REED ELECTRIC INC

What REED ELECTRIC INC does

REED ELECTRIC INC is a privately held residential electrical contracting firm headquartered in Puyallup, Washington, founded in 1996 and operating with 23 employees across four Washington State counties (Thurston, Pierce, Kitsap, and King). The company delivers three core service lines: installation and preparation of Generac automatic standby generators for residential backup power, full-scope new construction electrical work spanning production to custom home projects, and electric vehicle charger installation tied to utility and state rebate programs. Its go-to-market is direct-to-consumer, with project-based quote pricing and inbound demand generated through organic search, its website (reedelectric.us), and word-of-mouth referrals, supplemented by referral relationships with real estate professionals in the Puget Sound region.

The business model is straightforward project-based services revenue: customers contact the company via phone (253-846-3166) or email ([email protected]) to request estimates, and revenue is recognized as one-time project fees upon completion of scope. The company maintains three principal partnerships: a Core-tier authorized installer relationship with Generac, a Minor partnership with Tacoma Public Utilities (TPU) for participation in residential incentive and rebate programs, and a Minor equipment supply relationship with Eaton. Cumulative operational metrics cited on the company website include 965 real estate inspections, 365 project planning engagements, 450 project designs, and 585 community involvement touchpoints, providing a multi-decade track record but no disclosed revenue or growth figures.

REED ELECTRIC INC is an independently owned, non-funded business with no subsidiaries, no acquisitions, no investor activity, and no disclosed leadership team beyond operational contacts. The company invests in workforce development through an apprenticeship program, continuing education, and a publicly accessible job application page. Marketing is constrained to its website, organic search, and a project gallery segmented by county; there is no evidence of paid advertising, social media presence, or formal sales operations. The primary forward-looking lever is the EV charger installation service, where utility rebates and state-level residential electrification policy create a structural demand tailwind.

Name

REED ELECTRIC INC

Legal name

REED ELECTRIC INC

Website

https://reedelectric.us

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

REED ELECTRIC INC is a residential electrical contractor in Puyallup, Washington, serving Thurston, Pierce, Kitsap, and King Counties since 1996 with 23 employees. It specializes in new construction wiring, Generac standby generator installation, and EV charger installation for homeowners.

Ownership category

akta.pro rank

Product category

Residential Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

EV Charger (Level 2) Installation & Load Management (HSAOADAG)

akta.pro secondary industry

EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)

Keywords

• Residential electrical contracting
• Standby generator installation
• New construction wiring
• EV charger installation
• Electrical services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Electrical Installation Services: Project-based revenue from electrical installation services for residential customers including new construction wiring, generator installation, and EV charger setup. Revenue is earned through one-time project fees based on scope of work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

REED ELECTRIC INC is a residential electrical contractor that installs and services electrical systems for homeowners in the Puget Sound region of Washington. Core offerings include Generac automatic standby generator installation and preparation, full new-construction electrical wiring (from production to custom homes), and EV charger installation supported by utility rebate programs. Services are delivered as on-site installation projects quoted on a per-project basis.

Product overview

REED ELECTRIC INC is an electrical contracting company offering a unified set of service offerings rather than a software product portfolio. The company provides three core service categories: Generac Automatic Standby Generator installation and preparation, New Construction electrical services (covering layout, design, and installation), and EV Charger Installation. These services are offered to residential and commercial customers in the Puget Sound area, primarily serving Thurston, Pierce, Kitsap, and King counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Generac Automatic Standby Generator Installation and Preparation Installation and preparation services for Generac automatic standby generators for residential backup power, provided to homeowners in the Puget Sound region. Services are delivered as on-site projects through authorized-installer status with Generac.
• New Construction Electrical Services Comprehensive electrical services for new residential construction, covering production to custom home layouts, design, and expert installation. Services are delivered to homeowners and builders in Thurston, Pierce, Kitsap, and King Counties.
• EV Charger Installation Electric vehicle charger installation services for new and existing homes, working with new rebate programs (including TPU / Tacoma Power residential incentives). Provided to homeowners installing EV charging infrastructure in the Puget Sound region.

Quantifiable outcome

• 30+ years of successful operation with 965 real estate inspections, 365 project planning engagements, and 450 project design completions

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GeneraccoreTechnology or IntegrationGenerac is a manufacturer of automatic standby generators. REED ELECTRIC INC is an authorized installer of Generac Automatic Standby Generators, providing installation and preparation services for residential backup power systems.
• TPU (Tacoma Power)minorStrategic or Co-development PartnerTPU (Tacoma Power) offers residential incentives for energy-saving upgrades. REED ELECTRIC INC works with TPU programs as part of their electrical services, particularly for EV charger installations where utility rebates may be available.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WireNut Home Services: Regional residential electrical, generator, and EV charger installer serving the Colorado Front Range. Directly comparable service portfolio and homeowner-facing model, illustrating a similarly positioned regional peer.
• Mister Sparky Electric: National residential electrical service franchise under Neighborly, providing wiring, generator, and EV charger installations. Comparable in service scope and direct-to-consumer go-to-market, though organized as a franchise system.
• Mr. Electric: A national franchise network of residential and light commercial electrical contractors offering installation, repair, and specialty services including generators and EV chargers. Closely matches REED ELECTRIC's residential service mix and project-based model, but at national scale.

Emerging players

• Qmerit: North American specialist network for residential and commercial EV charger installation, leveraging utility and OEM partnerships. Comparable in EV charger focus and rebate-program participation, but with a tech-enabled platform model.

Broad incumbents

• IES Holdings: Publicly traded electrical and mechanical infrastructure services provider (NASDAQ: IESC) serving commercial, industrial, and residential markets. Comparable electrical contracting capability but at significantly larger scale across multiple segments.
• Mr. Handyman: Neighborly-owned national home repair franchise that includes residential electrical work alongside broader handyman services. Overlaps with REED ELECTRIC's residential electrical offerings as part of a wider home services portfolio.
• Comfort Systems USA: Public mechanical and electrical construction services firm (NYSE: FIX) operating across multiple U.S. regions. Comparable in core electrical contracting capability, though focused on commercial and industrial project execution.
• Power Home Remodeling: Large national residential remodeling firm that performs in-house electrical work alongside roofing, windows, and solar. Comparable direct-to-consumer residential go-to-market, though electrical is one of several service lines.

Others

• Generac Holdings: Manufacturer of Generac standby generators and energy storage products (NYSE: GNRC). REED ELECTRIC is an authorized installer of Generac products, making Generac a key upstream ecosystem participant and indirect value-chain peer.

Regional players

• Baker Electric: Regional residential and commercial electrical contractor serving Southern California with similar new construction, service, and generator capabilities. Useful peer for understanding regional electrical contractor scale and economics in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reed-electric-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REED ELECTRIC INC