Reel Media

What Reel Media does

Reel Media Studio is a boutique professional photography studio operated as a sole proprietorship by Berni Wood, MPA, SPA, an accredited professional photographer based in Charlottetown, Prince Edward Island, Canada. The studio delivers a broad portfolio of photography services spanning portraiture (individuals, couples, families, newborns, pets), commercial and event photography, weddings and engagement, graduation, animal portraiture, botanical, travel illustration, scenic/pictorial, and nature/wildlife, plus supporting services including commercial TV/film production, photo retouching and restoration, and custom website creation. Underlying technology is conventional: professional camera equipment, third-party retouching software, ShootProof-powered client proof galleries (14-day image selection), and third-party website platforms including Wix, WordPress, and WINstorm Presents Inc. for client website delivery.

The business model is project-based and transactional. Revenue is generated through session fees prepaid at booking (portrait sessions from $149+HST, family sub-groups $79+HST, newborn $179+HST, graduation gown $40+HST), print and wall-art sales (prints up to 30x60 inches in lustre, glossy, and metallic finishes with mounting, lamination, matting, framing, and gallery-wrapped canvas), image licensing via a Buy/License Images storefront, retouching billed at $30 per half hour, and bespoke website creation projects. Distribution is direct-to-consumer appointment-based with on-location travel within a 15km radius of Charlottetown included. Go-to-market relies on portfolio galleries, professional accreditations from Professional Photographers of Canada, and referrals across an 80+ corporate client roster that includes CIBC Wood Gundy, RBC, Scotiabank, Health Canada, Parks Canada, CBC, Tourism PEI, and Cavendish Farms, alongside direct-to-consumer portrait, wedding, and graduation work.

Reel Media is privately held with no disclosed external investors, no funding history, and operates as a single-owner studio leveraging on-call contractors. Berni Wood holds the Master of Photographic Arts and Service of Photographic Arts designations (the highest national photography credentials in Canada) and has accumulated multiple national and international awards including 2012 and 2017 National Best in Class Commercial Industrial from Professional Photographers of Canada and a 2020 International Color Awards Master Cup. The studio is positioned as a high-credential, regionally-anchored creative services provider rather than a scalable technology platform.

Name

Reel Media

Legal name

Reel Media Studio

Website

https://reelmedia.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reel Media Studio is a Charlottetown, Prince Edward Island-based boutique photography studio owned by accredited photographer Berni Wood, delivering portraiture, commercial, wedding, graduation, and specialty photography plus retouching, video, and website creation services to individuals and corporate clients.

Ownership category

akta.pro rank

Product category

Professional Photography Services

NAICS

Photography Studios, Portrait (541921), Motion Picture and Sound Recording Industries (512)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Professional photography services
• Portrait photography
• Commercial photography
• Wedding photography
• Photo retouching

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Photography Sessions: Session-based fees for portrait, graduation, wedding, commercial, and event photography. Sessions include pre-consultation, shoot time, and online proof gallery access. Additional fees for travel beyond 15km radius.
2. Print and Wall Art Sales: Sales of prints in various finishes (lustre, glossy, metallic) and sizes up to 30x60 inches. Includes mounting, lamination, matting, framing, and gallery-wrapped canvas options.
3. Image Licensing: Licensing of existing photographs for commercial and personal use through Buy/License Images section
4. Website Creation Services: Custom website design and development services with branding, content creation, professional photography, and video production integration
5. Retouching and Restoration: Photo retouching services at $30 per half hour for enhancements; restoration services for old photographs priced based on time required
6. Video Production: Commercial video production services including location scouting and management

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Reel Media Studio is a boutique professional photography studio offering in-studio and on-location photography sessions across multiple categories including portraiture, commercial/events, weddings/engagement, graduation, fine art, botanical, travel illustration, animal, and nature/wildlife. The studio also provides commercial video production, photo retouching and restoration services, and branded website creation for clients.

Product overview

Reel Media Studio is a boutique photography studio owned by Berni Wood, MPA, SPA, F/PPOC ATL, offering professional photography services, commercial video production, and website design. The core offering is professional photography spanning multiple categories including portraiture, commercial/events, weddings/engagement, graduation, fine art/room decor, scenic/pictorial, travel illustration, animals, botanical, and nature/wildlife. Supporting services include retouching and photo restoration, TV/film production, and website creation. The studio operates from Charlottetown, Prince Edward Island, and works with third-party platforms including WINstorm Presents Inc., Wix, and WordPress for website development.

Differentiator

Problem solved

Functional benefit

Products and services

• Portraiture Photography Classic, environmental, and lifestyle portrait photography for singles, couples, children, families, and pets including newborns. Sessions include pre-consultation, 45-60 minute shoot, online proof gallery, post-consultation viewing, and travel within 15km of Charlottetown. Pricing: $149 single/couple/family, $79 family sub-groups, $179 newborn (plus HST).
• Commercial / Events Photography Commercial and event photography for corporate clients including marketing materials, corporate communications, event documentation, archives, and professional headshots.
• Weddings / Engagement Photography Wedding and engagement photography sessions and packages capturing once-in-a-lifetime moments.
• Graduation Photography Graduation, glamour, and prom photography sessions including gown sessions at the studio with online proof gallery. Gown session fee $40 + HST for 30-45 minute shoot; gown print packages $129.99 + HST.
• Botanical Photography Botanical photography for plants and flowers including greenhouse and flower garden photography for room decor and commercial purposes. Available as prints in sizes from 8x8 up to 30x60 inches in lustre, glossy, and metallic finishes, with gallery wrapped canvases available in fine art quality.
• Animal Photography Accredited animal portrait photography including domestic animals, wildlife, and some exotic animals, with specific accreditations in feline and canine portraiture.
• Travel Illustration Photography Nationally accredited travel illustration photography capturing unique travel destinations for commercial and personal use.
• Nature / Wildlife Photography Nature and wildlife photography services for artistic and commercial purposes.
• TV / Film Production Commercial video production services including location scouting and management for marketing, promotional, and documentary purposes.
• Retouching & Restoration Photo retouching services including blemish removal, background replacement, and image enhancement at $30 per half hour. Restoration services for old photographs priced based on time required. Basic retouching included with print orders 11x14 and larger.
• Website Creation Services Website design and creation services including branding, design coordination, content creation and management, professional photography integration, and video production services. Built using WINstorm Presents Inc., Wix, and WordPress platforms.
• Image Licensing Licensing of existing photographs for commercial and personal use through the Buy/License Images section. Available globally online.

Quantifiable outcome

• 2017 and 2012 National Best in Class Commercial Industrial - Professional Photographers of Canada
• +2 more outcomes

Named customers28 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• WINstorm Presents Inc.coreTechnology or IntegrationPrimary website creation partner. WINstorm Presents Inc. provides the platform infrastructure for customized, branded websites created by Reel Media for clients. Reel Media works with WINstorm to deliver websites that can be used as main websites, delivered directly to recipients, and tracked for engagement.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• ShootProof: Online proof gallery and storefront platform purpose-built for professional photographers. Reel Media already uses ShootProof for its 14-day client galleries, and ShootProof represents the same target customer (boutique portrait/event photographers) needing session, proofing, and print-order workflows.
• Pic-Time: Gallery, sales, and workflow platform for professional photographers offering digital delivery, print sales, and album design. Closely comparable to Reel Media's proof gallery and print-product model, serving the same boutique photographer customer with session-based monetization.
• SmugMug: Photo hosting, portfolio, and print-sales platform used by professional and enthusiast photographers. Comparable to Reel Media's image licensing and print sales (8x8 to 30x60, multiple finishes) offering, and serves an overlapping customer base of pros monetizing portfolio imagery.
• Bella Baby Photography: Specialized newborn and portrait photography studio with a multi-photographer model. Comparable to Reel Media in core portraiture offering (including newborn sessions) and in selling sessions plus print packages, though it operates at significantly larger geographic scale across North American hospitals and studios.

Emerging players

• The Knot Worldwide: Wedding vendor marketplace including wedding photography listings and leads. Comparable because wedding/engagement photography is a defined Reel Media service line; The Knot represents the demand-aggregation side that boutique wedding photographers like Reel Media tap for client acquisition.
• Artifact Uprising: Premium photo print and photo book brand targeting professional photographers and their clients. Comparable to Reel Media's fine art, botanical, and wall-art print offerings (gallery-wrapped canvas, lustre/glossy/metallic finishes) at the premium-quality end of the segment.

Broad incumbents

• Shutterfly: Large consumer photo printing, gifts, and (post-Lifetouch acquisition) school portrait platform. Comparable as a print and photo-product fulfillment counterpart, though at much larger scale and consumer-direct rather than boutique-session-led.
• Lifetouch: Largest North American school and portrait photography company, now part of Shutterfly. Comparable as a portrait photography provider, but operates at massive scale via school portrait days and yearbook contracts rather than boutique, by-appointment session-based delivery.

Regional players

• Mint Wedding Dress / Pictura (regional portrait studios): Boutique portrait and wedding photography studios in other Canadian provinces (e.g., Pictura Studios in Ontario). Directly comparable service offering — sessions, prints, retouching — but operating in larger Canadian urban markets with similar sole-photographer/owner-operator economics.

Others

• Wix: DIY website creation platform used by Reel Media as a website-creation service delivery tool. Functions as both an enabling technology provider and a partial substitute for the studio's bespoke website creation service line, since prospective clients could build sites themselves on Wix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reelmediastudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reel Media