RX ISG France and Benelux (International Sales Group)

What RX ISG France and Benelux (International Sales Group) does

RX ISG France and Benelux is the International Sales Group of RX Global (formerly Reed Exhibitions), operating from Puteaux, Île-de-France as a regional sales overlay within the broader RX events business, which itself sits under Reed Exhibitions Limited and ultimately the RELX Group (LSE: REL; NYSE: RELX). The entity was founded in 1989 and reports a headcount of 23, consistent with a focused cross-border sales function rather than a standalone operating business.

The underlying RX Global business organizes and hosts 280+ B2B and B2C trade events annually across 41 industries, attracting 7M+ participants worldwide through flagship brands including FIBO, G2E, ILTM Cannes, ibtm world, WTM London, Vision Expo, The Airport Show, Cannes Yachting Festival, and MCM. The technical layer is the Event Tech platform, which adds matchmaking, smarter attendee navigation, and data-driven event management on top of physical event production — branded internally as "Smarter Events. Zero Guesswork." Distribution is delivered through 19+ wholly-owned regional subsidiaries spanning Europe, the Americas, Asia-Pacific, the Middle East, and Africa.

The revenue model combines exhibitor and attendee registration/participation fees (transaction-fee stream) with sponsorship and advertising packages (advertising stream). Pricing varies by event, industry, and package tier and is not publicly disclosed at the entity level. Customer segments are hybrid: B2B enterprises (airlines, fitness equipment manufacturers, optical labs) for procurement and supplier-discovery use cases, and B2C consumers for product-experience events. GTM is event-driven, with cross-promotion across the 280-event portfolio serving as the primary marketing channel, supplemented by a global office network and online registration portals. The company holds registered trademarks (RX, Reed Exhibitions, FIBO) and has been recognized with multiple Comparably workplace awards (2023-2024) and a Salesforce Trailblazer Bronze Award (2024).

Name

RX ISG France and Benelux (International Sales Group)

Legal name

Reed Exhibitions Limited

Website

https://reedexhibitions.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RX ISG France and Benelux is the Paris-based International Sales Group of RX Global (formerly Reed Exhibitions), a RELX Group division that runs 280+ trade events across 41 industries for B2B enterprises and B2C consumers, with revenue from exhibitor fees, sponsorships, and event technology services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration and Participation Fees: Revenue generated from exhibitor fees, attendee registration fees, and booth/sponsorship packages for trade events and exhibitions across 280+ events globally
2. Sponsorship and Advertising: Sponsorship packages and advertising opportunities within events and associated digital platforms

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RX ISG France and Benelux is the International Sales Group of RX Global (formerly Reed Exhibitions), headquartered in Puteaux, France, and is responsible for driving international exhibitor and attendee sales across RX's global portfolio of 280+ trade events spanning 41 industries. The unit supports flagship event brands such as FIBO, Vision Expo, WTM London, ILTM Cannes, The Airport Show, G2E, ibtm world, Cannes Yachting Festival, and MCM, serving both B2B professionals and B2C consumer audiences.

Product overview

RX ISG France and Benelux is the International Sales Group of RX Global (formerly Reed Exhibitions), a global events company operating a platform of 280+ events across 41 industries. The portfolio includes flagship brands such as FIBO, G2E, ILTM Cannes, ibtm world, Cannes Yachting Festival, MCM, World Travel Market (WTM), Vision Expo, and The Airport Show. The core offering consists of the RX Events Platform — organizing and hosting trade events that connect exhibitors and attendees — supplemented by an Event Tech layer that enhances the live event experience through smarter navigation, matchmaking, and data capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• RX Events Portfolio
• RX Event Tech Platform

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FIBOcoreOthersFIBO is RX's flagship fitness exhibition brand. FIBO 2025 welcomed visitors from club sector, hospitality, and home-fitness segment, serving both B2B and B2C target groups.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MCH Group: Swiss-based live marketing company running Art Basel, Swissbau, and other major exhibitions. Comparable operating model with an emphasis on premium, brand-driven live events that mirror RX's flagship event strategy.
• GL Events: French-headquartered global events company operating exhibition venues and organizing trade shows. A particularly close peer given geographic and operational overlap with RX's European and emerging-market presence.
• Informa plc: Largest global B2B events, exhibitions, and business information company. Informa runs hundreds of trade shows across dozens of verticals — overlapping directly with RX's 280+ event portfolio and competing for the same exhibitor and attendee wallet.
• Messe Frankfurt: German-headquartered trade fair organizer with major global brands (Ambiente, Light+Building, Automechanika, Frankfurt Book Fair). Operates the same business model as RX's exhibition arm and competes head-to-head in multiple consumer and industrial verticals.
• Messe München: Munich-based organizer of major industrial and consumer trade fairs including BAU, IFAT, and ISPO. Operates venues and events comparable to RX's portfolio, particularly in industrial and sporting goods verticals.
• Deutsche Messe (Hannover Fairs): Operator of Hannover Messe and other major industrial trade fairs. Closely comparable to RX in operating large-scale B2B exhibitions across industrial verticals with a global exhibitor footprint.
• Emerald Holding: US-based B2B events and media company operating trade shows across multiple verticals. Comparable in scale and operating model, particularly in North America, where RX USA directly competes.
• Koelnmesse: Cologne-based trade fair organizer running events like gamescom, ISM (sweets), and Anuga. Directly comparable to RX in operating model and target exhibitor base, with similar global ambitions.
• dmg events: Global exhibitions company with strong Middle East, African, and Asian presence — directly overlapping RX Arabia, RX Africa, and Asian regional subsidiaries. Comparable operating model and target exhibitor base in emerging markets.
• Clarion Events: UK-based B2B events organizer with a diversified portfolio across technology, defense, gaming, and lifestyle verticals. Closely mirrors RX's multi-vertical, B2B-led exhibition strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rxglobal_/videos
• LinkedInlinkedin.com/company/reed-exhibitions-isg-paris

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RX ISG France and Benelux (International Sales Group)