taekwon-do Program Age-appropriate ITF-style Taekwon-do instruction for children, focusing on respect, discipline, courtesy, self-esteem, and exercise. Targeted at young students and their families seeking character development and physical fitness through martial arts.
• Adult Taekwon-do Program ITF-style Taekwon-do instruction for adults combining self-defense training with fitness programming that improves stamina, flexibility, coordination, and stress relief. Designed for individual adults and busy professionals.
• Family Taekwon-do Program Multi-student enrollment option for 2 or 3 family members (parents and siblings) training in the same program, with discounted monthly to annual pricing and free or half-price uniforms. Designed for households wanting family members to train together at lower per-person cost.
• Private Taekwon-do Classes One-on-one personalized Taekwon-do instruction outside of group class schedules. Targeted at individuals seeking customized coaching, accelerated progression, or scheduling flexibility beyond standard group sessions.
• Cardio Taekwon-do Program Cardiovascular fitness programming complementing traditional Taekwon-do training, referenced in customer testimonials as part of the school's exercise offerings. Targeted at adult students seeking fitness-focused martial arts training.
• Tournament Preparation Program Sparring-based preparation programming for students competing in martial arts tournaments. Targets competitive students seeking structured coaching for distance, timing, balance, speed, and strategy refinement ahead of events.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• USTC (United States Taekwon-Do Council)coreOthersUSTC-Red Tiger is a recognized organizational structure within the ITF Taekwon-do community. The organization operates under USTC affiliation as one of the most recognizable ITF-style martial arts organizations.
• ITF (International Taekwon-Do Federation)coreOthersRed Tiger follows ITF-style Taekwon-do as taught by founder Gen. Choi Hong Hi. The organization maintains affiliation with ITF America and displays official ITF logos and certifications.
• Future of America ScholarshipminorOthersRed Tiger sponsors an annual scholarship program called 'Future of America Scholarship' demonstrating community involvement and educational support for students.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ATA (American Taekwondo Association): One of the largest Taekwondo organizations in the US with hundreds of affiliated schools running subscription-based programs for children and adults. Comparable in offering (Taekwondo instruction, family programs, tournament network) but operates at national scale versus Red Tiger's single-dojang model.
• UFC Gym: National fitness franchise blending MMA, kickboxing, and functional training in a membership-based format. Competes for the same adult fitness and self-defense customer, but at a much larger scale and with a broader multi-discipline offering.
• United Studios of Self Defense: Multi-location martial arts franchise offering karate and self-defense programs on a recurring membership basis. Comparable in subscription model, family-friendly programming, and instructor-led instruction, though broader in style coverage than ITF Taekwon-do.
• 9Round Fitness: Specialized kickboxing-focused fitness franchise with monthly memberships. Adjacent competitor targeting the same adult fitness and self-defense segment with a more modern, circuit-style delivery model.
• TITLE Boxing Club: National boxing and kickboxing fitness franchise offering monthly memberships. Comparable subscription model and adult fitness positioning, though focused on boxing rather than traditional Taekwon-do.
• Tiger Schulmann's Martial Arts: Large multi-location martial arts chain operating across the Northeast US, offering karate and kickboxing programs with subscription memberships. Directly comparable to Red Tiger as a regional subscription-based martial arts school, but with significantly greater geographic scale.

Emerging players

• F45 Training: Functional training franchise with group class subscriptions. Competes for time and wallet share of the same adult fitness customer rather than directly for martial arts students; relevant as an alternative Red Tiger students might choose.

Direct peers

• Premier Martial Arts: Franchised martial arts school network offering Taekwondo, karate, and kickboxing for children and adults via subscription memberships. Closest direct competitor in product mix, customer segments, and recurring-revenue model, though typically franchise-affiliated rather than independent.
• Karate City: Independent martial arts school offering traditional karate and related programs for children and adults with membership-based classes. Closely comparable small, locally branded competitor with a similar mix of kids, family, and adult programs.

Regional players

• Genesis Training Academy: Regional independent martial arts school offering structured programs for kids and adults with membership pricing. Comparable in scale and operating model, though geographically differentiated; useful for understanding local competitive dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tae-kwon-do-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tae Kwon Do Center