REAL ESTATE EDUCATORS ASSOCIATION

What REAL ESTATE EDUCATORS ASSOCIATION does

The Real Estate Educators Association (REEA) is a 45-year-old (founded September 24, 1980) U.S. non-profit professional membership association headquartered in Tucson, Arizona, serving individual real estate instructors, proprietary school owners, corporate trainers, education directors, college/university faculty, and state real estate regulators across all 50 states plus DC, Puerto Rico, and Armed Forces designations. Its core mission is to provide professional development, instructor certification, and networking resources to individuals and organizations involved in real estate education, ultimately supporting the delivery of qualified sales associates to brokers, regulators, and consumers.

REEA's product portfolio centers on tiered memberships (Individual at $149/year, Institutional covering up to three seats) and three flagship certifications: the Gold Standard Instructor (GSI) three-part Instructor Development Workshop series ($179/class), the advanced Gold Standard Leader (GSL) Train-the-Trainer ($399), and the Diamond Distinguished Real Estate Instructor (DREI) designation administered by the DREI Leadership Council. Complementary offerings include the REEA Pathways to Effective Curriculum Writing 6-hour course ($89), the member-only REEA Curriculum Library (RCL) for sharing and monetizing self-authored courses, monthly REEALive informational sessions, the Budd*ee* mentor program, and the REEA Let's Talk peer forum.

The business model runs on four revenue streams: recurring individual/institutional membership dues (subscription), event registration fees for the annual conference and Diamond DREI Summit (one-time/transactional), GSI/GSL/Pathways workshop fees, and transaction-based revenue sharing on Curriculum Library sales. Go-to-market is community-led and event-driven: acquisition flows through member referrals, the annual July conference (Denver 2026), the January Diamond DREI Summit (Charlotte 2027), Instructor Development Workshops offered both in-person and via Zoom, and the public Find-a-Member directory. Technology is non-proprietary — a standard web platform, members-only portal, and Zoom-based virtual delivery — with no disclosed AI capabilities or API integrations. REEA is governed by a volunteer Board (President, President-Elect, Secretary, Treasurer, Directors) and a small paid HQ staff led by Executive Director Kris Inman and Executive Assistant Rick Inman.

Name

REAL ESTATE EDUCATORS ASSOCIATION

Legal name

Real Estate Educators Association

Website

https://reea.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

The Real Estate Educators Association (REEA) is a U.S. non-profit professional membership association, founded in 1980, that certifies real estate instructors through its GSI and DREI programs, delivers an annual conference and workshops, and serves educators, school owners, and regulators across all 50 states.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Schools and Instruction (6116)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

akta.pro secondary industries

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF), University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Professional association services
• Instructor certification programs
• Real estate education
• Professional development workshops
• Continuing education training

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Membership Dues: Annual membership fees provide access to member benefits including curriculum library, resource library, REEALive sessions, committee participation, and directory access. Membership is non-transferable and belongs to the individual.
2. Event Registration Fees: Revenue from conference registrations ($599-$750), GSI IDW classes ($179 each), GSL Train-the-Trainer sessions ($399), and Diamond DREI Summit ($349-$399). Cancellation and late fees also apply.
3. Curriculum Library Revenue Sharing: Members can share and sell self-authored courses through the REEA Curriculum Library, creating an additional revenue stream for content creators while enhancing the association's catalog of educational resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

REEA is a nonprofit professional membership association that provides real estate educators with access to instructor certification programs (Gold Standard Instructor and Diamond DREI designations), continuing education workshops, an annual national conference, a member-shared curriculum library, and networking with peers and regulators across all 50 U.S. states.

Product overview

The Real Estate Educators Association (REEA) operates as a professional membership organization offering a platform of interconnected products and services for real estate educators. The core offerings include Individual and Institutional Memberships, which serve as the gateway to all benefits. The flagship certification programs are the REEA Gold Standard Instructor (GSI) Certification—a three-part Instructor Development Workshop (IDW) series—and the REEA Diamond Distinguished Real Estate Instructor (DREI) Designation for advanced educators. Supporting products include REEA Pathways to Effective Curriculum Writing (6-hour professional development course), the REEA Gold Standard Leader (GSL) advanced instructor certification, and the REEA Curriculum Library for member-created course content sharing. The association hosts major events including the Annual REEA Conference and the Diamond DREI Summit. Additional member benefits include REEALive informational sessions, the Budd*ee* mentor program, Voices of REEA recognition, career opportunities board, and REEA Lets Talk discussion forum. All offerings are accessible through a members-only portal.

Differentiator

Problem solved

Functional benefit

Brands

• REEA Diamond DREI: Distinguished Real Estate Instructor designation program that sets the standard for excellence in real estate classroom instruction.
• REEA Gold Standard Instructor (GSI)
• REEA Pathways
• REEA Budd*ee*
• REEALive
• REEA Curriculum Library (RCL)

Products and services

• REEA Individual Membership
• REEA Institutional Membership
• REEA Gold Standard Instructor (GSI) Certification
• REEA Gold Standard Leader (GSL) Certification
• REEA Diamond Distinguished Real Estate Instructor (DREI) Designation
• REEA Pathways to Effective Curriculum Writing
• REEA Annual Conference
• REEA Diamond DREI Summit

Quantifiable outcome

• Professional credentials (GSI, DREI) that are recognized by state regulatory agencies
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• SpringHill Suites by Marriott Charlotte BallantyneminorOthers · 21 January 2027Host venue for the 2027 Diamond DREI Summit in Charlotte, NC. Special group rate of $129/night negotiated for attendees.
• Dearborn Real Estate EducationcoreGTM or Marketing Partner · 21 July 2026Gold sponsor of the 2026 REEA Annual Conference in Denver. Provides sponsorship of welcome reception at the conference, demonstrating strong partnership in supporting the real estate education community.
• Colibri Real EstatecoreGTM or Marketing Partner · 21 July 2026Silver sponsor and exhibitor at REEA conferences. Also posts career opportunities for remote real estate livestream instructors on the REEA careers page, indicating ongoing recruitment partnership.
• SciolytixminorGTM or Marketing Partner · 21 July 2026Sponsor of the 2023 REEA Conference Opening Keynote and General Lunch sessions, supporting educational programming at the annual conference.
• ARELLOcoreStrategic or Co-development Partner · 1 January 2025REEA coordinates with ARELLO (Association of Real Estate License Law Officials) on standards, legal updates, and continuing education requirements. Many REEA programs align with ARELLO principles and state regulatory requirements.
• Palace Station Hotel & Casino (Las Vegas)minorOthers · 20 June 2023Conference venue partner for 2023 REEA Conference in Las Vegas. Provided special room rates for attendees and served as the host property for educational sessions and events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCg5eKyhs2lqmG-W3X9tV2Jw
• Facebookfacebook.com/reeaorg
• LinkedInlinkedin.com/company/real-estate-educators-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REAL ESTATE EDUCATORS ASSOCIATION