RedWizard
RedWizard is a UK-based consulting firm that advises enterprise and mid-market TA, HR, and Finance leaders on external workforce governance, spanning strategy, compliance, operations, and talent supply, supported by an AI tool called Concerto.
- Company typePrivate
- Founded2014
- HeadquartersRemote, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RedWizard does
RedWizard is a UK-based, remote-first consulting firm founded in 2014 by Jools Barrow-Read, focused on external workforce governance and optimisation for enterprise and mid-market organisations. The firm addresses the absence of a single function with end-to-end knowledge of external labour by serving Talent Acquisition, HR, and Finance leaders with advisory engagements across five interconnected service areas: Strategy & Policy, Governance, Cost Management & Compliance, Operations, and Talent Supply. Core work includes building PMO structures, governance frameworks, and visibility programmes for clients managing complex external workforces.
The firm's primary proprietary technology is Concerto, an AI-powered evaluation tool that gathers input from stakeholders involved in engaging and managing external workers, used alongside traditional consulting engagements. A training sub-brand, Educate 2 Enable, extends the offering into workforce education content. RedWizard has delivered 25+ projects since 2015 across UK, EMEA, US, and APAC, with named case studies including a global healthcare enterprise (programme adoption raised from 40% to 94% in three years), a global pharma ($1 billion external labour programme PMO), and a fast-growing life sciences business (12-week visibility project).
RedWizard operates as a private, bootstrapped company (RedWizard Consulting Ltd) with a 7-person core team of senior practitioners extended by specialist associates and SME partners. Go-to-market is sales-led, relying on direct outreach, content-led thought leadership, Calendly-based consultation bookings, and a partner ecosystem that includes HRWorld, TSO, We Connect International, Shropshire Chamber, and YWE Solutions. Engagements are custom-quoted, multi-year professional services contracts; no public pricing is disclosed. The firm holds no disclosed funding rounds and no institutional investors.
RedWizard firmographics
Firmographics- Name
- RedWizard
- Legal name
- RedWizard Consulting Ltd
- Website
- https://redwizard.consulting
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RedWizard is a UK-based consulting firm that advises enterprise and mid-market TA, HR, and Finance leaders on external workforce governance, spanning strategy, compliance, operations, and talent supply, supported by an AI tool called Concerto.
- Ownership category
- akta.pro rank
RedWizard industry classification
Industry- Product category
- Workforce Management Consulting
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Human Capital & Workforce Transformation Consulting (BPAHACAE)
- akta.pro secondary industries
- Organization Design & Change Management Consulting (BPAHACAD), Change Management & Transformation (Org/HR) (BPACAJAD)
Keywords
Where RedWizard is headquartered
LocationHeadquarters
- HQ city
- Remote
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RedWizard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Advisory and consulting engagements focused on external workforce governance, covering strategy & policy, governance, cost management & compliance, operations, and talent supply. Projects are delivered by senior practitioners extended by a network of specialist associates and SME partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RedWizard product offering
Product offeringCore offering
RedWizard is a specialist consulting firm that advises enterprise and mid-market organisations on external workforce governance and optimisation, delivered through five interconnected service functions: Strategy & Policy, Governance, Cost Management & Compliance, Operations, and Talent Supply. Projects are led by senior practitioners and supported by Concerto®, an AI-powered evaluation tool that gathers stakeholder input across the business to inform external workforce decisions. Engagements are custom, multi-year consulting programmes rather than off-the-shelf products.
Product overview
RedWizard offers external workforce governance and optimization consulting services. Their primary product is Concerto, an AI-powered evaluation tool. The company organizes its offerings around five interconnected service functions: Strategy & Policy (setting direction for external workforce use), Governance (decision-making frameworks and oversight), Cost Management & Compliance (tracking and optimizing spend while ensuring regulatory compliance), Operations (end-to-end workforce engagement processes), and Talent Supply (sourcing channels and supplier relationships). These functions work together as an integrated approach to helping organizations coordinate and optimize their extended workforce ecosystems.
Differentiator
Problem solved
Functional benefit
Brands
- Educate 2 Enable: Training content and resources library for workforce professionals.
- Concerto
Quantifiable outcome
- Programme adoption rate increased from 40% to 94% in 3 years for a global healthcare enterprise
- +2 more outcomes
Companies that use RedWizard
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
RedWizard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RedWizard partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- HRWorldminorAffiliation with HRWorld (thehrworld.co.uk) as part of RedWizard's network of workforce transformation ecosystem partners.
- TSOminorAffiliation with TSO (tso.co.uk) as part of RedWizard's implementation partner network.
- We Connect InternationalminorAffiliation with We Connect International (weconnectinternational.org) extending global workforce transformation capabilities.
- Shropshire ChamberminorAffiliation with Shropshire Chamber (shropshire-chamber.co.uk) for regional business community connections.
- YWE SolutionsminorAffiliation with YWE Solutions (ywe.solutions) as part of workforce transformation ecosystem partners.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
RedWizard competitors and assessment
Company assessmentDirect peers
- Hays (Talent Solutions): Recruitment and workforce solutions arm of Hays, addressing contingent workforce, MSP, and consulting for enterprise HR and procurement leaders — overlapping buyer persona and external workforce governance topic.
- Pontoon Solutions: MSP and strategic workforce solutions provider with governance and programme management capabilities for extended workforces — comparable in targeting large enterprises seeking external workforce oversight.
- AMS (Alexander Mann Solutions): Global RPO/MSP and talent solutions provider with consulting around external workforce strategy and delivery. Most directly comparable to RedWizard on combining advisory/consulting with operational talent solutions for enterprise clients.
- Cielo: RPO and talent acquisition partner delivering consulting and managed services across the extended workforce — overlapping with RedWizard's external workforce governance focus, particularly in life sciences and enterprise segments.
- Randstad Sourceright: Enterprise MSP and RPO offering from Randstad, with consulting and governance offerings across contingent workforce programmes — directly comparable buyer set (TA/HR/Finance leaders) and external labour programme scope.
Broad incumbents
- PwC (People & Organization): Big Four advisory with a People & Organization practice covering HR transformation, workforce strategy, and contingent workforce consulting. Competes for the same enterprise mandates but as part of a much broader portfolio.
- Deloitte (Human Capital): Global Human Capital practice delivering workforce transformation, HR operating model redesign, and contingent workforce consulting — overlapping subject matter but delivered at significantly greater scale and breadth.
- WTW (Willis Towers Watson): Global advisory firm with a Human Capital and Benefits practice that includes workforce strategy, contingent workforce consulting, and HR transformation — overlapping subject matter at enterprise scale.
- Korn Ferry: Global organisational consulting firm with workforce and talent advisory practices — comparable on workforce strategy and HR/talent transformation for large enterprises, though broader in scope.
- Accenture (Talent & HR Transformation): Global professional services firm with a Talent & HR / Future of Work practice that addresses external workforce strategy and governance for enterprise clients as part of broader transformation mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RedWizard social profiles
Digital presenceRedWizard financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedWizard leadership team
Management profileNumber of profiles
Profiles4 records
RedWizard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedWizard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedWizard
What does RedWizard do?
RedWizard is a specialist consulting firm that advises enterprise and mid-market organisations on external workforce governance and optimisation, delivered through five interconnected service functions: Strategy & Policy, Governance, Cost Management & Compliance, Operations, and Talent Supply. Projects are led by senior practitioners and supported by Concerto®, an AI-powered evaluation tool that gathers stakeholder input across the business to inform external workforce decisions. Engagements are custom, multi-year consulting programmes rather than off-the-shelf products.
Is RedWizard a public or private company?
RedWizard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RedWizard founded?
RedWizard was founded in 2014. It employs 1 to 10 people.
Where is RedWizard based?
RedWizard is headquartered in Remote, United Kingdom, in the Europe region.
How does RedWizard make money?
One revenue line is on record: consulting Services.
Who are RedWizard's main competitors?
Direct peers on record are Hays (Talent Solutions), Pontoon Solutions, AMS (Alexander Mann Solutions), Cielo and Randstad Sourceright. Broad incumbents are PwC (People & Organization), Deloitte (Human Capital), WTW (Willis Towers Watson), Korn Ferry and Accenture (Talent & HR Transformation).
Does RedWizard have an API?
No public API is recorded for RedWizard.
What industry is RedWizard in?
RedWizard's product category is Workforce Management Consulting. Its primary akta.pro industry code is BPAHACAE, Human Capital & Workforce Transformation Consulting, with a secondary code of BPAHACAD, Organization Design & Change Management Consulting. Its NAICS code is 541612 and its SIC code is 8742.