What Refact does

Refact is a Los Angeles-based product development studio that builds custom web platforms, e-commerce stores, SaaS MVPs, and AI applications for non-technical founders and domain experts. The studio operates as a professional services firm rather than a software vendor, with an integrated offering spanning strategy, design, and full-stack engineering delivered by a 16-person team led by founder-CEO Saeedreza Abbaspour. Core technology work spans React, Next.js, Node.js, Python, PHP/Laravel, headless CMS platforms (Strapi, Sanity), Shopify, WooCommerce, PostgreSQL, AWS, Stripe, and Vercel, with notable integrations including RTS POS, TMDB/OMDB, Klaviyo, and n8n. Differentiated outputs include the CinemaAssist multi-tenant ticketing SaaS platform, narrative-driven Shopify storefronts (Kinfire Chronicles), and AI-powered products (El Colectivo 506 multilingual chatbot, Workform AI-powered MVP).

Name

Refact

Legal name

Refact, LLC

Website

https://refact.co

Company type

Private

Operating status

Operating

Short description

Refact is a Los Angeles-based, 16-person product development studio that builds custom web platforms, e-commerce stores, SaaS MVPs, and AI applications for non-technical founders and domain experts, offering integrated strategy, design, and full-stack engineering services.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Cloud Application Modernization & Refactoring (BPAEACAC)

Keywords

• Custom web development
• Ecommerce development services
• Product design services
• AI chatbot development
• Platform migration services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Web Development: Full-stack engineering services for custom websites, web applications, SaaS products, and MVPs. Revenue is generated through project-based engagements with scoping that includes strategy, design, and development phases.
2. Product Design Services: UX/UI design, product design, and design system development. These services are offered as standalone deliverables or bundled with development engagements.
3. AI Development & Automation: Custom AI applications, chatbot development, workflow automation, and LLM integration services. Offered as specialized services with strategy-first approach.
4. Platform-Specific Development: Specialized development for WordPress, Shopify, headless CMS platforms, and other specific technologies. Includes migrations, custom apps, and ongoing maintenance.
5. Discovery & Strategy Consulting: A paid strategy phase that precedes development, designed to define scope and validate product ideas before committing to full development costs. Backed by a money-back guarantee.
6. Ongoing Maintenance & Support: Website maintenance, security patches, performance monitoring, and ongoing feature development for existing products. Typically structured as retainers or care packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Refact is a product development studio that helps non-technical founders and domain experts turn uncertain product ideas into clear, buildable online products. The studio delivers full-stack engineering, product design, AI/automation development, platform migration, and ongoing maintenance under one roof, starting with a paid Discovery & Strategy phase backed by a money-back guarantee.

Product overview

Refact is a product development studio offering a portfolio of services organized across five categories — Development (WordPress, Shopify, Headless CMS, Ecommerce, Portals & Dashboards), Migration (Website, CMS, ESP, CRM, Data), Design (UX, UI, Product Design), AI & Automation (AI Development, AI Chatbot, Automation), and Maintenance (SEO Audit, Website Maintenance). The studio operates as a services-led offering, not a single unified product. Each service category is delivered as a distinct engagement type, and the portfolio includes a set of named case studies (Broya Living, CinemaAssist, Kinfire Chronicles, and others) that demonstrate the application of these services to client projects. The studio serves non-technical founders and domain experts across media & publishing, ecommerce, consulting, membership, nonprofit, hospitality, real estate, and education.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Development Full-stack engineering services covering custom WordPress sites, Shopify storefronts, headless CMS builds (Strapi, Sanity), end-to-end ecommerce, and custom client portals, admin panels, and internal tools. Targeted at founders, publishers, and brands needing production-ready web applications and online products.
• Platform Migration Services Migration of websites, legacy CMS platforms, email service providers (ESP), CRM systems, and data between platforms without losing content, subscribers, SEO rankings, or URL structure. Includes URL mapping, redirects, QA, and clean launches.
• Product Design Services UX research and audits, UI design and design systems, and end-to-end product design from research through interactive prototypes. Sold standalone or bundled with development engagements for founders and teams needing fully thought-through products.
• AI Development and Automation Services Custom AI applications, generative AI features, AI agents, AI MVPs, and LLM integration, plus custom chatbots trained on client data and integrated with their systems. Also covers workflow automation and system integrations using n8n and custom solutions to eliminate manual work.
• Website Maintenance and SEO Audit Services Ongoing website security patches, performance monitoring, bug fixes, and support delivered as monthly retainers, plus technical SEO audits with actionable recommendations covering site structure, performance, and technical SEO to boost rankings.
• Discovery and Strategy Consulting A paid strategy engagement that defines product scope and validates ideas before committing to full development costs. Backed by a money-back guarantee, designed to surface assumptions and reduce the risk of building the wrong product.

Quantifiable outcome

• 100+ founders and domain experts helped build online products
• +7 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• RTS (Retriever Ticketing System)coreTechnology or IntegrationRTS POS system integration enables real-time seat availability sync between box office and online sales for CinemaAssist. The platform processes credit cards and gift cards through RTS integration.
• KlaviyocoreTechnology or IntegrationEmail automation platform integrated for Broya Living ecommerce store. Handles email automation and popup campaigns for customer engagement and retention.
• Judge.mecoreTechnology or IntegrationProduct reviews platform integrated for Broya Living, providing star ratings on product cards and dedicated reviews showcase page for trust and social proof.
• RESO Web APIcoreTechnology or IntegrationReal estate MLS data standard used for property portal builds. Enables standardized property listing data ingestion and display.
• AWS S3coreTechnology or IntegrationCloud file storage used for CinemaAssist platform for handling movie posters, ticket confirmations, and media assets.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• thoughtbot: thoughtbot is a US-based product design and development consultancy that builds custom web and mobile products for startups and enterprises. Highly comparable to Refact in its full-stack, strategy-design-engineering model and similar project-based pricing structure.
• Work & Co: Work & Co is a digital product agency that designs and builds digital products for brands like Apple, Google, and Nike. Comparable to Refact as a product studio serving clients with custom digital platforms, though operating at a significantly larger scale.
• Huemor: Huemor is a web design and development agency specializing in B2B SaaS and ecommerce sites. Comparable to Refact in its focus on custom web development, Shopify builds, and conversion optimization for growth-stage brands.
• OuterBox: OuterBox is a digital agency specializing in Shopify and BigCommerce development for DTC brands. Highly comparable to Refact's Shopify-focused ecommerce work, including subscription infrastructure and conversion optimization for clients like Broya Living.
• DockYard: DockYard is a digital product consultancy that builds custom web and mobile applications for enterprises. Comparable to Refact in its full-stack product development, Elixir/React expertise, and engagement-based revenue model.
• Big Drop Inc: Big Drop is a US-based digital agency offering web design, development, and branding services for SMB and mid-market clients. Directly comparable to Refact in its custom website builds, ecommerce development, and full-service studio positioning.
• 10up: 10up is a web engineering and design agency specializing in WordPress, content publishing, and CMS platforms. Comparable to Refact's WordPress development, CMS migration work, and publisher client base (e.g., Virginia Living, St. Louis Magazine).
• UPQODE: UPQODE is a small digital agency specializing in web design, development, and digital marketing for SMB clients. Comparable to Refact in its boutique size, custom website offerings, and target customer segment of non-technical business owners.

Broad incumbents

• Cleverbridge: Cleverbridge is a global ecommerce subscription management and monetization platform. Comparable to Refact's subscription infrastructure work for Broya Living, though operates as a SaaS product rather than a services studio.
• SmartSites: SmartSites is a larger full-service digital agency offering web design, SEO, and PPC services. Adjacent to Refact in its website design offerings but operates at significantly larger scale with broader marketing services beyond development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refact