Refill Srl

What Refill Srl does

Refill Srl is an Italian private limited company (Srl) founded in 1993 in Rubiera, Reggio Emilia by Massimo Ferroni, who remains the sole proprietor. It pioneered the distribution of compatible and regenerated printer cartridges and toners in Italy and in 2001 launched refill.it, the first Italian e-commerce site dedicated to this product category. The company sells compatible, regenerated, and original inkjet cartridges, laser toners, printers, multifunction devices, specialty paper, smart bulbs, and ancillary office consumables under its own registered Refill® brand and the RefillJet sub-brand, covering compatibility with over 60 printer brands.

The business operates a multi-channel distribution model spanning direct-to-consumer e-commerce (refill.it), a network of physical Refill Point stores and 3,000+ authorized resellers across Italy, and B2B channels including the MePa electronic procurement platform for Italian Public Administration, on which Refill has been a certified supplier since 2011 with over 25,000 completed orders. It also offers all-inclusive printer rental, cost-per-copy managed print services, technical assistance, and spare parts supply, partially transitioning the model from transactional consumable sales toward recurring services revenue.

Refill is a small family-owned SME with 12 employees, €90,000 declared share capital, a 1,000 sqm warehouse, and a catalog of over 7,000+ articles. It holds HP Partner First Gold certification and serves a customer base of more than 100,000 individuals, SMEs, professional offices, and public administration entities. Its stated strategic direction includes expansion into the Italian large organized retail (GDO) channel and continued product line diversification beyond core cartridges.

Name

Refill Srl

Legal name

Refill Srl

Website

https://refill.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Refill Srl is an Italian SME founded in 1993 that distributes compatible, regenerated, and original printer cartridges, toners, and printers across Italy via e-commerce, 3,000+ resellers, and public administration procurement, serving 100,000+ customers and offering managed print services.

Ownership category

akta.pro rank

Product category

Printing Consumables

NAICS

Support Activities for Printing (323120), Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing (325992)

SIC

Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Laser Printers (HDACAEAB)

akta.pro secondary industries

Inkjet Printers (HDACAEAA), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)

Keywords

• Compatible printer cartridges
• Regenerated toner cartridges
• Printer rental services
• Printing consumables supply
• Managed print services

Headquarters

HQ city

Villa Bagno (Reggio Emilia)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cartucce e Toner Compatibili: Sale of compatible, regenerated, and original printer cartridges and toners for inkjet and laser printers. Products are available for over 60 printer brands. Revenue comes from product sales with pricing varying by brand and type.
2. Stampanti e Multifunzione: Sale of new and refurbished printers and multifunction devices.
3. Noleggio Operativo Stampanti: All-inclusive printer rental service with monthly fees covering hardware, consumables, maintenance, and technical support. Includes cost-per-copy billing options.
4. Forniture PA MePa: Sales to Italian Public Administration through the MePa (Mercato Elettronico della PA) electronic procurement system. Completed over 25,000 supply orders (RDO and ODA) to public administrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Refill Srl distributes compatible and regenerated inkjet cartridges and laser toners for major printer brands (HP, Epson, Canon, Brother, Samsung, Lexmark, Xerox, Oki, Kyocera, Ricoh), along with new and refurbished printers and multifunction devices. The company also operates an all-inclusive printer rental service covering installation, consumables, spare parts, and technical assistance, supported by an e-commerce site, physical Refill Point stores, and over 3,000 resellers across Italy.

Product overview

Refill Srl operates as a multi-channel printer consumables and services company, offering a comprehensive portfolio centered around compatible and regenerated cartridges and toners alongside equipment rental and support services. The core product line consists of compatible inkjet cartridges, compatible laser toners, regenerated cartridges, regenerated toners, and original OEM consumables from brands including HP, Epson, Canon, Brother, Samsung, Lexmark, Xerox, Oki, Kyocera, and Ricoh. The company distinguishes itself through an integrated offering that combines e-commerce (refill.it) with a network of physical Refill Point stores, printer rental services with inclusive consumables and technical support, and managed print services. Ancillary products include special papers for photography and fine art printing, dot matrix ribbons, and smart home lighting products. The company serves both retail consumers and B2B segments including public administration through MePa certification, with over 100,000 customers and 3,000 resellers across Italy.

Differentiator

Problem solved

Functional benefit

Brands

• RefillJet: Marchio proprio di stampanti compatibili refilled/refill.

Products and services

• Compatible Inkjet Cartridges Third-party inkjet cartridges compatible with major printer brands (HP, Epson, Canon, Brother, Samsung, Lexmark) offering comparable quality to originals at reduced cost.
• Compatible Laser Toner Third-party laser toner cartridges compatible with various printer brands, providing cost-effective alternatives to OEM consumables.
• Regenerated Cartridges and Toners Refurbished original cartridges cleaned, refilled, and tested to meet quality standards, offering an eco-friendly and economical option.
• Printer Rental Service (Noleggio Stampanti) All-inclusive printer and multifunction device rental covering installation, consumables, spare parts, and dedicated technical support with monthly billing and cost-per-copy options.
• New Printers Selection of new printers and multifunction devices including laser, LED, and inkjet models from various manufacturers.
• Refurbished Printers Pre-owned printers and multifunction devices professionally inspected and restored to working condition, sold at reduced prices.
• Cost Per Copy Management Service Managed print services offering pay-per-print contracts that include consumables, dedicated technical assistance, and replacement parts at negotiated per-copy rates.
• Quick Rent Service Short-term printer rental service for events, trade shows, and temporary office needs including on-site delivery, setup, and technical support.
• Refill Point Physical Stores Network of physical retail stores offering in-person consultation, cartridge refilling services, toner regeneration, and technical support alongside online ordering options.
• Technical Assistance Service Technical support including phone support, on-site intervention, and provision of replacement equipment for printer-related issues.
• MePa Public Administration Supply Qualified supplier on MePa (Mercato Elettronico della Pubblica Amministrazione) enabling sales of printer consumables and equipment to Italian public administration entities through electronic procurement.

Quantifiable outcome

• Up to 60% cost savings with compatible cartridges compared to original brands
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HPcoreChannel Partner/ Reseller/ DistributorHP Partner First Gold certification holder. Refill distributes HP-compatible cartridges, toners, and offers HP PageWide technology printers for rental. The partnership enables access to HP's hardware ecosystem and marketing support.
• Teknoservice Snc Di Fabio Ciuti & C.minorChannel Partner/ Reseller/ DistributorAuthorized Refill Point dealer located in Pisa, Italy. Operates as a physical retail location for Refill products.
• Quick Service PointminorChannel Partner/ Reseller/ DistributorAuthorized Refill Point dealer located in Nuoro, Sardinia. Provides local access to Refill products and services.
• Refill Point ModenacoreChannel Partner/ Reseller/ DistributorOfficial Refill Point flagship store in Modena offering full range of products including cartridges, toners, refilling services, printer rental, and technical support.
• Zanichelli SrlminorChannel Partner/ Reseller/ DistributorAuthorized dealer partner in Parma, Italy, distributing Refill products.
• Refill Point Verona di Morini L. e Bianchini G.minorChannel Partner/ Reseller/ DistributorAuthorized Refill Point dealer in Verona, Italy.
• Consip - Ministero dell'Economia e delle FinanzecoreOthersManages the MePa (Mercato Elettronico della Pubblica Amministrazione) electronic procurement platform. Refill is an authorized supplier on this platform since 2011.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Lyreco: Major European B2B office-supplies distributor with full catalogs including printer cartridges, multifunction devices, and managed print services. Overlaps with Refill on consumables and printer rental, but serves a much broader product scope across workplace supplies.
• Epson Italia: Italian subsidiary of a major printer OEM whose inkjet and EcoTank product lines compete with Refill's compatible inkjet consumables. Relevant as a leading brand for whom Refill sells compatible cartridges and a direct competitor for printer hardware.
• Brother Italia: Italian subsidiary of a major printer/MFP OEM whose laser and inkjet hardware is supported by Refill's compatible consumables. Comparable as one of the OEM ecosystems Refill sells into and competes against on hardware-and-supplies bundles.
• HP Inc. Global printer and original cartridge manufacturer and Refill's primary OEM partner (HP Partner First Gold). Comparable as the dominant upstream brand whose PageWide hardware and Instant Ink subscription directly compete with Refill's compatible/rental offering.
• Canon Italia: Italian subsidiary of a leading printer and toner OEM. Refill is an authorized compatible-cartridge reseller for Canon printers; Canon also competes for the same Italian customer base through original consumables and PIXMA subscription plans.
• Staples Italia: Multinational office-supplies retailer with operations in Italy offering printer consumables, hardware, and managed print services. Comparable to Refill as a broader-category competitor targeting the same SMB and PA segments with a wider product assortment.

Direct peers

• 123inkt.nl: Netherlands-based e-commerce retailer of compatible ink cartridges and toner with strong EU-wide shipping and reseller relationships. Closely comparable to Refill in D2C e-commerce-first model for compatible consumables, with broader geographic reach.
• Turbon AG: German remanufacturer of compatible toner cartridges for laser printers, selling under its own brand and through distributors across Europe. Directly comparable to Refill in the regenerated/laser-toner category with similar reseller and B2B go-to-market.
• KMP PrintTechnik AG: European (Swiss-headquartered) manufacturer and distributor of compatible toner and ink cartridges under its own brand, serving B2B and resellers across multiple European markets. Highly comparable to Refill in product mix (compatible/regenerated consumables) and customer model (reseller + direct).
• Peach (Static Control Components): European supplier of compatible printer consumables including ink, toner, and photo paper, with pan-European distribution and OEM-style branding. Comparable to Refill as a private-label compatible-consumables distributor serving both retail and B2B channels in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/refillsrl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refill Srl